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REPORT TO THE CITY COUNCIL
MEETING DATE: July 15, 2025 FROM: Travis Menne, Director of
ITEM NO. 4.6(a) Community Services
***APPROVED BY***
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tmenne@cityofredding.org btippin@cityofredding.org
SUBJECT: 4.6(a)--Approve Amendment to the Consulting and Professional Services
Contract with the Reddin Chamber of Commerce.
Recommendation
Approve the First Amendment to the Consulting and Professional Services Contract with the
Redding Chamber of Commerce for Professional Tourism and Destination Marketing Services
(C-8915) thereby reducing the contract to $650,000 annually and extending the contract term
five-years to June 30, 2030; and authorize the City Manager, or designee, to execute the contract.
Fiscal Impact
The First Amendment to the Consulting and Professional Services Contract (First Amendment)
with the Redding Chamber of Commerce (Chamber) reduces its annual compensation from
$1,000,000 to $650,000,resulting in $350,000 in annual savings for the General Fund.
Alter�native Action
The City Council (Council) could choose not to approve the First Amendment or provide staff
with alternate direction.
Background/Analysis
At its March 13, 2025, Budget Workshop meeting, the Council approved redueing the amount of
compensation for tourism and destination marketing services provided by the Chamber. Since
that time, Chamber and staff have negotiated the scope of work and terms of the contract that
will correspond to the reduced compensation. Th�resulting First Amendment is attached.
Report to Redding City Council July 8, 2025
Re: 4.6(a)--Approve Tourism ContractAmendment Page 2
Highlights of the First Amendment include:
• Reducing the annual compensation by$350,000 to $650,000;
• A renewed contract term of five years commencing July 22, 2025, and terminating June
30, 2030;
• Adjustments to key performance indicators and tasks in a revised scope of work that
reflects the lower budget;
• A new visitor spending growth target of at least two percent annually and 10 percent
cumulative by 2030; and
• A new Transient Occupancy Tax increase target of at least two percent annually and 10
percent cumulative by 2030.
Staff believes these adjustments may accomplish similar short-term results as the previous scope
of work, but long-term growth could stagnate without additional funding for more expensive
campaigns and ad placements.
Environmental Review
This is not a project defined under the California Environmental Quality Act, and no further
action is required.
Council Priority/City Manager Goals
• Government of the 21st Century — `Be relevant and proactive to the opportunities and
challenges of today's residents and workforce. Anticipate the future to make better
decisions today."
• Economic Development — "Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community."
Attachments
Previous Staff Report -June 15, 2021 4.6(d)
C-8915_Greater Redding Chamber of Commerce
C-8915 Amendment 1 (Partially Executed)
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REPORT TO THE CITY COUNCIL
MEETING DATE: June 15,2021 FROM: Kim Niemer, Community
ITEM NO. 4.6(d) Services/Development
Services Director
***APPROVED BY***
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kniemer@cityofredding.org btippin@cityofredding.org
SUBJECT: 4.6(d)--Approve the Consulting and Professional Services Contract for
Professional Tourism Promotion and Destination Marketing Services with the Greater Redding
Chamber of Commerce.
Recommendation
Approve the five-year Consulting and Professional Services Contract for Professional Tourism
and Destination Marketing Services with the Greater Redding Chamber of Commerce in the
amount of $1 million annually, through June 30, 2026; and authorize the City Manager to
execute the contract and appropriate the related funding.
Fiscal Impact
The contract amount is $1 million annually for five years. The General Fund supports the
services through Transient Occupancy Tax (TOT) revenue.
Alter�native Action
The City Council could choose not to approve the agreement and direct the staff with an alternate
direction. This action would require a new solicitation, a re-direction of internal marketing
resources, or a significant reduction in tourism marketing efforts.
Background/Analysis
At the June 15, 2010, City Council meeting, the City Council approved a service agreement to
operate the Redding Convention and Visitors Bureau (CVB) and provide visitor marketing
services for the City of Redding, privatizing the CVB which had been a City department for
many years. At the January 21, 2020, Couneil meeting, the City Couneil direeted staff to prepare
a Request for ProposallQualification to openly solicit bids for tourism marketing and promotion
serviees. City Council subsequently awarded the contraet to the Greater Redding Chamber of
Commerce (Chamber) at the Apri16, 2021, City Counci11V1eeting.
Report to Redding City Council June 9,2021
Re: 4.6(a')--Approve Agreement with Chamber of Commerce for Tourism Promotion and
Destination Marketing Page 2
The goal of this agreement is to establish Redding as a desirable tourist destination by those
outside of Shasta County while also promoting a vibrant, exciting, and active community to
those that reside in Shasta County. The contract identifies the key deliverables and metrics
required of the Greater Redding Chamber of Commerce to be presented to the City on a
recurring basis. The Chamber is expected to market and promote Redding in an innovative and
exciting way while showing strong return on investment across multiple platforms using key
metrics to support creative decisions.
The Redding Tourism and Marketing Group (RTMG) has determined that the past performance
report data is confidential information and, therefore, did not provide the necessary data to
developed effective performance metrics for the new contract. Once the Chamber is under
contract with the necessary reporting services, the data can be retrieved to set positive growth
goals. These new performance measures and goals will be brought back to the City Council for
approval in October along with the Strategic &Branding Plan, logo and tag line.
Key points of the agreement are outlined below:
Compensation, Term and Termination
• An annual $1 million fee
• A contract term of five years commencing July 1, 2021, through June 30, 2026
• Five additional one-year extensions with mutual consent
• Termination clauses included
Greater Redding Chamber of Commerce Responsibilities
• Provide a quarterly comprehensive summary report of market research and discovery
efforts
• Maintain a database-driven website, www.visitraddan .� and to11-free and regular
phone numbers for the CVB
• Create two blogs per month and provide corresponding social media posts to drive traffic
back to the website
• Develop new, innovative brand documents, logo and tagline for Visit Redding.
• Create multiple paid search campaigns per quarter across the dreaming, planning and
booking phases
• Place strategic balance of social and display ads with freguency (4-6 per week).
• Develop and distribute an innovative e-newsletter
• Create a comprehensive photo and video inventory with special attention to talent and
attractions that showcase Redding's diverse offerings
• Establish and convene an advisory board including a cross section of organizations and
partners including the Native American community, arts and culture, ent�rtainment
venues, Downtown Redding, local attractions, outdoor recreation, hospitality, and
economic development
• Create series of key media events to provide a "taste" of an experience designed to pique
the interest of travel and lifestyle media members
• Create,populate, and distribute a robust community calendar of events
Report to Redding City Council June 9,2021
Re: 4.6(a')--Approve Agreement with Chamber of Commerce for Tourism Promotion and
Destination Marketing Page 3
Council PNio�^ity/City Manager Goals
� Government of the 21st Century — `Be relevant and proactive to the opportunities and
challenges of today's residents and workforce. Anticipate the future to make better
decisions today."
• Economic Development — "Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community."
Attachments
Agreement(available on line)
Previous Staff Report dated January 21, 2020 - Extension of Contract for Convention and
Visitors Bureau Operations (available online)
Previous Staff Report dated Apri16, 2021 (available online)
CITY OF REDDING
CONSULTING AND PROFESSIONAL SERVICES CONTRACT
THIS CONTRACT is made at Redding, California,by and between the City of Redding("City"),
a municipal corporation, and the Greater Redding Chamber of Commerce ("Consultant") for the
purpose of tourism promotion and destination marketing.
WHEREAS, City does not have sufficient personnel to perform the services required herein
thereby necessitating this Contract for personal services.
NOW, THEREFORE, the Parties covenant and agree, for good consideration hereby
acknowledged, as follows:
SECTION 1. CONSULTANT SERVICES
Subject to the terms and conditions set forth in this Contract, Consultant shall provide to
City the services described in Exhibit A,attached and incorporated herein. Consultant shall
provide the services at the time,place and in the manner specified in Exhibit A.
SECTION 2. COMPENSATION AND REIMBURSEMENT OF COSTS
A. City shall pay Consultant for services rendered pursuant to this Contract, in a total
amount not to exceed one million dollars ($1,Q00,000) annually. This sum includes
all out-of-pocket travel, lodging and incidental expenses incurred by Consultant that
are reasonably associated with the provision of services under this Contract. The
payments specified herein shall be the only payments to be made to Consultant for
services rendered pursuant to this Contract.
B. Compensation shall be paid in twelve monthly installments of$83,333.33 billed at
the end of each month and payable within 10 days of receipt beginning on July 31,
2021.
SECTION 3. TERM AND TERMINATION
A. Consultant shall commence work on or about July 1,2021 and complete said work no
later than June 30, 2026. After the initial five-year period,the term may be extended
with mutual consent for five one-year tertns. Time is of the essence.
B. If Consultant fails to perform its duties to the satisfaction of City, or if consultant
fails to fulfill in a timely and professional manner its obligations under this Contract,
then City shall have the right to terminate this Contract effective immediately upon
City giving written notice thereof to Consultant.
Consulting and Professional Services Agreement—Tourism Marketing Page 1
June 2021
C. Either Party may terminate this Contract without cause on thirty (3Q) calendar days'
written notice. Notwithstanding the preceding, if the term set forth in Section 3.A.
of this Contract exceeds ninety(90)calendar days in duration, Consultant's sole right
to terminate shall be limited to termination for cause.
D. Consultant hereby acknowledges and agrees that the obligation of City to pay under
this Contract is contingent upon the availability of City's funds which are
appropriated or allocated by the City Council. Should the funding for the project
and/or work set forth herein not be appropriated or allocated by the City Council,
City may terminate this Agreement by furnishing at least thirty (30) calendar days'
written notice af its intention to terminate. In the event of a termination pursuant to
this subdivision, Consuitant shall not be entitled to a remedy of acceleration of
payments due over the term of this Agreement. The Parties acknowledge and agree
that the power to terminate described herein is required by Article 16, Section 18, of
the California Constitution, and that constitutional provision supersedes any law,
rule, regulation or statute which conflicts with the provisions of this Section.
E. In the event that City gives notice of termination, Consultant shall promptly provide
to City any and all finished and unfinished reports, data, studies,photographs,charts
or other work product prepared by Consultant pursuant to this Contract. City shall
have full ownership, including, but not limited ta, intellectual property rights, and
control of all such finished and unfinished reports, data, studies, photographs, charts
or other work product.
F. In the event that City terminates the Contract, City shall pay Consultant the
reasonable value of services rendered by Consultant pursuant to this Contract;
provided, however, that City shall not in any manner be liable for lost profits which
might have been made by Consultant had Consultant completed the services required
by this Contract. Consultant shall, not later than ten (10) calendar days after
termination of this Contract by City, furnish to City such financial information as in
the judgment of the City's representative is necessary to determine the reasonable
value of the services rendered by Consultant.
G. In no event shall the termination or expiration of this Contract be construed as a
waiver of any right to seek remedies in law, equity or otherwise for a Party's failure
to perform each obligation required by this Contract.
SECTION 4. MISCELLANEOUS TERMS AND CONDITIONS OF CONTRACT
A. City shall make its facilities accessible to Consultant as required for Consultant's
performance of its services under this Contract, and, upon request of Consultant,
provide labor and safety equipment as required by Consultant for such access.
B. Pursuant to the City's business license ordinance, Consultant shall obtain a City
business license prior to commencing work.
Consulting and Professional Services Agreement—Tourism Marketing Page 2
June 2021
C. Consultant represents and warrants to City that it has all licenses, permits,
qualifications and approvals of any nature whatsoever that are legally required for
Consultant to practice its profession. Consultant represents and warrants to City that
Consultant shall, at its sole cost and expense, keep in effect or obtain at all times
during the term of this Contract any licenses, permits and approvals that are legally
required for Consultant to practice its profession.
D. Consultant shall, during the entire term of this Contract, be construed to be an
independent contractor and nothing in this Contract is intended, nor shall it be
construed, to create an employer/employee relationship, association, joint venture
relationship,trust or partnership or to allow City to exercise discretion or control over
the professional manner in which Consultant performs under this Contract. Any and
all taxes imposed on Consultant's income, imposed or assessed by reason of this
Contract or its performance, including but not limited to sales or use taxes, shall be
paid by Consultant. Consultant shall be responsible for any ta�ces or penalties
assessed by reason of any claims that Consultant is an employee of City. Consultant
shall not be eligible for coverage under City's workers' compensation insurance plan,
benefits under the Public Employee Retirement System or be eligible for any other
City benefit.
E. No provision of this Contract is intended to,or shall be for the benefit of,or construed
to create rights in, or grant remedies to, any person or entity not a party hereto.
F. No portion of the work or services to be performed under this Contract shall be
assigned, transferred, conveyed or subcontracted without the prior written approval
of City. Consultant may use the services of independent contractors and
subcontractors to perform a portion of its obligations under this Contract with the
prior written approval of City. Independent contractors and subcontractors shall be
provided with a copy of this Contract and Consultant shall have an affirmative duty
to assure that said independent contractors and subcontractors comply with the same
and agree to be bound by its terms. Consultant shall be the responsible party with
respect to all actions of its independent contractors and subcontractors, and shall
obtain such insurance and indemnity provisions from its contractors and
subcontractors as City's Risk Manager shall determine to be necessary.
G. Consultant, at such times and in such form as City may require, shall furnish City
with such periodic reports as it may request pertaining to the work or services
undertaken pursuant to this Contract, the costs or obligations incurred or to be
incurred in connection therewith, and any other matters covered by this Contract.
H. Consultant shall maintain accounts and records, including personnel, property and
financial records, adequate to identify and account for all costs pertaining to this
Contract and such other records as may be deemed necessary by City to assure proper
accounting for all project funds. These records shall be made available for audit
purposes to state and federal authorities, or any authorized representative of City.
Consultant shall retain such records for three (3) years after the expiration of this
Contract, unless prior permission to destroy them is granted by City.
Consulting and Professional Services Agreement—Tourism Marketing Page 3
June 2021
I. Consultant shall perform all services required pursuant to this Contract in the manner
and according to the standards observed by a competent practitioner of Consultant's
profession. All products of whatsoever nature which Consultant delivers to City
pursuant to this Contract shall be prepared in a professional manner and conform to
the standards of quality normally observed by a person practicing the profession of
Consultant and its agents, employees and subcontractors assigned to perform the
services contemplated by this Contract.
J. All completed reports and other data or documents, or computer media including
diskettes, and other materials provided or prepared by Consultant in accordance with
this Contract are the property of City, and may be used by City. City shall have all
intellectual property rights including, but not limited to, copyright and patent rights,
in said documents,computer media,and other materials provided by Consultant. City
shall release, defend, indemnify and hold harmless Consultant from all claims, costs,
expenses, damage or liability arising out of or resulting from City's use or
modification of any reports, data, documents, drawings, specifications or other work
product prepared by Consultant,except for use by City on those portions of the City's
project for which such items were prepared.
K. Consultant, including its employees, agents, and subconsultants, shall not maintain
or acquire any direct or indirect interest that conflicts with the performance of this
Contract. Consultant shall comply with all requirements of the Political Reform Act
(Government Code § 8100 et seq.) and other laws relating to conflicts of interest,
including the following: 1) Consultant shall not make or participate in a decision
made by City if it is reasonably foreseeable that the decision may have a material
effect on Consultant's economic interest, and 2) if required by the City Attorney,
Consultant shall file financial disclosure forms with the City Clerk.
Consulting and Professional Services Agreement—Tourism Marketing Page 4
June 2021
SECTION 5. INSURANCE
A. Unless modified in writing by City's Risk Manager, Consultant shall maintain the
following noted insurance during the duration of the Contract:
CoveraEe Required Not Required
Commercial General Liability X
Comprehensive Vehicle Liability X
Workers' Compensation and Employers' Liability X
Professional Liability(Errors and Omissions) X
(Place an"x" in the appropriate box)
B. Coverage shall be at least as broad as:
l. Insurance Services Office form number CG-0001, Commercial General
Liability Insurance, in an amount not less than$1,000,000 per occunence and
$2,000,000 general aggregate for bodily injury, personal injury and property
damage;
2. Insurance Services Office form number CA-0001 (Ed. 1/87), Comprehensive
Automobile Liability Insurance, which provides for total limits of not less
than $1,000,000 combined single limits per accident applicable to all owned,
non-owned and hired vehicles;
3. Statutory Workers' Compensation required by the Labor Code of the State of
California and Employers' Liability Insurance in an amount not less than
$1,000,Q00 per occurrence. Both the Workers' Compensation and
Employers'Liability policies shall contain the insurer's waiver of subrogation
in favor of City, its elected officials, officers, employees, agents and
volunteers;
4. Professional Liability (Errors and Omissions) Insurance, appropriate to
Consultant's profession, against loss due to error or omission or malpractice
in an amount not less than$1,000,000.
5. The City does not accept insurance certificates or endorsements with the
wording "but only in the event of a named insured's sole negligence" or any
other verbiage limiting the insured's insurance responsibility.
C. Any deductibles or self-insured retentions must be declared to and approved by City.
At the option of the City,either: the insurer shall reduce or eliminate such deductibles
or self-insured retentions as respects the City, its elected officials, officers,
employees, agents and volunteers; or the Consultant shall procure a bond
Consulting and Professional Services Agreement—Tourism Marketing Page 5
June 202I
guaranteeing payment of losses and related investigations,claims administration and
defense expenses.
D. The General Liability shall contain or be endorsed to contain the following
provisions:
1. City,its elected officials, officers,employees, and agents are to be covered as
additional insured as respects liability arising out of work or operations
performed by or on behalf of Consultant; premises owned, leased or used by
Consultant; or automobiles owned, leased, hired or borrowed by Consultant.
The coverage shall contain no special limitations on the scope of protection
afforded to City, its elected officials, officers, employees, agents and
volunteers.
2. The insurance coverage of Consultant shall be primary insurance as respects
City, its elected officials, officers, employees, agents and volunteers. Any
insurance or self-insurance maintained by City, its elected officials, officers,
employees, agents and volunteers, shall be in excess of Consultant's
insurance and shall not contribute with it.
3. Coverage shall state that the insurance of Consultant shall apply separately to
each insured against whom claim is made or suit is brought, except with
respect to the limits of the insurer's liability.
4. Each insurance policy required by this Contract shall be endorsed to state that
coverage shall not be canceled except after thirty (30) calendar days' prior
written notice has been given to City. In addition, Consultant agrees that it
shall not reduce its coverage or limits on any such policy except after thirty
(30) calendar days' prior written notice has been given to City.
E. Insurance is to be placed with insurers with a current A.M.Best's rating of no less
than A-VII.
F. Consultant shall designate the City of Redding as a Certificate Holder of the
insurance. Consultant shall furnish City with certificates of insurance and original
endorsements effecting the coverages required by this clause. Certificates and
endorsements shall be furnished to: Risk Management Department, City of Redding,
777 Cypress Avenue, Redding, CA 96001. The certificates and endorsements for
each insurance policy are to be signed by a person authorized by the insurer to bind
coverage on its behal£ All endorsements are to be received and approved by the
City's Risk Manager prior to the commencement of contracted services. City may
withhold payments to Consultant if adequate certificates of insurance and
endorsements required have not been provided, or not been provided in a timely
manner.
G. The requirements as to the types and limits of insurance coverage to be maintained
by Consultant as required by Section 5 of this Contract, and any approval of said
Consulting and Professional Services Agreement—Tourism Marketing Page 6
June 2021
insurance by City, are not intended to and will not in any manner limit or qualify the
liabilities and obligations otherwise assumed by Consultant pursuant to this Contract,
including, without limitation, provisions concerning indemnification.
H. If any policy of insurance required by this Section is a"claims made"policy,pursuant
to Code of Civil Procedure § 342 and Government Code § 945.6, Consultant shall
keep said insurance in effect for a period of eighteen(18)months after the termination
of this Contract.
I. If any damage, including death, personal injury or property damage, occurs in
connection with the performance of this Contract, Consultant shall immediately
notify City's Risk Manager by telephone at (530) 225-4068. No later than three (3)
calendar days after the event, Consultant shall submit a written report to City's Risk
Manager containing the following information, as applicable: 1)name and address of
injured or deceased person(s);2)name and address of witnesses; 3)name and address
of Consultant's insurance company; and 4) a detailed description of the damage and
whether any City property was involved.
SECTION 6. INDEMNIFICATION AND HOLD HARMLESS
A. Consistent with California Civil Code § 2782.8, when the services to be provided
under this Contract are design professional services to be performed by a design
professional, as that term is defined under Section 2782.8, Consultant shall, to the
fullest extent permitted by law, indemnify protect, defend and hold harmless, City,
its elected officials,officers, employees,and agents,and each and every one of them,
from and against all actions, damages, costs, liability, claims, losses, penalties and
expenses (including, but not limited to, reasonable attorney's fees of the City
Attorney or legal counsel retained by City, expert fees, litigation costs, and
investigation costs) of every type and description to which any or all of them may be
subjected by reason of, or resulting from, directly or indirectly, the negligence,
recklessness, or willful misconduct of Consultant, its officers, employees or agents
in the performance of professional services under this Contract, except when liability
arises due to the sole negligence, active negligence or misconduct of the City.
B. Other than in the performance of professional services by a design professional,
which is addressed solely by subdivision(A)of this Section, and to the fullest extent
permitted by law, Consultant shall indemnify protect, defend and hold harmless,
City, its elected officials, officers, employees, and agents, and each and every one of
them, from and against all actions, damages, costs, liability, claims, losses, penalties
and expenses (including, but not limited to, reasonable attorney's fees of the City
Attorney or legal counsel retained by City, expert fees, litigation costs, and
investigation costs)of every type and description to which any or all of them may be
subjected by reason of the performance of the services required under this Contract
by Consultant its officers, employees or agents in the performance of professional
services under this Contract, except when liability arises due to the sole negligence,
active negligence or misconduct of the City.
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June 2021
C. The Consultant's obligation to defend, indemnify and hold harmless shall not be
excused because of the Consultant's inability to evaluate liability. The Consultant
shall respond within thirty (30) calendar days to the tender of any claim for defense
and indemnity by the City, unless this time has been extended in writing by the City.
If the Consultant fails to accept or reject a tender of defense and indemnity in writing
delivered to City within thirty (30) calendar days, in addition to any other remedy
authorized by law, the City may withhold such funds the City reasonably considers
necessary for its defense and indemnity until disposition has been made of the claim
or until the Consultant accepts or rejects the tender of defense in writing delivered to
the City, whichever occurs first. This subdivision shall not be construed to excuse
the prompt and continued performance of the duties required of Consultant herein.
D. The obligation to indemnify, protect, defend, and hold harmless set forth in this
Section applies to all claims and liability regardless of whether any insurance policies
are applicable. The policy limits of said insurance policies do not act as a limitation
upon the amount of indemnification to be provided by Contractor.
E. City shall have the right to approve or disapprove the legal counsel retained by
Consultant pursuant to this Section to represent City's interests. City shall be
reimbursed for a11 costs and attorney's fees incurred by City in enforcing the
obligations set forth in this Section.
SECTION 7. CONTRACT INTERPRETATION,VENUE AND ATTORNEY FEES
A. This Contract shall be deemed to have been entered into in Redding, California. All
questions regarding the validity, interpretation or performance of any of its terms or
of any rights or obligations of the parties to this Contract shall be governed by
California law. If any claim, at law or otherwise, is made by either party to this
Contract, the prevailing party shall be entitled to its costs and reasonable attorneys'
fees.
B. This document, including all exhibits, contains the entire agreement between the
parties and supersedes whatever oral or written understanding each may have had
prior to the execution of this Contract. This Contract shall not be altered, amended
or modified except by a writing signed by City and Consultant. No verbal agreement
or conversation with any official, officer, agent or employee of City, either before,
during or after the execution of this Contract, shall affect or modify any of the terms
or conditions contained in this Contract, nor shall any such verbal agreement or
conversation entitle Consultant to any additional payment whatsoever under the
terms of this Contract.
C. No covenant or condition to be performed by Consultant under this Contract can be
waived except by the written consent of City. Forbearance or indulgence by City in
any regard whatsoever shall not constitute a waiver of the covenant or condition in
question. Until performance by Consultant of said covenant or condition is complete,
City shall be entitled to invoke any remedy available to City under this Contract or
by law or in equity despite said forbearance or indulgence.
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June 2021
D. If any portion of this Contract or the application thereof to any person or circumstance
shall be invalid or unenfarceable to any extent, the remainder of this Contract shall
not be affected thereby and shall be enforced to the greatest extent permitted by law.
E. The headings in this Contract are inserted for convenience only and shall not
constitute a part hereof. A waiver of any party of any provision or a breach of this
Contract must be provided in writing, and shall not be construed as a waiver of any
other provision or any succeeding breach of the same or any other provisions herein.
F. Each Party hereto declares and represents that in entering into this Contract, it has
relied and is relying solely upon its own judgment, belief and knowledge of the
nature, extent, effect and consequence relating thereto. Each Party further declares
and represents that this Contract is made without reliance upon any statement or
representation not contained herein of any other Party or any representative, agent or
attorney of the other Party. The Parties agree that they are aware that they have the
right to be advised by counsel with respect to the negotiations,terms, and conditions
of this Contract and that the decision of whether or not to seek the advice of counsel
with respect to this Contract is a decision which is the sole responsibility of each of
the Parties. Accordingly, no party shall be deemed to have been the drafter hereof,
and the principle of law set forth in Civil Code § 1654 that contracts are construed
against the drafter shall not apply.
G. Each of the Parties hereto hereby irrevocably waives any and all right to trial by jury
in any action, proceeding, claim or counterclaim, whether in contract or tort, at law
or in equity, arising out of or in any way related to this Agreement or the transactions
contemplated hereby. Each Party further waives any right to consolidate any action
which a jury trial has been waived with any other action in which a jury trial cannot
be or has not been waived.
H. In the event of a conflict between the term and conditions of the body of this Contract
and those of any exhibit or attachment hereto, the terms and conditions set forth in
the body of this Contract proper shall prevail. In the event of a conflict between the
terms and conditions of any two or more exhibits or attachments hereto, those
prepared by City shall prevail over those prepared by Consultant.
SECTION 8. SURVIVAL
The provisions set forth in Sections 3 through 7, inclusive, of this Contract shall survive
termination of the Contract.
SECTION 9. COMPLIANCE WIT�I LAWS -NONDISCRIMINATION
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June 2021
A. Consultant shall comply with all applicable laws, ordinances and codes of federal,
state and local governments.
B. In the performance of this Contract, Consultant shall not discriminate against any
employee or applicant for employment because of race, color, ancestry, national
origin,religious creed, sex, sexual orientation, disability, age,marital status,political
affiliation, or membership or nonmembership in any organization. Consultant shall
take affirmative action to ensure applicants are employed and that employees are
treated during their employment without regard to their race, color,ancestry,national
origin, religious creed, sex, sexual orientation, disability, age,marital status,political
affiliation, or membership or nonmembership in any organization. Such actions shall
include, but not be limited to, the following: employment, upgrading, demotion or
transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or
other forms of compensation and selection for training.
SECTION 10. REPRESENTATIVES
A. City's representative for this Contract is Kimberly A. Niemer, telephone number
(530) 225-4085; email kniemer@cityofredding.org. All of Consultant's questions
pertaining to this Contract shall be referred to the above-named person, or to the
representative's designee.
B. Consultant's representative for this Contract is Jake Mangas,telephone number(530)
225-4433, email jake@reddingchamber.com. All of City's questions pertaining to
this Contract shall be referred to the above-named person.
C. The representatives set forth herein shall have authority to give all notices required
herein.
SECTION 11. NOTICES
A. All notices, requests, demands and other communications hereunder shall be deemed
given only if in writing signed by an authorized representative of the sender(may be
other than the representatives referred to in Section 10) and delivered by facsimile,
with a haxd copy mailed first class, postage prepaid; or when sent by a courier or an
express service guaranteeing overnight delivery to the receiving party, addressed to
the respective parties as follows:
To City: To Consultant:
Kimberly A. Niemer Jake Mangas
Director of Community Services CEO
777 Cypress Avenue 1321 Butte Street, Suite 100
Redding, CA 96001 Redding, CA 96001
Consulting and Professional Services Agreement—Tourism Marketing Page 10
June 2021
B. Either party may change its address for the purposes of this paragraph by giving
written notice of such change to the other party in the manner provided in this Section.
C. Notice shall be deemed effective upon: 1)personal service;2)two calendar days after
mailing or transmission by facsimile, whichever is earlier.
SECTION 12. AUTHORITY TO CONTRACT
A. Each of the undersigned signatories hereby represents and warrants that they are
authorized to execute this Contract on behalf of the respective parties to this Contract;
that they have full right, power and lawful authority to undertake all obligations as
provided in this Contract; and that the execution, performance and delivery of this
Contract by said signatories has been fully authorized by all requisite actions on the
part of the respective parties to this Contract.
B. VVhen the Mayor is signatory to this Contract, the City Manager and/or the
Department Director having direct responsibility for managing the services provided
herein shall have authority to execute any amendment to this Contract which does
not increase the amount of compensation allowable to Consultant or atherwise
substantially change the scope of the services provided herein.
SECTION 13. DATE OF CONTRACT
The date of this Contract shall be the date it is signed by City.
Consulting and Professional Services Agreement—Tourism Marketing Page I 1
June 2021
IN WITNESS W�IEREOF,City and Consultant have executed this Contract on the days and year
set forth belaw:
CTTY OF REDDING,
A Muanicipal Corparation
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ATTEST: APPROVED AS TO FORM:
BARRY E. DeWALT
City Attorney
PAMELA MIZE,City Clerk By:
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Consulting and Professional Services Agreement—Tourism Marketing Page 12
June 202I
EXHIBIT A— SCOPE OF WORK
Task 1: Research and Discovery
1. Internal Research Immersion Tour and Focus Groups: Within the first 30 days of our partnership,team
members will visit Redding for 4 days to tour key assets,conduct site inspections,meet with key stakeholders
and conduct focus groups with a broad range of pariners and residents to pinpoint the greatest opportunities to
grow the visitor economy.
2. Marketing Audit: Conduct an extensive audit of current marketing assets to determine what implicit and explicit
messages are currently being conveyed and to what success.
3. Resident Survey: Poll local residents to gauge their understanding of the value of tourism,as well as overall
sentiment about travel and tourism.
4. External Research Past/Potential Visitars: Conduct full-scale perception survey of both past and potential
visitors in key feeder markets.
5. Meeting Planners: Survey our proprietary database of ineeting planners to gauge understanding of Redding's
assets for meetings and conventions
Meetings:
Project Kick-Off with City
Meetings with key stakeholders
Focus Group meetings
Deliverables:
Summary report of findings of research and discovery efforts
Task 2: Revamping the website
1. Website Deep Dive: Conduct a virtual kick-off with the Redding team, up to 4 additional calls with key
stakeholders of the site, analysis of content and SEO strategy on current websites. Deliver a virtual meeting
presentation with recommendations on vision, site information architecture and content strategy for
visitredding.com.
2. Engaging Content: Create content visitors need to see as they evaluate their next vacation.
3. Eye-Popping Design: The future-forward site will be responsive across devices and browsers and feature an
intuitive user experience, infographics and data visualizations and bold, eye-catching imagery. The brand
development process will be layered seamlessly into the website design process so that your new brand comes to
life in a digital space.
4. Smart Development: Embed any current and future digital and travel marketing tools, including social media
integrations, listings from third party vendors, interactive tools to showcase experiences, location maps and
booking options.In addition,we will install Google Tag Manager and ensure that the web interface accommodates
individuals with disabilities in accordance with the American with Disabilities Act(ADA)
5. SEO Management & Maintenance: One of the most overlooked— and often most important— aspects of a
digital marketing program in tourism is search engine marketing. SEO needs frequent tending with the constant
changes to Google's algorithms. It also provides foundational support to paid programs, especially paid search.
Consulting and Professional Services Agreement—Tourism Marketing Page 13
June 2021
6. Blogs&More to Drive Website Traffic:Leveraging the findings from our keyword analysis as well as the key
messages we developed as part of our brand strategy,we will provide a recommended calendar of evergreen
blogs to ensure that you are constantly driving traffic back to the website.
Meetings:
Kick-off ineeting
Stakeholder meetings
Deliverables:
Stand-up new,responsive website built on WordPress with state-of-the-art calendar of events.
Create two blogs per month and provide corresponding Twitter,LinkedIn and Facebook posts to drive traffic back to
the website.
Task 3: Branding Strategy and Vision
1. Target Audiences:Define the primary audiences ranging from outdoor adventure seekers/trailblazers to cultural
enthusiasts,as well as the prime tourism feeder markets.
2. Brand Values: Capture the brand essence and values that Redding embodies. We will also develop a narrative
that encapsulates the brand experience and spells out concrete examples and"proof points"of how Redding
delivers on its brand promise to leisure travelers,groups,meetings and sports tourism.
3. Brand Personality: Articulate the brand personality and tone in a succinct,but powerful way.
4. Brand Mark:Refresh or replace your current V isit Redding logo,as well as create a new tagline,to ali;n with
the new brand strategy.
Meetings.
Monthly Advisory Board meetings
Deliverables:
Strategic/Branding Plan and Vision Statement by October 1,2021
New logo and tag line by October 1,2021
Task 4: Driving Bookings with Advertising
1. Focus on digital channels,not traditional outlets like print,radio,television and OOH.
a. Place paid search to direct purchasing action. Campaigns will be designed across the dreaming,planning
and booking phases,with travelers moving through the purchasing funnel faster and with higher efficiency
than anywhere else.
b. Place an orchestrated balance of display and social ads—primarily on Facebook and Instagram—to put
Visit Redding's message in front of the right people at the right time,and then re-target them to ensure a
consistency of exposure until they book.Demographic,geographic and psychographic parameters—not to
mention prior and recent visitation history—are among the data incorporated to maximize return.
Consulting and Professional Services Agreement–Tourism Marketing Page 14
June 202I
2. E-Newsletters:As part of the new brand launch,we'll develop an e-newsletter and distribution strategy to get a
steady drumbeat of news out about all there is to see and do in Redding.
3. Social Media Discovery: Before developing a detailed pian and approach for the 12-month integrated marketing
campaign for Redding,the Chamber/DCI will kick off the program by auditing and analyzing your target
audience and competitive set to determine how users engage with your website and current social media profiles
and content.Based on this,we will write a custom-tailored strategy on the best way for Redding to infiltrate
social media.
4. Feeding Your Social Media Content Pipeline:Using the social media strategy as our guide,DCI will provide a
monthly content bank of social posts that includes a mix of evergreen content and posts driving traffic to the
blogs we write for a total of 4-6 pieces of content per week formatted for Facebook and Instagram.Ensuring a
healthy mix of content and opportunity for increased engagement,DCI will also periodically design
supplemental,custom graphics for posting.
5. User Generated Content: Leveraging a co-op with Visit California,we will subscribe to the Crowdriff platform.
This tool will give us access to source and request permission to use social content from visitors and residents
of Redding. We will implement a criteria for user generated content through a visual style guide in line with
Redding's internal photography style guide,regional influencers,and effective hashtags.
6. Reporting and Optimizing the Program for the Greatest Impact: This strategy will be effective only if we
constantly monitor and tweak our approach based on the content's performance and engagement. Our monthly
reports will offer analysis and insights on how we will continue to adapt and improve our campaigns.
Meetings: Monthly strategy and implementation meetings between the Chamber and DCI.
Deliverables:Paid media strategy and plan,followed by execution,program management and monthly reporting.
Task 5: Enhancing Photography and Videography
l. Establish a consistent and cohesive visual style guide based on brand values and personality that showcase
Redding's dynamism, including:
a. Imagery conveying action and forward momentum.
b. Directed focus on the diversity of experiences from outdoor adventure to main street activities including
culinary and nightlife experiences available to a diverse set of visitors.
c. Vibrant colors and engaging, inspirational camera angles.
2. Source local photographers and videographers. Provide filming and editing parameters and manage all logistics
of contracts and deliverables.
3. Develop creative concepts and create scripts and storyboards for all videos, including key marketing messages
based on final brand.
4. Create a comprehensive photo and video inventory with special attention to talent and attractions that showcase
Redding's diverse offerings.
5. Manage photo and video post-production either in house or with a local partner,including facilitation of reviews
and approvals of final cuts.
Meetings: Monthly Advisory Board Meetings and others as needed
Deliverables:
Extensive photo and video inventories
Consulting and Professional Services Agreement—Tourism Marketing Page 15
June 2021
Task 6: Increase resident-held place identity and establish stakeholder
advisory group
Establish and convene an advisory board including a cross section of organizations and partners including the Native
American community, arts and culture, entertainment venues, Downtown Redding, local attractions, outdoor
recreation,hospitality,and economic development.
Meetings: Monthly Advisory Board Meetings Beginning in July 2021.
Deliverables: Establish and convene a diverse advisory board to increase local buy-in and amplification of
marketing efforts.
Task 7: Ratcheting up Public Relations and Turning up the Volume on Social
Media
1. Feature Story Placement:Customize story angles for each outlet on our"Most Wanted"media list and then pitch
them to secure editorial placement.
2. Media Tours: Meeting face to face with influential media can move an interested journalist along the path to
publishing a story that features Redding. We will arrange a series of desk-side meetings for you either in key
media markets or at trade shows.
3. Press Visits:There is no substitute for experiencing Redding firsthand,and carefully ananged press visits—both
group and individual—make this possible.
4. Media Events: Special events provide a "taste" of an experience designed to pique the interest of travel and
lifestyle media members.
5. Broadcast Placements: Secure placement on regional and national media from morning shows to news programs
to prime-time cable.
6. Social Media Discovery: Before developing a detailed plan and approach for the 12-month integrated marketing
campaign for Redding,the Chamber audit and analyze Redding's target audience and competitive set to determine
how users engage with your website and current social media profiles and content. Develop a custom-tailored
strategy on the best way for Redding to infiltrate social media.
7. Feeding Social Media Content Pipeline: Using the social media strategy as our guide,provide a monthly content
bank of social posts that includes a mix of evergreen content and posts driving traffic to the blogs we write for a
total of 4-6 pieces of content per week formatted for Facebook and Instagram.Ensuring a healthy mix of content
and opportunity for increased engagement,periodically design supplemental,custom graphics for posting.
8. User Generated Content: Leveraging a co-op with Visit California, we will subscribe to the Crowdriff platform.
This tool will give us access to source and request permission to use social content from visitors and residents of
Redding. Implement a criteria for user generated content through a visual style guide in line with Redding's
internal photography style guide,regional influencers,and effective hashtags.
9. Reporting and Optimizing the Program for the Greatest Impact:Constantly monitor and adjust the approach based
on the content's performance and engagement. Monthly reports will offer analysis and insights on this work and
efforts to continually improve our campaigns.
Consulting and Professional Services Agreement–Tourism Marketing Page 16
June 2021
Meetings: Monthly meetings between the Chamber and DCI.
Deliverables: Develop"Most Wanted Media" list;proactively pitch to secure coverage;arrange 6-8 virtual deskside
meetings;arrange 3-4 press visits.Negotiate partnerships with 3-4 digital influencers;manage and report on results.
Task 8: Community calendar of events
Calendar of Events: We will create and maintain a highly interactive online community calendar of events that serves
as the best local resource for residents and visitors alike to discover what to do in Redding.
Regularly seek out and recruit community participation to build a robust local events calendar on a format this
attractive and easy to use.
Meetings: Research and development meetings as needed.
Deliverables: State-of-the-art community calendar will be created and integrated into the new,responsive website.
Task 9: Reporting and Metrics
Provide quarterly activity reports,which detail the progress made toward Tasks 1-9 including all media results during
that time period.Each placement,along with a description,audience reach,key message dissemination and calculation
of advertising equivalency and editorial impact will also be included in the report.
Once the website is relaunched, a monthly digital dashboard will report on website analytics and be available 24/7.
As social and paid components launch,additional pages will be added to track top-and bottom-line performance.
By September 1, 2021, in collaboration with the City review past performance indicators and set benchmarks for
improved performance using subscription services VisaVue,UberMedia,and SRT.
Meetings: Chamber will meet with DCI on a monthly basis.
Deliverables: Monthly digital dashboard reports will be presented once new website is launched;quarterly activity
reports will be submitted as indicated.
Consulting and Professional Services Agreement—Tourism Marketing Page 17
June 2021
�,
,�� .��` CITY OF REDDING
: � _ :�'
REPORT TO TI�E CITY COUNCIL
MEETING DATE: January 21, 2020 FROM: Larry Vaupel, Development
ITEM NO. 9.4(d} Services Director
***APPROVED BY***
� �, �, � �,.Mo
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i-y t el, ctrt Ser�,ices I?irccCor 1la,'2t�2(? i�}�in,Ci an � L,']�/742(l
Ivau el@cityofredding.org btippin@cityofredding.org
SUBJECT: 9.4(d)--Consider extension of contract for Convention and Visitor's Bureau
O erations.
Recommendation
Approve Community Services Advisory Commission's (CSAC or Commission)
recommendation that the City Council authorize staff to negotiate a contract extension with
Shasta Cascade Wonderland Association (SCWA) and Redding Tourism Marketing Group
(RTMG) for the operation of the Redding Convention and Visitor's Bureau (RCVB) utilizing the
framework recommended by CSAC and described in the staff report.
Fiscal Impact
There is no new �scal impact associated with the recommended action. Currently, the General
Fund supports the Redding Convention and Visitor's Bureau (RCVB) through Transient
Occupancy Tax (TOT)revenue of approximately$1.4 million annually.
Alternative Action
The City Council (Council) could direct staff to prepare a new Request for Proposals and solicit
bids from other firms, or it could choose to modify the staff's recommendation based upon
discussion and deliberation.
Background/Analysis
At the CSAC meeting on October 21, 2019, the eommission appointed two of its members to
serve as a subcommittee for the purpose of forming a recommendation to the City Council
relative to the contract with the Shasta Cascade Wonderland Association (SCWA) and the
Redding Tourism 1Vlarketing Group (RTMG) for operation of the RCVB that expires on June 30,
2020 (attaehed). The eommissioners chosen to represent CSAC on the subcommittee were
Ericka Jones and Denise Yergenson.
Report to Redding City Council January 16,2020
Re: 9.4(a')--Extension of Contract; Convention & Visitor s Bureau Operations Page 2
The subcommittee and City staff inet with numerous stakeholders in the community, as well as
RTMG board lnembers and the RCVB's Chief Executive Officer (CEO). These meetings
provided the opportunity to discuss successes that the current arrangement has had in marketing
Redding as a tourist destination, as well as things that could be amended under a new contract
moving forward.
The subcommittee and staff discussed three different ways in which to move forward:
1. Create a Request for Proposals (RFP) and solicit bids from destination marketing firms
across the US.
2. Utilize City staff to oversee the functions of the RCVB internally.
3. Amend and extend the existing contract with SCWA and RTMG.
The subcommittee is recommending a combination of options two and three above. The
recommendation is that the current contract be amended to eliminate outdated requirements and
include new provisions for enhanced community coordination and collaboration. City staff and
CSAC would play an increased role in preparing the annual marketing plan and ensuring broad
participation in destination marketing and city-wide marketing efforts. The following is a list of
items that form the framework from which the new contract with SCWA and RTMG would be
negotiated.
1. Improve the RMTG's public relations efforts to better communicate and cooperate with
community stakeholder groups.
2. Increase collaboration with local attractions, businesses, and design professionals in the
development of a marketing plan facilitated by a destination marketing consulting firm,
including a staff-appointed marketing committee (comprised of stakeholders) that will
assist in the creation of an annual marketing plan, deliverables, and success metrics that
are to be forwarded to CSAC for annual recommendation and also evaluated quarterly.
4. Remove language that puts obsolete restrictions on how the RCVB operates its business.
5. Negotiate a ninety(90) day"out"provision that can be exercised by either party.
6. Include requirements and expectations of the marketing committee for marketing to
overnight visitors, and to promote the City to locals, developers, and investors by"telling
our story."
7. Require that RTMG and the marketing committee develop a "Style Guide" with fonts,
colors, taglines, hashtags, etc. that can be utilized by the City and partner organizations to
create a consistent look and feel for Redding's brand across multiple marketing
platforms.
8. Establish clear and measurable metrics (in addition to TOT revenue gains) to determine
when marketing efforts have been successful.
9. Budget and reporting expectations should be made clear. City wi11 provide a template for
RCVB to use.
10. City staffing resources must be increased in order to provide oversight of marketing
activities, enhanced community collaboration, and better contract management. These
funds should be subtracted from the amount currently given to the RTMG for tourism
marketing.
11. The contract should be extended priar to the end of term (June 2020) for two years.
Report to Redding City Council January 16,2020
Re: 9.4(a')--Extension of Contract; Convention & Visitor s Bureau Operations Page 3
At the CSAC meeting on January 15, 2020, the Commission recommended that the City Council
proceed in negotiating an extension of the existing contract with RTMG and SCWA based upon
the sub-committee's recommendation.
Council Priority/City ManageN Goals
• Economic Development — "Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community."
Attachments
Current Contract for CVB Operations (available online)
�,
,�� .��` CITY OF REDDING
: � _ :�'
REPORT TO TI�E CITY COUNCIL
MEETING DATE: Apri16, 2021 FROM: Erin D. Resner, Mayor,
ITEM NO. 9A Kristen Schreder, Vice Mayor
***APPROVED BY***
,
° �gi I).Resner, aycar� 3(3Q/2421 ii c r er,Vr�e May 3/30/2421
eresner@cityofredding.org,kschreder@cityofredding.org kschreder@cityofredding.org
SUBJECT: 9A--Consider three presentations relative to Request for Qualifications
Solicitation No. 5190 and award the Consulting and Professional Services Contract for
Professional Tourism Marketin and Promotion Services.
Recommendation
Award the Consulting and Professional Services Contract for Professional Tourism, Marketing,
and Promotion Services based upon the presentations of the three recommended finalists from
the Request For Qualifications (RF'Q) solicitation No. 5190, and authorize the City Manager to
execute the contract and appropriate the related funding.
Fiscal Impact
There is no new �iscal impact associated with the recommended action. Currently, the General
Fund supports the Redding Convention and Visitor's Bureau (RCVB) through Transient
Occupancy Tax (TOT) revenue. The reguest for proposals indicated an annual contract value of
$1 million.
AZteNnative Action
The City Council could choose not to accept any of the proposals. This action would require a
new solicitation, a re-direction of internal marketing resources, or a significant reduction in
tourism marketing efforts.
Background/Analysis
At the January 21, 2020, City Council meeting, the City Council directed staff to convene
relevant stakeholders to gather input in advance of preparing a Request far
Proposal/Qualification to openly solicit bids for tourism marketing and promotion services. Four
meetings were held with a variety of stakeholders from hotels, attractions, restaurants, arts and
eulture organizations, film and public relations �rms, loeal businesses, and special event
planners. The feedback received was instructive and guided the preparation of the Request for
Qualifications (RFQ).
Report to Redding City Council Apri11, 2021
Re: 9A--Selection of Consultant for Tourism Marketing and Promotion Services Page 2
On December 15, 2020, the City Council unanimously approved both the RFQ document and the
appointment of Mayor Resner and Vice Mayor Schreder to serve on the review committee with
Community Services Advisory Commissioners Denise Yergenson and Ericka Jones along with
two members of City staff. The RFQ was published on January 11, 202 L This solicitation
represented the first tiine the City of Redding (City) has sought proposals through an open and
competitive process for tourism marketing services. On February 19, 2021, the City Clerk
accepted 18 completed proposals from local and national firms.
The selection committee reviewed all eighteen proposals independently and rated them using the
rubric included in the RFQ. This process resulted in reducing the pool of firms from 18 to five.
The five firms were invited to present their proposals to the selection committee via Zoom
conference on March 19, 202 L Following the presentations, the group rated the firms and
shortlisted the firms to a top three— Augustine Agency, Mayes Media, and Redding Chamber of
Commerce. The three firms have been invited to make twenty-minute presentations to the City
Council.
The goals for the Strategic Planning and Operations of Destination Marketing Services contract
are to:
• Drive visitation and increase travelers and visitor expenditures;
• Establish the rebrand of Redding in the minds of current residents, potential visitors, and
travelers;
• Demonstrate how the rebrand will integrate with the City of Redding's existing advertising,
social media, and website;
• Establish consistency in photography and messaging that underpin the true experience of
Redding and result in return visitors; and
• Recruit film and media production work to Shasta County.
Council Prior�ity/City Manager Goals
� Communication and Transparency — "Improve the quality of communication with the
public and City employees to enhance knowledge and increase transparency to improve
public trust."
� Government of the 21st Century — `Be relevant and proactive to the opportunities and
challenges of today's residents and workforce. Anticipate the future to make better
decisions today."
� Economic Development — "Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community."
Attachments
Request for Qualifications No. 5190, Strategic Planning and Operations of Destination
Marketing Services (available online)
Augustine Proposal (available online)
Augustine Presentation (available online)
Mayes Media- Cover Letter(available online)
Mayes Media- Proposal (available online)
Mayes Media- Visit Redding Presentation (available online)
Redding Chamber of Commerce - Introductory Letter and Proposal (available online)
Redding Chamber and DCI-Presentation (available online)
CITY OF REDDING
CONSULTING AND PROFESSIONAL SERVICES CONTRACT
THIS CONTRACT is made at Redding, California,by and between the City of Redding("City"),
a municipal corporation, and the Greater Redding Chamber of Commerce ("Consultant") for the
purpose of tourism promotion and destination marketing.
WHEREAS, City does not have sufficient personnel to perform the services required herein
thereby necessitating this Contract for personal services.
NOW, THEREFORE, the Parties covenant and agree, for good consideration hereby
acknowledged, as follows:
SECTION 1. CONSULTANT SERVICES
Subject to the terms and conditions set forth in this Contract, Consultant shall provide to
City the services described in Exhibit A,attached and incorporated herein. Consultant shall
provide the services at the time, place and in the manner specified in Exhibit A.
SECTION 2. COMPENSATION AND REIMBURSEMENT OF COSTS
A. City shall pay Consultant for services rendered pursuant to this Contract, in a total
amount not to exceed one million dollars ($1,000,000) annually. This sum includes
all out-of-pocket travel, lodging and incidental expenses incurred by Consultant that
are reasonably associated with the provision of services under this Contract. The
payments specified herein shall be the only payments to be made to Consultant for
services rendered pursuant to this Contract.
B. Compensation shall be paid in twelve monthly installments of$83,333.33 billed at
the end of each month and payable within 10 days of receipt beginning on July 31,
2021.
SECTION 3. TERM AND TERMINATION
A. Consultant shall commence work on or about July 1,2021and complete said work no
later than June 30, 2026. After the initial five-year period, the term may be extended
with mutual consent for five one-year terms. Time is of the essence.
B. If Consultant fails to perform its duties to the satisfaction of City, or if consultant
fails to fulfill in a timely and professional manner its obligations under this Contract,
then City shall have the right to terminate this Contract effective immediately upon
City giving written notice thereof to Consultant.
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Consulting and Professional Services Agreement—Tourism Marketing Page 1
June 2021
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C. Either Party may terminate this Contract without cause on thirty (30) calendar days'
written notice. Notwithstanding the preceding, if the term set forth in Section 3.A.
of this Contract exceeds ninety(90)calendar days in duration, Consultant's sole right
to terminate shall be limited to termination for cause.
D. Consultant hereby acknowledges and agrees that the obligation of City to pay under
this Contract is contingent upon the availability of City's funds which are
appropriated or allocated by the City Council. Should the funding for the project
and/or work set forth herein not be appropriated or allocated by the City Council,
City may terminate this Agreement by furnishing at least thirty (30) calendar days'
written notice of its intention to terminate. In the event of a termination pursuant to
this subdivision, Consultant shall not be entitled to a remedy of acceleration of
payments due over the term of this Agreement. The Parties acknowledge and agree
that the power to terminate described herein is required by Article 16, Section 18, of
the California Constitution, and that constitutional provision supersedes any law,
rule, regulation or statute which conflicts with the provisions of this Section.
E. In the event that City gives notice of termination, Consultant shall promptly provide
to City any and all finished and unfinished reports, data, studies, photographs, charts
or other work product prepared by Consultant pursuant to this Contract. City shall
have full ownership, including, but not limited to, intellectual property rights, and
control of all such finished and unfinished reports, data, studies, photographs, charts
or other work product.
F. In the event that City terminates the Contract, City shall pay Consultant the
reasonable value of services rendered by Consultant pursuant to this Contract;
provided, however, that City shall not in any manner be liable for lost profits which
might have been made by Consultant had Consultant completed the services required
by this Contract. Consultant shall, not later than ten (10) calendar days after
termination of this Contract by City, furnish to City such financial information as in
the judgment of the City's representative is necessary to determine the reasonable
value of the services rendered by Consultant.
G. In no event shall the termination or expiration of this Contract be construed as a
waiver of any right to seek remedies in law, equity or otherwise for a Party's failure
to perform each obligation required by this Contract.
SECTION 4. MISCELLANEOUS TERMS AND CONDITIONS OF CONTRACT
A. City shall make its facilities accessible to Consultant as required for Consultant's
performance of its services under this Contract, and, upon request of Consultant,
provide labor and safety equipment as required by Consultant for such access.
B. Pursuant to the City's business license ordinance, Consultant shall obtain a City
business license prior to commencing work.
Consulting and Professional Services Agreement—Tourism Marketing Page 2
June 2021
C. Consultant represents and warrants to City that it has all licenses, permits,
qualifications and approvals of any nature whatsoever that are legally required for
Consultant to practice its profession. Consultant represents and warrants to City that
Consultant shall, at its sole cost and expense, keep in effect or obtain at all times
during the term of this Contract any licenses, permits and approvals that are legally
required for Consultant to practice its profession.
D. Consultant shall, during the entire term of this Contract, be construed to be an
independent contractor and nothing in this Contract is intended, nor shall it be
construed, to create an employer/employee relationship, association, joint venture
relationship,trust or partnership or to allow City to exercise discretion or control over
the professional manner in which Consultant performs under this Contract. Any and
all taxes imposed on Consultant's income, imposed or assessed by reason of this
Contract or its performance, including but not limited to sales or use taxes, shall be
paid by Consultant. Consultant shall be responsible for any t�es or penalties
assessed by reason of any claims that Consultant is an employee of City. Consultant
shall not be eligible for coverage under City's workers' compensation insurance plan,
benefits under the Public Employee Retirement System or be eligible for any other
City benefit.
E. No provision of this Contract is intended to,or shall be for the benefit of,or construed
to create rights in, or grant remedies to, any person or entity not a party hereto.
F. No portion of the work or services to be performed under this Contract shall be
assigned, transferred, conveyed or subcontracted without the prior written approval
of City. Consultant may use the services of independent contractors and
subcontractors to perform a portion of its obligations under this Contract with the
prior written approval of City. Independent contractors and subcontractors shall be
provided with a copy of this Contract and Consultant shall have an affirmative duty
to assure that said independent contractors and subcontractors comply with the same
and agree to be bound by its terms. Consultant shall be the responsible party with
respect to all actions of its independent contractors and subcontractors, and shall
obtain such insurance and indemnity provisions from its contractors and
subcontractors as City's Risk Manager shall determine to be necessary.
G. Consultant, at such times and in such form as City may require, shall furnish City
with such periodic reports as it may request pertaining to the work or services
undertaken pursuant to this Contract, the costs or obligations incurred or to be
incurred in connection therewith, and any other matters covered by this Contract.
H. Consultant shall maintain accounts and records, including personnel, property and
financial records, adequate to identify and account for all costs pertaining to this
Contract and such other records as may be deemed necessary by City to assure proper
accounting for all project funds. These records shall be made available for audit
purposes to state and federal authorities, or any authorized representative of City.
Consultant shall retain such records for three (3) years after the expiration of this
Contract, unless prior permission to destroy them is granted by City.
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L Consultant shall perform all services required pursuant to this Contract in the manner
and according to the standards observed by a competent practitioner of Consultant's
profession. All products of whatsoever nature which Consultant delivers to City
pursuant to this Contract shall be prepared in a professional manner and conform to
the standards of quality normally observed by a person practicing the profession of
Consultant and its agents, employees and subcontractors assigned to perform the
services contemplated by this Contract.
J. All completed reports and other data or documents, or computer media including
diskettes, and other materials provided or prepared by Consultant in accordance with
this Contract are the property of City, and may be used by City. City shall have all
intellectual property rights including, but not limited to, copyright and patent rights,
in said documents,computer media,and other materials provided by Consultant. City
shall release, defend, indemnify and hold harmless Consultant from all claims, costs,
expenses, damage or liability arising out of or resulting from City's use or
modification of any reports, data, documents, drawings, specifications or other work
product prepared by Consultant,except for use by City on those portions of the City's
project for which such items were prepared.
K. Consultant, including its employees, agents, and subconsultants, shall not maintain
or acquire any direct or indirect interest that conflicts with the performance of this
Contract. Consultant shall comply with all requirements of the Political Reform Act
(Government Code § 8100 et seq.) and other laws relating to conflicts of interest,
including the following: 1) Consultant shall not make or participate in a decision
made by City if it is reasonably foreseeable that the decision may have a material
effect on Consultant's economic interest, and 2) if required by the City Attorney,
Consultant shall file financial disclosure forms with the City Clerk.
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SECTION 5. INSURANCE
A. Unless modified in writing by City's Risk Manager, Consultant shall maintain the
following noted insurance during the duration of the Contract:
Covera�e Required Not Required
Commercial General Liability X
Comprehensive Vehicle Liability X
Workers' Compensation and Employers' Liability X
Professional Liability(Errors and Omissions) X
(Place an"x"in the appropriate box)
B. Coverage shall be at least as broad as:
l. Insurance Services Office form number CG-0001, Commercial General
Liability Insurance, in an amount not less than$1,000,000 per occurrence and
$2,000,000 general aggregate for bodily injury, personal injury and property
damage;
2. Insurance Services Office form number CA-0001 (Ed. 1/87), Comprehensive
Automobile Liability Insurance, which provides for total limits of not less
than $1,000,000 combined single limits per accident applicable to all owned,
non-owned and hired vehicles;
3. Statutory Workers' Compensation required by the Labor Code of the State of
California and Employers' Liability Insurance in an amount not less than
$1,000,000 per occurrence. Both the Workers' Compensation and
Employers' Liability policies shall contain the insurer's waiver of subrogation
in favor of City, its elected officials, officers, employees, agents and
volunteers;
4. Professional Liability (Errors and Omissions) Insurance, appropriate to
Consultant's profession, against loss due to error or omission or malpractice
in an amount not less than $1,000,000.
5. The City does not accept insurance certificates or endorsements with the
wording "but only in the event of a named insured's sole negligence" or any
other verbiage limiting the insured's insurance responsibility.
C. Any deductibles or self-insured retentions must be declared to and approved by City.
At the option of the City,either: the insurer shall reduce or eliminate such deductibles
or self-insured retentions as respects the City, its elected officials, officers,
employees, agents and volunteers; or the Consultant shall procure a bond
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guaranteeing payment of losses and related investigations,claims administration and
defense expenses.
D. The General Liability shall contain or be endorsed to contain the following
provisions:
1. City, its elected officials, officers, employees, and agents are to be covered as
additional insured as respects liability arising out of work or operations
performed by or on behalf of Consultant; premises owned, leased or used by
Consultant; or automobiles owned, leased, hired or borrowed by Consultant.
The coverage shall contain no special limitations on the scope of protection
afforded to City, its elected officials, officers, employees, agents and
volunteers.
2. The insurance coverage of Consultant shall be primary insurance as respects
City, its elected officials, officers, employees, agents and volunteers. Any
insurance or self-insurance maintained by City, its elected officials, officers,
employees, agents and volunteers, shall be in excess of Consultant's
insurance and shall not contribute with it.
3. Coverage shall state that the insurance of Consultant shall apply separately to
each insured against whom claim is made or suit is brought, except with
respect to the limits of the insurer's liability.
4. Each insurance policy required by this Contract shall be endorsed to state that
coverage shall not be canceled except after thirty (30) calendar days' prior
written notice has been given to City. In addition, Consultant agrees that it
shall not reduce its coverage or limits on any such policy except after thirty
(30) calendar days' prior written notice has been given to City.
E. Insurance is to be placed with insurers with a current A.M.Best's rating of no less
than A-VII.
F. Consultant shall designate the City of Redding as a Certificate Holder of the
insurance. Consultant shall furnish City with certificates of insurance and original
endorsements effecting the coverages required by this clause. Certificates and
endorsements shall be furnished to: Risk Management Department, City of Redding,
777 Cypress Avenue, Redding, CA 96001. The certificates and endorsements for
each insurance policy are to be signed by a person authorized by the insurer to bind
coverage on its behal£ All endorsements are to be received and approved by the
City's Risk Manager prior to the commencement of contracted services. City may
withhold payments to Consultant if adequate certificates of insurance and
endorsements required have not been provided, or not been provided in a timely
manner.
G. The requirements as to the types and limits of insurance coverage to be maintained
by Consultant as required by Section 5 of this Contract, and any approval of said
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insurance by City, are not intended to and will not in any manner limit or qualify the
liabilities and obligations otherwise assumed by Consultant pursuant to this Contract,
including, without limitation, provisions concerning indemnification.
H. If any policy of insurance required by this Section is a"claims made"policy,pursuant
to Code of Civil Procedure § 342 and Government Code § 945.6, Consultant shall
keep said insurance in effect for a period of eighteen(18)months after the termination
of this Contract.
L If any damage, including death, personal injury or property damage, occurs in
connection with the perforrnance of this Contract, Consultant shall immediately
notify City's Risk Manager by telephone at (530) 225-4068. No later than three (3)
calendar days after the event, Consultant shall submit a written report to City's Risk
Manager containing the following information,as applicable: 1)name and address of
injured or deceased person(s);2)name and address of witnesses; 3}name and address
of Consultant's insurance company; and 4) a detailed description of the damage and
whether any City property was involved.
SECTION 6. INDEMNIFICATION AND HOLD HARMLESS
A. Consistent with California Civil Code § 2782.8, when the services to be provided
under this Contract are design professional services to be performed by a design
professional, as that term is defined under Section 2782.8, Consultant shall, to the
fullest extent permitted by law, indemnify protect, defend and hold harmless, City,
its elected officials,officers, employees, and agents,and each and every one of them,
from and against all actions, damages, costs, liability, claims, losses, penalties and
expenses (including, but not limited to, reasonable attorney's fees of the City
Attorney or legal counsel retained by City, expert fees, litigation costs, and
investigation costs) of every type and description to which any or all of them may be
subjected by reason of, or resulting from, directly or indirectly, the negligence,
recklessness, or wiliful misconduct of Consultant, its officers, employees or agents
in the performance of professional services under this Contract,except when liability
arises due to the sole negligence, active negligence or misconduct of the City.
B. Other than in the performance of professional services by a design professional,
which is addressed solely by subdivision(A)of this Section, and to the fullest extent
permitted by law, Consultant shall indemnify protect, defend and hold harmless,
City, its elected officials, officers, employees, and agents, and each and every one of
them, from and against all actions, damages, costs, liability, claims, losses, penalties
and expenses (including, but not limited to, reasonable attorney's fees of the City
Attorney or legal counsel retained by City, expert fees, litigation costs, and
investigation costs) of every type and description to which any or all of them may be
subjected by reason of the performance of the services required under this Contract
by Consultant its officers, employees or agents in the performance of professional
services under this Contract, except when liability arises due to the sole negligence,
active negligence or misconduct of the City.
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C. The Consultant's obligation to defend, indemnify and hold harmless shall not be
excused because of the Consultant's inability to evaluate liability. The Consultant
shall respond within thirty (30) calendar days to the tender of any claim for defense
and indemnity by the City, unless this time has been extended in writing by the City.
If the Consultant fails to accept or reject a tender of defense and indemnity in writing
delivered to City within thirty (30) calendar days, in addition to any other remedy
authorized by law, the City may withhold such funds the City reasonably considers
necessary for its defense and indemnity until disposition has been made of the claim
or until the Consultant accepts or rejects the tender of defense in writing delivered to
the City, whichever occurs first. This subdivision shall not be construed to excuse
the prompt and continued performance of the duties required of Consultant herein.
D. The obligation to indemnify, protect, defend, and hold harmless set forth in this
Section applies to all claims and liability regardless of whether any insurance policies
are applicable. The policy limits of said insurance policies do not act as a limitation
upon the amount of indemnification to be provided by Contractor.
E. City shall have the right to approve or disapprove the legal counsel retained by
Consultant pursuant to this Section to represent City's interests. City shall be
reimbursed for all costs and attorney's fees incurred by City in enforcing the
obligations set forth in this Section.
SECTION 7. CONTRACT INTERPRETATION,VENUE AND ATTORNEY FEES
A. This Contract shall be deemed to have been entered into in Redding, California. All
questions regarding the validity, interpretation or performance of any of its terms or
of any rights or obligations of the parties to this Contract shall be governed by
California law. If any claim, at law or otherwise, is made by either party to this
Contract, the prevailing party shall be entitled to its costs and reasonable attorneys'
fees.
B. This document, including all exhibits, contains the entire agreement between the
parties and supersedes whatever oral or written understanding each may have had
prior to the execution of this Contract. This Contract shall not be altered, amended
or modified except by a writing signed by City and Consultant. No verbal agreement
or conversation with any official, officer, agent or employee of City, either before,
during or after the execution of this Contract, shall affect or modify any of the terms
or conditions contained in this Contract, nor shall any such verbal agreement or
conversation entitle Consultant to any additional payment whatsoever under the
terms of this Contract.
C. No covenant or condition to be performed by Consultant under this Contract can be
waived except by the written consent of City. Forbearance or indulgence by City in
any regard whatsoever shall not constitute a waiver of the covenant or condition in
question. Until performance by Consultant of said covenant or condition is complete,
City shall be entitled to invoke any remedy available to City under this Contract or
by law or in equity despite said forbearance or indulgence.
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June 2021
D. If any portion of this Contract or the application thereof to any person or circumstance
shall be invalid or unenforceable to any extent, the remainder of this Contract shall
not be affected thereby and shall be enforced to the greatest extent permitted by law.
E. The headings in this Contract are inserted for convenience only and shall not
constitute a part hereof. A waiver of any party of any provision or a breach of this
Contract must be provided in writing, and shall not be construed as a waiver of any
other provision or any succeeding breach of the same or any other provisions herein.
F. Each Party hereto declares and represents that in entering into this Contract, it has
relied and is relying solely upon its own judgment, belief and knowledge of the
nature, extent, effect and consequence relating thereto. Each Party further declares
and represents that this Contract is made without reliance upon any statement or
representation not contained herein of any other Party or any representative,agent or
attorney of the other Party. The Parties agree that they are aware that they have the
right to be advised by counsel with respect to the negotiations, terms, and conditions
of this Contract and that the decision of whether or not to seek the advice of counsel
with respect to this Contract is a decision which is the sole responsibility of each of
the Parties. Accordingly, no party shall be deemed to have been the drafter hereof,
and the principle of law set forth in Civil Code § 1654 that contracts are construed
against the drafter shall not apply.
G. Each of the Parties hereto hereby irrevocably waives any and all right to trial by jury
in any action, proceeding, claim or counterclaim, whether in contract or tort, at law
or in equity, arising out of or in any way related to this Agreement or the transactions
contemplated hereby. Each Party further waives any right to consolidate any action
which a jury trial has been waived with any other action in which a jury trial cannot
be or has not been waived.
H. In the event of a conflict between the term and conditions of the body of this Contract
and those of any exhibit or attachment hereto, the terms and conditions set forth in
the body of this Contract proper shall prevail. In the event of a conflict between the
terms and conditions of any two or more exhibits or attachments hereto, those
prepared by City shall prevail over those prepared by Consultant.
SECTION 8. SURVIVAL
The provisions set forth in Sections 3 through 7, inclusive, of this Contract shall survive
termination of the Contract.
SECTION 9. COMPLIANCE WITH LAWS -NONDISCRIMINATION
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A. Consultant shall comply with all applicable laws, ordinances and codes of federal,
state and local governments.
B. In the performance of this Contract, Consultant shall not discriminate against any
employee or applicant for employment because of race, color, ancestry, national
origin,religious creed, sex, sexual orientation, disability, age, marital status,political
affiliation, or membership or nonmembership in any organization. Consultant shall
take affirmative action to ensure applicants are employed and that employees are
treated during their employment without regard to their race,color, ancestry,national
origin,religious creed, sex, sexual orientation,disability, age, marital status,political
affiliation,or membership or nonmembership in any organization. Such actions shall
include, but not be limited to, the following: employment, upgrading, demotion or
transfer, recruitment or recruitment advertising, layoff or termination, rates of pay or
other forms of compensation and selection for training.
SECTION 10. REPRESENTATIVES
A. City's representative for this Contract is Kimberly A. Niemer, telephone number
(530) 225-4085; email kniemer@cityofredding.org. All of Consultant's questions
pertaining to this Contract shall be referred to the above-named person, or to the
representative's designee.
B. Consultant's representative for this Contract is Jake Mangas,telephone number(530)
225-4433, email jake@reddingchamber.com. All of City's questions pertaining to
this Contract shall be refened to the above-named person.
C. The representatives set forth herein shall have authority to give all notices required
herein.
SECTION 11. N4TICES
A. All notices, requests, demands and other communications hereunder shall be deemed
given only if in writing signed by an authorized representative of the sender(may be
other than the representatives referred to in Section 10) and delivered by facsimile,
with a hard copy mailed first class, postage prepaid; or when sent by a courier or an
express service guaranteeing overnight delivery to the receiving party, addressed to
the respective parties as follows:
To City: To Consultant:
Kimberly A. Niemer Jake Mangas
Director of Community Services CEO
777 Cypress Avenue 1321 Butte Street, Suite 100
Redding, CA 96001 Redding, CA 96001
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June 2021
B. Either party may change its address for the purposes of this paragraph by giving
written notice of such change to the other party in the manner provided in this Section.
C. Notice shall be deemed effective upon: 1)personal service; 2)two calendar days after
mailing or transmission by facsimile, whichever is earlier.
SECTION 12. AUTHORITY TO CONTRACT
A. Each of the undersigned signatories hereby represents and warrants that they are
authorized to execute this Contract on behalf of the respective parties to this Contract;
that they have full right, power and lawful authority to undertake all obligations as
provided in this Contract; and that the execution, performance and delivery of this
Contract by said signatories has been fully authorized by all requisite actions on the
part of the respective parties to this Contract.
B. When the Mayor is signatary to this Contract, the City Manager and/or the
Department Director having direct responsibility for managing the services provided
herein shall have authority to execute any amendment to this Contract which does
not increase the amount of compensation allowable to Consultant or otherwise
substantially change the scope of the services provided herein.
SECTION 13. DATE OF CONTRACT
The date of this Contract shall be the date it is signed by City.
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IN WITNESS WHEREOF, City and Consultant have executed this Contract on the days and year
set forth below:
CITY OF REDDING,
A Municipal Corporation
Dated: A� ,20�
BY� Barr i ' n, City Manager
ATTEST: APPROVED AS TO FORM:
BARRY E. DeWALT
City Attorney
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PAMELA MIZE, Ci erk By:
CONSULTANT
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Dated: � �-- , 20�
By: JAkc M an�as
Tax ID No.:��"'(.� �7 � ,�,;��
Consultin�and Pirofessional Services A�reement—Tourism Marketing Page 12
June 2021
Ex:HIBIT A— SCOPE OF WORK
Task 1: Research and Discovery
1. Internal Research Immersion Tour and Focus Groups: Within the first 30 days of our partnership,team
members will visit Redding for 4 days to tour key assets,conduct site inspections, meet with key stakeholders
and conduct focus groups with a broad range of partners and residents to pinpoint the greatest opportunities to
grow the visitor economy.
2. Marketing Audit: Conduct an extensive audit of current marketing assets to determine what implicit and explicit
messages are currently being conveyed and to what success.
3. Resident Survey: Poll local residents to gauge their understanding of the value of tourism,as well as overall
sentiment about travel and tourism.
4. External Research Past/Potential Visitors: Conduct full-scale perception survey of both past and potential
visitors in key feeder markets.
5. Meeting Planners: Survey our proprietary database of ineeting planners to gauge understanding of Redding's
assets for meetings and conventions
Meetings:
Project Kick-Offwith City
Meetings with key stakeholders
Focus Group meetings
Deliverables:
Summary report of findings of research and discovery efforts
Task 2: Revamping the website
1. Website Deep Dive: Conduct a virtual kick-off with the Redding team, up to 4 additional calls with key
stakeholders of the site, analysis of content and SEO strategy on current websites. Deliver a virtual meeting
presentation with recommendations on vision, site information architecture and content strategy far
visitredding.com.
2. Engaging Content: Create content visitors need to see as they evaluate their next vacation.
3. Eye-Popping Design: The future-forward site will be responsive across devices and browsers and feature an
intuitive user experience, infographics and data visualizations and bold, eye-catching imagery. The brand
development process will be layered seamlessly into the website design process so that your new brand comes to
life in a digital space.
4. Smart Development: Embed any current and future digital and travel marketing tools, including social media
integrations, listings from third pariy vendors, interactive tools to showcase experiences, location maps and
booking options.In addition,we will install Google Tag Manager and ensure that the web interface accommodates
individuals with disabilities in accordance with the American with Disabilities Act(ADA)
5. SEO Management & Maintenance: One of the most overlooked— and often most important — aspects of a
digital marketing program in tourism is search engine marketing. SEO needs frequent tending with the constant
changes to Google's algorithms. It also provides foundational support to paid prob ams, especially paid search.
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June 2021
6. Blogs&More to Drive Website Traffic: Leveraging the findings from our keyword analysis as well as the key
messages we developed as part of our brand strategy, we will provide a recommended calendar of evergreen
blogs to ensure that you are constantly driving traffic back to the website.
Meetings:
Kick-off ineeting
Stakeholder meetings
Deliverables:
Stand-up new,responsive website built on WordPress with state-of-the-art calendar of events.
Create two blogs per month and provide corresponding Twitter,LinkedIn and Facebook posts to drive traffic back to
the website.
Task 3: Branding Strategy and Vision
1. Target Audiences: Define the primary audiences ranging from outdoor adventure seekers/trailblazers to cultural
enthusiasts, as well as the prime tourism feeder markets.
2. Brand Values: Capture the brand essence and values that Redding embodies. We will also develop a narrative
that encapsulates the brand experience and spells out concrete examples and"proof points"of how Redding
delivers on its brand promise to leisure travelers, groups,meetings and sports tourism.
3. Brand Personality:Articulate the brand personality and tone in a succinct,but powerful way.
4. Brand Mark: Refresh or replace your current Visit Redding logo,as well as create a new tagline,to align with
the new brand strategy.
Meetings:
Monthly Advisory Board meetings
Deliverables:
Strategic/Branding Plan and Vision Statement by October 1,2021
New logo and tag line by October l,2021
Task 4: Driving Bookings with Advertising
1. Focus on digital channels,not traditional outlets like print,radio,television and OOH.
a. Place paid search to direct purchasing action. Campaigns will be designed across the dreaming,planning
and booking phases,with travelers moving through the purchasing funnel faster and with higher efficiency
than anywhere else.
b. Place an orchestrated balance of display and social ads—primarily on Facebook and Instagram—to put
V isit Redding's message in front of the right people at the right time,and then re-target them to ensure a
consistency of exposure until they book.Demographic,geographic and psychographic parameters—not to
mention prior and recent visitation history—are among the data incorporated to maximize return.
Consulting and Professional Services Agreement—Tourism Marketing Page 14
June 2021
2. E-Newsletters: As part of the new brand launch, we'll develop an e-newsletter and distribution strategy to get a
steady drumbeat of news out about all there is to see and do in Redding.
3. Social Media Discovery: Before developing a detailed plan and approach for the 12-month integrated marketing
campaign for Redding,the Chamber/DCI will kick off the program by auditing and analyzing your target
audience and competitive set to determine how users enaage with your website and current social media profiles
and content.Based on this, we will write a custom-tailored strategy on the best way for Redding to infiltrate
social media.
4. Feeding Your Social Media Content Pipeline: Using the social media strategy as our guide,DCI will provide a
monthly content bank of social posts that includes a mix of evergreen content and posts driving traffic to the
blogs we write for a total of 4-6 pieces of content per week formatted for Facebook and Instagram. Ensuring a
healthy mix of content and opportunity for increased engagement,DCI will also periodically desi�n
supplemental,custom graphics for posting.
5. User Generated Content: Leveraging a co-op with Visit California,we will subscribe to the Crowdriff platform.
This tool will give us access to source and request permission to use social content from visitors and residents
of Redding. We will implement a criteria for user generated content through a visual style guide in line with
Redding's internal photography style guide,regional influencers,and effective hashtags.
6. Reporting and Optimizing the Program for the Greatest Impact: This strategy will be effective only if we
constantly monitor and tweak our approach based on the content's performance and engagement. Our monthly
reports will offer analysis and insights on how we will continue to adapt and improve our campaigns.
Meetings: Monthly strategy and implementation meetings between the Chamber and DCI.
Deliverables: Paid media strategy and plan, followed by execution,program management and monthly reporting.
Task 5: Enhancing Photography and Videography
l. Establish a consistent and cohesive visual style guide based on brand values and personality that showcase
Redding's dynamism, including:
a. Imagery conveying action and forward momentum.
b. Directed focus on the diversity of experiences from outdoor adventure to main street activities including
culinary and nightlife experiences available to a diverse set of visitors.
c. Vibrant colors and engaging, inspirational camera angles.
2. Source local photographers and videographers. Provide filming and editing parameters and manage all logistics
of contracts and deliverables.
3. Develop creative concepts and create scripts and storyboards for all videos, including key marketing messages
based on final brand.
4. Create a comprehensive photo and video inventory with special attention to talent and attractions that showcase
Redding's diverse offerings.
5. Manage photo and video post-production either in house or with a local partner, including facilitation of reviews
and approvals of final cuts.
Meetings: Monthly Advisory Board Meetings and others as needed
Deliverables:
Extensive photo and video inventories
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June 2021
Task 6: Increase resident-held place identity and establish stakeholder
advisory group
Establish and convene an advisory board including a cross section of organizations and partners including the Native
American community, arts and culture, entertainment venues, Downtown Redding, local attractions, outdoor
recreation,hospitality,and economic development.
Meetings: Monthly Advisory Board Meetings Beginning in July 2021.
Deliverables: Establish and convene a diverse advisory board to increase local buy-in and amplification of
marketing efforts.
Task 7: Ratcheting up Public Relations and Turning up the Volume on Social
Media
1. Feature Story Placement:Customize story angles for each outlet on our"Most Wanted"media list and then pitch
them to secure editorial placement.
2. Media Tours: Meeting face to face with influential media can move an interested journalist along the path to
publishing a story that features Redding. We will arrange a series of desk-side meetings for you either in key
media markets or at trade shows.
3. Press Visits:There is no substitute for experiencing Redding firsthand,and carefully arranged press visits—both
group and individual—make this possible.
4. Media Events: Special events provide a "taste" of an experience designed to pique the interest of travel and
lifestyle media members.
5. Broadcast Placements: Secure placement on regional and national media from morning shows to news programs
to prime-time cable.
6. Social Media Discovery: Before developing a detailed plan and approach for the 12-month integrated marketing
campaign for Redding,the Chamber audit and analyze Redding's target audience and competitive set to determine
how users engage with your website and current social media profiles and content. Develop a custom-tailored
strategy on the best way for Redding to infiltrate social media.
7. Feeding Social Media Content Pipeline: Using the social media strategy as our guide,provide a monthly content
bank of social posts that includes a mix of evergreen content and posts driving traffic to the blogs we write for a
total of 4-6 pieces of content per week formatted for Facebook and Instagram. Ensuring a healthy mix of content
and opportunity for increased engagement,periodically design supplemental,custom graphics for posting.
8. User Generated Content: Leveraging a co-op with Visit California, we will subscribe to the Crowdriff platform.
This tool will give us access to source and request permission to use social content from visitors and residents of
Redding. Implement a criteria for user generated content through a visual style guide in line with Redding's
internal photography style guide,regional influencers,and effective hashtags.
9. Reporting and Optimizing the Program for the Greatest Impact:Constantly monitor and adjust the approach based
on the content's performance and engagement. Monthly reports will offer analysis and insights on this work and
efforts to continually improve our campaigns.
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June 2021
Meetings: Monthly meetings between the Chamber and DCI.
Deliverables: Develop"Most Wanted Media" list;proactively pitch to secure coverage; arrange 6-8 virtual deskside
meetings;arrange 3-4 press visits.Negotiate partnerships with 3-4 digital influencers;manage and report on results.
Task 8: Community calendar of events
Calendar of Events: We will create and maintain a highly interactive online community calendar of events that serves
as the best local resource for residents and visitors alike to discover what to do in Redding.
Regularly seek out and recruit community participation to build a robust local events calendar on a format this
attractive and easy to use.
Meetings: Research and development meetings as needed.
Deliverables: State-of-the-art community calendar will be created and integrated into the new,responsive website.
Task 9: Reporting and Metrics
Provide quarterly activity reports,which detail the progress made toward Tasks 1-9 including all media results during
that time period.Each placement,along with a description,audience reach,key message dissemination and calculation
of advertising equivalency and editorial impact will also be included in the report.
Once the website is relaunched, a monthly digital dashboard will report on website analytics and be available 24/7.
As social and paid components launch,additional pages will be added to track top-and bottom-line performance.
By September 1, 2021, in collaboration with the City review past performance indicators and set benchmarks for
improved performance using subscription services VisaVue,UberMedia, and SRT.
Meetings: Chamber will meet with DCI on a monthly basis.
Deliverables: Monthly digital dashboard reports will be presented once new website is launched;quarterly activity
reports will be submitted as indicated.
Consulting and Professional Services Agreement—Tourism Marketing Page 17
June 2021
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PAMELA MIZE,CITY CLERK
SHARLENE TIPTON,ASSISTANT CITY CLERK
530.225.4447
530.225.4463 FAX
June 18, 2021
Greater Redding Chamber of Commerce
Attn: Jake Mangas, CEO
132 Butte St, Suite 100
Redding, CA 96001
SUBJECT: Consulting and Professional Service Agreement, C-8915
Dear Mr. Mangas,
Enclosed please find the fully executed original of the above referenced Consulting and
Professional Services Contract by and between the City of Redding and Greater Redding
Chamber of Commerce for the purpose of tourism promotion and destination marketing.
If you have any questions regarding this agreement, or if we can be of assistance, please contact
the Office of the City Clerk at(530) 225-4044.
Sincerely,
�
� - � L'�'� _—�
�
Joan Twomey
Executive Assistant
Enclosure
cc: Froeber
Nierner
Woodstrom
Grannis
FIRST AMENDMENT TO THE
CaNSULTING AND PROFESSIQNAL SER�ICES CQNTRACT
�ETWEEN THE
CITY OF REDDING AND REDDING CHAMBER OF COMMERCE {C-8915)
T�IIS FIRST AMENLIMENT is made and entered into by and between the City of Redding
("�ity"), a munieipal corporation, and the Redding Chamber af Commerce ("C�nsu�tant"), a
nonprofit mutual benefit corporation, for the purpose of taurism pramotion and destination
marketing (collectively the "Parties" and individually a"Party").
RECITALS
WHEREAS, the Parties have previously entered into a Cansulting and Professional Service
Cantract on June 17, 2021, for the purpase of tourism promotion and destinatian marketing {C-
�915} (referred herein as "Contract"); and
WHEREAS, the Parties desire to amend the Contract to decrease compensation to Consultant,
iengthen the term, and modify the scope af work;
NOW,THEREFORE,the Parties for good and valuable consideration,the receipt and sufficiency
of which is hereby acknawledged, hereby agree as fallaws:
I. Subsection A of Section 2 of the Contract is hereby amended and replaced in its entirety to
read as fallows:
Subsectian 2(A). City shall pay Consultant for services rendered pursuant to this
Contract, at the times and in the manner set farth in Exhibit B, attached and
incorporated herein, in a tatal amount not to exceed six hundred fifty thousand
dollars {$650,Q00}, annually. This sum includes all out-of-pocket travel, lodging,
and incidental expenses incurred by the Consultant that are reasonably associated
with the provision of services under this Contract. The payments specified herein
shall be the anly payments to be made ta Consultant for services rendered pursuant
to this Contract.
II. Subsection� of Section 2 af the Cantract is hereby amended and replaced in its entirety to
read as follaws:
Subsection 2(B). Compensation shall be paid in twelve monthly installments of
$54,166.66, biiled at the end of each month and payable within 10 days of receipt
beginning on July 31, 2025.
First Amendment to Consulting and Professional Services Contract(G8915) 1
Redding Chamber of Commerce—Tourism and Destinatipn Marketing
III. Subsection A of Section 3 of the Contract is hereby amended and replaced in its entirety
to read as follows:
A. Consultant shall commence work on or about July 1, 2021 and complete said
wark no later than June 30, 2030. Time is of the essence.
All other subsections of Section 3 of the Contract shall remain unchanged and in full force and
effect.
IV. Exhibit A attached ta this amendment shall replace in its entirety Exhibit A in the
Contract executed June 16, 2021.
V. The effective date of this First Amendment sha11 be the date that it is signed by the City.
IN WITNESS WHEREQF,City and Consultant have executed this First Amendment on the days
and year set forth below:
CITY QF DDING
A Municipal Corparatian
Dated: ,2Q25
By. Barry Tippin,
City Manager
ATTEST4 APPROVELI AS TO FQ .
CHRISTIAN M. CURTIS
City Attorney
SHA ENE TIPTON, City Clerk By� Christian Ma Curtis
CC?NSULTANT
Redding Chamber of Commerce
Dateda ,�€��,,.�` ,2Q25 ����-.. ����,:. ���
Bya Tadd Janes, CEO
Tax ID No.a 94-0796320
First Amendment to Consulting and Professiana)Services Contract{C-&915) 2
Redding Chamber of Commerce—Tourism and Destinatian Marketing
�xw� iT .�— s�aP� �� o��
oal 1 : �rafie �c i i �1 ve is�n war�ness
�urp�se: Drive visitation and �conomic impact through targeted digital advertising
c�mpaigns rooted in data and best-in-class strafiegy.
Scope:
1. D�gital-Firsfi Media Strafiegy:
o Execute paid campaigns across search, social, video, and display
chanrrels.
o Priorifiize intenfi-based audiences using demographic, geagraphic,
behavioral, and psychographic targeting.
o Include refiargeting and geofencing strategies far higher Ral.
o Focus on firavelers in dreaming, planning, and booking stages.
2. Email Markefiing:
o Deveiop and distribute at least 12 branded �-newslett�rs per year.
o Use segmenfiation to target locals, past visitors, �nd high-interest
praspects.
o Include performance metrics: open rates, click-through rates, and
conversion tracking.
3. Social Content Develc�pmenf:
o Maintain a consistent pipeline of original and curated content.
o lnclude 2-3 evergreen posts per week; plus �imely and campaign-
specific content.
4. Perfarmance Repor�ing &. C}ptimization:
o Report quarterly on KPIs, including:
Ad reach, impressions, and engagement
Website traffic and lead generation
Conversion metrics (e.g., trip planning taol usage, lodging cficks)
Estim�ted return on ad spend (ROAS)
De(iverables:
« Quarterly performance reports
a Marketir�g Plan, rncluding Annuai Qigital Media Strategy Plan
d Presentations to the Gommunity Services Advisory Gammission (twice per year)
• City Couneil updates (twice per year)
c��l : h t� an i �o s�t ev�lo e��
Purpo�e: guild and maintain a diverse, professional media library for citywide
marketing use.
Sct�pe:
1. Cr�ative T'alent anagement:
o Nire and manage a mix of local and nern-local
photographerslvid�ographers.
o Ensure a minimum af two �sset-g�thering shoofis per year.
2. ��verse Representation:
o Gurate imagery that reflects Redding's diversity in age, race, ability,
activities, and landscapes,
o Ensure coverage of underrepresenfied areas and activities.
3. Post-Production and Curatic�n:
o Deliver fully�dited and keyword-tagged files.
o Manage and share through a searchable, cloud-based digital asset
management system (DAM).
Deliverables:
o Biannual photo/video shc�ots
� Estabirsh public-facing photo and video library wifh basic description metadata
,Share access with City staff for all photo and video files
« Annu�l visuaC content audit
�a13: t�keholder Comrnunity n a �ment
Purpase: Collaborate with diverse locaf vaices to shape and inform destinafiion
marketing strategies.
Refiined Scope:
1. t4dvisary Board Managemenfi;
o Maintain a stakeholder board with representatives from:
Native American tribes
Arts & cu Itu re
e Outdoor recreation
Downtown businesses
Hospitality sector
Economic development
2. Enga�em�nt and ,4ctivation:
o Ho(d quarterly m�etings ta eollect input, share results, and align on
campaigns.
o Document stakehalder feedback into marketing plans and incorporate
where feasible.
Deliverables:
� Roster of active, diverse stakeholder participant�
� Quarterly meeting agertdas artd summary reports
� Annual stakeholder survey resu/ts
oal : vents Galendar an r�a otion �pp�art
P'urpases Centralize and pramote Redding's event ofFerings to visitors and residents
alike.
Refined �cope;
1. Glnline Event Galendar:
o Maintain a dynamie, mobile-friendly, filterable calendar on
VisitRedding.com.
o Allow for public submissions with a streamlined moderation process.
2_ Prior�ty Event Promatian:
o Select 6-8 major community events each year for additional marketing
support.
o Develop blog features, social promotions, and limited digital ads.
Deliverables:
� lnteractive calendar with manthiy updates
� Quarterly analytics ar� event-related traffic arad cticks
oal : eportin , etrics nalyfiics
Purpose: Deliver eonsisfient, transparent perFarmance tracking to evaluate success and
guide future investm�nts.
Refined Scapek
1. Comprehensive Reporting:
o Quarkerly progress reports on:
Paid medra and social media
� Website traffic
Hotel oceupancy and Transient �ccupancy Tax (TQT)
Visitar engagement and lead generation
2. Key Performanc� Indicators:
o Establish baseline KPIs by September 2025, including:
Visi�or spending increase target af afi least 2°10 annually and 10°/fl by
�o�a
TOT increase target of at least 2°lo annually and 10°fo by 2030
�eisure and hospitality warkforce analysis
3. A�cess and Transparency:
o Provide fihe City with aceess to a live online dashboard traeking key
metrics.
o KPIs c�n be reviewed and adjusted annually based on perFormanee and
City goals if mutually agreed upcan.
�eliverables:
« Quarter/y analytics reports
• Annual KPi benchmark report
+ Live metrics dashboard witl�r City access