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Home My WebLink About _ 9.2(e)--Provide direction regarding an Entertainment Zone � � �' � � � � � � ' � �' � � ' � ` CITY OF REDDING REPORT TO THE CITY COUNCIL MEETING DATE: June 3,2025 FROM: Steve Bade, Assistant City ITEIVI NO. 9.2(e) Manager ***APPROVED BY*** sbade@cityofredding.org �t�v� � �,� s . �r 5f?�sJ2C?°?� btippin@cityofredding.org SUBJECT: 9.2(e)--Consider development and implementation of an Entertainment Zone in the Cit of Reddin . Recommendation Authorize and approve the following: (1) Accept report; and (2) Provide direction to staff regarding the development and implementation of an ordinance allowing an Entertainment Zone in the City of Redding pursuant to Senate Bi11969. Fiscal Impact Fiscal impacts will vary depending on the scope of implementation, including signage, public education, container distribution logistics, and enforcement needs, but are not expected to be significant. Alternative Action The City Council (Council) could decline to pursue an Entertainment Zone at this time or provide staff alternate direction. Backg�ound/Analysis Senate Bi11969, effective January 1, 2025, autharizes California cities to create designated public "entertainment zones" where individuals, aged 21 and over, may legally possess and consume open containers of alcoholic beverages purchased from licensed participating businesses. The goal of this legislation is to stimulate local economies, enhance cultural and social activities, and promote downtown vibrancy through well-regulated, inclusive public spaces. Staff is evaluating the potential formation of an Entertainment Zone in Downtown Redding to support ongoing revitalization efforts and to enhance the visitor experience. The following key parameters are being proposed for the initial framework: Report to Redding City Council May 28,Z025 Re: 9.2(e)--Provide direction regara'ing an Entertainment Zone Page 2 • Geographic Boundaries: The proposed Entertainment Zone would encompass an area similar to the Downtown Core as identified in the City of Redding's (City) Downtown Specific Plan (see map attached). Final boundaries will be developed in coordination with planning staff, public safety personnel, and stakeholders, and wi11 be clearly marked to ensure com�pliance and enforcement. • Days of OperaLion: The zone would operate every day of the year (365 days), creating a consistent and predictable environment for residents, businesses, and visitors. • Hours of Operation: Alcohol consumption would be permitted from 10:00 a.m. to 10:00 p.m. daily, allowing for safe daytime and early evening enjoyment while minimizing late-night disturbances. • Allowable Open Alcoholic Beverage Containers: The City will determine a standardized container for alcohol consumption within the zone. At present, staff is considering the use of a durable, non-glass, non-metal container which is in line with the State of California ABC Guidelines, affixed with a recognizable sticker or marking, issued by licensed participating vendors, to easily identify compliant containers. • Alcohol Type: The type of alcoholic beverage permitted wi11 not be restricted, allowing beer, wine, and spirits to be served in accordance with individual business licenses and state law. Staff has and will continue to conduct outreach with downtown businesses, the Redding Police Department, and community members to inform zone logistics and ensure alignment with public safety and operational needs. In accordance with SB 969, a biennial review of the zone's operation will be conducted to evaluate impacts on public safety, health, and economic activity, Environmental Review This action is not considered a project under the California Environmental Quality Act (CEQA) and is therefore exempt from CEQA review at this stage. Council PrioNity/City ManageN Goals • Economic Development - "Facilitate and become a catalyst for economic development in Redding to create jobs, retain current businesses and attract new ones, and encourage investment in the community. • Government of the 21gt Century — `Be relevant and proactive to the opportunities and challenges of today's residents and workforce. Anticipate the future to make better decisions today. 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