HomeMy WebLinkAbout _ 9.11(b)--Update to the Downtown Redding Parking Program � � �' � � �
� � � ' � �' � � ' � ` CITY OF REDDING
REPORT TO THE CITY COUNCIL
MEETING DATE: April 16,2024 FROM: Michael Webb, Public Works
ITEIVI NO. 9.11(b) Director
***APPROVED BY***
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mwebb@cityofredding.org btippin@cityofredding.org
SUBJECT: 9.11(b)--Consider update to the Downtown Redding Parking Program to include
ro osed chan es, and ado t Resolution to amend the Cit of Reddin Traffic Control Ma .
Recommendation
Authorize the following actions relative to the City of Redding's Downtown Parking Program:
(1) Accept the Downtown Redding parking oral report;
(2) Adopt Resolution to amend the Traffic Control Map as noted on Exhibit A and below:
(a) Modify certain areas of Oregon Street, between Tehama and Yuba Streets from a
two-hour parking zone to a four-hour parking zone.
(b) On both sides of Yuba Street from Oregon Street to Railroad Avenue, modify the
two-hour parking zone to a free 30-minute parking zone.
(c) Modify the 12-minute parking zone on the east side of Oregon Street, to the north of
Placer Street to include ten, two-hour parking stalls and five, free 30-minute parking
stalls.
(d) Add a loading zone for the two parking stalls on the north side of Shasta Street to the
immediate east of Market Street; and
(3) Find that the action is exempt from environmental review under the California
Environmental Quality Act pursuant to 14 CCR 15601(b)(3) (Common Sense
Exemption).
Fiscal Impact
On October 18, 2022, the City Council (Cauncil) appraved moving ta a pay sta�ion-based
parking system. The parking rate was adjusted to $1.00 per hour at the time with 175 monthly
employee parking permits authorized for off-street, long-term parking in the City of Redding
(City) managed lots. The system was fully implemented in March 2023.
On September 5, 2023, staff presented an update to Council and changes were implemented that
ineluded: employee parking permit cap was increased from 175 to 300; additional employee
permit exempt on-street spaces were made available; and it was recommended to reduce two
exterior leased lots. It was projected that with these changes, expenses would roughly equal
revenues and there would be minimal General Fund impact.
Report to Redding City Council Apri111,2024
Re: 9.12(b)--Update to the Downtown Redding Parking Program Page 2
At the September update, the data illustrated that expenses, including all of the capital expenses
for implementation, (�$32,000/month) were exceeding revenues (�$22,000/month). After the
changes were implemented the parking program saw permit sales increase from about 175 to 235
a month, a reduction in parking 1ot lease costs, and a general increase in hourly parking sales.
These changes have increased revenues (�$26,000/month) and reduced expenses
(N$31,000/month), and it appears as the weather warms and new businesses Downtown continue
to be developed, the program will be on track to come closer to attaining full cost recovery in the
near future.
The parking mitigation fund from the sale of the California Street parking garage is backfilling
any shortfalls, and should be sufficient to help the program reach expense-revenue neutrality. It
should also be noted that the City will own the pay stations following the five-year lease period
which will reduce expenses by approximately $12,000 per month. However, the City should
anticipate additional expenses to maintain and replace the pay stations in the City inventory as
they age and wear. Staff is tracking warranty expenses, not currently charged to the City under
the lease agreement, to better gauge potential future costs.
Alternative Action
The Council may choose not to accept this report or adopt this resolution and provide staff
alternative direction. In either case, staff would need time to analyze Council's direction with the
intent of operating a Downtown Redding parking system that is revenue neutral and avoids
requesting general funds to backfill expenditures that may exceed revenues.
Background/flnalysis
As a result of the last update to the Council on September 5, 2023, one of staff directives was to
keep an open line of communication with Downtown businesses and to come back in six months
with results of the changes. Staff continues to make the necessary updates, address concerns, and
have conversations with individual property owners. Staff has been able to address many of the
individual concerns and continues to collect data to ensure parking is accomplishing the goal of a
successful Downtown.
Business Communications — Staff regularly meets with various Downtown business groups to
keep abreast of changes as new businesses continue to open and existing businesses relocate. A
recent conversation with Michelle Goedert, one of the main leasing agents representing more of
the legacy property owners Downtown, has relayed information that in general lease rates are
rising and demand is high. In one recent example, at 1506 and 1518 Market Street, Shasta
County Children Services vacated the building and they were quickly leased with an expansion
of Extreme Escape Rooms with a new selfie room as well as opening of The Salt Cave and Area
151, a new virtual reality gaming experience. The new leases, which are more active and
conducive to a thriving Downtown, are a positive indictor to the property owners that these
changes are headed in the right direction.
In a conversation with Chris Haedrich of Capital Rivers Commercial, who represents K2 and the
McConnel Foundation Downtown, it was relayed that more than 60 percent of Market Center has
signed leases and are in some stage of design, which represents the entire Redding Public
Market. IIe mentioned that the remaining 40 percent of space has signed letters of intent with a
good mix of retail and dining, and is confident the new uses wi11 a11 be announced in the coming
Report to Redding City Council Apri111,2024
Re: 9.12(b)--Update to the Downtown Redding Parking Program Page 3
weeks. They are excited to list the 20,000 square feet of retail space around "The Paseo" alley
and California Street, and he is confident that those spaces wi11 also be leased quickly. Mr.
Haedrich also mentioned that the Ribcage restaurant and residential unit project at the corner of
Shasta and Market Street is on track to start construction this year, while the Shasta Bike Depot
recently opened at Bell P1aza and the Pipeline restaurant is under construction, with an expected
opening date during the summer of 2024.
Mr. Haedrich mentioned that as walking tours of the sites are conducted with the potential.
lessors, they key in on the fact that there are always a few empty parking spaces along parcel
frontages and there is ample foot traffic. One benefit of providing employee parking a block or
two away is the increased employee foot traffic has potential to benefit other businesses along
the routes. All of the leased spaces that are in a stage of development are now dependent on a
functioning parking system and a well-managed parking supply. The new businesses in Market
Center alone wi11 bring hundreds of new jobs, employees and customers to the Downtown core.
Mr. Haedrich advised that the biggest challenge will be directing a11 the new employees and
customers to the available parking spaces around the core, and that the Downtown area could use
additional wayfinding to the underutilized areas.
Occupancy Rates —The on-street occupancy rates have been relatively consistent in the core on
1Vlarket Street at around 80-90 percent. Outside of the core, the rates quickly decrease to an
average about 50 percent with locally higher and lower blocks depending on the uses. It is noted
that the occupancy pressure has been relatively low, since Market Center has not opened and the
City has been able to temporarily lease the 116 spaces on California Street between Yuba Street
and Placer Road. This will need to be closely monitored for the next six months to ensure
adequate occupancy rates continue. No changes in this zone are currently proposed.
Shasta County Courthouse — At the September meeting there were some concerns about the
opening of the courthouse but any changes were delayed until the courthouse opened allowing
additional data to be collected. Since the Courthouse opened in February 2023, the situation has
changed and now the occupancy rate along Oregon, Butte and Yuba Streets surrounding the
Courthouse have increased. The adjacent business owners have contacted staff to ensure that
there is adequate enforcement in this area and inquired if there could be additional enforcement
of these zones as the occupancy rates have risen.
The data is consistent with business owners concerns - on Tuesday mornings the area exceeds 90
percent occupancy from 8:00 a.m. to approximately 11:00 a.m., then quickly opens up. In a
conversation with Melissa Bradley-Fowler of the Superior Court of California, County of Shasta
(the Courts), it was explained that the Courts is working with Shasta County to obtain the
parking lot on the east side of Oregon Street, that was formerly a County vehicle pool parking lot
and the designated juror parking lot. The Courts plan is to obtain the entire lot with
approximately 158 spaces within the juror area and an additional 62 spaces in the fenced Shasta
County vehicle pool lot for a total of 220 spaces and utilize it for courthouse employee and juror
parking. The issue at hand is that there are approximately 200 em�ployees and, depending on the
day, has the potential to include 200 jurors on the busiest mornings. The jurors arrive around
9:00 a.m. mostly on Tuesdays and a lessor amount on Wednesday and Thursdays. On Tuesdays,
data shows that parking pressure is reduced by 11:00 a.m. to noon and is manageable the other
times of the week.
Report to Redding City Council Apri111,2024
Re: 9.12(b)--Update to the Downtown Redding Parking Program Page 4
Staff has reviewed the current data, and deter�nined that a time limited four-hour paid zone near
the Courthouse would allow the jurors or Court employees to overflow onto the street. This four-
hour zone, if limited to the east side of Oregon Street between Tehama Street and Yuba Street
and the west side of Oregon along the Courthouse frontage, would help provide roughly 75
spaces for jurors to utilize during the impacted mornings. Juror summons generally require a
commitment of roughly three hours before and three hours after the lunch period which will
allow jurors to utilize the overflow on-street parking without fear of receiving a citation or
requiring their vehicle to relocated. There appears to be adequate capacity to allow this change
without negatively impacting the neighboring businesses. Additionally, customers of the
surrounding businesses may also benefit from these longer time zones. The proposed changes are
shown on the attached traffic control map. The spaces around the courthouse on Butte and Yuba
Streets are not proposed to be changed at this time because data shows the need for a large
number of short-term users of the Courthouse and surrounding businesses.
United States Post Office — At the September meeting, Council also asked staff to take one
more look at the short-term parking spaces around the Post Office. Given the Post Office's close
proximity to the new Courthouse and the associated recommended parking updates, staff felt this
was the appropriate time to evaluate the Post Office area as well. To better accommodate Post
Office users, it is proposed to take 10 of the existing fifteen, 12-minute limit, free parking zone
spaces along the west side of the Post Office along Oregon Street and convert them to a four-
hour paid parking zone. Staff then recommends taking the remaining five parking stalls on
Oregon Street just south of Yuba and making them a 30-minute limit free parking zone. The
other recommended modification to the parking program at this time is to convert the 12 spaces
in front of the Post Office on both sides of Yuba Street from two-hour limit paid to 30-minute
limit free parking zone. Additional signage will also be modified to clearly indicate that the 30-
minute limit parking stalls are free.
The parking program is committed to remaining dynamic as the needs of Downtown continually
shift and change. The recommended parking program modifications requested by the attached
Resolution will help to work towards that end. The Resolution has been approved to form by the
City Attorney.
Environmental Review
Staff has reviewed this action and determined that it is exempt from review under California
Environmental Quality Act (CEQA), per Section 15061(b)(3) — Common Sense Exemption.
CEQA applies only to projects which have the potential for causing a significant effect on the
environment. It ean be seen with certainty that there is no possibility that the action may have a
significant effect on the environment; therefore, the activity is not subject to CEQA. The City
has an existing paid parking zone that is being modified. The proposed modifications will affect
the locations of parked vehicles and may encourage mode shift, carpooling and transit use. The
proposed changes, while not significant, will assist in the City's goals of increasing parking
availability to Downtown Redding while also helping to reach environmental goals.
Report to Redding City Council Apri111,2024
Re: 9.12(b)--Update to the Downtown Redding Parking Program Page 5
Council Priority/City Manager Goals
• Economic Development — "Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community."
• Government of the 21st Century - "Be relevant and proactive to the opportunities and
challenges of today's residents and workforce. Anticipate the future to make better
decisions today."
Attachments
^Resolution
^Resolution Exhibit A
^Downtown Parking Map_8.29.23
^NOE Downtown Parking Program& Traffic Control Map Update
RESOLUTION NO. 2024-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDDING
MODIFYING THE 2-HOUR PARKING ZONES ON OREGON STREET TO
4-HOUR PARKING ZONES, AND 1VIODIFYING THE 2-HOUR PARKING
ZONE TO A 30-MINUTE PARKING ZONE ON YUBA STREET, AND
ADDING A LOADING ZONE ON SHASTA STI2EET
WHEREAS, California Vehicle Code (CVC) Section 22507 provides that a local government
may, by ordinance or resolution, restrict the stopping, parking, or standing of vehicles on certain
streets or highways, or portions thereof, during all or certain hours of the day; and
WHEREAS, Redding Municipal Code (RMC) Section 11.24.170 provides that the City Council
may,by resolution, establish time limited parking zones for such days and periods of time deemed
necessary as shown on the Traffic Control Map established pursuant to the provisions of RMC
Section ll.04.020; and
WHEREAS, RMC Section 11.28.020 provides that the City Council may, as traffic conditions
require, designate, modify or eliminate by resolution paid parking zones upon such streets or
portions of streets of the City. The areas, streets and portions of streets designated as paid parking
zones shall be depicted on the Traffic Control Map adopted pursuant to RMC Section 11.04.020;
NOW THEREFORE,BE IT RESOLVED BY THE CITY COUNCIL THAT:
1. The recitals set forth herein are true and correct.
2. Pursuant to RMC Section 11.24.170, the City Council:
a. Modifies the 2-Hour parking zone on the east side of Oregon S�reet from Placer
Road north to Shasta Street, and the west side of Oregon Street from Yuba Street
north to Butte Street to a 4-Hour parking zone, except for the first five spaces south
of Yuba Street on the east side will remain as free 30-minute parking spaces.
b. Adds a free 30-minute parking zone adjacent to the United States Post Office on
both sides of Yuba Street, from Oregon Street east to Railroad Avenue.
c. Adds a loading zone on two parking spaces on the north side of Shasta Street
immediately east of Market Street, as shown on the Traffic Control Map.
3. The City Engineer sha11 cause to be signed and marked any areas noted on Exhibit A, in
accordance with RMC Section ll.28.030, and amend the Traffic Control Map adopted
pursuant to RMC Section 11.04.020 to account for the change in parking established
herein.
4. Amendment of the Traffic Contro] Map is exempt from review under the California
Environmental Quality Act (CEQA), per Section 15601(b)(3) — Common Sense
Exemption. CEQA applies only to projects which have the potential for causing a
significant effect on the environment. It can be seen with certainty that there is no
possibility that the actions may have a significant effect on the environment; therefore, the
activities are not subject to CEQA.
I HEREBY CERTIFY that the foregoing resolution was introduced and adopted at a regular
meeting of the City Council of the City of Redding on the 16th day of April,2024,by the following
vote:
AYES: COUNCIL MEMBERS:
NOES: COUNCIL MEMBERS:
ABSENT: COUNCIL MEMBERS:
ABSTAIN: COUNCIL MEMBERS:
TENESSA AUDETTE,Mayor
ATTEST: FORM APPROVED:
SHARLENE TIPTON, City Clerk CHRISTIAN M. CURTIS, City Attorney
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GIS DIVISION Parkin Zones Aug.2,20 2
t=, N INFORMATION TECHNOLOGY DEPARTMENT �
YY� DATEPRODUCED: PdICI PdClClllg ZOIl2 �""�� �oading Zone � No Parking March 31, 2�24
�i^ OCTOBER7,2022 �� and 2 Hr. Parking Zone
��� ADA ��, 10 Hr. Parking Zone Exhibit"A„
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C I T Y O F
REDD►I�ta 0 cityafredding.org/downtownparking
C A L i F��6 R Dl�1:--A'
NQTICE OF EXEMPTI4N
T4: ❑ Office of I'lanning aead Research FRaM; Ciiy of Redding
1400 Tenth Street,Room 121 Public Works Department
5a�ramento; CA 95814 777'Cypl•ess Avenue
Redding, CA 96001
❑x Shasta County Clerk
Couniy nf Shasta
P.O.Box 990880, 1643 Market Sfreet
Redding, CA 96099-0$80
Project Title:Downtown Parkin�Program and Traffi�Control Map Update
Project Locatian—Specifc: City of Reddin�
Project Location—City:Reddin�Project Locatian—Caunty.' Shasta
I3escription of Pi�oject; TI�e Citv of Reddin� (City_} will implement tlie follQwin� cha��ges to the Dowtltown Parkin�
Pro�ram (Pro ram); reduce the nulnber of Ieased parkin� iots increase the n�mber of on-street ecn�lo e�e parkin�s aces
increase fhe loadin� zone tizne Izrnit on (�re�on Street from 12 minutes ta 30 minutes and increase tl�e number of
e�naiovee parkin� peranits froin 175 to 3(30. Tize Lipdated Prc��ra�n will also atlow Shasta C4tle�e Studellts to purcliase
e�[oyee arkitl� pea-mits These actioils will redace exnendititres provide affoi-dable parkin� fo�� students and better
aii�n the loadin�zone tiine for U.S. Postal Serv�ce customers. The Citv's Traffic Cc�ntrol Mat� will be updated to reflect
tl�e approved chan�es.
Narne of Public Agency Approving Praje�t: City of Reddin�;
Name af Person or Agency Cartying C)ut Prajeet: ��ch Bonnin,Ti•ansportation Planner
Exernpt Status: (eheck vne)
❑ Ministerial [Section 21080(b)(1}; 15268]
❑ Declared Em�rgency [Section 21080{b){3); 15269(a)]
❑ Emergency Project [Sectic�n 21080(b}{4}; 152b9{b}]
❑ Statutory Exeinptic�ns. State code number:
Q Cotnmon Sens�Exemption{This project does not fall within an exempt class,but it can be seen with certainty that there is
no possibility that the activity mayhave a srgnifieant effect can the environment(I4 GCR 15061[b][3]).
❑ Categorica[Exemption. State type and sectioi-c nurnber:
❑ No exceptic�ns apply that would bar the use of a categorical exetnption�PRD 21084 and 14 CCR 15300.2):
Reasons why project is exem�t: CEQA applies �anly to projects whicl�t have the potea�tial for causin�a si�ni�cant effect
c�n tlie environrnent, Tfie actian has beeia reviewed and it can be seen wifh certainty that there is no Qsp sibilitv that the
action mav have a si�nificant effect on tlie envir�onment• therefore the activitv is not subject to CE4A The Ci has an
existin�paid parkin�zone that is bein�modi�ed.The praposed modifications wi11 affect tlie locations of pai�ked vehicles
and maY encoura�e mode shift,carpoolin�and transit use.
Lead Agency Coantact Person: Amber Ke11ev Telephone: 530.225.4Q46
If F�led by Appl�cant:
1, Attach c�rtifaed document of exemptian finding.
Z. Has a notice of exemption been filed by tl7e public agency approving the prc��ect?a Yes a No
Signature: Dates " ..�`"�c�
Titles Environmental Compliance Man"ger
�Signed by Lead Agency Date received for filing at tJP'R:
❑ Sigtzed by Applicatat