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_ 2B--Presentation regarding Redding tourism efforts by Danny Orloff of Visit Redding
GI �" Y � F � � � ° � � � " � � CITY OF REDDING REPORT TO THE CITY COUNCIL MEETING DATE: September 19,2023 FROM: Sharlene Tipton, City Clerk ITEM NO. 2B ***APPROVED BY*** stipton�a�cityofredding.org � . w�,.�� N,.,�� ry ��pin,�i ana � �3(1 1(2423 btippin@cityofredding.org SUBJECT: 2B--Presentation by Danny Orloff of Visit Redding regarding Redding tourism u dates. Recommendation Visit Redding presentation by Danny Orloff, Tourism Marketing Director, providing a quarterly report regarding tourism marketing and promotion efforts for the City of Redding. � 3 C �. � �.: �. . .: : ��: r �. . .. 2 . � .. : � \41e�... �:i ' :� e:.... ,.r..��� .�.ti„� �.;a .�..;. ;irv 9 ..;3� ���'v � .:�i .>,�: .;>. .. � .;e"^. .ny ..r. ."^.� '�3 .J t . . .;. ,u.;.,.. . ., v. ., ...�... .... \ � c. , , . ...> . 1 l: ... . ��� - .el. ..;:.. .,. ... ..> ��+, . \ 22���y,, a . ...��..Z .... �.».. ........ .. `�i. 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Transient Occupancy Tax Growth Data Source:COR Dates:July 1,2022 -June 30,2023 0 2250000 4500000 6750000 9000000 2011-12 2012-13 2013-14 2014-15 2015-16 2016-17 2017-18 2018-19 2019-20 2020-21 2021-22 2022-23 $8,262,396 $7,359,292 $5,915,487 $5,352,432 $6,837,195 $5,189,912 $4,612,040 $4,793,979 $4,071,846 $4,129,517 $4,358,523 $3,837,814 Visitor Origins Data Source:ZARTICO Dates:July 1,2022 -June 30,2023 Visitation Analysis Data Source:ZARTICO Dates:July 1,2022 -June 30,2023 0.06 0 0.12 0.18 0.24 Sacramento-Stockton-Modesto CA San Francisco-Oakland-San Jose CA Los Angeles CA 6.5% 18.1%17.4% 6.7%9.1% 12.8% 10% 14% 23% Visitors %of Total -June 2022-July 2023 Visitors %of Total -June 2021-July 2022 Visitor Spending %of Total June 2022-July 2023 Top 3 Markets =47%of Visitors &42%of Visitor Spend Social Media &Advertising 2,651,018Reach FB + IG TOP POST 59.6k Views 1,830 Likes 19,847Instagram Followers 38,103FacebookLikes TOP POST FACEBOOK 23,914 Reach 906 Likes 97 Shares INFLUENCER POST 234k Views 1,949 Shares Social Media +25%Growth in Instagram Followers Advertising 10,562,022Impressions Public Relations REDDING IN THE NEW’S Dates:July 1,2022 -June 30,2023 37 Publications 33,476,966 Audience Reach REDDING IN THE NEW’S Dates:July 1,2022 -June 30,2023 37 Publications 33,476,966 Audience Reach Any Questions?