HomeMy WebLinkAboutReso 2007-217 - Council Policy 1302
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RESOLUTION NO. 2007 - 217
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF REDDING REVISING CITY COUNCIL 'POLICY 1302
ENTITLED STREET BANNER PROGRAM (TEMPORARY
NONCOMMERCIAL STREET BANNERS WITHIN THE
PUBLIC RIGHT-OF-WAY)
WHEREAS, on July 3, 2007, the City Council approved and adopted Ordinance No.
2388, amending Redding Municipal Code Chapter 18.42 (Signs) regarding the procedures
governing the placement of noncommercial advertising banners within the public right-of-way,
subject to specific provisions for administration and permitting as defined in City Council Policy
1302 attached hereto; and
WHEREAS, the City Council wishes to adopt revisions to City Council Policy 1302,
"Street Banner Program," regarding criteria for administration of said program including the
identification of time, specific locations, and specific manner governing such noncommercial
SIgn age.
NOW, THEREFORE, IT IS RESOLVED by the City Council of the City of Redding
that City Council Policy 1302 entitled "Street Banner Program (Temporary Noncommercial
Street Banners Within the Public Right-of-Way)," be revised as set forth as attached hereto and
made a part hereof.
I HEREBY CERTIFY that the foregoing resolution was introduced, read, and adopted
at a regular meeting of the City Council on the 4th day of December 2007, by the following vote:
AYES:
NOES:
ABSENT:
ABSTAIN:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
COUNCIL MEMBERS:
Bosetti, Dickerson, Jones, Murray, and Stegall
None
None
None
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FORM APPROVED:
Clerk
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RICHARD A. DUVERNAY, City, ttorney
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CITY OF REDDING, CALIFORNIA
COUNCIL POLICY
SUBJECT
RESOLUTION
NUMBER
POLICY
NUMBER
EFFECTIVE
DATE
PAGE
STREET BANNER PROGRAM
(TEMPORARY NONCOMMERCIAL STREET
BANNERS WITHIN THE PUBLIC RIGHT -OF-WAY)
07-119
1302
08-01-07
lof3
PURPOSE
To proscribe the manner and locations that banners may be installed within the public street right-of-way.
Temporary street banners shall be installed in strict compliance with the provisions of this policy, Chapter 18.42
of the Redding Municipal Code, and any conditions imposed on the permit by the Development Services
Director and, if required, by the Electric Utility Director. The City Council has determined that the standards
contained in this policy and the provisions of Chapter 18.42 of the Redding Municipal Code are the least
restrictive means available to accomplish the public safety, economic, and aesthetic objectives of the City
Council.
GENERAL PROVISIONS
All Street Banners located within the City of Redding public right-of-way shall comply with Chapter 18.42 of
the Redding Municipal Code. Only those Street Banners approved and permitted by the Development Services
Director as being in compliance with the City's Street Banner Program may be installed within the public right-
of-way.
Permits for street banners issued pursuant to Chapter 18.42 shall be granted only to nonprofit civic organizations
or governmental bodies for the purpose of bringing to the attention of the public events which are of a general
public interest and shall be subject to such terms and conditions as shall be reasonably imposed.
No permits shall be issued to further political or religious purposes or purposes primarily involving private
financial gain. Nothing in this chapter shall be construed to prohibit the issuance of a permit for a street banner
welcoming the convention or similar gathering of a private, religious, or political organization. Permits for
street banners shall be granted for a period of not more than thirty (30) days unless a longer period is specifically
requested and justified due to special or extraordinary circumstances.
PERMIT PROCESS
A. No temporary street banner shall be installed within any public right-of-way without first obtaining a permit
issued by the Development Services Director in accordance with regulations provided in Chapter 18.42 of
the Redding Municipal Code and the standards set forth in this Temporary Street Banner Program.
B. Applications for a temporary banner permit shall be submitted to the Development Services Director on
a form supplied by the City of Redding at least thirty (30) days prior to the desired installation date. Street
Banner permits maybe requested up to one (I) year in advance of the desired installation date and will be
approved on a first-come, first-served basis.
C. All Street Banner applications shall contain a sketch of the proposed banner(s), depicting banner content
and dimensions.
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CITY OFREDinNG, CALIFORNIA
COUNCIL POLICY
SUBJECT
RESOLUTION
NUMBER
POLICY
NUMBER
EFFECTIVE
DATE
PAGE
STREET BANNER PROGRAM
(TEMPORARY NONCOMMERCIAL STREET
BANNERSWITIllNTHEPUBLICRIGHT -OF-WAY)
07-119
1302
08-01-07
20f3
D. The Development Services Director shall determine if the application complies with the standards specified
in this policy.
E. The Development Services Director shall approve or deny the application within five (5) business days.
F. The Development Services Director shall approve the permit ifthe application conforms with the standards
contained in this policy and the requirements of Chapter 18.42 of the Redding Municipal Code.
G. The Development Services Director shall deny the permit if the application does not conform to the
standards in this policy and/or the requirements of Chapter 18.42 of the Redding Municipal Code. The
applicant shall be given written notice of, and the reasons for, the denial.
H. The Development Services Director shall impose an application fee to cover the processing cost of the
Street Banner sign permit and collect the fee at the time of application.
I. The Permittee shall agree to indemnifY and hold harmless the City of Redding from any damages resulting
from the failure or malfunction of permittee's banner(s).
J. The City of Redding will not be responsible for theft or damage of banners.
K. Banner installation is allowed only on decorative streetlight standards in the following areas:
. Parkview Avenue between State Route 273 and State Street.
. North Market Street (as may be authorized by separate agreement with Caltrans).
. South Bechelli Lane.
. Cypress Avenue (excluding decorative streetlight poles with two lighting fixtures).
. Other locations as may be specifically authorized by the City Council.
L. Only banner types meeting the definitions set forth in Exhibit" A" to this policy shall be allowed under
the provisions of the Street Banner Program.
STANDARDS
A. Manner of Installation
1. Banners on decorative streetlight poles shall be 2.5 feet wide and 5.0 feet high.
2. No banners shall be installed on any decorative streetlight pole supporting two (2) lighting fixtures.
3. No more than one (1) banner shall be installed on any decorative streetlight pole supporting a single
lighting fixture.
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CIty OF REDDING; CALIFORNIA
COUNCIL POLICY
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SUBJECT
RESOLUTION
NUMBER
POLICY
NUMBER
EFFECTIVE
DATE
PAGE
STREET BANNER PROGRAM
(TEMPORARY NONCOMMERCIAL STREET
BANNERS WITHIN THE PUBLIC RIGHT -OF - WAY)
07-119
1302
08-01-07
30f3
4. Banners mounted toward the street and subject to being struck by vehicular traffic must be mounted
at least fourteen (14) feet above the road surface. Banners mounted away from the road and not
subject to vehicular traffic must be mounted at least eleven (II) feet above the sidewalk.
5. All banner brackets on streetlight poles must be installed using stainless steel band clamps, and the
brackets and arms must be sufficiently strong to withstand wind loads generated by eighty- (80) mile-
per-hour winds. Banner arms shall have "flex" capabilities to reduce the wind loading that occurs
on the pole as a result of the banner.
6. All streetlight pole(s) being used must be inspected and approved by the Electric Department prior
to installation.
7. Banners shall be installed only at locations specified on the permit.
8. Banners shall be installed and removed by City personnel in strict compliance with the traffic control,
signage, and warning device criteria specified in the Caltrans manual of traffic control. The cost of
banner installation and removal shall be paid by the permittee prior to installation of the banners.
B. Time of Installation
1. Permittee shall deliver the banner(s) to the City of Redding Electric Department, 20055 Viking Way,
#2, Redding, CA 96003 a minimum of five (5) business days prior to the installation of any banner
on streetlight poles pursuant to the permit.
2. All banners and supporting material shall be removed within thirty (30) days after the date of
installation unless an extension oftime is specifically requested by the applicant and approved by the
Development Services Director. The length of the time extension shall be as specified by the
Development Services Director.
C. Place oflnstallation
1. Banners shall only be installed on City-owned poles and standards.
2. Banners shall not be installed on any pole or standard which could create sight-distance problems for
pedestrian or vehicular traffic.
3. Banners shall only be installed at the approved locations indicated on the plan submitted with the
banner application.
Amended December 4, 2007. by Resolution No. 2007-217
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EXHIBIT "A" TO COUNCIL POLICY
"STREET BANNER PROGRAM"
DEFINITION OF BANNER TYPES
I. Community Event
Defined as an event or a series ofrelated events involving a subject matter of interest to a significant
portion ofthe residents of the City that promotes civic pride in a local community within the City or for
the City as a whole, that is not a purely commercial enterprise, and where the proceeds, if any, will
directly benefit either a charitable or nonprofit organization.
2. Charitable Event
Defined as an event or a series of related events involving a subject matter of interest to a significant
portion of the residents of the City where the proceeds, if any, will directly benefit a charitable
organization that maintains its charitable status pursuant to Internal Revenue Code Sec 501(C)(3).
3. Nonprofit or Not-for-Profit Event
Defined as an event or series of related events involving a subject matter of interest to a significant
portion of the residents of the City that is sponsored by an organization which is incorporated or
otherwise organized as a nonprofit organization pursuant to the laws of the State of California or the
United States and where the proceeds, if any, will directly benefit either a charitable or nonprofit
organization.
4. City Event
Defined as an event or series of related events involving a subject matter of interest to a significant
portion of the residents of the City that is also an event sponsored by the City, any of its operating
departments, boards, commissions, or bureaus, and which has been approved by the City Council.
5. Noncommercial Civic Identification
Defined as area or community identification public service or civic announcement or recognition of the
existence of a neighborhood or commercial district in the City.