HomeMy WebLinkAbout _ 2B--Presentation regarding Redding tourism efforts by Danny Orloff of Visit ReddingC IT Y OF
REMDINO�"
AN CITY OF REDDING
REPORT TO THE CITY COUNCIL
MEETING DATE: March 18, 2025
FROM: Travis Menne, Director of
ITEM NO. 2B
Community Services
***APPROVED
BY***
Tray=is nr" rec r t it 'unit ae ices r"(xf?t1
r ' tppin, Ci n e : 3/10/202
tmenne ,cityofredding.org
btippin@cityofredding.org
SUBJECT: 213--Presentation by Danny Orloff of Visit Redding regarding Redding tourism
updates.
Recommendation
Presentation by Danny Orloff, Visit Redding Tourism Marketing Director, providing a quarterly
report regarding tourism marketing and promotion efforts for the City of Redding.
Ll
I fol I
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11 Eureka, CA 111 Redding
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lose, CA
Sacramento-Stockton-
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Modesto, CA
Medford -Klamath Falls, OR 3.90/0
Los Angeles, CAr 3.8%
Seattle -Tacoma, WA,' 2.8%
R e n o, N V 2.6%
`7
Portland, OR 2.3%
Eureka, CAyi1.7%
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T4.7% $76
T4.7% $77
ME
YOY Revenue YOY
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A 0 w 0
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$6.5M
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it
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Start Date
July 01, 2024
End Date Trip Type
December 31, 2024 All
Top Visitor Origin State
% share of total I
Tbp Visitor Origin MSAs
% share of totat
Distance Share 'rdp P01s Visite
% sham of total % share of trips I
Weekends Tdps
All
Demographic Estimates
Show Top MSA/POI
15
Household Income
Sample Size: 118,340
W=
Source: Azira & US Census Bureau SYMPHONY I TOURISM ECONOMICS
if i�7i a�'s �"b lJi
no!
impressions
14 M'1*11*10r
$0*14
$.043 Benchmark
impressions
M'1611610r.
Households
230k
Households
m
EO
Top LocatoionsIITNE NEW USERS
Los An e es CA 352808 342005
San Jose, CA 282744 26?=319
Sacramento, CA 28)018 26J48
San Francisco, CA 23Y776 222451
Seattle, CA 231296 22)465
Redding, CA 181453 171133
San Diego, CA 11)199 1L041
Las Vegas, NV 8)878 8,577
Phoenix, AZ 7)404 7)225
Portland, OR 6)990 6778
Top Pages VIEWS USERS
Waterfatt Chaser
I Visit ReL� �m
123,670
10
HomeLaLe I Visit ReddinL
832170
652501
ThinEs to Do I Visit ReddinL
411278
281615
Biking Traits lVisit Redding
28)134
201894
Event Catendar I Visit Redding
19)137
11)582
Fishing I Visit Redding
171658
125571
25 Things to do with Kids I Blog
14)810
111871
Sundiat Bridge Webcarn
12)768
51589
Top Attracations
I Visit Redding
111784
9)363
Garden of Lights I
Visit Redding
11)625
9)516
0
July 1st, 2024-December 31st, 2024
rqy, z
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4.6% GROWTH RATE
1.7 MILLION IMPRESSIONS
7,057 AVERAGE REACH
39,366 FOLLOWERS
14.2 MILLION IMPRESSIONS
weltome to the
sunniest of all titles ..«
Mon Oct 14 1�
162K 0544
3
From rocking out at
music festivals ..
Thu Sep 26, 2, 59p
61
P POSTS
15.9K Q 175 V 1,685
Liked by paintthetownredding and others
haveanicedayy What's the best that could happen? f#I've
been really loving this saying and so happy I got to finally
paint it thank you @visitredding for having me again!!!
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January 1st, 2024-December 31-st, 2024
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TRAVEL & EXPERIENCES
This under -the -radar city is the
hiking traids capital of California
31�
Sept, 10, 2024 3 AM PT
TRAVEL
20 Must-S" National Parks
With Zero Crowds
Some of the most stunning units in the National Park System never
see foot traffic —and remain your own wild, secret discovery.
P(,m >ar, "', , :vr4n::,,rW, - 8,48 �',-"M EUT
By all rneans, check off CaVornia's spotlight thief Yosemite National Patk first if you
still have to. Then head up to Lassen Volcanic National Park frear Pedding) which will
wmv you with Yosemite-esque mountain vistas plus captivating thermal marveis
remini,scent of Yellowstone without the throngs of toutists, The onyx place in the world
with all four types ofmicancres (shield, plug dome, Ender cone, and composite), the
park is replete with geothermal features, including steam vents, mud pots, and hot
springs, Every type of naturalfy occurting take, is hiding at this off. the -beaten. path
M�Hll
Etv*oy a magital night at
theso 10 botanical
gardons with holiday
lights
I
kv 1 "15 f i .. t (J t � t " I t v R ;Ay ;,"' V,
No. 1. Redding Garden of Lights At Turtle SAY
Exploration f*ark iw Oedding, Callforola
,rms holiday seasori, spend an evening incandering through 10 a(,,rcs of
botanical gardensat the lZedding Garden of Lights in'rurtle Bay Exploration
Park, In additifsn to shopping, eating and drinking seasonal treats, arid
enjoying the 2 rrifflion fights that set the grounds aglow, guests cim Siv ing on
glowing swings, ehill in private igloos, and explore the Encharited Forest and
Pet peiffit Portal.
Adventure.cam
Travel Media Website of the Year
4 Tayla Gentle
- el Ni',,ve�lobei 3,'�U_ 2�0124
f in
SaytA!6t�andpook!6mwdi�tWiikm4stuf
and celebfity. But jk)r time hornellao" Ilaftenous
the Golden StaW, Editorlh)4a Gentle takes a
decWmdzingmadtr�pfimnOmnge(;ouWtoRed(hng
toewlom
"My actions today aren't for me, they're for seven generations
down the road," Chairman Jack Potter of the Redding Rancheria
Tribal Nation tells us several days later, raising his voice over the
driving beat of a very loud pow wow drum.
It's over 95 degrees (35 degrees celsius) in Redding, a char rningly
offbeat northern Californian town on the viridescent Sacramento
River, and we're sweating under a full noon sun.
This might be the local rodeo grounds, but there's not a horse in
sight this weekend. Instead, the grounds smell like fry bread and
glitter with sunlight bouncing off sequinned garb as hundreds of
tribal members from all around the country set up shade tents,
drum circles and turquoise jewelry stands for the ;faith annual
StOlwater Pow vlow (tribal gathering).