HomeMy WebLinkAboutOrdinance - 2458 - Downtown Redding Specific Plan
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ORDINANCE NO. 2458
AN ORDINANCE OFTHE CITY OF REDDING ADOPTING SPECIFIC
PLAN AMENDMENT SPA-I-tO, DOWNTOWN REDDING SPECIFIC
PLAN AMENDMENTS AND AN ADDENDUM TO THE NEGATIVE
DECLARATION
WHEREAS, the Planning Commission held a duly noticed public hearing pertaining to amendments
to the Downtown Redding Specific Plan on April 13, 20 I 0, and recommended that the City Council adopt said
addendum and amendments.
WHEREAS, the City Council held a duly noticed public hearing on this date, prior to the first reading
of this ordinance.
WHEREAS, the Addendum to the Negative Declaration adopted for the Downtown Redding Specific
Plan is appropriate for this amendment to the Plan, since there is no substantial evidence, in light of the whole
record before the City of Redding, that the proposed amendments will have a significant effect on the
environment.
NOW, THEREFORE, BE IT RESOLVED THAT THE CITY COUNCIL OF THE CITY OF
REDDING DOES ORDAIN AS FOLLOWS:
Section 1. Findinl!s of Fact. The City Council finds and declares as follows:
A. Redding's General Plan, adopted on October 3,2000, and effective on November 2,2000, contains
guidelines for development in Downtown, as expressed in the Downtown Focus Area Guidelines of the
Community Development and Design Element. The preparation of a Downtown Specific Plan is recommended
in said guidelines.
B. Pursuant to Government Code Section 65451, the amendments to the Downtown Redding Specific
Plan include all required text and diagrams.
C. Pursuant to Government Code Section 65454, the amendment to the Downtown Redding Specific
Plan is consistent with the General Plan's goals and policies.
D. The land use designations in the amendment to the Downtown Redding Specific Plan are consistent
with the balance of the General Plan.
E. The amendment to the Downtown Redding Specific Plan is necessary to properly implement the
goals and policies of the General Plan.
F. The public necessity, convenience, and general welfare require adoption of the amendment to the
Downtown Redding Specific Plan.
Section 2. The City Council hereby adopts the Addendum to the Negative Declaration adopted for
the Downtown Redding Specific Plan.
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Section 3., This City Council hereby adopts the attached amendment to the Downtown Redding
Specific Plan, with underlined language reflecting the new language to be added to the Plan and strike out
portions reflecting language to be deleted from the Plan.
Section 4. This ordinance shall take effect 30 days after the date of its adoption; and the City Clerk
shall certifY to the adoption of this ordinance and cause its publication according to law.
I HEREBY CERTIFY that this ordinance was introduced and read at a regular meeting of the City
Council on the 4th day of May, 2010, and was read and adopted at a regular meeting of the City Council on
the 18th day of May, 2010, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
Bosetti, Dickerson,
None
None
None
ATTEST:
FORM APPROVED:
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RICHARD A. DUVERNAY, City ,;rttorney
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CHAPTER I
INTRODUCTION TO THE SPECIFIC PLAN
A.BACKGROUND
The City of Redding is located in Shasta
County in Northern California It is
approximately 100 miles south of the Oregon
border and 160 niiles north of Sacramento.
With a pooulation of aooroximatelv 100.000.
Redding'b (lvpr.lat;ou ;11 1999 WQi)
~p.o^;luAtd'y 78,600 wl.ich mak~ it tJl(,
l41gCSt city ;1\ Shasta COOH!) and ~ the largest
city in California north of Sacramento.
Redding is situated at the far north end of the
Sacramento Valley at the point where the
valley meets the foothills of the Cascade
mountain range. Redding is surrounded by
mountains to the west, north, and east. The
. most distinctive geographical feature in the
area is the Sacramento River, which flows
through the City in north-south direction.
Redding is bisected by Interstate 5, a major
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Figure \.2: City of Redding (Limited Vicinity Map)
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Figw-e 1-1: Redding's Regional Location
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north-south freeway that runs from Canada to
, Mexico. Interstate 5 connects Redding to major
metropolitan areas such as Seattle, Portland,
Sacramento, and Los Angeles. The' main
north-south line of the Union Pacific Railroad
runs through the community as well. Redding's
location also makes it a place near many outdoor
. attractions and recreational areas such as Shasta
Lake, Lassen Volcanic National Park, and the
ShastaITrinity/Whiskeytown National Recreation
Area.
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R~ding was founded in 1872 and incorporated in
1887 at the northern terminus of California and
the Oregon Railroad. The City's early growth was
stimulated by the railroad and by the move of the
county seat to Redding from Shasta in 1884.
Mining played a major role in the economic life
of Redding around the turn of the century, but it
declined as the twentieth century progressed. In
1938, the beginning of construction of Shasta
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Downtown Redding Specific Plan
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Dam provided another stimulus to growth in Redding. The construction boom after World War II
boosted the lumber industJy, which became the mainstay of Redding's economy. In more recent
years, retail trade, construction and tourism have become more significant activities as the lumber
...-. _...industry.has.declined. Redding has.become..a majorcenter.forshopping, hea1th.care,.education, and..
government. As a result, the Redding area has become one of the faster-growing areas in California.
Downtown Redding remains important to the growth of the City although it was bypassed by the
construction of Interstate 5, encouraging most new retail development east of the river. lJtis fact,
coupled with a national trend toward outlying shopping centers, threatened Downtown. In the late
1960s, local leaders recognized the trend and sought to compete by creating an enclosed, climate
controlled, mall in Downtown Redding. While the "mailing" of downtowns was a movement
hundreds of communities embraced at the time, very few remain vital hubs of activity and commerce
today. Instead, downtowns and Main Streets are now increasingly recognized again as some of the
most desirable places for people to work, shop, recreate, and live. Urban design is an important
component in this re-focusing back to downtowns.
Recent City of Redding efforts, including redevelopment projects to improve the appearance and
pedestrian orientation of downtown streets, demonstrate the community's commitment to enhancing
the unique character of the heart of the Redding. In 1995, the Redding Redevelopment Agency
established a Downtown Task Force that developed a detailed Downtown Plan. Among the many
recommendations in the Plan were several key intersections to improve and serve as gateways to the
downtown, tree planting and physical improvement strategies for specific pathways throughout the
area, and the identification of several funding mechanisms.
In June of 1999, the City's commitment to revitalize Downtown Redding continued with the
involvement of the Urban Design Studio (DDS), an urban planning and design firm, to prepare a
Specific Plan for the area. Using the task force's DoWntown Plan, the Redding Draft General Plan,
and intense public participation, UDS developed the Downtown Redding Specific Plan. A number
of other consultants were also brought into the process, including: Pacific Group; Laurin &
Associates; RBF & Associates; and Nichols, Melburg, and Rossetto.
Pagel.]
Chapler I - Introduction
"Downtown Redding Specific Plan
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B. PURPOSE OF THE SPECIFIC PLAN
The purpose of the Downtown Redding Specific Plan is to:
.. Develop appropriate specialized land use districts and development standards
.. Establish a conceptual framework for physical improvements to the Redding Mall
.. Make Downtown Redding the center of specialty retail, culture, and governmental activity in
the community
.. Prepare design guidelines for the building architecture, storefronts, and signs
.. Prepare customized sign regulations
.. Prepare a "wayfinding" system for Downtown
.. Establish a blueprint or Master Plan for the future of Redding Mall
.. Develop a housing strategy
.. Review and make recommendations to other bodies for circulation in Downtown
.. Prepare a generalized retail market and housing analysis
.. Ensure General Plan consistency
Chapter 1'- Introduction
Downtown Redding SpecifIC Plan
Page 1-3
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C. SPECIFIC PLAN AREA
Downtown Redding is generally defined as the area from Riverside Drive/Sacramento River to the
north, North Court Street to the west, Continental to the east, and Lincoln Street to the south (Figure
1-5). Currently, the land use pattern south ofShasla Street and north of South Street, combined with
edges formed by the Union Pacific Railroad (inc1udinl! the old rail-yard properties. the Downtown
Post Office. and the Veterans' Memorial Hall) and the East Street!Pine Street mid-block, provide a
core area of downtown. North of Shasta Street is comprised mostly of an auto-oriented fabriC"llltd
II ncighboll.vodf.bt, d;sl1icl. Flanking the east side of the core is a medical orientation ofland uses,
with a legal/governmental/office orientation to the west of the core. An "L-shaped" financial district
exists in the southeastern portion of the core, including the portion of Market Street extending from
Sacramento to Gold Streets and along portions of Pine and East Streets. South of South Street is
largely dependent upon auto traffic.
Page 1-4
Chaple,. I-Introduction
Downtown Redding Specific Plan
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D. STATUTORY AUTHORITY OF THE SPECIFIC PLAN
The Downtown Redding Specific Plan is established through the authority granted to the City of
Redding by the California Government Code, Title 7, Division I, Chapter 3, Article 8, Sections
65450 through 65457 (Specific Plans).
Specific Plau.!t IfUg] b, Ml6.f1t~ bl olv.3olution OJ hi v.diu&n...", TIlj,S <<1.)ow-" ,",;b~ tv ",llvvo>\,< wl..""theJ.
thdl specific plauo, vi portioll~ tI,,,,,,,,f, "ill be. policy-o,;clIloo (a<h..iltcd by ICMJlutiOll) 01 Icgalalv,'y
(aJo~ by o,.:!;U<I.o,,,,,). All zoding IcI.itOO i><>";vl1S of tI,e- D""..ro"n R..ddi..g Spccifi.c PIa.1l
(i.". ('"Ad u.se. di5b.k~, P",uu.;ttx;)d uses and J\,,,dvpulvut 5talldc4d;)) o.&\; p.Gpa...oo to ;)\01'""" W)
lC~d!.atol') {-IO, ;&;VIlO, that is, sllpClsedil~.Aha Icgul41;"lIs.nld old;,'a",^," of the City fOf thr; conDol
of ]"uJ uS<. AlhJ d""",..Ivp.mGut w ;thin the, Spcclfi(. Pl~... boundaries. OthGl puiti01..., (;.(.., ovals And
pol;c;<-&, .:!",,;gn guiddillC&, .in.:! hvuo;..o stlategy) ale- 1"0 ,idui as City poHc;cs a:iIllOO at pllhidin15
dncction [vi fu.(w.", plu.lu.l:d5 (.Iud pt1blk i'Uf'olVt''''JuGnt Gffu1~. ZvJ~.& .,tlbdj "jsions, publk; wOlb
plojocl&, d" v ",lvpJ.u,",ul pIOjCGl5, cbld dv~ "lvpJ.ucnt c1Ai C~d.J"'U:to, ,,-hv..dd bG COLlS:.stcnt w itll th", (ldvptcd
Spcc;fi.G Plad.
Specific Plans may be adopted bv resolution or by ordinance. This allows cities to choose whether
their specific plans. or portions thereof. will be policv-oriented or rel!Ulatorv in nature. The
Downtown Redding Specific Plan is essentiallv a hybrid. Three distinct zoning districts (Central
Business District Uptown Business District and Southern Gateway District) have been established
within a Dortion of the Plan area and provide the same rel!Ulatorv structure such as pennilled uses
and development standards as other zoning districts in the City. The regulations of each of these
districts were crafted specificallv to address develomnent issues within the Plan area.
Properties within the Specific Plan boundary. but outside the aforementioned zoning districts. are
still influenced bv the Plan. As new development or redevelODment occurs within these areas. the
goals. policies. desil!ll guidelines. and housinl1: strategy are intended to provide direction for future
planning. Dublic-improvement efforts. and the review of development proiects.
Chapter I -Introduction
Downtown Redding Specific Plan
Page/-j
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E. GENERAL PLAN CONSISTENCY
California law requires a Specific Plan to be consistent with the General Plan of the adopting
locality. To ensure consistency with the General Plan, a review was done of the existing General
Plan for any relevant goals and policies. This review revealed the Specific Plan and the General Plan
to be complementary and consistent.
At ai' t~.lu"" vi tile. pu...pcuatlon of HI'" Sp--;E" Plan, tI.(" Cit)' VY~ .uC4t~LL5 Cvulpkt;Oil of Q.
colllp,ehclIsi ," Ul'dl.~ vf i(), Oe.naM Pia". rollo\\ilt~ advl'l;OIl of the. Ilfldated Gc.nc,M Plllt1, this
spcx..a-.;" Plan will be. a1ucndGd A5 APP.Ofh;c!d(.. Tl.;b '-'\J1I5i5t'-.1....1 "",,,,t;ou ~,..IU"~ alai thG JlGw
0""",,<1 Plan will be adopted M it <il'fl"<iled dW;"5 this ,,,,iew. If 0." policks offl,,, "e", GCIlc"li
Plall shv,dd b" .hvd;ti..d furtllCI, this Spcdfie Plallwill be nlodified to IdlC\.1 Olose changes.
The Soecific Plan. adopted on February 6. 2001. and the comprehensive update of the S1>ecific Plan
in 20 I 0 are found to be consistent with the Citv's new General Plan. as it was adopted in October
2000. and subsequent amendments made to the Plan.
The introduction oCthe General Plan envisions Redding with "a downtown that has regained its role
as the heart ofthe City" and as "a community that values its unique setting along the Sacramento
River." The Specific Plan works to advance both of these visions, as well as encouraging "growth
that is inward, instead of expanding outward."
COMMUNITY DEVELOPMENT AND DESIGN ELEMENT
This Element of the City of Redding Braft General Plan most directly relates to the Downtown
Redding Specific Plan. It includes guidance on development within a specific focus areas of the city,
one of which is Downtown Redding. Following are key principles for Downtown redevelopment
extracted from the General Plan text. All of the following principles are consistent with the direction
of the Specific Plan.
. Downtown Redding should be a place for pedestrians first and automobiles second.
. It should also present a more urban character than the rest of the City.
· Instead of setting buildings far back from the street, they should be close to the street.
. Instead of buildings being far apart, they should be close together and continuous.
· Ground-flooruses should be active, including retail, restaurants, and entertainment.
· The most intense and tallest buildings in the City should be located within that portion of the
Downtown core which is generally bounded by the Union Pacific Railroad on the west, South
Street on the south, Shasta Street on the north, and East Street on the east.
· Buildings should have several doors for people to enter shops and businesses instead of a few
doors with large expanses of blank walls.
· The ground floors of buildings should have clear windows so that inside activity is visible to
people on the street, rather than mirrored glass or opaque walls.
Page 1-6
Chapter I-Introduction
Downtown Redding Specifk; Plan
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· Building designs should allow for display windows and other areas of interest to encourage
pedestrians to walk around and shop.
· Because of the desire to establish a strong pedestrian orientation in Downtown, buildings
should be designed so that people are protected from the weather by using overhangs, shade
structures, and canopy trees.
· Buildings should be designed to encourage mid-block pedestrian circulation by utilizing and
improving existing alleyways.
· To create the desired pedestrian atmosphere, on-street parking will be retained Downtown.
· Only limited amounts of parking should be located on individual lots.
· Most parking will be clustered in common lots or structures.
· When parking structures are developed, they should include retail frontages on the ground
floor.
· Parking garages without retail frontage have the same impact as large block walls - neither
presents a pedestrian orientation.
Also found in the Community Development and Design Element are the following development
guidelines for the Downtown Focus Area that are consistent with the Specific Plan. Any variations
that do exist between these guidelines and those recommended in the Specific Plan are noted.
Downtown Focus Area Development Guidelines
A. LU\AJUla.gG ofhCG huild~n5 dG.,c!oi^"lO> to p1o.,;d""pg.-.. f<)A .",,~;l hu30~t(..).s,^, tv loc.atG in tit"
g1011.lJ flOO1S ofhuilJih@> I"catcd in thv Cumlll':IC;al atC-IIS oftl1t. Downtown ",-"c.. Encourage
high-rise office building developers to provide space for retail businesses to locate in the
ground floors of buildings located in the commercial areas of the Downtown core.
b. Allow dG.d"plllcnt ofmid.lis(; buildings in the CCdb..d portion oftllG D"lIlInto'l'4h llIClI up to
C.;15ht (8) sto,;c;s in h<';15ht. Encoural!e development in the Downtown area to include a mix of
mid-rise and high-rise office buildings. Encoural!emid-rise and high-rise buildings in the Core
area to include a mix of commercial and residential uses. (Note: FiI!:Ure 1-8 deoicts the
"Building Height Overlay District" as adooted for the Soecific Plan area.)
c. Develop Downtown entry features at strategic locations.
d. Facilitate redevelopment of the Union Pacific property into a unified, mixed-use and/or
cultural/entertainment complex which features ample public amenities and attractive
streetscapes.
c.. All"" dc.dopmc;dt ofhigh-dcJ",il) ,,,,,idcJltiall'ovjcct<. up tv SO mnl>.l'v' av".. Residential
densitv should not be limited in the Downtown Core.
Chapll!r I -lnlJ'Oductiotl
Downtown Redding SpeciflC Plan
Page 1-7
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f. Promote development of uppel-SCAk garden apartments-type development nonh and east of
the Pine Street School; recognize the potential of the school to be the hub of neighborhood
activity.
g. Allow outdoor uses such as restaurant seating, flower sales, and similar activities on private
property and, where appropriate, on public property.
TRANSPORTATION ELEMENT
The following goals from the General Plan dealing with circulation are consistent with and supported
by the Downtown Redding Specific Plan.
Policy T1 (A) - Establish. . . peak-hour LOS standards that reflect the special circumstances of
various areas of the community. ... Use LOS "D" - "tolerable delays" - for the Downtown area
where vitality, activity, and pedestrian and transit use are primary goals.
Policy T2(A) - Retain alleys in the Downtown area to preserve these key pedestrian circulation
facilities and to allow convenient service access to local businesses.
Policy T2(B) - Establish motorized and/or non-motorized linkages to connect Downtown Redding
to the Park Marina, Turtle Bay, and Civic Center areas; augment the transit system to establish
frequent and convenient access to these destination areas.
~_ Goal T4 - Ensure interagency and regional coordination with regard to transportation planning and
improvements.
Goal T6 - Provide an attractive, safe, and continuous system of sidewalks and other pedestrian
facilities.
PolicyT6(A) - Provide pedestrian-oriented features, such as benches, enhanced landscape, and trash
receptacles, in commercial areas, particularly in the Downtown and Park Marina areas.
Policy T6(E) - Develop and implement a program to identify, prioritize, and fund the retrofitting of
existing intersections that do not currently have handicapped access ramps at the street comers.
Policy T6(F) - Require all new orrenovated pedestrian facilities to beof a sufficient width toensure
pedestrian comfort and safety and to accommodate-the special needs of the physically disabled.
PolicyT6(G) - Restrict speed limits in residential neighborhoods, Downtown, and other areas of the
City where pedestrian activities are strongly encouraged to reduce the potential for pedestrian
injuries and fatalities. .
Goal T7 - Ensure that sufficient, well-designed, and convenient on-street and off-street parking
facilities are provided to serve land uses throughout the City.
PolicyT7(A)- Maintain adequate on-street and public off-street parking areas within the Downtown
area to meet ongoing parking demands.
Policy T7 (C) - Pursue funding options and strategies for the construction and maintenance of shared-
parking facilities/structures Downtown.
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Chapler I -Introduction
Downtown Redding Specific Plan
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Policy T7(D) - Establish maximwn and minimwn standards for parl<ing spaces in transit corridors
and Downtown to promote use of alternate modes.
Policy T8(B) - Incorporate facilities suitable for bicycle use in the design of interchanges,
intersections, and other street-improvements/maintenance projects.
Policy T8(E) - Install bicycle parl<ing in the Downtown area and at City parks, civic bnildings, and
other community centers.
Policy T9(E) - Provide attractive, well-lighted, comfortable, and protected waiting areas for bus
passengers.
Goal Tll - Encourage maximum availability and use of both freight and passenger rail service.
PolicyTll (A) - Support efforts to establish convenient rail transit service between Redding and the
Sacramento area.
Policy TlI (B) - Encourage the Union Pacific Railroad (UPRR) and Amtrak to increase passenger
service by expanding rail schedules to include a greater nwnber of stops and range of connection
times and by providing safe and comfortable station facilities.
Policy TI 2(A) - Provide for additional grade-separated railroad crossings at South Bonnyview Road
and in the Downtown area.
The Redding General Plan recognizes the importance of creating a balanced transportation system.
The Specific Plan attempts to establish a land use pattern Downtown that supports this balance
between modes of transportation. This Specific Plan does not dictate a Circulation Plan, per se, due
to ongoing transportation plans already in progress. However, Urban Design Studio was consulted
and asked to respond to the City/Caltrans alternative circulation plans.
NATURAL REsOURCES ELEMENI'
Both the Redding General Plan and the Downtown Specific Plan realize the importance of
integrating the natural and built environments. The following natural resource-related goals from
the General Plan are supported by the Specific Plan for Downtown Redding.
Policy NR 7(A) - Recognize the aesthetic and biological values of oak woodlands and other natural
vegetation. Promote existing native oaks, especially valley oaks by establishing standards for the
design of development projects. The preservation of stands of trees within developments is preferred
over the preservation of individual trees with the exception of special-status species and heritage
trees_
Goal NR(l2) - Protect and enhance historical and culturally significant resources within the planning
area.
Policy NRI2(C) - Encourage public and private efforts to identifY, preserve, protect and/or restore
historic buildings, structures, landmarks, and important cultural resources.
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HEALTH AND SAFETY ELEMENT
Chaplel- I ~ Introduction
Downtown Redding Specific Plan
Page 1-9
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The Specific Plan directly supports the Health and Safety goals through proposed Downtown land
use patterns and incorporating the principles of Crime Prevention Through Environmental Design
(CPTED). Particular goals held in common include the following.
Goal HS5 - Provide a safe and secure environment for people and property in the community.
Goal HS6 - Reduce the potential for criminal activity and vandalism through proper site design and
land use planning.
RECREATION ELEMENT
The Specific Plan addresses the natural recreational amenities and features in the community as part
of the revitalization strategy for Downtown. The following goals of the General Plan are consistent
with the Specific Plan.
Goal RI - Recognize the Sacramento River as the backbone of the City's park system.
Goal R3 - Preserve and enhance Redding's historic and cultural heritage in the process of park
development.
Policy R3(C) - Integrate historic resources into park developments, where possible.
Goal R4 - Provide a minimum often acres of developed parkland per 1,000 population and a broad
range of facility types.
Goal R5 - Ensure that new development contributes to the park, recreation, and improved open
space needs of the City.
Goal RII - Promote and facilitate development of a citywide recreational trail system.
ECONOMIC DEVELOPMENT ELEMENT
Considerable overlap exists with the goals of the Economic Development Element and the intent of
the Downtown Specific Plan. In particular, the following General Plan goals are specifically
supported by the policies and recommendations of the Specific Plan.
Goal ED2 - Facilitate the retention and expansion of existing businesses.
Goal ED3 - Utilize economic incentives in a cost-effective manner; ensure that their use will result
in substantial benefits to the residents of the City.
Goal ED4 - Preserve and enhance the community assets and character which make the community
an attractive area to live, work, and invest.
Goal ED6 - Establish the Downtown as a vibrant, healthy City core that serves as the City's social,
cultural and specialty retail center.
Policy ED6(A) - Facilitate the revitalization and redevelopment of the Downtown Redding core.
Policy ED6(B) - Preserve and enhance historic structures that contribute to the unique character of
Page /-10
CJw.pter I - Introduction
Downtown Redding Specific Plan
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Downtown and add to the Downtown pedestrian retail attraction.
Policy ED6(C) - Explore the feasibilityof assuming responsibility for portions of the State highway
system in Downtown.
Policy ED6(D) - Facilitate additional attractions and amenities that bring people Downtown,
including restaurants, local shopping, festivals/special events, and entertail1lllent.
Policy ED6(E) - Encoumge retail diversity, including the establishment of small specialty retail
shops in the Downtown and Park Marina Drive areas.
Policy ED6(F) - Facilitate and promote the expansion of cultuml and entertainment opportunities
Downtown that will attract retail customers during nonpeak hours.
Policy ED6(G) - Encourage Shasta College, Simpson College, Chico State University, and other
institutions to conduct evening classes Downtown to expand retailing opportunities into the evening
hours. .
HOUSING ELEMENT
. The following goals from the Geneml Plan dealing with housing are consistent with and supported
by the Downtown Redding Specific Plan.
Goal H2 - Facilitate the creation of new affordable housing opportunities.
Goal H3 - Support creative reuse of existing facilities and land.
Policy H3(C) - Use redevelopment powers or other appropriate mechanisms to acquire and/or
assemble sites for residential purposes.
Policy H5(B) - Encourage and promote the development of projects that leverage housing funds into
needed public improvements and infrastructure. Where feasible, these efforts should help facilitate
mixed.use and economic development objectives of the Geneml Plan.
AIR QUALITY ELEMENT
The General Plan includes a generous chapter on air quality. Goal 2, Policies 18-32, deal primarily
with effective land use and transportation and its connection to air quality. The Specific Plan speaks
to the issue of land use and supports the related Policies to improve air quality found within the
Element.
CONCLUSIONS
The establishment ofland use regulations, site development standards, and design gnide1ines within
the Downtown Redding Specific Plan all combine to effectively implement a variety of goals and
policies of the General Plan. M;..o. vatiatiollS and differences existbct\'lCClIl:bc. 1\'10 that ~;1l'-4";'c.
Oer.".,,1 Plan amcndlllGllls. ThGSG ate specifically ..(lIed ill apPlOpIiatc. places \'lit!.;,. th<- Spec;!"<-
Pl.hl teAl. Should future amendments to the General Plan result in conflicts with this Specific Plan.
Chapter I - Introduction
Down/own Redding Specific Plan
Pagel-II
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the Snecific Plan will be amended as necessary to achieve onl!oinl! consistency between the
documents.
Page I-I}
Chapter J -Introduction
!kJwntown Redding Specific Plan
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CHAPTER III
REDDING MALL DISPOSITION
A. INTRODUCTION
"No plan for revitalization of our downtown would be complete without addressing the issue of the
Downtown Mall." This is a quote from the 1996 Redding Downtown Plan. At the time this plan
was proposed, the disposition of the Downtown Mall was a sensitive issue with local decision
makers and the public. Since that time, a new resurgence ofinterest has brought the Mall into focus
as one of the "keys" to revitalizing downtown Redding.
"Originally conceived as a well-intentioned attempt to improve the viability of this area; it has
instead become the focal point for the community's dissatisfaction with the state of our downtown,"
states the Downtown Plan. It is important to understand that several downtowns across the United
States were faced with having their retail downtowns disseminate by the flight of those retailers to
the new suburban malls, with their climate controlled enviromnents and large, free parking lots.
Redding was not alone in its attempt to create a suburban mall out of its main Downtown
thoroughfare (Market Street). However, manyofthose commwtities that "mailed" their downtowns
saw a temporary shopping renaissance only to be followed by reopening their malls to vehicular
traffic, economically restructuring their tenant mixes, and making their downtown a source of
community pride. Redding has been slower to react and make changes, perhaps, due to the fact that
change is seen as an expensive and somewhat risky proposition, not to mention the additional
complication of over 15 property owners who may not be motivated to accept big changes.
Big changes are needed. It has become increasingly clear that, while the Mall may have a low
vacancy rate, it is essentially empty during most times of the day. The physical infrastructure is long .
overdue for a facelift. A predominantly "office" park enviromnent, which currently exists, does
little, if anything, to draw Redding's residents to the heart of their Downtown. While significant
strides have been made in the overall revitalization of Downtown, the success will never be complete
until aggressive, phased action is targeted at totally restoring these properties to their intended
purpose and grandeur. Band-Aid approaches will not bring about the change that is needed.
Chapter J/I- Redding Mall Dirposition
Downtown Redding Specific Plan
Page /V-I
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B. REVITALIZATION CONCEPTS
As a result of much study and discussion, there are some main concepts that are felt to be central to
a comprehensive Mall revitalization. While there are many potential ways to implement these basic
concepts, further study will be necessary to ascertain specific solutions.
The major revitalization concepts include:
~ Reopening Market Street to through traffic
~ Reopening Yuba Street and Butte to through traffic
~ Increasing parking opportunities adjacent to the Mall
~ Increasing the Mall's visibility from Pine Street
~ Reusing existing buildings to the extent possible
~ Improving the appearance of the parking structure adjacent to California Street
~ Not demolishing the three locally recognized historic structures in the Mall
~ Providing a large, open, civic space in or near the Mall
~ Improving the exterior building facades of all structures in the Mall
~ Replacing or removing the roof structure
~ Allowing existing uses to remain and naturally transition to higher and better uses
Page 1lI.2
Chapter 111- Redding Mall Disposition
Downtown Redding Spedfic Plan
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C. PREFERRED CONCEPT
There is little doubt that while the Downtown area will continue to slowly revitalize without the
changes to the Mall, a revitalized Mall will provide a much needed catalyst to the revitalization of
Downtown Redding.
The preferred concept incorporated all of the revitalization concepts. Several alternatives were
reviewed, modified, and re-reviewed before a preferred concept was developed for inclusion into this
plan.
The Preferred Alternative Site Plan is shown on the following pages, and the components of the Plan
are depicted on the Plan document itself.
As can be seen, the Plan refers to certain blocks to define specific features. The 100 block is
inclusive of everything north ofButte Street. The 200 block is inclusive of everything north of Yuba
Street and south ofBulte Street. The 300 block is inclusive of everything between Yuba Street and
Placer Street.
This plan is thought to be realistic and achievable for several reasons. The reasons this plan seems
most realistic are that:
~ Minimal demolition of existing buildings
~ Opening Market Street, Butte Street, and Yuba Street assists retailer success
~ All historic buildings are protected
~ The parking structure is utilized for its foreseeable future
~ Vastly improves vehicular and pedestrian circulation in the Downtown
~ Provides the Downtown with a much needed 1.8-acre, public, civic space in the "heart" of
Downtown.
~ Adds over 290 on-street parking spaces back into Downtown. The cost to build a parking
structure with that much parking would be close to three (3) million dollars.
~ Makes almost every ground floor of every building directly accessible by foot and by vehicle
~ Focuses on putting new facades on existing buildings which will depend on private owners to
invest in their own future
Chapler 111- Redding Mall Disposition
. Downtown Redding Specific Plan
PagelV-J
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D. MALL DISPOSITION IMPLEMENTATION
Several separate actions will need to be undertaken by the City, private corporations, and foundations
in order to revitalize the Mall. It is important to accomplish some actions early in the process. Other
actions are less expensive and easily implemented.
Table 3- I below identifies mall-related projects and recommends a timeframe for when they should
be accomplished. This matrix is to be used in conjunction with Chapter IX Implementation and
Administration, which contains important implementation information for Mall-related projects and
programs within the context of an overall revitalization strategy for Downtown Redding.
Table 3-1
Acquire (2) Key Mall Properties
Or seek ownem participation
NeccssaJy to gain "window" from Pine. Relocate Greyhound to RASA site
Demolish and Remove Greyhound Bus Station
Parking Structure Improvements
Seck mall property owner participation
Develop RFP for Developer of Various Sites
Low cost to develop materials
Re-Engineer and Replace Three Streets
Reconstruct Exterior Facades on California SO percent participation by owners or seck facade easements
Reconstmct Market Street Facades SO percent participatj(m by owners or seek facade easements
Modify Underground Parking Beneath Dickers Cost unknown at this point
Demolish and Rebuild Facades of Buildings encroaching into the Stred Sevcml building encroach Cily right-of-way inside the MaIl
Righl-of~Way
Do this to prepare site for prospective developmenl
Key propc:ny for Markel Strec:I Square Civic Space
Necessary to gain "window" from Pine. Relocate tenants inlo Mall
To accommodate new Rite Aid user
Design and Construct Wayfinding System
Actually can be implemented anytime
Ulilize and renovate existing second floor or seek to add additional upper stories
Page I11-4
Chapter III - RLdding Mall Disposition
Downtown Redding SpecifIC Plan
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E. PROBABLE OPINION OF COSTS FOR THE REDDING
MALL DISPOSITION
On the following table, a series of cost allowances are presented for various actions that are being
recommended for the revitalization of Redding Mall. The reader is cautioned from taking these cost
allowances too literally at this point in the planning process. These numbers are to be considered
"ballpark" estimates based on recent construetion and demolition activities in the greater Redding
area. These numbers present an "order of magnitude" so that local decision makers and stakeholders
have an idea of the level of commitment needed to revitalize the Redding Mall and Downtown
Redding.
Costs for acquisitions will be based upon "fair market value" as established by one or more
appraisals. The allowances depicted on the following table are rough "asking" prices, and as such,
are possibly inflated to yield maximum benefit to the owners. Actual costs may vary.
UNKNOWN AND UNFORSEEN COSTS
,The cost estimates for the revitalization of the Redding Mall are certainly not all the costs that may
be encountered once work actually begins. The extent of study fora Specific Plan document does
not allow for detailed planning and design-based cost estimates. In addition, there may be other
actions necessary which cannot be anticipated at this time.
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Actions such as relocation, temporary or permanent, may represent considerable unknown
expenditures and are not included due to their volatile nature. Off-site disposal of demolished
buildings may cost more. The condition of building roofs and roof drainage is also unknown until
detailed underground site inspections can be conducted.
COST ALLOWANCES
Contained within the Cost Estimate for Redding Mall are numerous improvements which are given
cost "allowances," These number are not the result of a detailed study or design plan, rather, they
represent a probable opinion of what that particular item could cost. Depending on the frugalness
or extravagance of the particular program or construction, the dollar figure would fluctuate
accordingly.
It is estimated that the allowances are within 25 percent of what the actual cost may be, therefore
these numbers can be used for general purpose budgeting for this Specific Plan. .
Table 3-2
Rile Aid Drug Store
$2,000.000.00
Dickers Building
$I.soo,ooo.oo
$800,000.00
Greyhound Bus
Choptel"/Il- Redding Mall Disposition
Downtown Redding Specific Plan
Page lV-5
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Table 3-2
PROBABLE OPINION OF COSTS FOR REDDING MALL
ALLOWANCE
Fields Jewelers
$2,160,000.00
Parking Lot (Pine Stl'cc:t) (Fields Jewclccs)
$250,000.00
$860,000.00
Building Encroachments (Market, Butte. and Yuba Streets)
Rile Aid Drug Store
$182,000.00
$215,000.00
$40,000.00
$80,000.00
$246,000.00
$150,000.00
Dickers Building
Greyhound Bus"
Fields Jewelers"'.
Roof Demolition
Buildings Encroaching into Madel. Butte, and Yuba Streets)
Park Design/Construction DocumentS
570,000.00
5600,000.00
$200,000.00
Construction
Special Fountain
Subterranean parking lot mrofit
$800,000.00
Facade FaceJifts (all sides) (at S200 per linear foot)
Wayfinding System (design and installation)
Parking Garage Improvements (facades/lighting)
$1,064,000.00
$200.000.00
$750.000.00
Entt}' Signs
$225,000.00
Roof Repain>
$250,000.00
Market Street
$1,300,000.00
$750,000.00
$150,000.00
ButteStre<:l
Yuba Slreet.
Design/Constluction Documents
$200,000.00
$2,000,000.00
Parking Structure adjacent to Theater 180 spaces
New Retail Kiosks in Parking Structure on California Street
$700,000.00
. Co.su nre appn:v:imale -asti'lg" price. Aaual fllir mttrUllWllt ~11J lil."t/y bt IO\lW'.
." assume on-site disposal
Page 1II~6
Chapter III - Redding Mall DisposiJion
Down/own Redding SpecifIC Plan
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F. IMPLEMENTATION PROGRESS UPDATE-2010
DOWNTOWN PARKING STRUCTURE IMPROVEMENTS
The architectural firm of Nichols. Melburg & Rossetto of Reddin!! designed the improvements at the
southwest comer of the Downtown narkin~ structure at the comer of Placer and California Streets.
Improvements included new concrete stens. handrails. a concrete stained path leadin!! from the
comer to the existin!! interior stairs leadin!! to the unner parkin!! level. and new decorative lights
followin!! the nath from the comer to the stairs. On the exterior of the structure at the comer. a
signature naTking identifier sign has been installed that is based on the design of the Cascade Theatre
marauee sign.
The improvements are imnortant to the communitv and Downtown because thev imnrove the
appearance of the structure. add identity to the parking structure. and improve the linka!!e to nearby
businesses bv creating an inviting entry. adding light and sil!nal!e. and removing: barriers consistin!!
of chains and bollards.
Thenroiect cost was $76.487. with funding: bein!! a combination of Communi tv Development Block
Grant monies and nrivate donations. In the snirit of fonrin!! nublic-nrivate partnerships. the
Downtown Reddin!! Business Association contributed $20.600 over four Years. The imnrovements
were completed in AUl!Ust 2000.
DOWNTOWN MALL ROOF REMOVAL PROJECT AND SHASTA
COLLEGE HEALTH SCIENCES CENTER
In July 2003. the Redding Redevelonmenl Ag:encv and the City of Reddin~ entered into an
agreement with Shasta College to facilitate the construction of the College's Health Sciences and
University Center at the north end of the Downtown ReddiDl! Mall in the location of the former Rite.
Aid buildin!!. The agreement called for the City and Agencv to remove the roof over the north one
third ofthe Mall and to construct oedestrian imorovements and for the College to construct its new
facility to house its nursing and dental hygiene nrol!TlllllS. In Anril 2006. the roof removal nroiect
was completed bv MDS Construction at a cost of $1.3 million. The Colle~e's $16 million facility
onened in fall 2007.
DOWNTOWN MALL ROOF REMOVAL PROJECT - PHASE 2
In June 2008. the Reddin!! Redevelopment Al!encv awarded the contract for the removal of the
remaining two-thirds of the Downtown Mall roof to J.8. Excavatin!!. Inc. Plans called for the
removal of the roof. all of the concrete floor. installation of new concrete and a trench-drain sYStem.
and installation of over 55 new trees with tree grates. l!Uards. and uplights. The concrete roof
sunnort columns in the former Market Street rimt-of-wav remain to serve as Jimt standards and to
. accommodate the Dublic art contemolaled under the Downtown Plaza Art Prol!TaTD. Work was
comDleted December 2008. The total nroiect budget was $2.1 million.
Chapter 11I- Redding Mall Disposition
Downlown Redding Specifu: Plan
Page /Y.'
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RECONSTRUCT MARKET STREET FACADES
Along with the Downtown Mall roof removaL the Redding Redevelopment Agencv oartnered with
individual property owners to fund reconstruction and facade improvements necessary due to
removal of the roof. These improvements included repair of existing: surfaces and stucco. paintinl!.
roof paranet renairs. installation of new doors and windows. awnings. and exterior lighting. The
imorovements enhance the appearance of the buildings and create a more inviting working and
shopping environment. The Agencv funded one-half of the imorovements-a total of$646.000 for
both Phase I and II of the roof-removal proiect-with the individual private property owners
levera,png an eQual or greater amount of the investment.
Page JJI~8
Chapter llf- Redding Mall Disposition
.Do~ntcwn Redding Specific Plan
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CHAPTER IV
. DEVELOPMENT STANDARDS
A. INTRODUCTION
PURPOSE AND INTENT OF THE CHAPTER
This chapter establishes the zoning districts for the Downtown Redding Specific Plan area and the
development regulations and allowable uses that apply within each zoning district. Together, the
allowed use tables and the development standards prescribe the permitted development for the
Specific Plan area. The intent of the development and land use standards, together with the design
guidelines (located in Chapter V - Design Guidelines), is to implement the goals of the Downtown
Redding Specific Plan. .
These regulations, as part of this Specific Plan, will be applied as an overlay district and identified
as such on the City's official zoning map. That way, the reader who is interested in knowing the
zoning in downtown will know that he/she does not refer to the Development Code, but to this
Specific Plan for specific zoning direction.
The development standards and design guidelines are consistent with the goals and policies of the
General Plan and, in most cases, with the requirements of the Zoning Ordinance. Where the
development standards ofthe Specific Plan are different from the standards in the Zoning Ordinance,
the Specific Plan shall take precedence unless otherwise provided (see Subsection B.1 in this
chapter).
ORGANIZATION OF THE DEVELOPMENT CRITERIA
This chapter contains the following sections:
A. Introduction
B. General Provisions
C. Zoning Districts
D. Permitted Land Use Matrix
E. General Standards for All Districts
F. Site Development Standards by Zoning District)
G. Special Use Regulations (as applicable)
H. Parking Requirements
1. Sign Regulations
J. Development Incentive Bonuses
K: Existint: Downtown Character Signs
Clwpter IV ~ Developmenl Sla/wards
Downtown Redding Specific Plan
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B. GENERAL PROVISIONS
MINIMUM REQUIREMENTS
The development standards contained herein are minimum requirements. In reviewing individual
projects requiring discretionary approval, the Develooment ServiceS Director. Board of
Administrative Review, and/or the Planning Commission may impose more restrictive standards or
conditions as it deems necessary to accomplish the goals and objectives ofthis Specific Plan.
APPLICABILITY OF DEVELOPMENT STANDARDS AND GUIDELINES
The land use and development standards contained in this chapter shall apply to all new
development, including additions and changes in use, as provided for in Chapter IX (Implementation
and Administration).
DEFINITIONS
Words, phrases, and terms not specifically defined herein shall have the same definition as provided
for in the Zoning Ordinance.
When used in this Specific Plan, the term "Director" shall mean the City of Redding Director of
Development Services or an appointed representative.
When used in this Specific Plan. the term "Board" shall mean the City of Redding Board of
Administrative Review.
When used in this Specific Plan, the term "Commission" shall mean the City of Redding Planning
Commission.
Page IV.]
Chapter IV-Development Standards
Downtown Redding Specific Plan
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C. ZONING DISTRICTS
ESTABLISHMENT OF WNING DISTRICTS
The Downtown Redding Specific Plan area will have three new zoning districts as indicated on the
Land Use Zoning Districts Map (Figure 4- I). Parcels outside these three newly identified districts,
but still in the Specific Plan area, will retain their current zoning. The purpose/intent of each new
zoning district is as follows.
UPTOWN BusINESS DISTRICT
The Uptown Business District (000) is intended to provide a broad range of auto-oriented uses and
pedestrianCoriented uses, including general retail, restaurants, service commercial (including vehicle
service), personal service, lodging, and office uses. Office uses are encouraged on the second
story/upper story of commercial buildings. Mixed-use development with a residential component
reqtbl~ A ""G I'"....;t is aoorooriate in this district. Parking is encouraged to be placed in the rear
and along the sides of buildings to avoid large parking areas along streets.
CENTRAL BUSINESS DISTRICT
The Central Business District (CBD) is intended to concentrate commercial and civic activity within
the core of the downtown. It provides for medium-intensity commercial uses that serve mostly
communitywide needs in a very pedestrian-friendly environment. The district provides the most
variety of allowable uses. The district targets unique pedestrian-oriented retail, restaurants,
professional services, culture and the arts, civic uses, open space, farmers' markets, and family-
entertainment venues. Mixed-use developments, with residential or office above businesses, are
encouraged. as are hi l!b-densitv residential uses.
SoUTHERN GATEWAY DISTRICT
The Southern Gateway District (SGD) is intended to provide a broad range of auto-oriented uses and
pedestrian-oriented uses, includinggeneraI retail, restaurants, service commercial (including vehicle
service), personal service, lodging, and office uses. Landscapestandards are emphasized to optimize
compatibility with gateway enhancements constructed by the City at the East Cypress/Market
intersection. Mixed-use development with a residential component Jcquii~ a lIS' I"',,"';t if;
appropriate in this district. Parking is encouraged to be placed in the rear and along the sides of
buildings to avoid large parking areas along streets.
Chapter IV - Developmeflt Standards
Downtown Redding SpecifIC Plan .
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Figure 4-1 Zoning Districts
Page 11'.4
Glop/er IV ~ Development Sw.nJards
Downtown Redding SpecifIC Plan.
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D. LAND USE MATRIX REGULATIONS
The following Land Use Matrix Regulations Table (Table 4- I) provides the recommended uses in
each of the three Zoning Districts within the Specific Plan area. The provisions contained in this
section apply not only to the primary use of property, but also to each accessory and support use.
Key To Land Use M2trix Ret!nlations Table:
P = Permitted Uses
C COlld~(jvuall.1 P....uu;lL...d. U~
L LduiteJ U~
Sd = Conditionallv Permitted Uses
S - Conditionally Permitted Uses
U = Use Permit
- = Prohibited Uses
CBD = Central Business District
1. Tl." lISGS <!<;,sc.;b"J in tltG Lu.J U.(, Mattix lIIG ddin~ in tho:, Cilj's Zot,ia~ OHlina.ICG. ',V1lC1G
a US" is thll~bto.1, tlJ.G D"""c.lopnl('M S",. ,,~'^"., DilC<.tvl, Vl dGsiguCG, &hml be. 1(.spv1J3~hk. to B'urke.
a Jacuuiual;on (Jf a.G ..tv.[ "I'p,vl',idt\., lISG "lassificativn. Un:lGSS al'- fl.vP(Js~ OSG ib
dctGilU;.,va to b" .;,,,;[m to a H;tcd U''', it .i.all b" 1',(JI,ibitcd.
Use classifications in the Land Use Regulations Table are defined in the City's Zoning Ordinance.
Chapter 18.60. Use Classifications. In cases where a specific land use or activitv is not defined. the
Develooment Services Director shall assil;n the land use or activity to a classification that is
substantiallv similar in character. Use classifications not listed or not substantiallv similar to the
uses in the Land Use Regulations Table (Table 4- I) are prohibited.
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· Permitted Uses (P) are uses which are permitted as of right within a particular zoning district.
Permitted uses shall obtain a business license, or equivalent, prior to commencement of the use
as may be required by the Redding Municipal Code.
· Site Development Permit (S): Site Development Permit - Director (Sd). These uses. by
their scope or nature. have some potential to create land use conflicts with adioining properties.
. but mav have lesser imoact and warrant less intensive review than uses reauiring a use permit.
They may be permitted subiect to soecific limitations or conditions that ensure compatibilitv
with surrounding uses and comoliance with the goals and oolicies of the Specific Plan and
General Plan. These use classifications are permitted after review and aooroyal of a Site
Development Permit (S) bv the Board of Administrative Review or a Site Development
Permit - Director (Sd) by the Develooment Services Director.
Replacement of any use within an existing: building by a use which reauires a Site
Development Permit (S) or Site Development Permit - Director (Sd). where such use complies
with all aoplicable development standards and is of an enual or less intense nature than the
orevious use. as determined by the Director. is oermitted by right. .
Chapter/V - DeW'Jopment Standards
Downtown R~ddjllg Specific Plan
Page 111-5
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B. L;".:tt:.d aoSe;., (1) '"'" uses wh;cllllUl} be. (>Cl!ulUcd bubj~ to spcdfi.", l;ll1;tab.OJ.LS on tilt. natul~
and GAlent CftllG a.:.ti.ity. Such linl;tll(;vns shaH C..~,.u" compatibility vv;t1, ~"uoMdiHt.lIS""
and C(,ou1'lilhu'::" \\ith tllG !;oalb and pc.1;GiGb of the, spCGifk plalllh.d gcnClal plan. All :;m;~d
all~ shall b". "'l ailed to obt.,;.. <u. amU;'h5h /1(; . e, t.,e, p"...lit (atlp), and uti,,,. appt 0 Mis as !nay
I)", ~jJ,^,,;h\.<dll) ~d"ut~fi.~ in tabk j y ], PL;Ul to IS~WulC(" of A htci.ld;h5PCllllit OJ. COllJ.1UCllCCl..uC:til
Oftll(" actIvit). A41"~ ~u"lu.d(.. .,;t", pll11J.l('il,"" ";11~11 tIh.. spC(..lfk.. plM.llb.~.
RcplaCGIlle,dt vf any us.: ~ithin all (,Xidt;"!l buildillf> b] a uSe, whi"h is a limi!cd~" (I), vvh"."
SIKh use, ccl1lfJliGb witll all applic.abk dG.c101'.hcnt stalldatds M.d;s of .!II equal cllcss inlell,e
HAtw(.. tllau the. pJ.,",vious us, a.) dct",uuincd by tIl\" J;lGGrot, is PGhuittcd by dghl.
. Use Permit (V). These uses typicallv have unusual site-development features or ooerating
characteristics reauirinl! soecial consideration. Thev mav be oennitted subiect to soecific
conditions that ensure that the use is desil!ned. located. and operated in a manner compatible
with those on adiacent oroperties and the surrounding area and in comoliance with the I!oals
and policies of the Specific Plan and General Plan. These use classifications are oermitted
after review and aDoroval of a Use Permit (lJ) bv the City Planninl! Commission.
C C.,,,dittunu/ ""c:;., (...) (lU.. u&'~ yyl~",ll rcqU!l{.. cl cof.d~holla:l tIS'- pvauJ.it, as plovidcd COl in tin...
Icddi./.lg iHuu;v~PQl cod", poliOi to GOUlllJ.,",.LLU'-'lu';'J.ll ofth, uS, 011~.!.u.u.u,^, of A btblddiA pvuuit.
. Prohibited Uses (-) are uses which are not permitted in a particular district.
2. A Dowhto~,n Me, ',vt b1'.:.,,;fically e,DUluela!cd M a.?~"..dkd l},,~ by the Spec;ifie, Plan mll} be
p,-..uitt\.d ~ubjcct to a1'1',,')\al of M all.Gum..cnt fOI "a c1.a.lge;.. ~e, not I;s!cd" ab p'o. ;dud fO!
in the, R.:.dd;..f> Mw.;,,;pz.1 CudG. Such a c11IlUSe, ;.. use, shall nvtrequite, amendmcnt to thi;
Spcc;J)" Ph....
J. A Do~nto~n Sped fiG Piau "OvCl.l4) Conlb~.I.";ll5 Di.,b.~~" Vi \A.fu~y"l....uL, .;>ludl b", \..rl\JCItcd
with;., tI.G Rcddih~ MlIDidpal Cod<. (RMC) D:>.l;..~ O,d;..a.."". The, lc\at;onship of the
SpGeific PIa.l Land Ube, d<..if>.."t;v..~ tv adopted RMC babe, ~Ml.lg dishktb vv ill be, <.stabl;s1.ud
.;.. tI." O.e,rlb] Di.bict. 111(; dc,.dvp.hCdt bta...da.d:. ,,[the base, ~vning dislr;c,t shall appl~ ;'1
aU C45C5 ~Il"'l" btduda..db lunG not been identified ;u HI'" SpC\..;fi." PI,"l.
Reddinl! Municipal Code (RMC) liminl! Ordinance Chapter 18.57. "SP" Soecific Plan Overlay
District. establishes a relationship between the zoninl! districts found in this Specific Plan to those
adooted in the RMC base zoning districts. The develooment standards of the base zoninl! district
shall aoolv in all cases where standards have not been identified in the Specific Plan.
LAND USE
CBD
TABLE 4-1
ATIONS
GD
Comments
Residential Uses
Home Occupations
p
p
p
Single-Family Dwelling
Allowed with subdivision of5 or more lots
or a Dlanned develooment
Two-Family Dwelling
Page IY-6
Chapter IV - DeW!Jo~nt Standards
Downtown Redding Spec.ific Plan
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TABLE 4-1
menu
Mixed-Use Developments !l Sd reauired for e,ustin2 buildillJ!!interior
€ remodel onlv
Multiple-Family Dwellings ~ See Table 4-2
SGHio~ C:~LA;.l IIo~:Ll6 (dtLld .dull"') € €
Moved
Public and Semipublic
Auibt.lA1K.(' $,," y ;\AAI b b
Aul\.LlLI.lCGllt.lJa.u~l;........""",""... Moved € € €
Clubs & Lodges Sd Sd Sd [.t..v.......~cd Do mM nll
b b b
Colle2e and Trade Schools. Public or ~ ~ ~
Private
Conununitv Centers - !l !l
-
Conununity Social Service Facilities 0 -
0 - -
- € €
""1'"-.1 b-....,...uu.i~ ~hCll.YUoltvru.~~-
ClaiM v. A<h..lt DCL.1 Cl:u..., (6 '" fc~CI) 0" P P ~. Ji..;lil) ",bich inGlM!G& luidcJthld
d".,,,loyul(.ut.
'\..auJ' b" pCul~U.oo ""h"'LI t'oht of 4 ~d
Child o. Adult Do] C_. (7 12) -" b b __ t.....a:ty IolWbich lnd..dG.-. .(,&:~ut...l
d...."'..b.,~.
Cl~Mvl AJullDu,1 0&.... "1,~vLl"'u. "''In'&) h"'t^'u.u:tt..J. ....h...u...UoI(vrA..u.:..-.~.
-" b b tl.sG f4G.ilil) "l..ieh :Udw!...:. .~:dw..tWl
UppOI fluu.. (7 12) dGl'....k>yI.l.lCul
Child 01 Adult Da} c... C.uk,l (12 O. ~lA.1 be.. ...C.J1dttcd ",,1.,,",utAutuf U.1~....d
. € b IISO f.wil;!) wi,;.l. ;u.lud\.. M:du"l;'"
more} ~.O~,l"'"l.
Cultural Institutions ~ ~ ~ I:llco""agcd Do wlllG wl1
b b b
DavoCare Centers 114 or More) Sd ~ ~
Emergency Medical Care p P
Government Offices P P P Encouraged Downtown
Hospitals (includin2 ememencv care) !l !l
"lid '\.lihu:h."t\..IJ SOMt,CI}' C.......b...J.i> € €
Park & Recreation Facilities ~ ~ ~
b b b
Parking, Public S~a"M.w uud !l ~ ~ Use oennit reauired for oarkin2
Bu;ld;I~" € b b structures in all districlS.
Public Safety Facilities Sd Sd Sd
P P P
Religious Facilities Sd Sd Sd
€ b b
Cllapter IV - DevelQpment Standards
Downtown Redding Speciftc Plan
Page IV-7
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TABLE 4-1
LAND 'TS" ""GULATlON"
CRD flRn "GD Common'.
Residential Care. Senior €iti2:en S - S
IIv~~u5 (61411..1 "I"'LI~) € - €
Residential Care. General ~ : ~
TJ.:u."tt C.....b....03 and Sh.6':'u.\Moved € € €
Uta,t~\AJ.lfh..uvJ Moved P P P
Commercial Uses
Animal Sales and Services ~ Sd Sd Outdoor kennels prolubited
€ t t
Banks and Savings & Loans (uv d.;.v Sd reauired for drive-thm service in
p P P UBD and SGD onlv: no drive-tbru
till.."......;""") service allowed in CBD
,
DalJ...., ~ild SA~in&& &. Lo2u~ {~;1'... tful1 - t t
~
Building Materials and Services (no - ~ ~ No outdoor storalle nennitted
.......tJVVI "bJUl.o....) t t
Business Services P p P
Commercial Recreation S S S
t t t
Conunercial Entertairunent ~ ~ ~ Encouraged Downtown; Sd reauired for
t t t existina buildimzlinterior remodel onlv
Convenience Gas Mart AU.tL.j~lvh~k. ~ ~
So..;,x Stati01l3 - t t
AbtolJlob;l~JVd~....l... &.p~. Moved . t t
Jc.;ulvlllvb;l,.,t/ clli,k, SAM 4ud L-,;I16 . t
Moved
l..u.Lvmv}'(k ~r""hin& rllll S.c Moved . t
1..l1lol.hOl,ik, 'N Qo3I.;u& SclfS.c Moved . t t
CVLlJ.unu.JicatK.l1 r A->il;t;'-'O Moved € t t
EatinR and DrinkinR Establishments
BarslNight ClublLounges ~ ~ ~
€ t t
Restaurants. Full Service P P P
Drive-uplDrive- Through Service - Sd Sd
t l;
Food andBeverage Sales Sd p P
t
Food Preparation Sd P P Must include retail comoonent.
t
Funeral Parlors and Mortuaries - - ~
t
.~ ~ ~
Holels and Motels t t t
Page 1V-lJ
Chapter IV - Development Swndards
DoWII/Own Redding Specific Plan
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TABLE4-l
LAND ITS ATlONS
CBn VBD SeD Comments
Laboratories S<! P P
f:;
Uuud~...,uft T.TPG IhJu6h;~. u..ua... S,eeB f:; p p
""~c I\.-,t Moved
Maintenance and Repair Services (no - ~ ~
outdoor storage) f:; f:;
Offices, Business and Professional P P P
Offices, Medical and Dental P P P
~ -
Personal Improvement Services f:; P P
Personal Services p -p P
Retail Sales p P P
tHg,ht CI~a.~L.."'U5~ Moved € f:; f:;
U.......,....l~(.~ . f:; f:;
&,.;,~....w.o.~Moved P p P
Ruta,.uau~ (.....ill. ~;~c--tltl...~YO,..)Moved . f:; f:;
Travel Services p p P
T.........t. uud CVUllU........:.m Ycl~l\.. &.......k..... . e e
(no o...tavo, ,;t:vUIO....)
Luo.... V....I.:.....k. and L\.Iu;...l1IK.hl SuI"".
S....... \';""'" "tad R...ulal - - -
OuMvv. Sl:vu.o.... tl.W u. pJ.~um:) ..3(, v.
nh.C.....uvt ~";h"ull.1 "'Ho....~ .....;th.g - e e
p"'.u...:tt-....d~)
Vehicle Eauioment Sales and Service
AutomobilelVehicle Repair, Minor - .s. .s.
t; f:;
AutomobileIV ehicle Sales and ~ ~
Leasing - f:; f:;
Automobile Washing - ~ ~
t; f:;
Industrial Us.s
Handicraft/Custom Manufacturing ~ p p Small-scale, typically under 4,000 square
f:; feet; must include retail component
lud...,;h". L:'.m;t\.,d . e e
\~oI....xdj~, n;&b;b""tWn &. Sto.U.6\.. . e e
Transnorlation Commnnication and UtlUties Uses
Communication Antennae! 11 11 11
Ccllvl...,'MiClo",.c Transmission
Towers € € €
Communication Facilities Within ~ ~ ~
Buildines
Chapter IV - Developmem SUlndards
Downtown Redding Specific Plan
Page IV-9
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. LAND n~" TABLE4-f
''J'ION~
C'RD UBD sr." Comments
Transnortation Passeneer -Tennioals li li li
T uu.,,:l C.....dcu mid. St.ul~Vll" e e e
Utilities, Minor P P P
4. V/hc.u., uV W!G P",1,1l4l ~" OtllCl yy~b" requited, mC5 i.d.yol~l~ I.i"~ OO.u3tttlGtLon,01 substantial
lC\k.vclvpu.lCHt of '4.11 ",^i.it:U5 pJopcily ilhol"inA mOle. tNttl 1,0ee b({umG &x.l of d,""
Cvu~hdGl~()u or Gxtcl~Oll~lhOd\.lI;ug JuG 3u:hj",llo tll" bitG pl.!U.I. H.,,,;,,," ptoccss.
A collditiuuall, pGl1uittcd tls<- lcq~lC& app1o~al of a US" p(..l.mit h, tIt'" PI~u.u;".o Cvuuu';'~ivh ;u
complillnG" with Chllpt.... 18.78 anhe City of Reddillj1, Zu.';ul\ Oldinance.. Whcllll f>arliculal ut.e ;5
unlisted, fl.G D;, ce.t.:.. ;i,III1 b~ I G5poIl5;t:.k Iv 1Udb." IIU5" OCIClnlil.ation to d<x:;dG if thG pi 0""500 115"
ib siuhlAl tv<< listed t1:S(... Uulu.!f tJ.." pJ.oposcd tiS' i~ dUcuu;uvd. t\., hG sim:lM to ali5tcd tIS...., it shall
b" II pIohib;l..d u,..,.
Where no discretionary nermit is otherwise reauired. uses involving new construction or site
redevelonment of an existing nronertv involvinl! more than 2.000 sQuare feet of new construction
are subiect to a site develonment nermit or use nermit based on the following size thresholds:
TABLE 4-2
;~~~~Pt~~~{{W~~~et:fuitil~'til~t{~1t~{i~~Jf~~ffip:~)~'
Uo to 2.000 SQuare feet Zooin. Clearance
2.0011010.001 SQuare feetluo 1010 residential units Site DeveloomentPennil (Direclor)'
10.00110 20.000 SQuare feetluo 10 20 residential units Silo Develoomenl Permit (Board)
20 00 I s uare feel and lar or/more than 20 residential units Use Pennil
1 If exemol from CEOA. If not. lhe oennil shall be orocessed throu2h the BAR.
Exterior remodeling which. in the opinion of the Director. substantially alters the style or character
of the building in a manner that is not consistent with these requirements and the designl!llidelines
of this Snecific Plan shaH reouire a site development nermit issued bv the Director.
The foHowing activities are exemnt from the permit nrocess:
!: Interior remodel
· Additions of2.0oo square feet or less
· Exterior work which. in the oninion of the Director. does not fit the definition of remodel.
Examnles would include:
. Awnings
. New windows and doors that do not change size or dimensions of existing openings
. New handicap-access ramps or other accessibility-related work
Reroofing
. Painting
CJaapter IV-Development StanJards
Page lV-fO Down/own Retfding Specific Plan
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E. GENERAL STANDARDS FOR ALL DISTRICTS
This section establishes general requirements, site development standards, and land use regulations
that apply to all projects.
REVIEW OF PROJECTS
PuRPOSE
The review of development proposals within the Downtown Redding Specific Plan area will be the
same as a project anywhere else in the City. It is not the intent of this Specific Plan to suggest a new
or modified development review process from what the Development Services Department currently
uses or what it may use in the future. For consistency, development proposed within the Downtown
Redding Specific Plan area shall follow the review and approval process outlined in the City's
Zoning Ordinance, unless specifically detailed here. Therefore, all projects within the Specific Plan
area are subject to review and approval in compliance with the provisions herein and the Zoning
Ordinance.
REFERENCE To DESIGN GUIDELINES
In reviewing projects/improvements subject to any discretionary approval, the City Staff shall refer
to appropriate design guidelines in this Specific Plan (0/ dJ,] othc..5lhllt lIlA) b.:. ".lvI'''^' b) th~ City
and the desilffi criteria ado\>ted bv the City Council Sentember 17.2002. Resolution #2002-40) in
order to provide guidance to applicants seeking to comply with the requirements of this Specific
Plan.
The design guidelines are to be used by property owners, developers, architects, landscape architects,
designers, and others in the planning and design of projects in the Specific Plan area. The design
guidelines communicate the City's desired qualities and characteristics of development and are
intended to promote quality design that is compatible with Redding's vision for Downtown.
It is not the intent of the design guidelines or this Specific Plan to require an additional layer of
design review per se. They are simply additional criteria that the City Staff may apply when
reviewing development proposals subject to discretionary approval (site pi"" ,GI;~", develoument
or use permit) in the Specific Plan area.
NONCONFORMING USES AND STRUCTURES
Where at the time of adoption of the Specific Plan, a lawful use of land or structure exists which
would otherwise not be permitted by the regulations established by this Specific Plan, such use or
structure may be continued indefinitely subject to the provisions of the Redding Municipal Code.
OUTDOOR USES AND DISPLAYS
Moved to Section G
AU usu, ;~~dudin~ ",,~.uJJJc..lGjaI, H,P~,,sCJ y;OC, QUd btol4ge shetH bG \.IV.ddoctcd witbiu 4 CO'H:kpl(,oc,b
cndoscd btiildiJlg OJ bG OO.luplctdy S\"lCCHOO hOUl ~ j,," hou! uffth" buhject .!t~t", ,,^,^,pt ~ }I.lV y;J",-
h"lvvv.
Chapter IV - Development Standards
Downtown Redding SpeC!flC Plan
Page lV-II
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111Gvuldvv! displa)' Ofnl(.lcllC1hm.b(, ~u '-VujwJ.\...tion w ;th bLJ"",,;alty lGtail, antlqu(.sboj.,b, flu w '-'1. ~l1.v}l~,
aud simil..., ~pww;al" and w.aR btlsiu':;sscs is pwuuil!t:d ill Ih.:; CED Di~llkl subject to thG follo~;H&
piVY;03~vn5.
Ouldool displll)~...ay be. allo"ed !tyvn Ill.:; ptoblic s;de\\a1k p1o,ided that II millinlmll widlh
ofro!!1 fi:C! is n,ainhblled .:;1<;& of Aily obsh..Gl;vus.
· No atMitional signs OJ olh~, ad,crtis~ de, ices (temporary 01 pCliklahcdt) shall be .Jg(,d ;..,
cvujwlCtiOll ",Ill a.. OutdcOI diSplay, cx.:cptlllos.:. allo\\wd ;<1 complilll1ce willi Ill.:; Zon;ll&
O~dil1au"'" uud th;& Spoc;r.." Plan.
· 111':; outdoor displll) of 1l.C1chaddisc shall o.li; occur durill& linlcs whCII thG asso",;"twd
...slahlishlllcut ;5 "Iso <lp~n WI bllSi.I~~. .
ani) H\.:;.cldllldisc; 1101I1I<tllJ A,ailable lit Ill.:. associated business may bi; displayed OutdMIS.
INSTALLATION OF PUBLIC IMPROVEMENTS
Project developers are responsible for providing public improvements such as streets, water and
sewer lines, drainage facilities, curbs, gntters, sidewalks, street lighting, parkway landscaping, street
trees, and other similar items in compliance with City standards at the time of development. If
multiple phases of development are proposed, improvements shall be installed during the first phase
as deemed appropriate by the approving bodv. For the purpose of this requirement, development
shall also include the expansion of existing structures by 50 percent or more of the gross floor area.
UNDERGROUNDING OF ON-SITE UTILITIES
All new development shall provide underground utilities in compliance with City requirements. In
addition, any existing structure that expands its gross floor area by more than 50 percent shall
provide on-site underground utilities in compliance with City Standards.
PROTECTION OF EXISTING TREES
Existing, mature trees add significantly to the small town character and aesthetic charm of
Downtown Redding. Trees also provide shade and increase pedestrian comfort. It is Ilk.:; d.te..t of
(11(, C~l) to .f-/J.v{c(..{ aud plC~C.j "G &5uifkanl bb.(.",l b.~, U.ldll.Uv nattl"" bces, oak aces, hIstork tle<:..s,
and nurture. tJC<.5 Whel' ttOb(' &vlCS Of staLkdb of t./.~, andfol .lHdtUl(, hC\".b ~'" @.:)V"'~aM w.iLlI
pwp.:>s"j, "f de , Glop....:!.t ill cvIHp!iaJlc,:; w,lI. II..:. plO,is;ons oflh... Zoning OldinllllCG. The Citv
recol!Ilizes the imoortance of trees and aims to .nrotect and enhanee the aesthetic aualities of
downtown Redding provided bv native and nonnative trees and promote a healthv and attractive
urban landscape as downtown Redding grows. It is the intent of the City. through Redding
Municipal Code Chapter 18.45. Tree Manaf!ement. to protect and nreserve healthv candidate trees
as defined bv the ordinance.
Pagl' /V~/l
DIopter IV - Development Standards
Down/own Redding Specfjic Plan
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F. SITE DEVELOPMENT STANDARDS BY ZONING DISTRICT
The Site. D".c.lvl'",~hl Sta.tJa..ds M"b.ix Develonment Re~lations Table (fable 4=2 4-3) provides
recommended development criteria for the CBD, UBD, and SOD zoning districts within the
Downtown Redding Specific Plan area. Any standards not specifically covered by this Specific Plan
are subject to the regulations of the City of Redding Zoning Ordinance. .
TABLE +-2
Sit", D",.,Jup""'''J..lt St44dc... dt3 MlllA ;A
€DB f:JBB S6D
~.,~dcHtic:\1 D~.U)~ll
5&' fflt ffl'
,- ;l;6OO 3;566 5:600
%5 5& 5&
., '^ NHr NHr NHr
lItf~uu....u Duaxi~"6 Ik.;gi..t
, StOl;~ tl :l :l
2 t t
I\HmH.lI.u..u Y aaJIP cu~ Stolba(.~
, r&v.A Ya.dS~fuack(f~t) 6 6 ffl
, S;dc. '[".d S...tbQ.:!<, hlt",iol (fCGl) 6 6 -1l
. s:~ i.' md Setback, Street (fed) 6 6 ffl
, R~ Y llfd SGtback (feG!) 6 6 -1l
I If pm af l\ lllh..od tlSS at:.d6I'meut, iftehtding affteehetftilheF.iee
\AJJ.lIYvu",u~, ,~tllG! \1\0 ;tllin ill." ,,4Lu<. "t. u....t.l.U '" U.l uu tll.'" .UUU,", }1m. <xl
,-..,...."....-..,,;....
..'c.:.,,---..;_,."'C
_,___ _._.....r__
.....,..-....--
,.'-"--"'."','.:.Y,,"
,-.,-"~~.....",,.,...,~
.--.....'71,'.;_".
Residential Dens/tv
Dwellin2 Unils ner Gross Acre
unlimited
15
15 ill
BuiJdim! Scale - IntensitJI of Use
Minimum Lot Area I souare feel)
3.000
3.000 5.000 ill
Minimum LoI Frontage (feell
Minimum Lot Denth (feet)
25
. 50
50
nJa
nJa
nJa
Hili/dine Form and Location
Minimum Building Hei2hl (stories)
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Maximum Buildin2 Height (feell
unlimited 45
Chapter IV - Development S[anda,-ds
Downtown Redding Sprcific Pia"
Page IV-13
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T ABLE4-3
DEVEWPMENT REGULATIONS
~ii~!~:~~~~t~~I~I'j~t~~~i !I!~I ~1!1~!!~
Minimum BuildineIParkin. Selback (feeO
Front 0/5 0/5 0/5 ill.ill
Side 0/0 0/0 0/0
Comer Side 0/5 0/5 0/5
Rear 0/0 0/0 0/0
Maximum Buildin. Setback (feet)
Front Q nla nla @
Side (interior) nla nla nla
Comer Side Q nla nla
Rear nla nJa nJa
ill Allowable Densitv. Residential density allowed in the UBD if Dart of a mixed-use deveJoDment Dmicet onlv.
. m Minimum Lot Area. Lot sizes may be reduced for Planned Develomnent Dmiecls in accordance with Section
18.53.
ill Buildin. Rei.ht. Extent when combined with the "BH" Buildin. Heiaht Overlay District See section 18. 58.040.
ill. Minimum Parkin. Setback. Exceot when adiacent to a driveway entrance. See Section 18.41.50.
(5) Pamna adiacent to the street mav not exceed 50% of the lot frontaae.
!2L Buildin. Setback. Buildi..s in lbeCBD shall beDlacod immediatelvadiacent to the sidewalk (no setback). exceol
for indentations for the DUmose of oedestrian olazas and DaseoS and comer "cut--offs" at orammen! intersections.
Page 1V-/4
Chapter IY - Development Slandards
Downtown Rt!dding Specific Plan
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G. SPECIAL USE REGULATIONS AND STANDARDS
Certain land uses, because of their operational characteristics, have the opportunity to create more
significant impacts on adjacent properties than others. As a result, specific development criteria for
these uses are recommended.
VEHICLE SALES AND REPAIR
New and used vehicle sales (including ears, b(j~ko, IGClcaGOnal ,GhidGt., <LId boats lig:ht trucks.
motorcvcles. and other similar lil!ht vehicles) and repair are coudilionllll) J'l~uuittoo allowed bv site
develooment oermit in the Uptown Business District (UBD) and the Southern Gateway District.
(SGD). The following standards shall be met when applicable.
· The minimum site area for vehicle sales shall be 40,000 square feet.
· All parts, accessories, etc., shall be stored within a fully enclosed structure.
· Service areas shall be completely screened from public view.
· No vehicle repair or service work shall occur outside of a fully enclosed structure. Service bays
with individual access from the exterior of the structure shall not directly face or front on a
public right-of-way.
· All on-site lighting shall be clle..~-d'fi~;~ut, stat;v",,,], and dh~t\.J ana) fullv shielded from
adjoining properties and public rights-of-way in accordance with Section 18.40.090.
· All loading and unloading of vehicles shall occur on-sitt;, Whe.le. f...",iblG, and not in adjoining
public rights-of-way.
· All vehicles associated with the business shall be displayed, parked, or stored on-site on paved
surfaces only and not in adjoining parkways, streets, or alleys.
· An adequate on-site queuing area for servicing eustomersshall be provided. The queuing area
. or lanes shall be large enough to hold at least 1.5 vehicles for each service bay in the facility
based on a queuing distance of25 feet pcr vehicle. On-site driveways may be used for queuing,
but may not interfere with access to required parking spaces. Required parking spaces may not
be used for queuing. .
. NoiSG le,cIs within automobile. dGllIc.$I';l's h.~lud;u5 Exterior intercoms and paging systems
shall beorohibited ull1;"tainoo at II k~cI that would not bG conb;dc....JIIlIl1isanCG to SlIIlOtllldi{lg
P[('JpGrt) OWhClS. WhClG po$S;bk, the. uS" of "becpcis" o. "pagers" should be. used CO! q<lc;ng.
SIDEWALK CAFES DINING
Sidewalk cafes dining: on public streets can cnhance the pedestrian ambiance of Downtown Redding
. and are encouraged. The rules, regulations, and applicable areas are defined in Chapter 13.25 of the
Redding Municipal Code. .
Chllpter IV - Development Standards
f)oll'lIlolll'n Redding Sprr{fk Pltm
Pog.:! IY-/5
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OUTDOOR USES AND DISPLAYS
All uses, including commercial, repair, service, and storage shall be conducted within a completely
enclosed building or be completely screened from view from off the subject site, except as provided
below.
The outdoor display of merchandise in conjunction with snecialtvretail. antique shops, flower shops,
and similar specialty and craft businesses is permitted in the CBD District subject to the following
provisions:
· Outdoor displays may be allowed upon the public sidewalk provided that a the disolav does not
occuDv more than 50 percent of the building street fronta~e. A minimum width offour feet is
shall be maintained clear of any obstructions. and the displav shall not obstruct access to the
entrance of any building or access ramos.
· No additional signs or other advertising devices (temporary or permanent) shall be used in
conjunction with an outdoor display, except those allowed in compliance with the Zoning
Ordinance and this Specific Plan. -
. The outdoor display of merchandise shall only occur during times when the associated
establishment is also open for business.
· Only merchandise normally available at the associated business may be displayed outdoors.
· Outdoor display fixtures shall be of good aualitv and durable materials and construction and
shall be maintained in such a manner as to enhance the downtown area Merchandise disolavs
utilizing card tables: cardboard cartons: folding ehairs: lightweight materials: or deteriorated.
damaged. splintered. or other similar furniture are not oermitted.
MIXED-USE PROJECTS
Purpose
The development of mixed-use projects in any of the three Specific Plan Zoning Districts can present
unique design issues not encountered in more conventional single use (e.g., all commercial) projects.
The primary design issue related to mixed-use projects is the need to successfully balance the
requirements of residential uses, such as the need for privacy and security, with the needs of
commercial uses for access, visibility, parking, loading, and possibly extended hours of operation.
Definition
For the purpose of this Specific Plan, mixed-use projects are defined as developments which
combine both commercial and residential uses or structures on a single lot, or as components of a
single development. In the Central Business District (CBD), the mixed uses shall be combined
vertically on the site within the same structure, for example, office and residential uses on upper
floors with retail on the ground floor. In the Southern Gateway Distriet(SGD) and Uptown Business
District (UBD), the mixed uses may be combined vertically and/or horizontally.
Page /V-16
Chapler lY - Developmenl Standards
IJoWfllQWn Redding Sp<<f{ic Pion
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CONDITIONAL USE PERMIT REQUIRED
A mixed-use project may only be established after first obtaining a conditional use permit approved
in compliance with the applicable regulations of the Zoning Ordinance and in confofmance with the
standards of this section.
LIMITATIONS AND REQUIREMENTS
· Projects that propose commercial structures on the front portion of the lot with residential uses
placed at the rear of the lot (horizontal mix) are prohibited in the Central Business District
(CBD), but arc conditionally permitted in the Southern Gateway District (SGD) and the Uptown
Business District (UBD).
· There is not a maximum residential density ~h,,1I b~ " mAximum of 58 dwclling Wlitsla"l"
established in the Central Business District (CBD). <Iud th.:. Appl,(.<Ibl" Oeu",ai rIm density
Maximum residential densities in the Southern Gateway District (SGD) and the Uptown
Business District (UBD) are established in Section F_ Table 4-2.
· Residential units shall not occupy ground floor space in the Central Business District (CBD).
· Mixcd-u~~ Slluctu.Ci. ~;lhhcigl.tsgrCAtCl thAn 2 stv.;cs shall.vI bAck (all ~;dw) t1.~ u}'PCI sto.;u
of the ~b. ....tu. ~ A nlihi.ullhl of 18 f.:ct.
· All roof-mounted equipment shall be screened, consistent with the requirements of the Zoning
Ordinance. Special consideration shall be given to the location and screening of noise
generating equipment such as refrigeration units, air conditioning, and exhaust fans. Noise
reducing screens and insulation may be required where such equipment has the potential to
impact residential uses. .
. Separate access drives and parking facilities should be provided for residential uses and
commercial uses. The number of parking spaces shall be in accordance with the requirements
of the Zoning Ordinance and this Specific Plan. Residential visitor parking is not required.
· Resident parking areas should be provided with security gates and lighting.
Cllapler /II - De"velopmelll Standards
/)own/own R('(fcling Spcctfic PIn"
. Page JV.ll
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H. PARKING REQUIREMENTS
Off-street parking for uses within the Downtown Redding Specific Plan area shall bc provided as
required in Chapter tlI:6Z 18.41 of the City of Redding Zoning Ordinance. except in the Central
Business District. where parkin!! is not required. However. if 1llIl"kin!! is provided. it shall meet the
reauirements ofChllPter 18.41.030.1.1. Rccol!Dizin!! the uniaueness of existing buildinl!S and their
associated parkin!! in the Downtown area. within any of the districts. when 1llIl"kin!! is reauired or
Droyided for any remodel or reuse of any existin!! buildin2. the omin!! standards (i.e.. soace and
aisle dimensions. number of soares) may be reduced or modified subiect to aooroyal of a site
deyclooment Dermit by the Board of Administrative Review.
Page 1V-18
Chapter fY - Development Standards
Downtown R~dding Speciflc Pion
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I. SIGN REGULATIONS
Signs in the Redding Downtown Specific Plan area, including tempor8l)' signs, shall be erected,
constructed, altered, and maintained in accordance with Chapter i1l-:ge 18.42 of the Zoning
Ordinance except as contained herein.
The purpose of these sign regulations in this subsection is to proVide the means for adequate
identification ofbuildings and businesses by regulating and controlling the design, size, and location
of all signs within the CBD District. .
The intent of these regulations is to establish specific standards for all exterior signing that will
ensure continuity, consistency, and hannony with the pedestrian quality of only the CBD
environment.
COMPLIANCE REQUIRED
No person shall erect, re-erect, construct, enlarge, alter, move, improve, remove, convert, or equip
any sign or sign structure or cause or permit the same to be done conlr8l)' to or in violation of any
of the provisions of these sign regulations.
UNCERTAINTY OF SIGN REGULATIONS
If a situation arises that is not covered by these sign regulations or there is ambiguity as to these
regulations or the type of pennit required, the Director shall provide written interpretation after
consulting the Redding Zoning Ordinance.
GENERAL SIGN STANDARDS
· No flags or pennants of any type may be utilized to draw attention to any use or structure on a
permanent basis. Colored flags which contain no writing, insignia, or logos may be displayed
2 times per year for periods not to exceed 30 days. This does not preclude the display of
national, state, or local government flags or other flags, pennants, or banners which are
reminiscent of the early 1900s.
· The area of a wall sign or logo with individual letters shall be measured by a rectangle around
the outside of the lettering and/or the pictorial symbol.
· Planning Division review and approval is required prior to the placing, erecting, moving, or
reconstructing of any sign within the CBD District unless expressly exempted.
PROHIBITED SIGNS IN CBD DISTRICT
Certain sil!l1S are prohibited in the CBD in order to improve the appearance and pedestrian
orientation of the Downtown core as follows: .
· Freestanding polesigns
· Roof-mounted signs
Glapter IV - Dt"ve[opmenl Standards
Down/ollln Redding Spt'cffic Plan
Poge 1Y-/9
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· Animated signs, including changing or blinking time and temperature displays
· Rotating, moving, emitting, or flashing signs
· Balloon signs
· Ambient air balloons
· Internally illuminated can signs with translucent copy and field (can signs with opaque "field"
and translucent "copy" only are permitted)
· Internally illuminated channel letters (back-lit letters are oennitted)
· Neon tube signs. exceot for accent or speciallil!hting OUfDOSes
· Window signs above the second story
· Paper, cloth, or plastic streamers or bunting - except holiday decorations
· Formed plastic or injection-molded signs
. Traffic sign replicas
· 'hhick bigilb
· Any sign prohibited by the De,clopdIC/ll Cvrl(,Zoning Ordinance and not expressly "Permitted"
in this Specific Plan
SIGN STANDARDS FOR PERMITTED SIGNS IN THE CRD DISTRICT
WALL-MOUNTED SIGNS
Maximum of one square foot per linear front foot of business establishment per frontage. To be
located not higher than the lowest of the following:
· 25 feet above grade
· Bottom of the sill line of the second floor window
PoLE SI61NS
Pok signs Me pCh..ittcd ill all zone; of the Downtown Sf,ccific Plan except in t1." CaD lxlu<..
Stllhdatds fill pole s;gns lIIe Ill(; sanl" M found i<l th" Cit;'s lxllliIlg O,d;ua..C<..
MONUMENT SIGNS
In the CBD, maximum of one double-face sign per street frontage if said street frontage is over
100 feet. Height of sign shall not exceed 6 feet above grade. Width shall not exceed 4 feet. Each
tenant placard shall not exceed 12 inches high. Sign may only be indirectly illuminated. Internal
illumination is prohibited.
PERMANENT WINDOW SIGNS .
On ground level, coverage shall not exceed 25 percent of the total window and door area visible from
the exterior of the building; on second level, coverage shall not exceed 25 percent per window. (No
window signs are permitted above second level).
Page IV~](}
ChaplD' /v - DewtJopment Standards
Downtown Redding Specific Plan
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AWNING SIGNS
On ground floor level; 20 percent maximum coverage allowed on the total exterior surface area of
each awning. On the second floor level and above; 10 percent maximum coverage allowed of the
total exterior surface area of each awning. . Internal illumination prohibited.
PROJECTING SIGNS
One per business allowed; maximum size may not exceed 10 square feet and shall not extend more
than 3 feet from the wall surface. No internal illumination allowed. Projecting signs shall only be.
attached to buildings, not to poles or other signs. Projecting signs may encroach into the public
right-of-way a maximum of 3 feet subject to the approval of the Director. Theater marquees
~ Cascade Theatre) are exernpt from this requirement.
UNDER CANOPY SIGNS
One per business allowed under a canopy, roof, covered walkway, or porch; maximum sizc of
4 square feet per door entrance; minimum of7-foot vertical elearance shall be required from walking
grade to the bottom of the sign.
~F~SANDmCHBoMIDSI~
One A-frame or sandwich board sign allowed per property in the CBD Zone only (aporoval bv
Caltrans reauired for all state hil!hwavs), Maximum sizc of 4 feet high by 2 feet wide. No
illumination allowed. The sign shall be located on the sidewalk adjacent to the curb. A elear
pathway of at least 4 feet shall be maintained for passage of pedestrians; however, more space is
preferred. The sign shall only be present during regular business hours. These signs are not allowed
in the UBD and SGD_
TEMPORARY SIGNS
Temporary signs shall abide by the provisions of Chapter t&.ge 18.42 of the City's Zoning
Ordinance regulating temporary signs.
MENU BOARDS
One menu board, up to 4 square feet in area, is allowed for each restaurarit or other eating
establishment. Menu boards may contain only the name of the establishment and the food available
inside. The menu board must be located on a wall adjacent to the main customer entrance.
MUL TI- TENANT PROJECT SIGNS
Any project that proposes to provide space for more than one tenant shall indicate the sizc and
approximate location of all signs to be erected on the property at the time of initial application.
Signs shall be shown on elevation drawings with accurate dimensions provided. The Director may
also require the following information:
. Method of illumination.
. Sign materials and colors.
· Method of attachment.
Chapter IV - Devclopmenl Slandards
Do....n/Ole." RPddin,(! Specific PIa"
Pagt! IV-l/
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EXCEPTIONS
TIn.. D:"'~i iha] Wa;~", VI .uod~f)" au] Ora.\, p!OY~~~VII.!t vrtl~~ ~U;h,"^,h~1I ;rtil\"&~E,allw b~5I1H~Uul
I.;&tvik. 01 ~uplnG ch&o.",lC1 wI";",I. addb to DvwutowlI'~ autb~QII,^,.
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The followinl!. are exceotions to the sil!.n standards listed above:
1, By approval of an administrative sil!.n verrnit. the Board of Administrative Review may authorize
an exception to the CBD sil!.n reJ!.Ulations when. in the opinion of the Board. the exceotion is in
keeoinl!. with the intent of the regulations and the character of the CBD.
2. Identifier sil!.n(s) for any Downtown improvement district. or similar marketing organization or
entitvoperating within the CBD. mav be authorized bv approval of an administrative sil!.n permit
by the Board of Administrative Review. The height. size. and desil!.n ofthc identifier sil!.n(s)
shall be established bv the oermit approval upon a determination by the Commission that the
identifier sil!.O is in character with the CBD.
Page W.lZ
Chapler IV - Developmenl Standards
DowmowlI Rtdding Specflic Plan
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J. DEVELOPMENT INCENTIVE BONUSES
In order to achieve the type and quality of development and revitalization envisioned for the Specific
Plan area, certain development incentive bonuses have been established to encourage developers and
property owners to participate in the various programs described below. Incentive bonuses may be
granted at the discretion of the City Council, and nothing contained herein shall obligate the City to
provide any of the following bonuses.
MID-BLOCK PASEO INCENTIVE
PuRPoSE
Within the Central Business District (CBD), it is desirable to encourage the provision of pedestrian
pasco's at mid-block locations to provide convenient pedestrian access to the street from public
parking lots at the rear of buildings.
DEFINITION
A pasco is a pedestrian walkway between buildings. It may be roofed or open air.
REQUlREMENfS
In order to qualifY for the mid-block pasco incentive bonus, a proposed project must meet the
following requirements:
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· The minimum width of any pasco provided under this program shall not be less than 10 feet at
any point. Paseos longer than 50 feet shall be an average of 20 feet wide.
· The paseo shall be designed to be an integral part of the overall project and shall be configured
to provide straight forward access from an alley or rear parking area to the street The
incorporation of plazas into the design is highly encouraged. Business entrances are encouraged
to front onto a pasco. If it is deemed that a business entrance cannot front onto a pasco,
minimum of one display window per business shall be provided facing onto the pasco.
· The pasco shall incorporate landscape features, lighting, shade, textured paving, and other design
elements to enhance the overall pedestrian environment and provide a high level of security,
natural surveillance, and convenience.
· Mid-block pedestrian pascos shall only be provided wi~ the middle one-third of liny block.
· A development agreement between the City and the property owner shall be entered into,
describing responsibilities for maintenance and other liabilities of the pasco.
INCENTIVE BONUSES
For projects meeting the above requirements, the following development bonuses may be available:
· Required parking may be reduced by 20 percent, provided that a finding can be made that
adequate parking will be available to the project.
Clrapter IV - Development Standards
Downtown R~djnJ! SfH'dfiC Pion
Page lY-2J
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· Through the development agreement process, the City may consider other incentive bonuses
such as reductions in processing fees, in-lieu fees, or impact fees. The extent of such bonuses
may vary on a case-by-case basis between the project applicant and the City.
REMOVAL OF NONCONFORMING SIG-NS INCENTIVE
PURi'63E
III vida to Gnha",^- tllG noage, aad dc'vdop " tu.;ficd tbeme, fv. Dal'l/Ito"'H, it ;5 d~i1abk to
CllOOuHI5'" ib" 1 CillO v al of J.louCvufu.uLliJ Ig 5i~1S at a. L apid pa(,,, ;,h tlJ.v Do ~ Jd(, ~ u. TIu...l ",f(h "", ~u V.I deL
to Cu'-'VulAg,-, dIG lCluovm of U(hlOOHMuu;U5 ,;);51l~, the. City IHA, ofT,. o~nc..., of non(x)hfo1Jnj.n~.
':)~&&.;:1 tlt<- fvllOw~H~ ;11"""...1;,,('5 to hasten thd. IC(hovctl.
REQUlREME1ITS
hl (hdcI to quai~fJ ful tll'-' nonoonfoHuin&, sign J..CuIOvM iU..A..utl"G, A &;~I plopo~cd Lo DG l(,l.l~()Ycd
.uu.;)l u...cctlll\,o foIlowinA IC(ju;lClhc.lts.
· 'fI.e, S;~l Olllst I."ve, been & 1v6m col\fu1l1ling sign at tbe time, afits p1aceInGnt. (In other wOlds,
tll" ~~&I <-lUlllvt bG ;U'"'ed.)
· The. $;5" shall not be: an aballdoned sigH at IIIG time. of application.
lNCENTIYE PROGR>\lII
Q""uCtb of J1V.ll\NllfvJ.JI~;"".c 5;~lIS may al tlJGtl discu",tlOH dlOO.>\.. h..r P&t;";pdt",;u thG fi}llo~i1t~ ~;~1
IGllloval illCClllhe; p.()~~". TI." City will ""Icc:t A lIu...b':;l of AJlPlicanl6 ca.:;I1]\o<U Iv pcutidpale, ill
the p.Ogtalh bas.:.:! Oh II." p.i6lity list of signs plovjdcd abo~e Ao.ld the; availability "ffunds.
Th(. UVJ..l\AlhfouU,';'AJ5 .,;~ JCUJV"u! ihc....uti"G p.ogtmn i~ A. &nn:-ycar pto6UUU. COi.l1JucH.cd.l.g on tltG
G~l; ,,(. &at" vfthis S}n.A.;E;", PIau. Th.... pJo&~u ;., d""&;6Ucd to .....u\;UYJ."o.... thG !~;d L~hovd oftlJe
l~l d",.,;.4bI", l)p\,h;J of ";5US h) p.v"idi1i51a.l5y. hh.""uti~(.b M th('CMl) }C&.\ (tud ~.I.';'.I.&5vfflv 110
inocnl; ,,'-"> ;.1.& tit" hillJ Y'-'Gl.
Th..... ;uCGul;""" which IliA) b(, p.'hidcd a1(, 43 M1l0~S.
Ye.. OUt;;
FlOC .I. "'I.LlOH'kl of uvnoo.a1fOuu;'u6 J;&l.
· Pa}hlcot of an i".:....ltive: b"htls of$l,eee MI pole signs, $500 fur all OIlIClS.
fIGG dc;i~l servi.x to plo.ide confolllhllg, attIactive: sign skGlGhGS.*
YeAI Tfto
FroG ICfilO"M vi nOh(.vufvuJiillg, SLt,iI.
rleG dc:.s;l>1I sClvieG 10 p<v~idG collful"';"5, atli"cthe; sign.sh.Gtches.*
Paxt' 1V-24
Chopler II' - Development Standards
Down/own ReddinK SprdflC Plan
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,v.)t;; PUI ,r.."pun U "'14' '"l!) 1It;;/"'.)~' Vc;..J VJ 'n", J c;;c;; W~"l!)1I O>CI v,r..c """'.,, 145' c;..:;. v u U"'C V/~ vJ "''''
It t' /ret' .. . b 'e" .. , .. t"
U c;;./UW ,ve; J r..lleJ p,v",aeu 'J' [lit; ,t)- auu tv ft;let...1 u (Jt;n' O>,~" n',h"" t,,.,t;t; ,nVII II.) VJ
. -. I' /ret'" if" .. . ~ .. It Pb . edt
I r;a..e, "''''5 II~.) r../I wc;..J'5/kJ. J: 0>1."'" U'" rY 0>'511 ..J UOI t::.1 tG/t;..u, t ,e:! J!u,l",..,pu, rH' e; / ""lUll V
I c;.;II,bWl o>e; ["ff;. C;l,y /vI tt',f;. \..lA>[ vi tl,e "'l;",-Jf;.),'j;1I o>e;/ ..;r..c:;.
FACADE PRESERVATION PROGRAM
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The Facade Preservation Prol!l1ll11 (Prol!l1ll11) is available to owners of commercial properties whose
properties are located within the established boundal)' for the ProlP'\ffi in Downtown. The Pro~
acouires. through the purchase of a Facade Preservation Covenant (Covenant). the propertY owners'
agreement to preserve in its imoroved state the exterior facadels) of their commercial Prooertv. The
ProlITlllll's use of a Covenant is intended to enhance and preserve building-facade improvements and
establish a continuing maintenance aereement for those improvements. Eligible improvements
include. but are not limited to:
· Awnings and canopies.
. Doors and windows.
___ Painting.
... Landscaoe.
___ Sil!l1al!e.
To be eligible. the prooertv mustbe improved with a structurels) more than 10 vears old and have
a storefront which has not been subiect to a Facade Preservation Covenant or Storefront
Improvement Loan within the last 10 vears.
Chapter IY - Development Standards
Down/own Redding S{1('cffic PIon
Page IV-15
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K. EXISTING DOWNTOWN CHARACTER SIGNS
There are a number ofsilms in the specific plan area that potentiallyreoresent the character of certain
periods in the development of Reddinl!'s Downtown. Due to their size. heil!ht. location. or other
asoect. these sil!OS mav not conform with the Citv's Silm Ordinance (Chanter 18.42 of the Redding
Municioal Code). In order to encoural!e the refurbishment. reusc. and/or preservation of these
reminders of the Citv's oast. the followinll signs in all three districts of the specific plan area may be
addressed as prescribed below:
1.,. Anv silm that is located on a nrooerty or buildinl! listed on any local. state. or federal Register
of Historic Places is a conforminl! sil!O.
2. W The Board of Administrative Review may authorize. by aooroval of an administrative silm
oermit. the refurbishment. reuse. and/orrelocation of any silm that does not conform to the
standards ofthe Citv's Silm Ordinance. ifin the opinion of the Board. the sill" has historic
and/or l!raohic value to the communitv. Such sil!OS may be identified individually based
on an application by the property owner or bv beinl! identified on a list of sill"s adopted bv
resolution of the Plannin~ Commission.
ill Ifa sill" recoll"ized under (a) above is refurbished for an existing or new business on the.
same property. the refurbished sill" shall not count for more than 50 percent of the total
silm area allowed on the property by the Citv's Silm Ordinance: however. the number of
detached silms allowed bv the Silm Ordinance shall not be exceeded.
U;} Sill"s recol!Oized under (a) above that are relocated solelv for the pUlJlose of preservation
. shall not count toward the totalsil!O area. number of detached signs. or other sil!O
. limitations of the Citv's Silm Ordinance. Relocated silms that primarilY advertise a
business on the receivinll orooerty shall conform to the silm area and number orovisions
of (b) above. Sil!OS recolmized under fa) above mavonIy be relocated to properties within
the "CBD" or "UBD" (Fifties Glitz) Districts!~~"-'~'"'~'>~ --." -
~"""""'''-''''"''''''''',"",^-.',_:.~,:.',H<;..'-''' - -m..._....."y,.-"'''._.O'''''''.'';,,'-'
Page IV.]"
Chapter IY - Development Standarrh
Downfown R~ddj"1! Specific Plan
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CHAPTER V
DESIGN GUIDELINES
A. INTRODUCTION
PURPOSE
The Design Guidelines included as part of the Downtown Redding Specific Plan are intended to
promote a desired level of future development quality that will:
. Contribute to implementing the Downtown Redding Specific Plan.
· Stimulate investment in and strengthen the economic vitality of Downtown Redding.
. Renew a positive physical image and identity of Downtown Redding.
. These guidelines acknowledge the prevailing built environment and development patterns within the
Downtown today. The guidelines, therefore, do not seek to impose an overriding style, a limited
color palette, or an artificial theme. They do seek to assist in promoting the positive design
characteristics existing throughout Downtown today.
It is not the intent of these design guidelines to eliminate design freedom or discourage innovative
design. The design guidelines complement the mandatory development standards contained in the
City of Redding LAud US" a.ud D".G1op.n~"t Zoning Ordinance and the Downtown Development
Standards provided in this Specific Plan by providing good examples of appropriate design solutions
and by providing design interpretations of the various mandatory regulations. The guidelines are less
quantitative than the mandatory development standards and may be interpreted with some flexibility
in the application to specific projects.
INTERPRETATION
To aid in the interpretation of these guidelines, a development applicant should understand the
JllCAH,~Alg, of" 03ha:II, II IIpvJ.u~llvJ, tI aud "hot p,",UlJjtL~.1I that the desien irnidelines nresented in this
. . chanter will be enforced unless an altemative measure meets or exceeds the intent of the guidelines.
and it can be satisfactorilv demonstrated that there is a significant and comnelling reason to deviate
from them.
Gll~ddh.l.""''' ""h;cll. ,,",ul.plo) tI.(. ..oid "shldl" ~l" ;uL....ud...d tv 1.... ~yplioo ~ .,h&l~. ~J. Mt"uUlhvG
m,Gc:\.,Ul(, luay be. ooll.sidacd, hV~'y(,.,;r;t H.,^,t:, VI (,^~ tllG hltwut uftl,h., guidcl;u",.
CtlidcliUGb ~ili~lll(, nv.& t1pc.huittcd," tlnd "uot(JCllh;lt~n &Guuu.datvl.) a..w A.t('d1ucll Hl(..t..Ou;U5
. in that 111")1 ill""t bG r..,lIo...cd v, a .arillllOX ca.u be; sot-ght
APPLICABILITY
The provisions of this section are applicable to all development within the Downtown Redding
Specific Plan Area.. .
Chapter. V - Design Guidelines
Downtown Redding Specific Plan
Page V.}
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Any new building, additions, exterior alterations, or landscaping, and any modification to an
approved landscaping plan or parking lot design should adhere to these Design Guidelines as
applicable. It is important to note, however, that these Guidelines do not affect existing buildlngs
which are not proposed for new construction, exterior alterations, landscaping or changes in the
parking lot layout.
The Design Guidelines will be utilized during the City's DeveiopmentApproval process (andshouId
be provided to applicants during pre-application conferences), to encourage the highest level of
design quality and at the same time provide the flexibility necessary to encourage creativity on the
part of project designers in response to existing site conditions.
ORGANIZATION
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The design guidelines are organized into the following sections:
A. Introduction provides an overview of the purpose, interpretation, application, exemption, and
organization, and other aspects of the design guidelines.
B. Site Planning and Design includes guidelines for building and parking location and design in
relationship to the street (its street edge condition).
C. Storefront Design provides guidelines that promote quality design for new infill buildings and
rehabilitation of existing buildings.
D. Building Guidelines presents building guidelines applicable to commercial projects, including
retail, service, and office uses, within the Downtown Redding Project Area.
E. Crime Prevention includes design considerations for reducing opportunities for crime to occur
through enhanced natural surveillance, naturaI access control and territoriality.
F. Landscaping/Hardscape Design provides a basic landscape design framework which is to be
used in conjunction with new development, and as a helpful tool for property owners interested
. in upgrading the landscaping of existing development. .
G. Parking. Circulation and Access provides guidelines for good design of parking, circulation
and access.
H. Structured Parking includes guidelines specific to design of parking structures.
1. Signs and Advertising sets forth general and specific guidelines which intend to enhance the
image of Downtown and improve the effectiveness of siguage for businesses.
J. Public Spaces includes guidelines associated plazas, courtyards, and public art within
Downtown Redding.
K. Fifties Glitz District presents guidelines that characterize the style of architecture developed
during the 1950s. These guidelines are specific to the North Market Street Corridor.
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B. SITE PLANNING AND DESIGN
A project's relationship to the street (its street edge condition) is determined by setback requirements
and by which type of "edge conditions" are appropriate for that particular location. Development
standards in the Zoning Ordinance provide the minimum setback requirements for buildings and
parking, while the range of appropriate "edge conditions" determines the appropriate building
location and the location of parking and front-yard landscaping. All projects in Downtown Redding
should follow the condition of the prescribed edge conditions as provided in the following examples.
STREET-ADJACENT BUILDINGS - PEDESTRIAN ORIENTATION
This condition exists throughout Downtown Redding and is most obvious along Market Street It
is the preferred edge condition in the CBD. This condition typically requires no setback from the
street-adjacent sidewalk.
Design guidelines for this edge condition are identified on the following illustration.
SEMI-STREET-ADJACENT BUILDINGS - LANDSCAPED SETBACK
This condition typically includes buildings set back from the street with a small amount landscaped
yard in the setback area along front and side street property lines. Parking is appropriate on the side
or rear of the building away from the street. This is the second most prevalent edge condition in
Downtown, with common examples along East, Gold, Sacramento, and Market Street, north of the
mall.
Design guidelines for this edge condition are identified on the following illustration.
BUILDINGS SET BACK FROM STREET - LIMITED PARKING
This condition allows one bay of parking (two rows plus aisle) between the building and street. A
landscaped setback should be provided between the street and parking lot. This type of edge
condition is not common in the Downtown, nor is it very desirable, but is present along the northern
segment of Market Street and areas south of Gold Street This edge.conditionwill.notbe.p!lfl11itted
in Downtown any longer, except for Market Street, California Street, Pirie Street, and EurekaWay
north of Shasta Street. See Figure 5-12.
Where applicable, open-space areas should be clustered into larger, prominent landscapelhardscape
areas.
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C. STOREFRONT DESIGN
Although the storefront is only one of the architectural features of the facade, it is the most important
visual element. Traditionally, the storefront had few decorative elements other than those details
which were often repeated across the face of the building, integrating the storefront into the character
of the facade. The rest of the storefront was designed in a simple manner, in order to not compete
with the displayed items but rather to clearly protect the product or service being offered inside.
The storefront traditionally has experience the greatest amount of change during a building's life and
holds the most potential for creative alterations affecting both the character of the building and the
streetscape. In an effort to promote quality design for new infill buildings, and the rehabilitation of
existing buildings, the following specific storefront and facade guidelines are presented.
ENTRIESIDOORWAYS
Commercial storefront entries are typically recessed and/or sheltered by a covered arcade structure,
canopy or awning. This provides more area for display space, a sheltered transition area to the
interior of the store and emphasizes the entrance. Recessed entries should be retained and are
strongly encouraged in new storefront construction.
. FACADE COLOR
1. The use oflight, subdued or neutral colors and natural building materials, such as brick, are
encouraged.
2. One base color should be used for the entire facade. Different trim colors are permitted, but
shall not exceed 3 different colors.
AWNINGS AND CANOPIES
Awnings and canopies can playa special role in bringing visual harmony to Downtown Redding.
The addition of an appropriate awning can create a pleasant transition between unrelated upper
facade and storefronts. Canopies are different than awnings in many ways. A canopy is usually
permanently affixed to the building, flat and made out of solid materials.
The following guidelines should be considered:
I. Awnings are permitted and should have a single color or 2-color stripes. Lettering and trim,
utilizing other colors is permitted but is considered as sign area.
2. Awning shape should relate to the window or door opening. Barrel shaped awnings shall be
used to complement arched windows while square awnings should be used on rectangular
windows.
3. When there are several businesses in one building, awnings of the same color should be used
with simple signs on the valance flap that mayvmy in type style and color to differentiate the
indi vidual businesses within the building.
4. Aluminum canopies generally detract from the historic character of a building and should not
be erected, except for in the Fifties Glitz District.
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DOOR DESIGN
Traditionally the storefront door was more thanjust a door. Tall in proportion, its design reflected
its commercial importance. Its construction made it substantial and inviting to the customer. The
storefront door should have a similar role. The customer should be invited into the store. The
following general guidelines should guide the design of doors:
I. Accentuate the door with simple details such as a handsome brass door pull, brass kickplate
or an attractive painted sign.
2. Doors to retail shops should contain a high percentage of glass (minimum of 50%) in order to
view the retail contents.
WINDOW DESIGN
The use of windows as an architectural element is of critical importance to the facade design.
Windows create a visual rhythm of building openings, as well as a visual image of the retail interior.
The following general guidelines should guide the design of windows:
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I. The use of clear glass (88% light transmission) on the first floor is strongly encouraged.
2. Storefront windows should be as large as possible and no closer than 18" from the ground
(bulkhead height). By limiting the bulkhead height, the visibility to the storefront displays and
retail interior is maximized. Maximum bulkhead heights for new construction should be no
more than 36" high.
3. Introducing or changing the location or size of windows or other openings that alter the
architectural rhythm, alignment or character of the original building is not recommended.
4. Air conditioning units placed in individual windows and window transom areas is strongly
discouraged.
5. If security grilles are necessary, they should be placed inside the building behind the window
display area.
6. Glass should be inset a minimum 00" from the exterior wall surface to add relief to the wall
surface.
STOREFRONT ACCESSORIES
The following guidelines should be considered for storefront accessories:
I. Pennanent security bars and window air conditioning units on the first floor are very strongly
discouraged.
2. Mechanical appurtenances attached to building facades should be enclosed by a housing that
is in proportion with the building's architecture and painted a color in keeping with the facade
colors.
3. Where transom windows exist, every efforts should be made to retain this storefront feature.
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D. BillLDING GUIDELINES
Like many older cities, Downtown Redding serves not only as the heart of the community, but also
as the strongest visual image of the community. These visual impressions affect the way Redding
residents and visitors feel about the City and are often an indication of the community's economic
vitality.
The General Commercial design guidelines presented herein intend to foster good design in order
to create a quality image for the Downtown, encourage reinvestment and improve the Downtown's
economic vitality in general. The following general design guidelines are applicable to commercial
projects, including retail, service, and office uses, found within the Downtown Redding Specific Plan
Area.
BUILDING SCALE
I. Scale is the relationship between a proposed building's size and the size of adjoining buildings.
The scale of new buildings should generally be consistent with existing bUildings in the area.
2. Building heights should relate to adjacent sites to allow maximum sun and ventilation,
protection from prevailing winds, enhance public views and minimize obstruction of view
from adjoining structures.
3. Ground-level landscaping and architectural detailing should be used at the ground level to
soften the impact of large buildings.
EXTERIOR WALLS
I. A void blank walls at the ground floor level by utilizing windows, recesses, reveals, changes
in materials and canopies to create visual interest
2. Additions to existing buildings shall be integrated with the existing structure. The new
additions should match the original structure in terms of scale, window and door styles and
openings, roofline, materials and color.
3. Wall materials which are strongly discouraged include the following:
a Plywood.
b. Unfinished concrete or concrete block.
c. Reflective mirrored windows.
d. Corrugated metal or fiberglass siding.
WALL ARTICULATION
I. Long, blank, unarticulated street wall facades are not permitted and shall be divided into a
series of structural bays (e.g., characterized by masoruy piers which frame window and door
elements).
2. Monolithic street wall facades shall be "broken" by vertical and horizontal articulation
(e.g., sculpted, carved or penetrated wall surface defined by recesses and reveals) characterized
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by: (a) breaks (reveals, recesses) in the surface of the wall itself; (b) placement of window and
door openings; or (c) the placement of balconies, awnings, and canopies. .
3. Avoid large unbroken facade surfaces at the storefront level. TIlls can be achieved in a number
of ways, including: (a) dividing the facade into a series of display windows with smaller panes
of glass; (b) constructing the facade with small human scale materials such as brick or
decorative tile along bulkheads; (c) providing traditional recessed entries; (d) careful sizing,
placement and overall design of signage; and (e) providing consistent door and window
reveals.
ROOFS
I. Mansard roofs are strongly discouraged on freestanding buildings unless they wrap completely
around the building. Mansards should maintain the same roof pitch as surrounding structures
and should be both high and deep enough to create the illusion of being a true roof. Small,
steeply-pitched mansard "eyebrows" that appear "tacked" onto a building are very strongly
discouraged.
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2. Mechauical equipment should be screened with a solid material that matches the architectural
style and materials of the building without giving the appearance of being added on.
3. Encouraged roof materials include:
a. Standing seam metal roofs.
b. Tile roofs.
c. TIllck composition roofs.
d. Decorative roof parapets which screen a flat roof
4. The following roof materials are discouraged:
a. Corrugated metal or fiberglass.
b. High contrast or brightly colored (blue, orange) glazed tile. .
c. Crushed white rock
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COLOR
Color can dramatically affect the appearance of buildings and should be carefully considered in
relation to the overall design of the building. Color can also affect the apparent scale and proportion
of buildings by highlighting architectural elements such as doors and windows.
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1. Minimize the number of colors on the building's exterior in order to maintain a cohesive
appearance with minimum visual distraction. Commercial buildings shall use no more than
3 colors.
2. The color palette chosen for a building should generally be compatible with the colors of
adjacent buildings in the Downtown.
3. Subdued colors are recommended for the overall color scheme. A bright trim color is
permitted if it can be shown to enhance the general appearance of the building.
4. Bright neon paint colors and large areas of intense white color are not desirable.
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E. DESIGN FOR CRIME PREVENTION
INTRODUCTION
The concept of crime prevention t1u:ough environmental design (CPTED) includes a wide variety
of strategies aimed at reducing opportunities for crime t1u:ough the proper design and effective use
of the built environment. Key components of CPTED include:
1. Natural access control involves the use of pathways, paving treatments, lighting, landscaping,
fencing, signs, and other built features to guide ingress and egress and to discourage or
eliminate public access into areas.
2. Natural surveillance focuses on the placement and design of physical features and the
arrangement of uses to maximize opportunities for natural surveillance.
3. Territorial reinforcement entails design features and physical elements which convey a sense
of ownership and stewardship over a space. Unique paving patterns, artwork, signs,
landscaping, lighting standards and streetscape components, and other physical clements can
be installed and maintained to communicate a sense of pride and proprietorship.
DESIGN CONSIDERATIONS
CPTED involves design of physical space in the context of the needs of bona fide users of the space,
the activity planned for the space and the predictable behavior of bona fide, as well as illegitimate,
users.
The following CPTED-based guidelines are to be considered for all development within the
Downtown area.
1. Utilize plants and low fencing to direct movement and restrict- symbolically-areas where
people should not enter.
2. Minimize the height of parking lot screening (shrubs or low walls) to allow a visible "window"
above 3 feet and below 7 feet.
3. Restrict the number of entry points into a development or parking lot.
4. Improve safety behind buildings t1u:ough use of:
a. Adequate security lighting.
b. Limited access (walls, fences, gates, shrubs).
c. Introduction of activities (e.g., rear entrances for commercial activities) that increase
surveillance.
d. Surveillance through windows or with cameras.
e. Maintenance storage areas and alleys.
5. Use security fencing/walls with view ports or sections of wrought iron grille work to allow
views into the development while restricting access.
6. Multi-tenant developments (residential and nonresidential) should include directories at site
entrances identifying the locations of buildings, suites, apartments, etc. and on-site landmarks,
including management offices and access points.
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F. LANDSCAPE/HARDSCAPE DESIGN
INTRODUCTION
Landscaping in Downtown Redding shall achieve three specific ends; (I) to beautify Downtown and
create a gateway to the City; (2) to soften commercial development; and (3) to unify the area as a
pleasant environment for residents and visitors alike. These three ends will be accomplished by a
recognizable use of repeated planting treatments. Consistency and continuity within the street right-
of-way and building setback areas is extremely important.
New development in Downtown Redding should refer to the following landscape guidelines, the
regulations of the Zoning Ordinance, and the City's Comprehensive Tree Plan.
GENERAL DESIGN GUIDELINES
All new development is encouraged to follow these general landscape guidelines;
I. Save existing mature trees where possible.
2. When feasible use specimen trees (boxed trees) (minimum 36" box) for immediate effect and
accent.
3. Give consideration to rapidly growing trees.
4. Emphasize use of varieties which require low maintenance and drought tolerant species in
public and commercial areas, especially in large landscape areas. _
5. Use boxed and potted plants in clay or wood containers, especially for enhancement. of
sidewalk shops.
6. Give preference to ground covers whiCh require little maintenance.
7. Vines and climbing plants integrated upon building and perimeter garden and building walls
should be utilized.
8. The use of materials such as crushed rock, redwood bark chips, pebbles, and stone or masonry
slabs are discouraged in place oflive plant materials in landscape areas.
9. Use color plantings at the base of a building, in planter boxes, and focal points.
10. Landscaping should not obstruct the sight lines of motorists or pedestrians, especially at
pedestrian crosswalks.
II. Trees and shrubbery should not be located so that they interfere with the effectiveness of
parking lot and street lighting.
12. Landscaping material, so long as it is properly maintained, is the preferred method used to
obscure the view of any parking or storage area adjacent from a public street orpedestrianarea.
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13. Landscape screen plant materials should be large enough at planting to provide effective
screening, and be capable of growing to the height and density desired within a reasonable
period of time.
14. All plantings should be kept h~thy and growing with all planting areas free of weeds and
debris.
15. Trees should be a minimum 15 gallon size at time of planting.
16. Shrubs should be a minimum of 5 gallon size at time of planting.
17. Landscaping in the Downtown, including private property, should be consistent with the City's
approved street tree list.
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G. PARKING, CIRCULATION, AND ACCESS
1. Common shared access driveways which provide access to more than one site are encouraged
in order to reduce the number of driveway entries along Redding's commercial streets.
2. Parking areas should be separated from buildings by either a raised concrete walkway or
landscaped strip. Parking stalls directly abutting buildings is not desirable at all.
3_ Whenever possible, locate parking lot entries on side streets in order to minimize
pedestrian/vehicular conflicts along the primary street. When this is not possible, design the
primary site entry with patterned concrete or pavers to differentiate it from the sidewalk.
4. Design parking areas so that pedestrians walk parallel to moving cars. Minimize the need for
the pedestrian to cross parking aisles and landscape areas.
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H. STRUCTUREDPARElNG
1. Parking structures are strongly encouraged to be designed whenever possible to fit in with the
existing urban fabric in Downtown Redding.
2. Activities such as shops, offices, 01 Otll(.l commercial space. or other uses or techniaues that
mask the szround floor use of the structure are strvulSly 'hwlll'llgCd reauired to be incorporated
along the ground level of structured parking street frontage.
3. The design of parking structures should permit maximum opportunities for natural surveillance
into the structure.
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I. SIGNS AND ADVERTISING
Signs in Downtown Redding typically advertise a place of business or provide directions and
information. An effective sign and graphics system functions not as a separate entity but as an
integral part of the built environment. Carefully planned, signs communicate essential information,
while also ordering and enhancing the architecturaI character of Downtown. A sign's use of color,
its size, shape placement, and selection of lettering can attract or detract from its effectiveness. An
. effectively designed sign will:
I. Be compatible with the surrounding physical and visual character of the area.
2. Promote the "individuality" of establishments.
3. Identify the business clearly and attractively.
4. Enhance the building on which it is located.
5. Reduce the amount of visual clutter caused by excessive and poorly placed signage.
The City's Zoning Ordinance has regulations to help control the size, location, and number of signs,
but code restrictions alone may not be enough. Design guidelines are needed to encourage and
coordinate well-designed signs.
The following sign guidelines are intended to ensure high-quality business identification.
GENERAL DESIGN GUIDELINES
CLEAR SIGN MESSAGE
I. Use a brief message. The fewer the words, the more effective the sign. A sign with a brief,
succinct message is simpler and faster to read,looks cleaner, and is more attractive.
2. Avoid hard-to-read, overly intricate typefaces. These typefaces are difficult to read and reduce
the sign's ability to communicate.
3. Lettering should generally be in proportion to the size of the sign. As a rule of thumb, the
recommended size of letters is between one-third and one-half the height of the sign.
4. A void signs with strange shapes. Signs that are unnecessarily narrow, oddly shaped, or
unrelated to the products or services being provided on site can restrict the legibility of the
message. If an unusual shape is not symbolic, it is probably confusing.
5. Use widely recognized logos, IatI,'1 dlal, ptintlt(..,t "1=",,, possible.
. 6. Signs should be made smaller if they are oriented to pedestrians. The pedestrian-oriented sign
is usually read from a distance of fifteen to twenty feet; the vehicle-oriented sign is viewed
from a much greater distance.
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SIGN ARCHITECTURAL COMPATIBILITY
I. Signs should make a positive contribution to the general appearance on the street in which they
are located.
2. Sign size should be proportionate. The size and shape of a sign should be proportionate with
the scale of the structure.
3. Signs should be an appropriate scale with the building on which they are placed and should not
overwhelm the architecture of the building and the character of the neighborhood.
WALL-MOUNTED SIGNS
Sign lettering for storefront wall mounted signs should generally meet the following
recommendations:
1. For storefronts 30' wide or less, a maximum letter height of 10" is recommended.
2. For storefronts 30' - 60' wide, a maximum letter height of 14" is recommended.
3. For storefronts 60' wide or greater, a maximum letter height of 18" is recommended.
AWNING SIGNS
An awning is a roof-like covering or shelter which is usually constructed of canvas or other fabric
extending over a pedestrian walkway. Awnings provide shelter from weather, provide scale to the
building architecture, and add color and liveliness to the pedestrian path and street
An awning is permanently attached to a building or can be raised or retracted to a position against
the building when not in use. An awning sign is a message painted, printed, sewn, or stained onto
the awning or awning flap.
I. The sign on awnings shall be placed on the awning flap. The flap shall be at least 8 inches in
height so that the letters and symbols can be big enough to read easily (see photo).
2. The color of an awning sign should be compatible with and complementary to the color and
material of the building to which it is attached.
BLADE OR PROJECTING SIGNS
A blade or projecting sign is a sign suspended from a support and projects from the building wall.
Similar to awning signs and banners, a projecting sign can add interest and vitality to a street.
Projecting signs can include pictorial images, logos, and symbols.
A projecting sign is generally intended to be read by pedestrians along a sidewalk or arcade, and
motorists in slow-moving vehicles.
l. The size of a projecting sign should be proportional to the building facade to which it is
attached and typically, should not exceed 10 square feet.
2. A projecting sign should be hung perpendicular to and should not project more than 3 feet from
the face of the building.
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3. To minimize visual clutter, projecting signs should not be located within close proximity to
other hanging signs or projecting signs, preferably at least 25 feet from each other.
4. The placement of a projecting sign must not impede the safe movement of people or vehicles
within a public right-of-way and should be properly secured to a building in a structurally
sound manner.
WINDOW SIGNS
A window sign is a permanent sign painted on or attached to the inside of a window and is designed
to be viewed principally from outside the business by pedestrians and motorists.
1. Window signs are encouraged on the ground floor windows facing the primary street frontage
or adjoining parking lot.
2. Temporary window signs shall be in conformance with the City's Zoning Ordinance.
A-FRAME AND PORTABLE SIGNS
A portable sign is any sign or advertising device which rests on the ground and is not designed to
be permanently attached to a building or permanently anchored to the ground. (These types of signs
are permitted only in the CBn and with the avnroval ofCaItrans alonl! any state ril!ht-of-way.)
I. No business will be allowed to have more than one portable sign.
2. Owners of portable signs are strongly encouraged to provide public liability insurance.
3. Portable signs shall not encroach into required off-street parking areas, public roadways or
alleys, and may not be arranged so as to create site distance conflicts or other traffic hazards.
Portable signs shall not be placed within the comer curb return areas of intersections.
4. Portable signs shall be utilized only during regular business hours and should be removed
during non-business hours.
5. Materials for portable signs should """t<,;.d, be professionallv manufactured of a permanent
nature and not be subject to fading or damage from weather. The use of paper or cloth is
strongly discouraged unless located within a glass or plastic enclosure.
6. Portable signs are strongly encouraged to be designed in an attractive manner and present an
image of quality and creativity for Downtown Redding.
7. Portable signs should be .maintained in a neat, orderly fashion so as not to constitute an
unsightly appearance or a public nuisance in downtown.
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J. PUBLIC SPACES
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Public space associated with commercial buildings in Downtown Redding should serve as a
transition from the outside to the inside of buildings, should be complementary to the commercial
buildings and should be supportive of pedestrian activity. Methods of doing this include providing
pedestrian amenities such as benches, fountains, and continuing the hardscape of the sidewalk.
Public space can add to the vitality of commercial areas, when designed and located in a manner that
attracts pedestrian activities.
PLAZAS
1. Plazas should be designed to supplement, rather than detract from street activity.
2. The function and appearance of the plaza or courtyard should not be dominated by stairs or
elevators.
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3. Where inconsistent setbacks occur along the street in Downtown Redding, plazas could be
considered to compensate for the broken building edge.
4. Plazas should be designed with unimpeded lines-of-sight to and from the public sidewalk; and
physical access shall be provided from the public sidewalk to plazas.
5. Plazas are encouraged to be physically and visually accessible from the public sidewalk.
Security fences, walls, and entry gates should not block the sidewalk edge ofthe plaza or views
into the plaza. At least 15 feet of building frontage shall be transparent or visually penetrable
to provide entry to and views into the plaza.
6. Entries to the plaza, and storefront entries within the plaza, should be designed and lighted so
they do not create hiding places.
7. Seating should be provided in all plazas. Where applicable, plaza users should be provided
with a choice between active (i.e., watching goings-on) and passive (i.e., private) seating.
8. Visual features, such as public art or a fountain, should be incorporated in plazas to attract
pedestrians.
9. Shade trees or other elements providing cover from the sun or rain could be incorporated
within plazas, in a manner that does not impair pedestrian movement.
10. Paving and furniture used in private plazas should complement streetscape elements used in
the public right-of-way throughout Downtown Redding.
11. Plazas, including all entrances and exits, should be fully illuminated Y, hour after sunset to Y,
hour before sunrise to facilitate naturaI surveillance opportunities and to discourage illegitimate
activities. Lighting should be designed to help define, order and further develop the design
concept of the space in a manner that appears welCQrning to pedestrians.
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12. Signage or other mechanisms may identifY that the plaza is available for public use during
business hours.
13. Security gates and security fencing should not be used in plazas. They may only be permitted
by the Director.
14. Landscaping forthe plazas should provide special interest through plant materials with integral
interest such as special foliage color, seasonal changes in plant habit, scent, or floral display.
PUBLIC ART
1. Art associated with commercial buildings in Downtown Redding that invites participation and
interaction, adds local meaning, interprets the community by revealing its culture or history,
and/or captures or reinforces the unique character of a place is strongly encouraged.
2. The setting of public art should be considered in its design; likewise, the impact of physical
space and nearby structures on public art should be considered.
3. Freestanding pieces of art or sculpture shall be placed to avoid locations where it would
compete with a storefront or obstruct a pedestrian path, create a traffic hazard or compete with
another piece of art or sculpture.
4. Art should be deployed in conceIt with other features, such as a plaza or architectural features
that acknowledge and respond to the presence of the art and make the art an integral part of site
development rather than a stand-alone object.
PASEOS
J. The minimum width of any pas eo plo~ided wuki thi.s plOg.<uu shall not be less than 10 feet
at any point. Paseos longer th~ 50 feet shall be an average of20 feet wide.
2. The paseo shall be designed to be an integral part of the overall project and shall be configured
to provide straight forward access from an a1ley.or rear parking area to the street. The
incorporation of plazas into the design is highly encouraged. Business entrances are
encouraged to front onto a paseo. If it is deemed that a business entrance cannot front onto a
paseo, minimum of one display window per business shall be provided facing onto the paseo.
3. The paseo shall incorporate landscape features, lighting, shade, textured paving, and other
design elements to enhance the overall pedestrian environment and provide a high level of
security, natural surveillance, and convenience.
4. Mid-block pedestrian paseos shall only be provided within the middle one-third of any block.
5. A development agreement between the City and the property owner shall be entered into
describing responsibilities for maintenance and other liabilities of the pasco.
Clwpler V - Desigrl Guidelines
Downtown Redding Specific Plan
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K. FIFTIES GLITZ DISTRICT
The fifties were the period in America that celebrated the postwar economic boom. The architecture
that followed built onthe Art Deco and Art Modeme architecture. The sleek lines of the Deco and
Moderne styles and the use ofinnovative materials such as glass block, aluminum and stainless steel
was continued. Other materials used extensively were molded plastic, Formica, glass, marble, neon
tubes, and chrome.
The 1950s style was characterized by bright colors that demonstrated the style's liveliness and the
impact of automobile design. Materials used provided texture and additional colors to the style.
Signs of the 1950s era were visually more important in the overall architectural design of the
building than in earlier architectural styles. The animated signage and graphics were the primary
conveyors of the visual image of the business. At night, the use of neon light provided additional
color to the facades.
. In-fill buildings along North Market Street should consider Fifties Glitz in their designs and
incoroorate. \V1~k. ....Gltahd} llullcqWLoo, 1>~M)Jl&S should. "",.u"~~J. .:..u.....vJ.pvJ.atis.~ some of the
following elements. The following guidelines characterize the style of architecture developed
during the 1950s.
BUILDING ELEMENTS
I. Grilles and metal panels that project beyond the parapet line are encouraged.
2. Roof overhangs (brow canopies) may be used to provide shade at the street level.
3. Cantilevered sunshades for the upper level windows and canopies to provide shade at the street
level may be provided.
4. On comer buildings, the sunshade and canopies may wrap around the building. Canopies are
preferred over awnings.
5. . The canopy should be a minimum of eight feet above the sidewalk level. It should project
between six and eight feet from the building face but not recommended to be closer than three
feet from the street curb.
6. The storefront should be mostly transparent to aid views inside to the merchandise. Large
expanses of glass with steel or aluminum mullions and bulkheads is encouraged.
7. Transom windows above the display windows are encouraged. The transom window height
depends on the overall floor height, ranging from 2 to 3 feet.
8. The entrance door should be kept simple. Anodized aluminum or stainless steel framed doors
with large glass panels are encouraged. .
9. A bulkhead is encouraged at the base of the storefront display window. The height of the
bulkhead should be at least 15 inches and no more than 24 inches.
Page Y-I8
Chapter V-DesIgn GuJ4eline.f
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MATERIALS
Materials can be derived from the materials used traditionally in Fifties buildings.
I. The facade is encouraged to be smooth-finish plaster. Surface sheathings of any of the
following materials are compatible: stone, aluminum, sheet metal, stainless steel, Formica,
chrome, tiles and plaster.
2. Horizontal moldings should be made of one of the following materials: stone, aluminum, sheet
metal, stainless steel, Formica, chrome, tiles and plaster.
3. Transom windows should be made of one of the following materials: clear, tinted, etched, or
stained glass, glass blocks, or metal grilles.
4. Display windows should be made of clear glass. Window frames should be anodized
aluminum or stainless steel.
5. Entrance doors should be made as transparent as possible. The use oflarge glass panels is
encouraged.
6. Bulkheads should be made of one of the following materials: stone, aluminum, sheet metal,
stainless steel, Formica, chrome, tiles and plaster.
COLOR
I. Colors chosen should accentuate the architectural details of the building. Materials used in the
buildings are encouraged to provide texture and additional colors.
2. The base color on the majority of the building surface should generally be the lightest
3. The secondary color should be used to accentuate certain elements of the facade. The color
may be created by the material used.
SIGNS
Signs of the 1950s era were visually more important in the overall architecturaI design of the
building than in earlier architecturaI styles. Double sided signs that projected out form the facade
and above the roof line were typical of the style.
I. The content of the words shall be limited to the name of the business.
2. The placement of the signs should be within the largest flat rectangular area on the facade.
Ornamental portions of a sign, may touch the edge of this placement area.
3. Double-sided signs that project out a maximum of six feet from the facade may be used.
4. Custom designs, particularly script letters, are appropriate for this time period.
Chaplet' Y - Design Guidelines
Down/own Rukling Specific Plan
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5. Ornaments of the time period are encouraged.
6. Plastic and painted sheet metal are appropriate. Textural and perforated sheet metal are also
appropriate.
7. In this district, projecting, double-sided primary facade signs and partially roof-mounted are
allowed. The term "partially" means the sign must also be attached to the vertical facade of
the building below the roof line.
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CHAPTER VI
W A YFINDING SYSTEM
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A. INTRODUCTION
Signage systems are very important to the success of revitalization in
Downtown Redding. Once viewed as a navigational aid, "wayfinding"
systems now are seen as a way to market an area's resources, alter
negative perceptions, evoke a sense of the Downtown history and
character, and improve the streetscape.
A well-thought-out wayfinding system will bring the scale of
Downtown Redding to a manageable size by pointing out attractions,
adding historical explanations, directing vehicles to public parking, and
locating amenities.
Foryears, well-designed wayfinding systems have been used by indoor
malls, airports, and corporate campuses. Now, these enviromnental
graphics are being used more and more by traditional Downtown
commercial areas. People make qualitative assessments about a place
based upon how well designed and understandable it is to find certain
things. Currently, the only wayfinding in Downtown Redding is the
proliferation ofCaltrans highway signs spanning over the local street
network. These create a clear path for automobiles to find their way
out of Downtown, but do little to attract motorists into Downtown.
As CtuJ. ,",ull; cOHfi~U! \AI, c.1 Vl"hicdlw OJ p~G5b.iA..il ha "del app!oacl~Jl8, Do vvMo vv u. ~,!, u,,",\' C.I. &"'....M
;<lto Rood;,.!!." DO\\llto\\IlIllc.i. A, paltof all o.c.all D'm"t"w...,,~ital1zatioll apploacb, it is .Gl}
important to 4111l0l1uCC the fael thaI yO" l,aH. "ani .ed" in a spcc;al plaG':' 01 dCSbuabO,.. Tv ucglcct
AlhtOUIICCJnl..oul of &J; "m 1e<nC5 ul.initiatcd hav(..lcl& to J.O~u ~.ulvo:l'.d" scc.Icin5 that point 01 node:.
thallcinfoleGS iliM tI,,,y "''', ;u fa':'I,;u Downtown Redding. Ideally, thel" slm..ld Ix. place", called
i;atvvva)'S, 1V~h'-'H,..lalg" alhowlts o[h~ffi", tHO,," tluuu61. a "p,^,~hG point. TIlQ.", point., "flvuid h,
lOGatoo ill tl:.(.. flubl~\.IJ;< '-If "(1), wW thG atlh.uuvbiks aJbf pcd,-,,>b.iw.w .dJv..dd p~ UIlJ....~ v& tbOugll
A u.11;q, U\.l plJy~;val ~h uvtuav. ~l), thC5(. plk)~;vdl ~tJ uvt..uv.:t 'o'Yvt.4d b" d'-"3i5lJOO ill thG sam" iallloAd
slyl& IISed ih thG M41ket Sheet D"uloml:lation Mock. The Cil, needs to considCl DOwntown as a
"d<..slination." Uldil the Cil) fvllhMly wcIcx;mGS p<-uplc, ;t ;5 diffirolt, if not irup05sible, fOI than
to lito" vvlu..,u tlJ'-'Y ll&vv Quivoo iu Downtown. Moved to Section B.
In 2004. the Redding. Redeve!oDment A!!encv authorized the creation of an ad hoc cormnittee to
work with City staff to develop a comDrehensive "wavfindin!!" or Dublic si2l1a!!e DrOl!l'lllIl for
Downtown and the kevcorridors leadin!!into Downtown. The Wavfindin!! Committee (Cormnittee).
established in January 2005. was made UD of reoresentatives from the following organizatious:
!. Caltrans
!. Citv of Reddin!!
!. Downtown Redding. Business Association
· Greater Reddin!! Chamber of Commerce
· Reddin!! Convention & Visitors Bureau
· Reddin!! MoteJJHotel Association
· Shasta County
. Turtle Bay Exploration Park
· Viva Downtown Redding
Chapter Yl- Wayfindblg System
DownlowI7 Redding Specific Plan
Page VI-I
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B. THEGATEWAYCONCEPT
As currently configured, a vehicular or pedestrian traveler approaching Downtown is never greeted
into Redding's Downtown area. AIl part of an overall Downtown revitalization approach, it is very
important to announce the fact that you have "arrived" in a special place or destination. To neglect
announcement of arrival leaves uninitiated travelers to roam aimlessly, seeking that point or node
that reinforces that they are, in fact, in Downtown Redding. Ideally, there should be places, called
gateways, where large amounts of traffic move through a specific point. These points should be
located in the public right-of-way, and the automobiles and pedestrians should pass under or through
a unique physical structure. Ideally, these physical structures would be designed in the same railroad
style used in the Market Street Demonstration block. The City needs to consider Downtown as a
"destination." Until the City formally welcomes people, it is difficult, if not impossible, for them
to know when they have arrived in Downtown.
There are five primary vehicular entrance points into the Downtown as noted in Figure 6-1. They
are:
· Market Street at Shasta Street
· Eureka Way at the railroad overcrossing
· Shasta Street as State Route 299/44 comes into Downtown
· Pine Street at South Street
· Placer Street at the railroad crossing
To celebrate and delineate these entrance points into Downtown Redding, the following conceptual
street-spanning gateway arch is recommended (see Figure 6-2). Figures 6-3 and 6-4 illustrate the
placement of the arch in the Downtown context.
Page VI-2
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Downtown Redd.'ng Specific Plan
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C. PUBLIC SIGNAGE PROGRAM
Once visitors approaching Downtown pass through the Gateway elements, they will need easily
recognizable directional signs to help them locate important destinations within the Downtown. It
is very important that these signs are: .
~ Graphically interesting
~ Unique public signage
~ Used in the Downtown only
~ Externally illuminated
It is recommended that all new public wayfinding signs incorporate a custom designed "Downtown"
logo (by separate graphic artist) over a field of the integral color used on all of the Demonstration
Block street furniture and a crisp, non-italicized lettering style.
There are several worthwhile City locations to which residents and visitors may be directed. Many
of these locations are outside the Downtown area. However, it is very important to link the
Downtown with these attractionsllocations. While it is not practical as part of a Specific Plan
document to list every single place that is identified on directional signs, it is apparent that the
follOWing places are excellent candidates. They include, but are not limited to:
~ City Hall
~ Market Street Square (future)
~ Park Marina Drive
~ Convention Center
. Library Park
. RABA Station
. Turtle Bay Museum
~ Redding Arboretum
. Shasta County Courthouse
. Lake Redding Park
. Caldwell Park
. Lake Redding Golf Course
~ Amtrak Station
TIle g..aphie example;, of Figur.:s 6-5 dl1d 6..fi atG l\>f ;lldShlllic.1l eonCCyI pmpc.5CS olll}. It is
I. <A-vuuncndcd that a lK~, di..,tiltGl~ v '" ]U5V aud puhI~(.. .s~&.Lag"" pi 051(1.1115 be.. d(. y ....loped Co! Do Y\o lito 'JlJ 11.
. The Wayfindin!!: Committee. established in 2005. recommended two seoarate vehicular directional
sil!:OS for use in Downtown and the corridors leading into and out of Downtown. City staff. workin!!:
with the Committee. had the sil!:OS desil!:Oed. fabricated. and determined the best placement for
installation. which included approval bv Caltrans for signs to be placed in the state ril!ht-of-wav. A
total of 60 sil!:OS were installed. as described below and pictured in Figures 6-5 and 6-6:
Chopler 11/ - Wayfinding System
Downtown Redding Specific Plan
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Downtown Central Business District Sign. This silPl is installed within the heart of Downtown.
It is a slim vou would encounter after passing throul!h a gatewav into the Central Business District.
It is white on burgundy and the identifier icon is a silhouette of Old City Hall.
Downtown Entrv SilP1. This sign is installed alonl! corridors leadinl! into and out of Downtown.
as well as the streets around the Central Business District. This sign is white on teal with a blue,
river. The identifier icon is a combination of mountains in the backl!round. the Sacramento River.
and the Sundial Bridl!e in the forel!round.
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Chapter VI- Wayflllding System
Downtown Redding Specific Plan
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D. KIOSKS PROGRAM
The last two sections focused on signs for vehicles. Assuming we now have people out of their
vehicles and on foot, a system of pedestrian informational kiosks will be desirable. These kiosks
would display a key map \'lith ~arious dcstinatiod. (l;,W abo\G) and provide clear public direction
to several community assets. including the Sundial Bridge. Redding Aauatic Center. Turtle Bay
Exploration Park. and the Cascade Theatre.
F(JI plau..';u5 ptbi'U'''"'' it would b" 1:,(,;t t\') IOCdI" vu~ kiosk on III" fullo"ing inl\.",,,,,l;vu,.
· Madoct and T charlla
, M.nkct Ilnd Dutte:
, MllIkct MJ ':uba
· MlIlkGt Ilu.J Placer
Calit0111;" and Yuha
Califolll;a Il.<Id PI<lc,,1
P lUG ~uld Y ttba.
PinG MId DuttG
, < PinG atld TcI,atIl<l
In 2005. the Wayfinding Committee. established by the Redding Redevelopment Agency (Agency).
worked on the desil!ll of a pedestrian directory sign. The Agency hired Trilol!Y Architecture to work
with City staff and the committee to design the sil!ll-mounting system to complement the streetscape
furniture installed alon!! the Market Street and Yuba Street demonstration blocks.. The City also
hired Westside Creative to desil!ll the pedestrian map 21aphic. The design is based on the decorative
light poles of the demonstration blocks. and the map panel sits in a voke that draws its desil!ll from
the mistin!! fans in Library Park. The map panel is 24 inches in diameter. two-sided. and fabricated
ofll,-inch thick. high-pressure laminate. makinl! it vandal-resistant and durable for outdoor use. The
man images are full color. including digital photographs ofkev destinations. A uniauefeature of the
sign is the ability to move a few delp"ees side to side and back and forth. For peo'ple in wheelchairs.
the ability to tip the sign towards them makes it easier to read.
The pedestrian directory signs pictured in Figure 6-8 were placed at the following locations:
~ Market Street (in front of the Cascade Theatre)
~ Market Street and Butte Street (western entrance to the mall)
~ California Street and Yuba Street (northwest corner)
~ Yuba Street (in front of the Post Office)
~ Pine Street and Yuba Street (northwest comer)
~ Pine Street and Butte Street (northwest corner)
Chapler VI- Way finding System
Downtown Redding Specific Plan
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E. SIGNS OUTSIDE OF DOWNTOWN
While not directly under control of the City, there need to be better signs directing travelers from
1-5 into Downtown. Cuu("d sifS1dlo"';s [01 "Ccuha! Redding." Th{, City &llOtdd "OIl.. "ilh CMUans
Iv ",tau!;...!),':' .;gUIA11!;<la!;" Iv "Do "..Iv " 11 Redding." The City worked with Caltrans to change the
sim lan~!!e from "Central Reddin!!" to "Downtown Reddin!!" at both locations alon!! 1-5.
northbound and southbound.
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Chapter Jli~ Wayflnding System
Downtown Redcling Specific Plan
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CHAPTER VII
CIRCULATION AND PARKING
A. INTRODUCTION
This chapter is based on several sources of circulation and infrastructure infonnation, including the
City of Redding Pttblk ';\\"k, Transportation and Engineering Department, and Caltrans. This
chapter is based on qualitative and quantitative infonnation that will be revised and updated in time
as additional infonnation becomes available to the City; however, it provides the most realistic
picture available at this time of the level of improvements needed for the project area to not only
satisfy the reconunendations of the Specific Plan but also to revitalize Downtown Redding.
B. TRAFFIC AND CIRCULATION
INTRODUCTION
Traffic, especially vehicular traffic, can have a significant impact on the well being of a downtown.
Traffic is one of those things that can be both good and bad for a downtown. Too little traffic and
downtown businesses suffer. Too much traffic and the same result occurs. Therefore, finding the
right level of traffic for a downtown is really more of an art than pure science. What is also
important is how fast the vehicular traffic moves through the downtown. Iftraffic is allowed to race
through downtown at high speed, any thoughts of creating a pedestrian friendly atmosphere and a
vibrant retail sector are severely curtailed. On the other hand, if traffic is snarled and hardly moving,
drivers will quickly learn to avoid that area in the future.
It is, therefore, the goal of this Specific Plan to promote an optimum traffic flow through downtown.
EXISTING CONDITIONS
Downtown's traffic flow can best be described as a series of confusing one-way and two-way streets.
Speed on the one-way streets is currently higher than optimum. The current level of service, or LOS,
a yardstick used to measure the efficiency of traffic flow, is quite good, almost too good, because
traffic tends to move "through" downtown at a relatively high rate of speed. The one-way streets
which bisect the downtown carry many vehicles which, when coupled with their high speed, create
significant barriers to pedestrian comfort.
Perhaps one of the most frustrating conditions in downtown is what the Redding Mall has done to
further confuse the street system. By closing important mid-downtown cross streets to through
traffic (Butte, Yuba, Market), drivers have a difficulttime accessing the flanking one-way pair (Pine
and California).
CURRENT PLANNING
Before and during the preparation and adoption of this Specific Plan, a traffic and circulation study
was being conducted by Caltrans and the City of Redding. Statistics show that while traffic is
Chapter Vll- Circulation and Parking
Downtown Redding SpecifIC Plan
Page Vll.l
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currently operating at very acceptable levels of service, the not-so-distant future will bring poorer
traffic conditions.
Many of the streets in downtown are Caltrans facilities. Caltrans has several considerations or goals
that they try to meet. Perhaps the most significant is moving traffic as safely and quickly as possible
through downtown Redding. While that certainly is a worthy traffic engineering goal for that
Agency, it is not, as mentioned earlier, a desirable condition in which to promote a pedestrian
friendly downtown atmosphere. This current traffic analysis, by Caltrans and the City, is called the
Value Analysis Study. In addition to Caltrans and City Staff, the "VA" team consisted of area
business owners, residents, and other Downtown stakeholders.
The "VA" tearn's goal was to develop circulation alternatives that reduced congestion and achieved
acceptable levels of service without unduly impacting existing businesses and the future economic
viability of Downtown. The focus of the analysis was the area north of the Redding Mall.
Most of the proposals involve re-routing short portions of State Routes 299, 273, and 44.
Several sources, including the Value Analysis Study effort and the Redding General Plan suggest
that due to increased growth in the region, the streets of the downtown will experience greater traffic
volumes. The downtown itself will not experience a significant amount of density increase simply
because it is mostly built out. The likelihood of the downtown going from mostly h';d ,;~c. one- to
three-storv buildings to full buildout of high-rise buildings eight .tI..,;C.b is remote at best over the
next 10 to 15 years. Therefore, the following recommendations are aimed at mitigating traffic
impacts from the region. Other recommendations are aimed at improving localized, immediate term
circulation conditions in downtown.
RECOMMENDATIONS
The circulation changes being discussed for Downtown are receiving significant scrutiny.
Downtown circulation is based on one-way street pairs called couplets. Since the objective of the
circulation changes is to improve Level of Service in Downtown (especially at the Market and
Eureka intersection), the focus of the circulation changes should be on minimizing the disruption to
existing neighborhoods and businesses while attaining an acceptable level of service and minimizing
public expenditures in making the changes. For downtown revitalization to be successful, the
ultimate circulation change selected must maintain the one-way southbound traffic movement
corridor on Market Street to T eharna Street in a manner that:
. Continues the economic viability of the automobile/highway oriented commercial uses (service
station, car wash, fast food, etc.) currently located on Market Street north ofT eharna Street; and
. Provides the required visibility (window) for a future renovated Redding Mall from southbound
Market Street traffic, that is critical to reviving and sustaining the economic vitality of the mall.
Action: Traffic Operation Levels of Service
City of Redding performance criteria for intersection peak hour operation is LOS C or better. It is
recommended that the City of Redding modify their peak hour intersection performance criteria for
the Downtown area to allow LOSD operation or better. It is common for cities throughout the State
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to accept a LOS lower than C in their Downtown business areas during the PM peak hour, since
many motorists expect some degree of congestion during the "evening rush hour in a Downtown
area;" this is often supported and encouraged by retail businesses in the Downtown area as a way "to
slow down traffic some, offering the passing through motorist time to 'ook around,' possibly
encouraging some potential drop-in business." Downtown urban planners look for a certain level
of congestion in Downtown areas as well, to stop or slow people down in the Downtown area so that
the motorist will look around and think of the Downtown as a place to be, not just a place to "get
through as quickly as possible;" pedestrians in a Downtown area often feel safer walking on the
sidewalks and crossing streets when traffic is slowed somewhat as well.
This recommendation was accomplished with the adootion of the City's 2000 General Plan.
Action: City/Caltrans Value Analysis (VA) Alternatives
Adopt the V A Alternative which, as currently proposed, is summarized here:
Alternative ltV A U Components implemented in steps
A Tehama Counter flow just north ofmall'
B Add 3"' lane on EB 299 between East Street and Auditorium Drive. Widen Continental Street undercrossing
and EB 299 for standard widths
C Adjust traffic signals to optimize system
D Shastaffehama Couplet
E Ew-eka Way Counterflow between Market and Pine'
F Market Street pedestrian eoltaocemeot
.G Add I laue to EB Eureka Way between California Street and Market Street
* If viable, pending further study
A map of this alternative is available from the Redding Redevelopment Agency. Due to its level of
detail and size, it has not been included herein. The V A proposal is a City/Caltrans proposal; it has
been endorsed by the Specific Plan, not created by the Specific Plan.
Action: Railroad Overpass
An above-grade overpass of the railroad should occur in Downtown. The overpass is a City proposal
and is endorsed by the Specific Plan.
Action: Open Mall Streets
Open Market Street, Butte Street and Yuba Street to through traffic. All streets shall be two way and
exhibit a distinctive pedestrian orientation similar to the Market Street Demonstration Block design.
Action: Central Axis
Delineate both Yuba Street and Market Street as the two central axis streets. The purpose is to create
two strong streetscapes, one east-west and the other north-south, providing high quality streetscape
designs. The streetscape treatments should be based on the full Demonstration Block design.
Chapter VIl- Circulation and Parking
Downtown Redding Specific Plan
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Action: Relocate Greyhound Bus Station
Relocate the Greyhound Bus Station to RABA intermodal site.
Action: Prohibit Grid Street Closures
Prohibit the vacation of street or alley right-of-ways to allow expansion of private development.
Maintain the openness of the grid pattern of streets in Downtown Redding.
Action: Achieve Highway Relinquishment
Worlc closely with Caltrans to facilitate the relinquishment of Highway 273 right-of-way on Pine,
California, and Market Streets. This would permit the City to install high quality pedestrian oriented
streetscape improvements that follow the Market Street demonstration block design.
Action: Pedestrian Improvements to Turtle Bay and Park Marina
Maintain and seek to improve pedestrian and bicycle connectors to Turtle Bay, Park Marina, and
City Hall through:
· Quality and width of sidewalks
· Streetscape elements (lights, banners, trees, benches)
. Bike lanes
· Wayfinding systems/improvements (signs, kiosks, etc.).
The Downtown Specific Plan recognizes that not all of the traffic and circulation improvements can
be implemented simultaneously. The improvements articulated above are felt to have the most
immediate and dramatic effect on improving downtown circulation and its image. Most of these
improvements are north of the Redding Mall. It is recognized that their may be circulation
improvements needed south of the Mall; however, it is believed that they are minor in comparison
to the recommendations contained herein.
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C1UJplU VII- Circulati<>n and Parking
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C. PARKING OPPORTUNITIES
INTRODUCTION
Parking is one of those basic elements in maintaining a viable downtown. Adequate supply of
parking is of key importance in facilitating the expansion of retail activity. In town after town in
North America, inadequate parking seems to be a central theme in the minds of merchants and
shoppers for the decline of downtown. Currently, that is NOT the case in downtown Redding.
Except for a few days or for a special downtown event, the supply of parking seems adequate due
to this (generally universal) lack of public outcry for more parking. This qualitative assessment is
important for a couple of reasons. As stated above, most downtowns have a sense that there is
inadequate parking, even after extensive parking surveys suggest differently. The popular perception
of inadequate parking supply is usually unfounded and another reason is usually cited. Typically,
the lack of adequate signage or the fear of being towed off private property are discovered as the true
problem. Secondly, if there is not a perception ofa parking problem, rarely does one actually exist.
Thc.nJvn., "bile. an c.x1=ti ~c. qUAntitCIl; ,," ~t"d) was Ilot tmdcrldk"" as pillt ofthG Sl'c..:.a;." Plan,
1[15 t,af(, to :,ay tlui.l tlu....l<";~ \.-uu.(..utl) .uvt Q. ~~~ plobkru ~J Dvwvhtov'Ill RcJ.dluo.
In June 2006. the City Council created a Downtown Parkin!;! Committee. (Committee) in order to
begin the orocess of develooing a comorehensive Downtown parking strategy. The 10-member
committee. comorised of City Council appointees and reoresentatives from various Downtown
stakeholder or!;!anizations and affected agencies. was directed bv Council to. among other things.
identify the tasks that would be needed in order to develop a comorehensive oarking strategy and to
determine whether the City's oolicv of not reauiring oarking for develooment within the CEO was
aoprooriate given current and future develooment oacking needs anticioated in Downtown.
While an exhaustive Quantitative studv was not undertaken as oart of the Soecific Plan. a oarking
inventory was conducted bv the Committee in 2006 that included field survevs by staff and
Committee members of all on- and off street public parking and off-street Private parking within the
Central Business District. The inventorY identified a total oarkinll: suoolv of2.162 soaces within the
Downtown core. Of these. 1.461 soaces. or 68 oercent. are available for oublic use as on-street
oarking or oarkinll: in public oarkinll: lots. There are 528 on-street oarkin" soaces. including both
metered and un-metered soaces while there are 933 oarking soaces in oubHc oarking lots. These
include the MaIl. parkin~ structure (650) :>'paces. the oarking garage beneath the old Dicker's
department store (J 45 soace), and another 138 in 3 surface lots o:.ots 3. 4. and 11). There are another
70 I soaces in orivate off-street parking lots spread throughout Downtown core serving adioining
businesses. some of which are available to the oublic after hours. For examole. several banks within
the Downtown core make their oarking lots available to the l1ublic after work hours. including.
U.S. Bank of California. which allows use bv oatrons of the Cascade Theatre for evening
oerformances.
DOWNTOWN WILL GROW
Neither the downtown nor automobiles are going to fade away. Our shopping patterns, business
standards, and preferences in entertainment are all built around mobility. This is especially true in
downtown Redding.
Chapter Vll- Circulation and Parking
Downtown Redding Specific Plan
Pag>: V/I.J
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This Specific Plan and the City's General Plan do predict a growth in downtown Redding and the
region. In fact, both the General Plan and this Specific Plan support a policy that allows unlimited
high-rise building heights in much of the CBO and allows mid-rise building heights in much of the
SGO and UBO in the downtown area. ...a} b~ ";5I1t stolies. If Old} 26 pelIXut vetllc c~u~.lllaolJ
;u lllv Juwnto~lI VYvn..lo ....J",...,.Jop iuto ",;gllt .:>tvl} 5t.tt1(..t~.l\...." uu unl3..c1J' """,h. ~itbjn tllGn....^llS
Y=" a pal 1..;";; ploblCl<1 would lIIMl ~.t.,;.1Iy dc,c1op.
Sv tI.e; bi~ '1ue.stion ;$, "What shollld tll\- p....kin;; st:tatcg) fl>l do"nlo".1 RcJd;..~ bG?"
Iu Vide! to Q.l.li)\'~",J. t'l.;o:t, "ptcdidioH of &t".\" conul.(,.,,;al buHdout ilG~ to h", JClGlup~. As
CW.I ~lktIJ. stl u",lUl~, th" C;tJ doc.\ lIul ;'upOSG additiolldl pc!u.1.hl& 01.1 uGW OO11h1'lctGial d<..vdvjlulGnt
ill downtvwlI. ("C 411 Retail COt,,). Tll"" vuulblat;vG l1(..~ offiC(, and OO1U:1l1c..(,iAi d(,...dofllom....ll
AJltic;pat~ boY the.}.::a:l 2020 ",;U be. O,CI 800,000 s'lU<He. fGu. Ubi-.IS g,M5 fi.lSw~s, Ihatl1anslatcs
to lOughly I"v tI,v"'<H,d patkin~ spac..... It is saf\l to say thaI CutlC,11 pa.I..;'.~ sU!'J'Ii~$ <11;11 ..vI b..
ablG to 11ll.l1dk HI"l ulauy 11'"'" patkill~ .ipaCG&.
Between July and December 2006. the Downtown Parking Committee worked on Downtown
oarking issues in order to deyelop a basis of a Downtown Parking Strategy and recommendations
for the City Council's consideration to address current and future oarking demand in Downtown.
One of the key findings of the Committee was that Downtown does not haye a oarking oroblem
today. Future deyelooment. however. will eyentually generate demand in excess of suooly. and this
is most likely to occur within the next 5 to 10 years. Instead of reauiring new develooment to
oroyide off-street oarkine. an in-lieu oarking fee should be reauired of new deyelooment to helo pay
for oublic oarking facilities. The fee should start low and increase oYer time as Downtown becomes
successful. Figure 7-2 depicts existing and ootentiallocations for surface and/or structural oarking.
Recommendations
TIle. Cil} "ill",,~ to b,,;;i.. lhinkingof "a}b I\.. ;u...ea,.:; the. 0.1 ~11~1 <Hod vff-.t.~1 patkhlg supplies
O~GJ the JlGxt tcnlo fift..c.1 }..&.;. It would not bG ",isc foj IIlG Cit} to albaet ..c" ochlil alld. officG
de;~cl"p..."..1 v..I} to ctcal'c a pll1kin~ pi obi".... r;;;wG 7-2 dcp;c;ts Gx;sting and poocntid! locations
for ~Ul. fuvc. Add/i).!. ~tl. u",tULM p3:1kiug. TI~(, fvllon ~.l~ aGt~o.u., mG Icoohllncndcd as part of h nuat; ,ca1
stJalcgy. TI,.:;} <H.. "vt placed i" a,,} vod.:! ofimpvltlnlXv. sdwdlllc.. Thcir ;U.pk<11wtation sllOtlld
"~luply V,",WI wl.l,",u lhe. C;t} ha.3 tl." I~VU1\N" Lv au ov.
Af....[;VH" Cull;)if UL[ 1ft:. n' J"" .!u(..t;; pUt Luo Lul O,L tl.6 .,;/t ,,,}.t:.r c; [,'n;, C;ty CVlU.f,...;l Cl,."uubc:.t J!ro[;ce
. r.. L- "' -', .. . , ,. "., ,
Jlul,vu I,.,UI I c;"i,y WI e I-VLulcu. nt b,e UJlP' vpll.uk h"n~, (..vU.)JUet ...vllo)b Ul,. '"Ill; U 1111..1. ,,-n;.yc;.I.
fd ' , . '5' '6 '.10 .~
pUt "15 1:)"' "oe:; VII brat &(..1(..ul,v", uw.:thu UUJ ' Ud4 .
Adivu.
~ ., d. I fd ' V 1', ts!i1' fr2
..L I V"'IUe:: JU/ioua (JUI IJl!, vu I r;;vjJr;;uc;u 1 :,,:U I " I e::c:: (,..U.~I l,
jJv,),);bJ\;'.
Ywbu, Bulle) tv ttle:: ~/t;'lt
ALJ"iVU. ~;gu(f,te:: Lt'I iWI~1 ..,1, cefj ;,l JVWILtOh-H w;t/, lvrv /; UffiL vv:w"'f;;.] "" pur A.;"g Jb ceb. TI,c;.:>e
, . . J' "..1 ~. b " .,
",e Jbc;c;t:, JnL". ~/C:: t1'IUC:; e::uuuo,. tv UL(,VII'"'U(Jwlc:: U1U5V'"'''" P",^,u.g 011. v u .UUIt;..J.
~'''''jJ[{;,J l)t(.h.d~ S(la a'l..e.~tf.o and 01 r;.&0'1 Se, r;.l;.b.)
alopter VII - Circulation and Patiing
Page VII-6 Downtown Redding Specific Plan
.
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-' t .~ ,.~ t' '!Z-" e.L k' " . t" . .." t .....
.Be... ;Oll. on"Loa'),)' In:;' LUI/ t:./u GlVu''''6 Oue. pa, tug, IIVff-' r;,.q~u t,tlt.-tJ. IfI. Lt.I"} a~ "un-II own. .auy
huJ:"c;;"" 0, bu,:,V;u15 Olttl J J!(.1I ;c:;" J":O'I rr;ll be , tl;lu:,t:..J tv l!,vr;w'i;, tJif-sh lc;,:ptltJ..;hf, VI
'fr,f b' /. ~5(} '11' 'dfJ="
1.411 U',- .t"Jt.l. h,y uc;;w "'''UIIXJ,) tlJtP oyt"g mOl e ,4 Jail pe6jht J J.CI I- pi Or' I:; VJ. ')AI t:.t,
pail..;ui. at CI ,uk vI un", "flact pt.; 4f}f) "'1uw,...fir;,/ of,efa:: vffi...r:. .)l!Uf.,,,, VI "If :,,-E.t:.lA.fte
, b' ., b t' e' e ./ 'f'I, . ,. Ie ut ' ., b d'
IV c;,. wr;.lt-t IIUtu;.", 'Y I~e IJ)- VUII"'. J.t III-ueu J 1;;0.) ,",v W HIt-II t hot tu C:;14ULl ",vllle
r1 k" It 1'" 'b
0) I It pQ) 'hi, UUjJlVYr;."u:.r "ou ,ihta a vvt:..
,f t" ,fIt/, . . t" . , t.. , ., , ki 1" .'
C J.6u. K- WPJJI Vj" ,a,e ,me, CO,,.,,uc;/ L,.VII<) I w.-u/tga"hu(}-,c;....c;..l'UI "/Si,a1w/St 0,' "e~i;:)uuo
"U1fw...r;. pal Mnl; :ol ut tIn;;. flUI thtQJt COIlltf OfSWL-,ulII.t:.tdv Stleet at .LFl.}.,~ StI t;.r;,1.
The Committee concluded that. exceot for soecial occasions. there does not exist a oarkiol! problem
in Downtown today. Rather there is a public perceotion of a oarkinl! problem that is larl!elv due to
lack of connectivity between parkin!! areas. primarily brought about bv the oresence ofthe Mall in
the center of Downtown, In addition. some available oarkinl! areas are extremely underutiIized
possibly because they are seen as unsafe due to lack surroundinl! activity and/or lil!btinl!. These
situations may have been somewhat relieved bv removal of the mall roof and creation of pedestrian
walkways throul!b the area. now referred to as "The Market Street Promenade." However. the
Committee recogojzed that future develooment will likely l!enerate demand in excess of sup\>lv and
the City should undertake certain actions to be llrepared. Short-term recommendations are those that
the Committee sUl!!!ested be undertaken immediatelvwhile mid-term to lonl!-termrecommendations
are those that the Committee sul!l!ested should be undertaken within one to five or more Years.
Short-Term Recommendations
1,. Develoo a clear and comprehensive sil!l1a1!e orol!rarO that complements the existinl! Wavfindinl!
Sim Prol!ram to direct motorists to existinl! oublic oarkinl! within the Study Area An example
of a lar!!e. easily recomized. parkiol! lot identifier sim was developed bv the City's Sim Shop
and is installed in Public Lot 4.
2. Explore the oossibiIity ofmodifVin~ the Municipal Code to allow oarkinl! in loadin~ zones after
hours on a case-bY-case basis. Some of these loading zones mav be for daytime deliverY only
and may be available for eveninl! use.
~ Desil!nate low-volume streets as oarkinl! streets. and where soace allows. re-strioe oaraIIel
spaces to dial!onal soaces to increase the number of on-street parkio~ soaces. A ootential
candidate street is Sacramento Street between California and Pine Streets.
4. Pursue the develooment of Shared-Use Parkin~ Al!reements within the Study Area to make
orivate off-street oarkinl! available for public use after business hours. Examples include area
banks and professional offices.
5. Enforce parkinl! time limits. both metered and nomnetered. Adequate enforcement ensures
turnover for business customers and oromotes economic activity.
6. Retain the existing Central Business District (eBn) non-parkin!! reauirement. witbout
modification.
.Chapter VO - Circulation and Parking
/)QwnJown Redding Specific Plan
Page YD-]
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7. Pal1ner with area businesses to facilitate the installation of bicycle racks throughout Downtown
as a wav to promote alternative modes of travel other than the automobile.
Mid-Term to Lonrz-Term Recommendations
.L Remove the remainder of the Mall roof and reintroduce the streets with diallOnal parkin!!. This
action could result in the addition of 140 or more on-street parking s.paces and would improve
the connectivitv between destinations and parkin!! within the Studv Area.
2. Hire a consultant to develop an in-lieu parkin!! fee for new development to help pay for future
public parkin!!. Consider a l!raduated scale to keep the fee low at the bel!innin!! and increase the
fee over time so as not to discoura!!e new development in Downtown.
3. Hire a consultant to develop a proDertv-owner-based assessment district in Downtown to helD
pav for the maintenance and enhancement of ellistin!! public parkin!! facilities and for parking
meter time-limit enforcement.
4. Hire a consultant to design and develop cost estimates for the redevelopment of the parking
structure into a modern. multi-level structure with a retail shopping component at the l!IOund
level and the extension of Butte and/or Yuba Streets throul!b to California Street.
5. Consider constructin!! public surfaceparkin!!on the site of the Redding Police Denartment when
the department relocates. At the appropriate time. consider constructin!! structured parking on
the site. Additional public parking mav be needed in this quadrant of Downtown to address
demand resultin!! from the Shasta Collel!e Health Sciences and University Center.
Page m-B
Chapter VI/ - Circulation Qnd Parking
Downtown Redding Specific Plan,
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CHAPTER IX
IMPLEMENTATION AND ADMINISTRATION
A. INTRODUCTION
This chapter provides recommendations for the administrative, financing and regulatory approaches
that will effectively implement the Downtown Redding Specific Plan.
B. SPECIFIC PLAN ADMINISTRATION
This section describes the procedures required for the timely implementation of development within
the Downtown Redding Specific Plan area.
Upon adoption of the Downtown Redding Specific Plan, all land use regulations, development
standards, and design guidelines of this Specific Plan shalt repla.ce4 those of the Zoning Ordinance.
All regular provisions of the Zoning Ordinance not amended by this Specific Plan shall apply,
including, but not limited to, use pennits, variances, public notice and hearing, and appeals
provisions.
RELATIONSHIP TO ZONING ORDINANCE
The land use regulations and development standards contained herein constitute the primary zoning
provisions for the Downtown Redding Specific Plan area. If there is a conflict between the
regulations of the Zoning Ordinance and this Specific Plan, the regulations provided herein shall
prevail. Where direction is not provided in this Specific Plan, the provisions of the Zoning
Ordinance shall prevail.
OMISSION OR AMBIGUITY
The Director shall have the responsibility to interpret the provisions of this Specific Plan.
If an issue or situation arises that is not sufficiently provided for or is not clearly understandable,
those regulations of the Zoning Ordinance that are most applicable shall be used by the Director as
guidelines to resolve the unclear issue or situation. This provision shall notbe used to permit uses
or procedures not specifically authorized by this Specific Plan or the Zoning Ordinance.
If a use is omitted from the lists of those specified as permissible in each of the various zoning
districts or if ambiguity arises concerning the appropriate classification of a particular use, the
Director shall have the authority to make an interpretation as to whether the use should be allowed
because it is similar to other allowed uses in a particular zoning district, or whether the use should
not be allowed in any zoning district.
Chapter IX-Implementation and Administration
Downtown Redding Specific PIon
PagelX-1
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The Director may refer any matter for interpretation to the Commission for their consideration or the
Director's interpretation may be appealed to the planning commission. The Commission shall make
. the final decision on an interpretation. The Commission's decision may be appealed to the City
CounciL
AMENDMENTS
This Specific Plan may be amended by the same procedure as it was originally adopted. Each
amendment shall include all Sections or portions of the Specific Plan that are affected by the change.
An amendment may be initiated by the City Council, Commission, private property owner, or an
authorized agent. Any amendment requested by a property owner or authorized agent may be subject
to the fee schedule adopted by the City CounciL
VIOLATIONS
Any persons, firm, or corporation, whether a principal, agent, employee, or otherwise, violating any
provisions of these regulations shall be subject to the penalties and provisions of the Redding
Municipal Code.
FINDINGS REGARDING THE SPECIFIC PLAN
No division of land, use permit, site plan approval or other entitlement for use, and no public
improvement shall be authorized in the Specific Plan area unless a finding has been made that the
proposed project is in substantial compliance with the requirements of the Specific Plan. Approval
of final development plans and use permits shall be contingent upon a determination of substantial
compliance with the applicable provisions of this Specific Plan, applicable provisions of the Zoning
Ordinance, and the General Plan.
ADMINISTRATIVE MODIFICATIONS
Administrative modifications to the development statidards of this Specific Plan of up to 10 percent
may be approved, or conditionally approved, by the Director upon demonstration that the proposed
adjustment would enhance the overall appearance and function of the project; would be compatible
with, and would not be detrimental to, adjacent property or improvements; and would advance the
goals of the Specific Plan.
AMENDMENTS TO THE SPECIFIC PLAN
This Specific Plan, or any part thereof, may be amended or replaced by the same procedure as the
Plan was adopted.
SPECIFIC PLAN REVIEWIUPDA TE
After adoption in February 2001. the Specific Plan .J.vulJ be; was the subject of a comprehensive
Poge IX~2
Ckap(er IX -Implementation and Administration
. Down/own Redding SpedfIC Plan
.
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review by the City and uD<lated in 2010. at !(.a.:.l (..Coly fI.(. yea,s. TIt... fi.stlcv;(.~ should OCCIII fiH.
}('A1o flu... thCo date. of PI all adOl'liO.k .Iud Review of the Plan should occur at intervals of five years
thereafter.
ENFORCEMENT AND PENALTIES
Any person who violates a requirement of this Specific Plan or fails to obey an order issued by the
City or comply with a condition of approval of any certificate or permit issued under this Specific
Plan shall be subject to the penalty provisions as provided in the Municipal Code.
C. RECOMMENDED PROGRAMS AND PROJECTS
Ideally, the Downtown Redding Specific Plan should answer all of the questions, Who? What?
When? Where? How? and Why?, with respect to implementation. In order to achieve the overall
vision and individual goals of this Specific Plan, a variety of publicly and privately initiated
programs and physical improvements have been identified. This section intends to provide citizens,
public officials, merchants, and property owners with confidence in the probable success of
Downtown Redding's revitalization as well as an explanation of the relevance of each planning
effort.
This section identifies projects and programs to assist in the implementation of this Specific Plan.
With the 2010 Downtown Soecific Plan update. a status uD<late has been added to each item below
where. Drom-ess has occurred. Following the descriptions of each of the various projects and
programs are three tables that organize the implementation approach for the Specific Plan.
ACQUIRE KEY BUILDINGS/SITES
Dickers Building. This site represents a key "window" into the interior of Market Street from Pine
Street northbound traffic. It also represents land which will accommodate the new Market Street
Square. Retain Obtain ownership of this site when available.
Greyhound Bus Building. This site should be acquired for two reasons. The useis particularly not
well suited at ils present location and the building currently blocks views from Pine Street into
Market Street.
Rite Aid Building. As traffic is currently and planned to negotiate through downtown, this site
represents a critical "first look" at the new Market Street environment. As such, it's location is
important to establish a particularly high level of architectural quality.
· The Rile Aid building was acauired for construction of the Shasta College Health Sciences &
University Center at this location in 2003.
Fields Jewelers Building. This site is key to the establishment of the Market Street Square. Without
this site, the Square would need to be reduced in size.
Olapler IX-Implementation and Administration
Downtown Redding Specific Plan
Page 1X-3
. .
Redding Hotel. This site is located in a key position in the downtown. Current use is less than
desirable for futore revitalized downtown. Acquire building and site, and reuse for housing on upper
floors and retail on ground floors. Intensification of current use is strongly recommended.
Upgrading local infrastructure and the opportunity for the use of Agency 20 percent "set aside"
moneys for housing.
· In 2002. the Redding Redevelonment Agency helned to fund the Christian Church Homes of
Northem California. Inc.. aCQuisition and rehabilitation of the Redding Hotel into a 40-unit
senior housing nroiect. The existing ground floor retail uses were retained.
Housing Candidate Sites. There are a number of smaller sites sprinkled throughout the Specific
Plan area which could be used for housing. Specific sites have been identified in Chapter VIII,
Housing Opportunities.
. The nronertv at 1225 South Street is currentlv being developed with a 21-unit low-income
senior apartment proiect bv LINC Housing Comoration. with state low-income tax credits and
Redding Redevelooment Agencv funding sources.
DEMOLISH KEY ELEMENTS
Roof. Remove the mall roofin its entirety. Present conditions of roof would necessitate a substantial
rehabilitation or replacement.
· Removal of Mall roof was completed in two phases. The first phase occurred in 2006 in
coniunction with construction ofthe Shasta College Health Sciences & University Center. The
second phase was completed in 2008.
Dickers Building. Remove this structure in order to open views into Market Street from Pine Street.
Do not remove underground parking. Dispose of building materials on site to the extent possible.
This building would require substantial restructuring and ref acing to make it an appropriate addition
to the Market Street shopping scene. Removal of this building ml!kes room for the Market Street
Square.
Greyhound Bus Building. Remove this structure and site appurtenances. Some environmental
mitigation MAYbe necessary; further study is required to determine environmental condition.
Removal of this building makes room for the Market Street Square. Consider saving the current
"Greyhound" sign and incorporating it into the RASA site.
Rite Aid Building. Remove this structure to reveal a potential site for a new improved architectural
building. While substantial rehabilitationMA Ybepossible, a deve!oper would likely prefer a vacant
site. This allows custom design for the intended use of the property.
· The Rite Aid building was demolished to facilitate construction of the Shasta College Health
Sciences & University Center comnleted in 2007.
Fields Jewelers Building. Remove this building and dispose on site to the extent possible. This
Page IX-4
Chapter IX-Implementation and Administration
Downtown Redding Specific Pion
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building removal would aid in visual penetration onto revitalized Market Street retail as viewed from
Pine Street. Removal of this building also makes room for Market Street Square.
Buildings Encroaching Market, Yuba, Butte Rights-of-Way. Removals of port ions ofbuilding
in the Mall which encroach into the City ROW. This allows for the reconstruction of Market Street
and adjacent sidewalks.
~ The Market Street right-of-wav in the area of the Rite Aid buiIdinl! was acauired with the
Shasta College Health Sciences & University Center oroiect.
CONSTRUCT KEY FEATURES
Yuba Street. This is a key east-west connection between California and Pine Streets which will
improve downtown circulation, economic development opportunity, and pedestrian activity.
Butte Street. This is a key east-west connection between California and Pine Streets which will
improve downtown circulation, economic development opportunity, and pedestrian activity.
Market Street. This is a key north-south connection between Tehama and Placer Streets which will
improve downtown circulation, economic development opportunity, and pedestrian activity. This
segment of Market will require notable reconstruction to change it from an interior, pedestrian-only
corridor.
Town Square. A large Town Square strategically located in the heart of downtown is necessary for
community gatherings and celebrations. A minimum I acre site contiguous to commercial activity
is optimaL
Mid-block Paseos. It is important to provide pedestrian pathways from the current parking structure
to the revitalized Market Street and the Market Street Square due to the distance between them. Due
to the distance between them, utilizing Yuba or Butte Streets is not adequate pedestrian access to
Market Street. These pathways should be well landscaped, lighted and preferably have fronting retail
along them.
California Street Kiosk Retail. As currently configured, the California Street pedestrian experience
is limited to the west side. The east side, adjacent to the parking structure is a poorly defmed
pedestrian edge and as such needs to humanized to the extent possible. Adding four retail structures
to the parking structure will help to enliven this location.
Housing Units in Mall. In order to revitalize Market Street into the kind of place that will be an
economic success, it will be necessary to create a place with local residents as part of the land use
picture. This item outlines the need for residential units on upper floors of buildings (mixed use).
Ci,apter IX-Implementation and Administration
Downtown Redding Spedfir; Plan
Page lX-j
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IMPROVE KEY ELEMENTS
Redding Hotel. Revitalizing the Redding Hotel as currently configured may require "gutting" or
rebuilding the existing structure in favor of enhanced dwelling units on upper floors. The Agency
should take the lead on this project. Maintain commercial uses on the first floor.
· The rehabilitation of the Redding Hotel into a 40-unit senior housing oroiect bv Christian
Church Homes of Northem California. Inc.. was comDleted in 2002. Due to concerns
exoressed bv the DubHc over the proposal to demolish the existing structure. it was
rehabilitated rather than demolished.
AUeys. The alleys in downtown represent a valuable circulation resource. They aid in safe
pedestrian movement, as welI as some vehicular and delivery circulation. The alleys adjacent to the
Redding Mall are eyesores in need of substantial enhancement. Fronting retail opportunities are
enhanced by clean, welI designed alleys.
Building Facades. Throughout Downtown Redding, the faeades of commercial storefronts should
be enhanced by removing "slipcovers" and reinstating the use of materials consistent with those
previously utilized on the structure.
· The Storefront lmorovement Loan Program (SILP) was adoDted bv the Redding
Redevelooment Agencv in 1999 to orovide matching. forl!ivable loans to tenants and/or
oroDertvowners for exterior renovation of commercial structures downtown. In July 2008. the
SILP was reolaced with the Facade Preservation Program. The basic program oarametersare
the same: however. rather than providing a loan. the Agencv ourchases a maintenance
covenant.
Parking Structnres. The parking garages along California Street and underneath the Dickers
Building require cosmetic and structural improvements to make them more attractive and useable.
· Improvements to the Downtown parking structure at the comer of Placer and California Streets
were comoleted in August 2000. The imorovements included new concrete steos: handrails:
a stained concrete path Jeadine: from the comer to the existine: interior stairs. leadine: to the
uooer oarking level: and new decorative lights following the oath from the comer to the stairs.
A signature oarking identifier si!!ll. based on the design of the Cascade Theatre marauee silpl..
was installed on the exterior of the structure at the street comer.
Pine Street Streetscape. Install, as appropriate, streetscape improvements used for the Market
Street Demonstration Block.
California Street Streetscape. Install, as appropriate, streetscape improvements used for the Market
Street Demonstration Block.
~ "Demonstration Block" streetscape imDrovements were installed along California Street and
Placer Street in coniunction with the rehabilitation of the building at these comers of the
intersection. Improvements included colored concrete sidewalk. decorative streetlights and
Page IX-6
Chapter IX -Implementation and AdministrQlion
[)qwntown Redding Specifr.c Plan
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tree wells. and street trees along California Street.
New Surface Parking Lots. Construct additional surface parking lots in the downtown on properties
currently controlled by the City. Use parking in-lieu fees to demolish existing structures and
construct new parking lots. As City offices are moved or relocated, consider using the remaining
lots for much needed parking.
Implement Circulation System Changes. Improving traffic in Downtown is an important goal
and one that must seek to minimize the disroption to existing neighborhoods and businesses while
attaining an acceptable level of service and minimizing public expenditures. Ajoint strategy between
CalTrans. and the City should be implemented. .
;
......j
· The Redding Downtown lmDrovement Proiect. comnleted by Caltrans in 2007. included
improvements to Tehama Street to allow eastbound traffic for a two-wav street between
California Street and Market Street and imnrovements to Eureka Wav and Shasta Street.
adding additional eastbound and southbound turn lanes and a larger truck-turning radius at the
intersection.
Railroad Property Re-Use. Develop a partnership with railroad representatives and identify
improvements for the railroad properties in Downtown Redding, with emphasis on the area bounded
by the Union Pacific Railroad tracks, and Yuba, Tehama, and Oregon Streets. It is not recommended
that the City divert fi.mds for other downtown projects to this site, at this time.
102004. Shasta County purchased a nortion of this area at the corner of Tehama Street and Oregon
Street from Union Pacific Railroad Companv and constructed a narking lot.
INITIATE STRATEGIC PROGRAMS
Hire Main Street Manager. The Downtown needs a full-time manager with business development,
. marketing, real estate and other downtown revitalization skills. The Main Street Program should be
the chosen model for establishing professional downtown management in Downtown Redding.
. Viva Downtown Reddinfl. which began in 1996 with a small groun of volunteers and business
owners. committed to the revitalization of Downtown Redding. With the help of the City. it
is now officially Main Street Orflanization. desitmated bv the California Office of Historic
Preservation and a nonprofit 501 (c)3 organization working to imDrove the social. economic.
and cultural asnects of Downtown Redding.
Fund Cascade Theater. The Cascade Theater renovation and its impact on Downtown are
considerable, even though direct benefit is difficult to gauge. The City should partner with the
Cascade Theater owners to save this historic landmark.
· Restoration of the Cascade Theatre. which began in June 1999. was undertaken throueh an
innovative DartnershiD between Southern Oregon University and its nublic radio network.
Jefferson Public Radio (JPR): the IPR Foundation. a Drivate non-t>rofit grOUD organized to
SUDoort IPR's activities: and the Cascade Theatre Restoration Steering Committee. a committee
Chapter fX - Implementation and Administration
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comorised of regional business and civic leaders dedicated to raisinll: funds for the oroiect.
Another oartner in the restoration effort was the Redding Redevelooment Agency. who
orovided funding to assist with structural imorovements to the buildinll:. architectural work to
enhance the theatre's facade. and a forgivable loan for the facade imorovements. Restoration
was completed in August 2004. and the theatre is now caoable of hosting: a wide range of arts
and cultural events. includinl! theater. concerts. dance and film oresentations.
One Percent Transient Occupancy Tax Modification. Increase the Transient Occupancy Tax by
I percent in order to help pay for tourist related activities in the Downtown. Cost to get item place
on the ballot is unknown, but considerable staff time may be necessary.
Wayfinding Program. Develop a comprehensive system of informational and directional signs to
direct vehicular and other travelers into Downtown Redding. Entry elements and public signage
consistent with the Downtown streetscape pallette (lights, trees, signs, benches, etc.) should be used
in the wayfinding program.
~ A comorehensive wayfinding and oublic-signage orOll:11lll1 was created in 2005. Two separate
vehicular directional signs for use in Downtown and the corridors leading into and out of
Downtown. as well as a pedestrian directory sign. were designed. fabricated. and installed at
various locations Downtown.
Market St. "Glitz" Streetscape. The area of Downtown Redding north of Shasta Street includes
a number of auto-related uses and older motels with vintage signage. Utilizing the design elements
of the 1950's Car Culture, develop a strong theme (Fifties Boulevard) which accepts and celebrates
the fact that this part of Downtown is an automobile-dominated area.
COD Sign Removal Program. As part of the visual overhaul for Downtown Redding, the City
should create an annual pool of money, which should be matched by local shopkeepers to remove
old nonconforming signs and replace them with new aesthetically and regulatory consistent signs.
"Shop Downtown" Program. Essentially a marketingfpromotional program to encourage local
residents to change shopping habits by coming downtown to do their retail purchases, restaurant
outings and other revenue generating activities. Hire experienced promotional firm to consult with
City.
RFP Development Packages. The City's Redevelopment Agency would prepare high quality,
impressive sales tools to encourage developers to develop certain sites in the Downtown. Various
pamphlets, folders and even videos could be included.
Street Teee Replacement. Downtown Redding is blessed with a mature street tree inventory. Over
the next ten years and more, several of these trees will die or simply become diseased. It is important
for the City to maintain this valuable aesthetic resource. A certain dollar set-aside should be
established or grants should be sought out to systematically replace trees in the Downtown.
Rename the Mall. The Mall's image as a "white elephant" has tarnished the entire downtown. A
process should be undertaken to rename the Mall to contribute to a more positive image for
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Downtown. The City could sponsor a contest with a prize for anyone renaming the Mall area.
~ After input generated from 5 local focus groups. as well as extensive discussions among
stakeholders and marketing professionals. the Downtown Mall was given a new name and logo
in AUlPlSt 2009- The Market Street Promenade.
Increase Maintenance and Colle Enforcement. Increased investments in Downtown physical
improvements warrants a well-coordinated and funded maintenance program, as well as an enhanced
code enforcement effort. Capital improvements plarmed for Downtown must be accompanied by a
dedicated program of regular maintenance. This may require additional General Funds to supply
additional City Staff.
Continue Public Art Program. Enhancing the pedestrian experience can be accomplished in part
through public art programs. People like to see things of interest that were created by others. And,
public art provides great opportunities for local philanthropists and artists to leave landmarks of
interest to future generations. Support efforts, such as Art Around Town, to bring-publiC art into
Downtown Redding.
~ The 2"d Saturdav Art HOD began in 2008 in Downtown Redding to celebrate arts and culture
in Redding and the North State featuring regional artists. Local artists are featured at different
venues every second Saturdav of the month.
~ The City and Redding Redevelopment A~encv. along with the City's Art in Public Places
committee and Renaissance Reddin!!. selected Urban Rock in January 2009 to design and
develop plans for the Downtown Plaza Art Proiect. The proiect will utilize the existing
concrete columns that once provided suPPOrt for the Mall roof over the Market Street right-of-
way. The design will incoroorate lighting and shade elements into the pedestrian-walkwav
imorovements constructed after removal of the roof.
Develop Loan Pools. Working with local banks, loan pools should be established to assist
interested parties in improving their structures; a definite willingness exists by local banks to help
establish such loan pools. Funded by private banks and institutions, loan pools should have two
targets: (I) Micro-loans for minor improvements such as repainting, rear-entry improvements,
private parking improvements, etc.; and, (2) construction loans for more substantial improvements.
Detailed Mall Master Plan & Construction Documents. The very next step to be taken with
regard to the Mall disposition is to hire a qualified architect to prepare a master development plan
and the necessary construction documents to make it happen. Until these documents are completed,
it is difficult to ascertain actual costs to revitalize the Mall.
TABLE 9-1: TIMINGANDPRIORITJZATION
Table 9.1 identifies key projects and programs, specifies the implementation timing (in years) of
each strategy, and assigns a priority level (A is a higher priority than B, etc.) to help direct resource
appropriation within any given year. .
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0 Downtown Implementation Projects & Programs I 12 718/9
'0 3 41516 10
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I. Acquire Key Buildings/Sites
B a. Dickers Building 1
A b. Greyhound Bus Building
B c. Rite Aid Building
A d. Fields Iewelers Building
A e. Redding Hotel
C f. Housing Caodidate Sites -
B g. Buildings Encroaching into Mall Streets.
2. Demolish Key Elements
A a. Mall Roof I I
B b. Dickers Building .
A c. Greyhowid Bus Building
B d. Rite Aid Building
A e. Fields Jewelers Building
B f. Buildings Encroaching Market, Yuba, Butte ROWs I I
3. Construct Key Features
A a. Yuba Street I
A b. Butte Street
A c. Market Street
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B d. Town Square
B e. "100" Block Parking
C f. Mid-block Pasco. .
C g. California Street Kiosk Retail
B h. Housing Units in Mall I I
4. Improve Key Elements
A a. Redding Hotel
B b. Alleys
A c. Building Facades
B d. Parking Structures tM
C e. Pine Street Streetscape of
C [ California Street Streetscape of
B g. Surface Parking Lots
B h. Implement Circulation System Changes
C i. Railroad Property Re-Use I I I of
5. Initiate Strategic Programs .
A a. Hire Main Street Manager
A b. Fund Cascade Theater
A c. 1% TOT Modification
B d. Wayfinding Program
C e. Market Street "Glitz" SIS of
B [ CBD Sign Removal Program I I I ...
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Downtown Implementation Projects & Programs
Year
I 2 3 4
B g. "Shop Downtown" Program
B h. RFP Development Packages
B i. Street Tree Replacement
B j. Rename the Mall
B k. Increase Maintenance and Code Enforcement ..
A I. Continue Public Art Program ..
A m Develop Loan Pools
A n. Detailed Mall Master Plan & Construction Documents
B o. Develop RFP for Developing Valious Downtown Sites
Note: Priority column indicates level of project priority relative to other ro.ects occurring within same year. A=High; B=Moderale; C=Low
TABLE 9-2: IMPLEMENTATION LEADERSIDP
Table 9-2 identifies appropriate leadership and teanJ members for implementing key projects and
programs.
Leaders of Downtown Implementation Projects & Programs Implementation Leaders
Cily I Biz I PO I Civ I Mise
I. Acquire Key Buildings/Sites
3. Dickers Building .
b. Greyhound Bus Building .
c. Rite Aid Building .
d. Fields Jewelers Building .
e. Redding Hotel .
f. Housing Candidate Sites . . .
g. Mall Buildings Encroaching into ROW . . . . .
2. Demolish Key Elements
a. Mall Roof . . .
b. Dickers Building .
c. Greyhound Bus Building .
d. Rite Aid Building .
e. Fields Jewelers Building .
f. Buildings Encroaching Market, Yuba, Butte ROWs .
3. Construct Key Features
a. Yuba Street .
b. Butte Street .
c. Market Street .
d. Town Square . . . . .
e. "100" Block Parking . .
f. Mid-block Paseos .
g. Calif. Street Kiosk Retail .
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Leaders of Downtown Implementation Projects & Programs Implementation Leaders
City Biz PO Civ Mise
h. Housing Units in Mall . . . .
4. Improve Key Elements
a. Redding Hotel . . .
b. Alleys .
c. Building Facades . . .
d. Parking Structures .
e. Pine Street SIS .
f. Califoroia Street SIS .
g. Implement Circulation System Changes .
h. Railroad Property R.,..Use . . . . .
5. Initiate Strategic Prngrams
a. Hire Main Street Manager . . . . .
b. Fund Cascade Theater . . . . .
c. 1% TOT Modification .
d. Wayfinding Prngram . . . . .
e. Market Street "Glitz" SIS . . .
f. CBD Sign Removal Program . .
g. "Shop Downtown" Program . . . . .
h. RFP Development Packages .
i. Street Tree Replacement . . . . .
j. Rename the Mall . . . .
k. Increase Maintenance and Code Enforcement .
I. Continue Public Art Program . . . . .
m. Develop Loan Pools .
n. Detailed Mall Master Plan & Construction Documents . .
LEADERS
City: City of Redding
Biz: BusinesseslMerchantsIDowntown Redding Business Association
PO: Property Owners
Civ: Civic OrganizationslViva DOwntown ReddinglRertaissance Redding
Mise: Other Applicable Leaders as noted below, such as Local Banks
TABLE 9-3: EsTIMATED OPINION OF COSTS
Table 9-3 identifies the estimated probable opinion of costs to implement key projects and programs.
Downtown Implementation Projects & Programs Estimated Opinion of Costs'
I. Acquire Key Buildings/Sites
a. Dickers Building $1,500,000.00
b. Greyhound Bus Building $800,000.00
c. Rite Aid Building $2,000,000.00
d. Fields Jewelers Building $2,160,000.00
e. Redding Hotel $1,000,000.00
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Downtown Implementation Projects & Programs Estimated Opinion of Costs I
f. Housing Candidate Sites $2,000,000.00
g. Mall Buildings Encroaching into ROW $860,000.00
2. Demolish Key Elements
a. Mall Roof $246,000.00
b. Dickers Building $215,000.00
c. Greyhound Bus Building $40,000.00
d. Rite Aid Building $182,000.00
e. Fields Jewelers Building $80,000.00
f. Buildings Encroaching Marke~ Yuba, Butte ROWs $150,000.00
3. Construct Key Features 0
a. Yuba Street $750,000.00
b. Butte Street $750,000.00
c. Market Street $1,300,000.00
d. Town Square $1,670,000.00
e. "100" Block Parking $2,000,000.00
f. Mid-block Paseos $120,000.00
g. Calif. Street Kiosk Retail $700,000.00
h. Housing Units in Mall By Developer
4. Improve Key Elements
a. Redding Hotel 0 $5,000,000.00
b. Alleys 0 $500,000.00
c. Building Facades $1,064,000.00
d. Parking Structures Improvements $750,000.00
e. Pine Street S/S $700,000.00
f. California Street SIS $700,000.00
g.. Implement Circulation System Changes $6,000,000.00
h. Railroad Property Re-Use not recommended
5. Initiate Strategic Programs
a. Hire Main Street Manager 0 $100,000.00
b. Fund Cascade Th""ter $500,000.00
c. 1% TOT Modification In-kind service (City Stall)
d. Wayfinding Program (including entry features) - $500,000.00
e. Market Street "Glitz" S/S $800,000.00
f. CBD Sign Removal Program $120,000.00
g. "Shop Downtown" Program $70,000.00
h. RFP Development Packages In-kind service (City Stall)
i. Street Tree Replacement $20,000.00
j. Rename the Mall $2,500.00
k. Increase Maintenance and Code Enforcement In-kind service (City Stall)
1. Continue Public Art Program In-kind service (City Stall)
m. Develop Loan Pools N.A.
n. Detailed Mall Master Plan & Construction Documents $200,000.00
Grand TolaI $35,549,500.00
'Estimated opinion of costs represents 2001 dollars.
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TABLE 9-4: POTENTIAL FuNDING RESOURCES
Table 9-4 cross references the key projects and programs to a comprehensive set of potential funding resources for
implementation. (Each of the potenlial funding resources, organized hy primary and secondary sources, are described
in detail in Section D - Potential Funding and Other Resources).
Downtown Implementation Projects & Programs Potential Funding Resources
(Referenced to Resources Listed in Section D below)
I. Acquire Key Buil<lir1gslSites
a Dickers Building P2,P5,P7
b. Greyhound Bus Building P2,P5,P7
c. Rite Aid Building P2,P5,P7 .
d Fields Jewelers Building P2,P5,P7
e. Redding Hotel P2,P5,P7
f. Housing Candidate Sites P2,P5,P7,S9
g. Mall Buildings Encroaching into the ROW P2,P7
2. Demolish Key Elements
a. Mall Roof P2,P5,P7
b. Dickers Building P2,P5,P7
c. Greyhound Bus Building P2,P5,P7
d. Rite Aid Building P2,P5,P7
e. Fields Jewelers Building P2,P5,P7
f. Buildings Encroaching Market, Yuba, Bulle P2,P5,P7
ROWs
3. Construct Key Features
a. Yuba Street P2,P5,P7,PI0,S2,S4,S5,S6,S8,SI5
b. Butte Street P2,P5,P7,PIO,S2,S4,S5,S6,S8,SIS
c. Market Street P2,PS,P7,PIO,S2,S4,SS,S6,S8,SIS
d. Town Square P2,P4,PS,P7,PIO, S2,SS,S6,S7,S8,S21
e. "100" Block Parking P2
f. Mid-block Pascos P2,P4,PS,P7,PI0,S2,S8
g. . CaliJ: Street Kiosk Retail P2, P5, P7, S1\
h. Housing Units in Mall P7,P10
4. Improve Key Elements
a. Redding Hotel P5,P7,S8,S9,SI6,S21,S22,S3S,S39
b. Alleys P5,P7
c. Building Facades . P4,P5, P7,SI6, S3S,S39
d Parking Structures PS,P7,S3,S3S
e. Pinc Street Streetscape P5, P7, S2, SS, S6, S8, SI5
J: California Street Streetscape PS,P7,S2,S5,S6,S8,SIS
g.. Implement Circulation System Changes PS, P7, S3, S7, S8,SI5
h. Railroad Property Re-Use P2,PS,S4,S8
S. Juitiate Strategic Programs
a. Hire Main Street Manager P4,S3,SI2,S20
b. Fund Cascade Theater P2, PS, P7, PIO, 816, 821, S35, S39
c. I % TOT Modification P5
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Downtown Implementation Projects & Programs Potential Funding Resources
(Referenced to Resources Listed in Section D below)
d. Wayfinding Progrsm P2,P3,P4,PS,P7,S3
e. Market Slreet "Glitz" S/S P2,P4,PS,P7,S2,S5,S6,S8,SI5
f. CBD Sign Removal Prgm P2, PS, P7
g. "Shop Downtown" Prgm P3, P4, PS, S3, S 12
h. RFP Development Pkgs P2,PS,SI8
i. Street Tree Replacement P5, P7, PIO, S5, S7, S8,
j. Rename the Mall P4, PIO, S3
Ie. Increase Maintenance and Code Enforcement P5,P7
1. Continue Public Art Program P5, P7, PIO .
m. Develop Loan Pools P7,PIO,SIO,SI7,S19,S33,S34
n. Detailed Mall Masler Plan & Construction P2, P5, P7
Documents
D. POTENTIAL FUNDING RESOURCES
This portion of the Chapter provides an overview of resources for the City of Redding to put together
a funding strategy for the revitalization. It looks at the various funding mechanisms available to the
City. This section does not impose a rigid approach to how the City shall fund the much needed
improvements in the downtown. Rather, by describing the alternative sources and their potential for
generating dollars, the City will be able to take the next step in the process, which is to enact the
various sources. The section is organized into primary funding resources and secondary funding
resources.
The primary funding resources listed meet three criteria. These criteria are:
· Must have a potential to provide a significant amount of funding.
. The source can be accomplished primarily by the decision of the City and the citizens of
Redding.
· The source generally appears to be achievable within a reasonable amount of time.
The secondary funding sources are less certain in terms of potential amounts and ability to secure.
Both primary and secondary funding sources will be important to. the overall revitalization of
Downtown Redding.
In rough terms, revitalization of the Downtown Redding Mall is going to cost between $16 and
$20 million. Other recommended downtown improvements will roughly cost another $15 million.
While these costs are substantial, the funding resources described herein - as well as those
contained in the Market Analysis and Implementation Concepts for the Downtown Redding Specific
Plan prepared by Pacific Group (see Attachments) - are adequate and aggressive enough to pay for
these improvements and programs.
It is imperative to note that the information presented in this section and in the Market Analysis and
Chapter IX-Implementation and Administration
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Implementation Concepts for the Downtown Redding Specific Plan (see Attachments) is intended
as a tool available to the City to use as a guideline for future funding strategies, evaluations, and
negotiations. The auspices of this Specific Plan cannot work out the many details of final funding
until the City has made specific decisions about which sources of funding it desires to pursue.
Finally, prior to final decisions being made, bond counsel and underwriters will need to be consulted.
PRIMARY FUNDING RESOURCES
P-I GENERAL TAXES
These taxes include excise taxes, utility user taxes, transient occupancy taxes and property tax. Each
of these taxes could be raised to generate revenue for Downtown. However, the political realities in
California require a two-thirds voter approval for property tax increases or a special tax. See Market
Analysis and Implementation Concepts for the Downtown Redding Specific Plan in the Attachments
for additional details and conditions. AI this time. the Redding City Council does not see this as a
viable resource.
P-2 TAX INCREMENT FINANCING
The City has two active Redevelopment Project areas. One is the Market Street Project Area. The
second is the Canby/Hilltop/Cypress Project Area. Financially, the two areas are quite different. The
Market Street Project Area generates a small percentage of Tax Increment when compared to the
Canby/Hilltop/Cypress area. This Tax Increment revenue is to be used to "improve" the conditions
found in the respective project area. Since the Market Street area does not create a substantial
amount oftax increment income, very little money exists for the area to improve itself. The City may
consider merging these two areas; by so doing, the potential exists for a significant amount of debt
that could be issued to fund improvements for Downtown. See Market Analysis and Implementation
Concepts for the Downtown Redding Specific Plan in the Attachments for additional details and
conditions.
P-3 TRANSIENT OCCUPANCY TAX
Transient Occupancy Taxes (TOT) are frequently used for projects that service and bolster the
tourism industry. Currently, the City's TOT is 10 percent. An increase of I percent could general
sufficient additional funds to support significant debt. See Market Analysis and Implementation
Concepts for the Downtown Redding Specific Plan in the Appendices for additional details and
conditions.
P-4 BENEFIT ASSESSMENT DISTRICT
In a benefit assessment district, a special assessment is a charge imposed on real property for a local
public improvement of direct benefit to that property. The City Council may create a special
assessment district that defines the properties that will pay for the improvement. All special
assessment districts must be approved by a mail-in ballot of two-thirds of the property owners
(weighted by the amount of the assessment of the property). Other conditions apply. See Market
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Analysis and Implementation Conceptsfor the Downtown Redding Specific Plan in the Attachments
for additional details and conditions. At this time, the Redding City Council is undecided about the
use of this tool.
P-5 SALES TAX INCREASE
Sales tax rates may be increased above the basic state rate of7.25 percent by a city or county with
a two-thirds majority vote. While the requisite two-thirds vote may be difficult to achieve, it could
result in a significant amount of additional funding for Downtown improvements. See Market
Analysis and Implementation Concepts for the Downtown Redding Specific Plan in the Attachment
for additional details and conditions. At this time, the Redding City Council is undecided about the
use of this tool.
P-6 GENERAL FUND
It is not uncommon for cities that are seeking to revitalize their downtowns to commit a certain
amount ofthe General Fund to the effort over a period of years. While there has been no decision
on this variable at this stage, a commitment of $500,000 per year for five years from the City's
General Fund is a reasonable approximation of an amount that could greatly contribute to Downtown
Redding's revitalization. These funds could corne from a Special Projects Fund or through the
normal Capital Improvements Budgeting process. See Market Analysis and Implementation
Concepts for the Downtown Redding Specific Plan in the Attachment for additional details and
conditions. At this time. the City Council does not see this as a viable resource.
P-7 COMMUNITY DEVELOPMENT BLocK GRANTS (CDBG)
The City has received and committed approximately $300,000 per year in CDBG funds to
redevelopment capital projects in the past few years. If this amount is continued downtown
revitalization could benefit greatly. See Market Analysis and Implementation Concepts for the
Downtown Redding Specific Plan in the Attachment for additional details and conditions.
P-8 DEVELOPMENT FEES
There are several forms of development fees that are common: (I) In-lieu Fees; (2) Impact Fees
(including "Linkage Fees"); and (3) Mitigation Fees. A reasonable relationship must exist between
development fees and the impact of the development. With even slight increases in development
fees, downtown revitalization could benefit. See Market Analysis and Implementation Concepts for
the Downtown Redding Specific Plan in the Attachment for additional details and conditions. At this
time, the Redding City Council does not see this as a viable resource.
P-9 EXACTIONS
Exactions are direct charges and dedications collected on a one-time basis for a service provided or
as a condition of an approval being granted. The purpose must relate to the need created by the
development; the amount must be proportional to the cost of the service or improvement. Four
major exactions include: (I) Dedication ofIand and fees in-lieu of dedication; (2) Subdivision
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reservation for public use; (3) Development architectural review; and, (4) Fees. While development
architectural review doesn't provide funding directly, it can contribute to the provision of certain
downtown amenities required for new or renovated buildings. See Market Analysis and
Implementation Concepts for the Downtown Redding Specific Plan in the Attachment for additional
details and conditions. At this time. the Redding City Council does not see this as a viable resource.
POlO PRIVATE DONATIONS
Private donations for downtown revitalization are generally available from foundations, institutions
and corporations that have a major interest in the area. In the case of Downtown Redding, there are
several such entities. See Market Analysis and Implementation Conceptsfor the Downtown Redding
Specific Plan in the Attachment for additional details and conditions.
SECONDARY FUNDING RESOURCES
SOl UTILITY UNDER-GROUNDING FuNDS
Utility companies are required to budget funds each year for under-grounding. These budgets are
approved by the Public Utilities Commission and assigned to specific projects in each area based on
priorities developed by local govemment. For more infonnation; contact the local utility serving
Downtown Redding. At this time. local utility companies do not provide such a local fund.
8-2 ADOYr-A-LIGHT PROGRAM
As a unique method for paying for street lighting fixtures, a small projected plaque sign could be
affixed to the light pole with the name or logo of the local merchant/businesslperson-entity who
purchased the fixtures. This program can be applied to light poles-fixtures, benches, trees, and
banners.
8-3 URBAN DEVELOPMENT THROUGH TOURISM
The Economic Development Administration (ED A) provides strategy grants to perform regional and
local studies for assessing the feasibility of tourism activities. EDA has also provided public works
grants for local public infrastructure necessary to accommodate tourism activity.
8-4 PUBLIC WORKS AND DEVELOPMENT FACILITIES
The EDA provides grants for funding of public works and development facilities that contribute to
the creation or retention of private sector jobs. Eligible activities include water and sewer systems,
access roads to industrial areas, port facilities, railroad siding-spurs, public tourism facilities,
vocational schools, and site improvements for industrial parks.
8-5 URBAN FORESTRY GRANT PROGRAM
This program provides grants up to $30,000 for local governments to purchase trees which are
environmentally tolerant and high quality. Trees must be on public property, and projects must be
completed within 18 months of project award. The City can apply and receive awards for up to four
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years in a row. This program is administered by the California Department of Forestry and Fire
Protection, Urban Forestry Program.
S-6 ENVIRONMENTAL ENHANCEMENT AND MITIGATION PROGRAM (EEMP) GRANTS
(PRoP 111)
Three categories of projects are eligible, among them "highway landscaping and urban forestry."
Projects must be designed to mitigate the environmental impacts of modified or new public
transportation facilities, but do not have to be within the road right- of-way. A $500,000 maximum
grant amount is available to local, state and federal government agencies and 101(C)(3) nonprofit
entities. The program is overseen by the EEMP Coordinator, State of Cali fomi a Resources Agency.
The City can pursue this for the purchase, installation, and maintenance of street trees.
S-7 CALIFORNIA RELEAF-CALIFORNIA DEPARTMENT OF FORESTRY AND FIRE PROTECTION
Up to $5,000 is available to projects that plant large-crowning, environmentally tolerant trees on
public property to provide shade and other benefits. The grants can be awarded to citizen groups and
City-affiliated volunteer entities.
8-8 NATIONAL SMALL BUSINESS ADMINISTRATION TREE PLANTING PROGRAM
Up to $200,000 is available for tree planting projects on land owned by the applicant agency. Trees
must be purchased from small business nurseries and planted by small business contractors. The
SBA Tree Planting Program is administered through the California Department ofForcstry.
S-9 RENTAL REHABILITATION GRANT
Grant funding from the City to help renovate rental units occupied by low and moderate income
families. This is a 40 percent matching grant. The City could fund up to $5,000-$15,000 per unit
(a duplex could get up to $10,000). Owners of rental property may apply. Tenants are not eligible.
For more information, contact: U.S. Department of Housing and Urban Development.
S-lO u.S. ECONOMIC DEVEWPMENT ADMINiSTRATION (EDA)
Programs provide monetary, research, and management assistance to local communities that
demonstrate a convincing need. Most assistance is through cooperative agreements under EDA's
technical assistance program. To assist state and local areas develop and-or implement strategies
designed to address adjustment problems resulting from sudden and severe economic dislocation
such as plant closings, military base closures, and defense contract cutbacks, and natural disasters
(SSED), or from long-term economic deterioration in the area's economy (LTED).
S-l1 -EcONOMIC DEVEWPMENT ADMINISTRATION (EDA) PuBLIC WORKS AND DEVEWPMENT
FACILITIES PROGRAM
Grants are provided to help distressed communities attract new industry, encourage business
exvansion, diversitY local economies, and generate long-term, private sector jobs. Priority is given
to projects that: improve opportunities for the successful establishment or expansion of industrial
or commercial facilities; assist in creating or retaining private sector jobs in the near term, as well
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as providing additional long-teon employment opportunities, provided the jobs are not transferred
from other labor market areas; etc. Frequently combined with other funding sources (CDBG).
Matching funds of varying proportions are required. For more information, contact: Economic.
Development Districts or Economic Development Administration.
8-12 EDA TECHNICAL ASSISTANCE PROGRAM
Provides technical assistance to local communities to assist in solving specific economic
development problems, respond to developmental opportunities, build and expand local
organizational capacity in distressed areas, and stimulate job and business growth in areas of high
unemployment. Benefit areas of severe economic distress. Lead to near-teon generation or retention
of private sector jobs; be consistent with an EDA-approved Overall Economic Development
Program; contact source. For more information, contact: Economic Development Admiuistration.
8-13 EDA ECONOMIC ADJUSTMENT PROGRAM
Helps state and local areas design and implement strategies for facilitating adjustment to changes
in their economic situation that are causing or threaten to cause serious structural damage to the
underlying economic base. Such changes may occur suddenly ("Sudden and Severe Economic
Dislocation") or over time ("Long-Term Economic Deterioration") and result from industrial or
corporate restructuring, new Federal laws or requirementS, reductions in defense expenditures,
depletion of natural resources or natural disasters. Applicant may be a state, a city, or other political
subdivision, an Indian Tribe, a designated Redevelopment Area, a community development
corporation, or nonprofit organization determined by EDA to be representative of a Redevelopment
Area. The area to be assisted must either (1) have experienced, or anticipate, a change in the
economic situation resulting in the loss of a significant number of permanent jobs relative to the
area's employed labor force, and-or other severe economic impacts, or (2) mauifest at least one of
three symptoms of economic deterioration: very high unemployment, low per capita income, or
failure to keep pace with national economic growth trends over the last five years. For more
information, contact: Economic Development Administration.
S-14 EDA PROGRAM FOR ECONOMIC DEVEWPMENT DISTRICTS, INDIAN TRIBES AND
REDEVELOPMENT AREAS
Grants support the formulation and implementation of economic development programs designed
to create or retain full-time permanent jobs and income for the unemployed and underemployed in
areas of economic distress. Eligible applicants are Economic Development Districts, Redevelopment
Areas, Indian Tribes, organizations representing Redevelopment Areas or multiple Indian Tribes.
For more information, contact: Economic Development Administration.
S-15 TRANSPORTATION EFFICIENCY ACT FOR THE 21ST CENTURY (H.R. 2400)
TEA-21 gives local governments unprecedented flexibility in developing a mix ofhighway corridor
enhancements, with funds for such projects as public transit, bikeways, highway enhancements,
recreation, historic preservation, scenic byways, and other alternatives to address transportation and
community needs. Contact source for funding amounts. States and localities are permitted to use
federal dollars (provided primarily from the gas tax) more flexibly to meettheirtransportation needs.
More comprehensive plarming, taking into account such factors as desired land use patterns and
environmental effects, is required as a prerequisite to federal funding. For more information,
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contact: u.s. Dept. of Transportation - Federal Highway Administration.
S-16 PRESERVATION TAX INCENTIVES FOR HISTORIC BUILDINGS
A part of the Tax Reform Act of 1986, this act establishes: (I) a 20 percent tax credit for the
substantial rehabilitation of historic buildings for commercial, industrial, and rental residential
purposes, and a 10 percent tax credit for the substantial rehabilitation for nonresidential purposes of
buildings built before 1936. (2) a straight-line depreciation period of 27.5 years for residential
property and 31.5 years for nonresidential property for the depreciable basis of the rehabilitated
building reduced by the amount of the tax credit claims. Variable amounts of incentives. The
10 percent tax credit is not available for rehabilitation of certified historic structures, and owners
who have properties within registered historic districts and who wish to elect this credit must obtain
certification that their buildings are not historic. For more information, contact: U.s. Department
ofthe Interior, National Park Service and National Conference of State Historic Preservation Offices.
S-17 SBA MICROLOAN PROGRAM
SBA has made funds available to nonprofit organizations for the purpose of lending to small
businesses. Money borrowed under this program can be used for the purchase of machinery and
equipment, furnitnre and fixtures, inventory, supplies, and working capital. Funds may not be used
to pay existing debts. Under this program, loans range from less than $100 to a maximum of
$25,000, averaging about $10,000. A microloan must be paid on the shortest term possible - no
longer than six years - depending on the earnings of the business. The interest rate on these loans
cannot be higher than 4 percent over the New York prime rate. Virtually all types ofbnsinesses are
eligible for a microloan. To be eligible, your business must be operated for profit and fall within size
standards set by the SBA. A micro loan must be paid on the shortest teim possible - no longer than
six years - depending on the earnings of the business. The organization must at least take as
collateral any assets that are bought with the microloan. For more information, contact: U.S. Small
Business Administration.
S-18 "INFORMATION SUPERHIGHWAY" GRANTS TO NONPROFITS AND STATE AND LOCAL
GoVERNMENTS
The National Telecommunications and Information Administration (NTIA), Department of
Commerce serves as the President's principal advisor on telecommunications and information policy.
Through its Office of Telecommunications and Information Applications, NTIA administers four
Federal assistance programs, including the Telecommunications and Information Infrastructure
Assistance Program (TIlAP), to support the development of educational economic and cultural
telecommunication services to the public. The TIIAP was created by the Congress in 1993 to
promote the widespread use of telecommunications and information technologies in the public and
nonprofit sectors. Funds must be matched by contributions generated by the applicant. For more
information, contact: Department of Commerce, NTIA- TIIAP; 14th and Constitution Avenue, NW;
Washington, D.C. 20230, (202) 482-2048.
S-19 COMMUNITY REINVESTMENT FUNo (CRF)
A nonprofit organization that purchases development loans from community-based development
organizations and government agencies. This secondary market function makes it possible for local
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communities and nonprofit organizations to raise money for new projects by selling their existing
loans. CRF purchases a variety of loan types. In addition, CRF also offers contract portfolio
management, portfolio review, training, and capacity building. For more infonnation, contact: CRF,
2400 Foshay Tower, 821 Marquette Avenue, Minneapolis, MN 55402, (612) 338-3050.
S-20 SCORE (fHE SERVICE CORPS OF RETIRED EXECUTIVES)
SCORE, sponsored by SBA, comprises 13,Ooo-person volunteer program with over 750 locations
nationwide. They provide technical assistance to small business owners, managers, and potential
owners to solve operating problems through free one-on-one counseling and a wide variety of free
or low-cost workshops. For more infonnation, contact: (800) 634-0245, or (202) 205-6762.
S-21 BoNDS
Nonprofit, 501 (c)(3) organizations may now borrow for land purchases, acquisition and-or
improvement offacilities, design and financing of same. Museums, perfonning arts, theaters, social
services (e.g., teen centers), historical societies, and others are included.
S-22 REVENUE BONDS
Debt undertaken wherein payback is tied to specific revenue streams. This fonn of debt does not
require a public vote. Common nses include industrial development, housing and social services.
Requires local government support. For more infonnation, contact: private banking industry.
8-33 SBA 504 PROGRAM LOANS
The fund is fixed asset financing for land and building purchases, new construction, long-tenn
leasehold improvements and equipment purchases. Must be a for-profit business and unable to
obtain comparable funding for the project from private sources. Maximum SBA share $750,000 or
40 percent of project cost. The term of the loan is up to 20 years at a fixed, below-market interest
rate. The borrower's capital injection requirement is 10 percent ofthe project total. Working capital,
debt refinancing and real estate speculation are not allowed under this program. Must create-retain
approximately one job for each $35,000 of SBA financing. Net worth ofless than $6,000,000 and
net earnings ofless than $2,000,000 (after taxes) on average oflast 2 years. For more infonnation,
contact: banks.
S-34 SBA GUARANTEED LoANS (7 A PROGRAM)
To provide assistance to small businesses in obtaining financing for up to 90 percent of a loan made
by a commercial lending institution. Projects might include: land and-or building purchases; new
building construction and-or building renovation; machinery and equipment purchases; leasehold
improvements; acquisition of inventory; financing of working capital; or reduction of trade debt.
This program allows real estate loans of up to 25 years and working capital loans of up to 7 years.
The rate for SBA 7(a) Guaranteed Loans may not exceed the prime rate by more than 2.75 percent.
Loans may be either fixed or variable rate. For-profit businesses meeting the following size
limitations: (J) Retail and service-sales do not exceed $3.5 million; (2) Wholesale--employees
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do not exceed 100 people; (3) Manufacturing-employees do not exceed 500 people; and
(4) Construction-sales average ofless than $ I 7.0 million for past 3 years. For more information,
contact: banks.
S-35 INNER CITY VENTURES FuND (ICVF)
ICVF awards may be used for acquisition and rehabilitation and related capital costs for projects that
offer housing; neighborhood services and commercial opportunities for area residents; and, to a
limited degree, architectural costs. ICVF awards may not be used for administrative costs. ICVF
awards consist of a grant and a low-interest loan in equal amounts; the maximum term for an ICVF
loan is five years. Each ICVF award package ranges from $40,000 to $100,000. At no time can
ICVF funds be the only money invested in a project. ICVF funds are intended to provide up to
one-sixth of the rehabilitation funds needed to finance a project; therefore, ICVF awards have
matching and leveraging requirements. Every ICVF dollar awarded must be matched with 50 cents
in cash or equity and $5 in other loans or grants for the project This translates into a minimum
project budget of $240,000 to qualifY for the smallest ICVF award. For more information, contact:
National Trust for Historic Preservation, (208) 334-3861.
S-36 AMERICAN COMMUNITIES
The information center of HUD's Office of Community Planning and Development, American
Communities serves state and local agencies, nonprofit organizations, public interest and
intermediary groups, and others interested in housing and community development. For more
information, contact: American Communities, P.O. Box 7189, Gaithersburg, MD 20898-7189,
(800) 998-9999.
S-37 ENVIRONMENTAL AND MITIGATION FUND
The California State Department of Transportation (Caltrans)has established this state fund for
beautification improvements to roadsides to mitigate the effects of transportation projects. Typical
grants range from $200,000 to $250,000; up to 25 percent local matching is usually required. For
more information, contact: Caltrans.
S-38 STATE TRANSPORTATION IMPROVEMENT PROGRAM (STIP) AND FEDERAL REGIONAL
SURFACE TRANSPORTATION PROGRAM (RSTP)
State transportation revenues are also provided through the project-specific allocations in the 7 -year
STIP and the RSTP.
S-39 NATIONAL PRESERVATION loAN FuND
A flexible fmancing program to promote the revitalization of commercial and industrial centers, the
conservation of neighborhoods and rural communities, and the preservation of archaeological and
maritime resources. Through the National Preservation Loan Fund, the National Trust provides
financial and technical assistance to help preserve historic resources as well as strengthen the real
estate development capabilities of recipient organizations. For more information contact: National
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Trust for Historic Preservation, (202) 673-4255.
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