HomeMy WebLinkAbout _ 4.11(d)--Parking Fee Holiday for Asphalt Cowboys Pancake Breakfast � � �' � � �
� � � ' � �' � � ' � ` CITY OF REDDING
REPORT TO THE CITY COUNCIL
MEETING DATE: May 7,2024 FROM: Michael Webb, Public Works
ITEIVI NO. 4.11(d) Director
***APPROVED BY***
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mwebb@cityofredding.org btippin@cityofredding.org
SUBJECT: 4.11(d)--Implement a Parking Fee Holiday for Asphalt Cowboys Pancake
Breakfast
Recommendation
Authorize the City Engineer to implement a Parking Fee Holiday from 8:00 a.m. to Z:00 p.m., on
Friday, May 17, 2024, for the annual Asphalt Cowboys Pancake Breakfast held in Downtown
Redding.
Fiscal Impact
The City of Redding's (City) parking system requires payment during weekdays from 8:00 a.m.
to 6:00 p.m., with an exception for holidays. The current parking rate is $1 per hour. Not
collecting a parking fare, systemwide, for four hours on a weekday is anticipated to result in a
loss of revenue of no more than $800.
Alternative Action
The City Council (Council) may choose not to approve the Parking Fee Holiday and continue
with the paid parking system during the time of the Asphalt Cowboys Pancake Breakfast
(Pancake Breakfast).
Backg�ound/Analysis
The Asphalt Cowboys have been serving the community with the annual pancake breakfast since
the 1950s. This event is well recognized and attracts nearly 10,000 participants as we11 as dozens
of vol�unteers and support personnel. In the last few years, the event relocated from Market Street
in front of the Cascade Theatre to the newly reintroduced section of Market Street between Butte
and Yuba Streets.
Report to Redding City Council Apri130,2024
Re: 4.12(d)--Parking Fee Holiday for Asphalt Cowboys Pancake Breakfast Page 2
With the new parking strategy being implemented for just over a year in the Downtown area, the
Asphalt Cowboys' organization remains concerned that paid parking may hinder community
participation for the event. The Asphalt Cowboys' organization has submitted the attached letter
requesting the City not to charge for parking in the downtown core during the event hours, for
not only this year, but also for future instances of the event. At its regular meeting on May 2,
2023, Council approved a Paid Parking Holiday for the 2023 annual pancake breakfast.
Feedback to staff from community members indicated that the stay on paid parking largely
affected their attendance at the event. With the positive feedback received from the community,
staff remains supportive of the annual request, as this event is truly unique in both size and scale
as well as the long-standing tradition the citizens of Redding expect and support. It wi11 not be
the intent of staff to entertain similar requests for events in the future that are smaller in scale and
do not meet the same time-honored tradition standards as the pancake breakfast. Staff is
considering bringing forth an Ordinance at the next parking program update ]ater in the year for
Council to consider a permanent parking holiday for the annual pancake breakfast along with
other necessary changes to the parking strategy.
Environmental Review
This action is not a project as defined by the California Environmental Quality Act, and no
further action is required.
Council Pr�ioNity/City ManageN Goals
• This is a routine operational item.
Attachments
^Pancake Breakfast Parking Request
Previous Staff Report
April 10t'', 2024
Honarable Mayor Tenessa Audette & Members of the City Council,
Rs the Chairman of the 70th Annual Asphalt Cowboys Pancake Brealtfast,I would lil<e to invite you,your
fellaw councilmembers, and 10,000 of your closest friends to enjoy the finest pancal<es served anywhere
in Shasta County this coming Friday, May 17t",2024. As has been the tradition for generations of
Redding families going back to the 1950's, we intend ta hold the Pancake Breakfast in the heart of
downtown Redding.
As downtown has evolved,so have the Asphalt Cowboys.A cauple af years ago w�decided to relocate
the breal<fast a few blacks north ta the newly opened section of Marl<et St., previausly referred to as the
dawntawn mall and downtawn promenade. As changes have occurred in the downtown core, some
challenges have arisen as well.The city has recently adopted a parl<ing strategy for fihe downtawn area.
Due to the sheer volume af citizens that attend the breakfast(nearly 10,000 each year),we want ta
make sure that the parl<ing strategy adopted for normal weekday business nat deter attendance for a
large special public event af this size.
In short,the Asphalt Cowbays are requestingthe Redding City Council declare a parl<ing holiday on
Friday, May 17t"2024 that suspends paid parldng and parl<ing enforcement on that day,or at least until
2pm.We wauld also lil<e to request a policy be put in place to extend thi$ parking holiday to future dates
of the Asphalt Cawboy's Pancal<e Breakfast.This is arguably the largest, and most well-I<nown single
public event in the City of Redding in any given year,and it is an hanor to have it downtown. Far 70 years
the City and theAsphalt Cowboys have warl<ed together to stage something that is truly unique to our
community and we hope that tradition can continue.As a small historical nate,the parl<ing meter in our
very recognizable logo was adopted due ta this exact parl<ing holiday bad<in the T960's.We have
included some archived articles for you to read at your leisure>Thanl<you for yaur cansideration.
Sincerely,
t �-
Tyce Jacl<son
Chairman
70t"Annual Asphalt Cowboys Pancal<e Breal<fast
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� � � ° � � � " � � CITY OF REDDING
REPORT TO THE CITY COUNCIL
MEETING DATE: May 2, 2023 FROM: Chuck Aukland, Public
�ITEM NO. 4.11(e)� Works Director�
***APPROVED BY***
caukland@ci.redding.ca.us
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SUBJECT: ;`��;��1(e)--Implement aJ�'���rking Fee Holiday for Asphalt Cowboys Pancake
Breakfast '�{t���� ��''j
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Re�orhmendation'''��;,,;��4�,�,��� ��'i�,'�,', ,' `'�"`���;x,�x��'�`,�,',�
,k�'t� ts,��.�,��tf r � di l�,,t�i� � �t14�£.{�
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Authorize staff to implement a�,�'���ing Fee Hc��,�`��y from 8:00 a.m. to 12:00 p.m.; on Friday;
May 19, 2023, for the annual A't}i'�alt Cowboys ���cake Breakfast held i�Downtown�Redding.
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�The�City's parki�g system���requires�payment du����;`�eekdays ��� 8:00���a.m. to 6:00 p.m.,�with
�an exception for holidays�. The�current parkin��'�';��'���ls $1 per�ho��i���Not collecting a�parking�fare,
s stemwide for four hours�on a weekda v� � � '
y y ���``��'���lt in�a loss g�����enu�f�f less than�$800.
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The City Council (Council) may choose not to approve the Parl���`�y Fee H�a����'{`�nd continue
�vt�ith the paid p�arking�system��during the time�of�the breakfasti. `�t1 t��}4`�"� ifp:����'���_��
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Background/Analysis ;' ' '$'��`t`}{'J"$3
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The Asphalt Cowboys have been serving the community with the`annual pancake breakfast since
�the 1950s. This event is we11 recognized�and at�racts nearly 10;000 participants as well as dozens
��of��olunteers�and��su�sport�persnnnel. In the�few years, the event�relocat�d from Market Street in
front of the Cascade Theatre to the �ewly reintroduced section��of Market Street between Butte�
�and Yuba Streets.
With the parking strategy relatively new to the Downtown area; the Asphalt Cowboys
organization is concerned that paid parking may hinder community participation for the event. It
has submitted the attached letter requesting the��City ntst to charge for parking in the downtown
core during the event hours, for not only this year but for the future instances of the event. While
�there are concerns related to preeedenee, staff is �supportive of the� request as this event is�truly
unique in both size and scale as we11 as the long-standing tradition the citize�s of Redding expec�
Report to Redding City Council Apri127, 2023
Re: 4.11(e)--Parking Fee Holiday forAsphalt Cowboys Pancake Breakfast Page 2
and support. It will not be the intent of staff to entertain similar requests for events in the future
that are smaller in scale and do not meet the same time-honored tradition standards as the
pancake breakfast. The Council will be asked �o consider a more permanent approval of this
arrangement at a future Council meeting after the pl�nned presentation of the parking program
�efficacy at some time this�summer.
EnviNonmental Review
This action is not a project as defined by the California Environmental Quality Act, and no
further action is required.
Council Priarity/City Manager Goals
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H�ar�carable May�t CWqicha�)C�a�quistca,
As the Chairrnan c�f the�9�'�Annual A�g�halt���rbtay� �a���ke�re�kf�st, I wat�l� lik�t�invit�y�u,yc��ar' '
fe�l�a�r �out��iltn�mb��s,�n�l ��,���a�yaurcl�sest fri��ds�r��nj�y th��inest par�ca��s�erv��anyw�ere' '
in�3���t��a�ntytF�is����r������;����l!ay�.�t�', ��2�. ,�s has E�eer�tt���raditi�n f�rg�ra��-a�or�s�f �
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Re�[ding f�r�ilies�����'#,����k tca the����*��,w��ntend t���ald the Par�cake Bre�kf�sf in fihe heart of _
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As�i�v�r��c�wr��,�`ev�lve�,s�h�ve t�e�,����It�r�uvb��ts� L.�s�y��r u�+��#��ir��d�a rel�cate t'��bre�kfast
a f�uv 6a6cack��'��h ta th��n�w�y c���n�r�;����n c�f�Vi��ket��t., pr�vi��asl�re��rr�d�t�as th�t�awr�t�v�n� �
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