HomeMy WebLinkAbout _ 4.4(a)--Redding Riverfront Specific Plan Community Coalition Group, by the City of Redding
CITY OF REDDING
REPORT TO THE CITY COUNCIL
Recommendation
Accept report regarding the City of Redding’s Community Engagement Strategy and formation
of a Community Coalition group for development of the Redding Riverfront Specific Plan.
Fiscal Impact
There is no impact to the General Fund by accepting the report.
Alternative Action
City Council (Council) could choose not to accept the report and provide other direction to staff.
Background/Analysis
The City of Redding’s (City) consultant, MIG, and staff are developing a Community
Involvement Strategy to ensure the Redding Riverfront Specific Plan project is based on robust
and genuine feedback from the entire community, including civic and city leaders, the
indigenous community, property and business owners, current tenants and lease holders, topical
interest organizations (e.g., mobility advocates, environmental groups), tourism and economic
development groups, and residents. A key component of the Community Involvement Strategy
is to form a Community Coalition (Coalition), a group composed of a diverse cross section of
Redding Riverfront stakeholders that will help form a future vision and set of guiding principles
for the area. The Coalition will meet at key points in the project to provide feedback and
direction on key concepts and ideas.
The City Manager and Development Services Director will select the members of the Coalition.
It is envisioned that the Coalition will include 15 members. The following is a representation of
what the membership could be, though the final roster may vary:
MEETING DATE: August 15, 2023
ITEM NO. 4.4(a)
FROM:
***APPROVED BY***
jpagan@cityofredding.org
btippin@cityofredding.org
SUBJECT: 4.4(a)--Accept Report Regarding Community Engagement Strategy and
Formation of Community Coalition Group for Development of the Redding Riverfront Specific
Plan.
Jeremy Pagan, Development
Services Director/Bldg
Official
Report to Redding City Council August 9, 2023
Re: 4.4(a)--Redding Riverfront Specific Plan Community Coalition Group, by the City of
Redding Page 2
1. Northern Waterfront Property Owner
2. Northern Waterfront Business Owner/Residential Tenant
3. Southern Waterfront Property Owner
4. Southern Waterfront Business Owner/Residential Tenant
5. Redding Planning Commissioner
6. Redding Community Services Advisory Commissioner
7. Redding Resident
8. Redding Resident
9. Redding Rodeo Association
10. Non-Profit Organization or Other Interested Party
11. Wintu Tribe of Northern California
12. Redding Rancheria
13. Economic Development Organization
14. Environmental Organization
15. Mobility Organization
The Coalition’s mission will be to:
• Develop a vision statement and guiding principles for land within the study area that will
be presented to the broader community for review and feedback;
• Review, evaluate, and discuss information and concepts for the study area, including
future uses and areas of preservation and/or rehabilitation; and
• Assess the feasibility of a range of uses and activities in the study area, with the support
of technical data and analysis provided by City staff and MIG.
The development of the recommended Riverfront Vision and Guiding Principles document will
be presented for consideration to the Council.
Environmental Review
This is not a project as defined under the California Environmental Quality Act, and no further
action is required.
Council Priority/City Manager Goals
• Communication and Transparency – “Improve the quality of communication with the
public and City employees to enhance knowledge and increase transparency to improve
public trust.”
• Government of the 21st Century – “Be relevant and proactive to the opportunities and
challenges of today’s residents and workforce. Anticipate the future to make better
decisions today.”
• Economic Development – “Facilitate and become a catalyst for economic development
in Redding to create jobs, retain current businesses and attract new ones, and encourage
investment in the community.”
Attachments
^Community Coalition Framework
^Community Involvement Strategy
1
Redding Riverfront Specific Plan and EIR
Community Coalition Framework
August 07, 2023
PURPOSE
The City of Redding is forming a Community CoaliƟon, represenƟng a range of community
interests and perspecƟves, to advise the Project Team (e.g., City staff and consultants) during
the development of the Riverfront Specific Plan. Community CoaliƟon members will include
representaƟves from a variety of groups, organizaƟons, and perspecƟves. The purpose of this
document is to provide an OrganizaƟonal Framework for the Community CoaliƟon that will be
established to guide the Redding Riverfront Specific Plan project. It contains the following
secƟons:
Community CoaliƟon Mission and Charge
Membership
Member Roles and ResponsibiliƟes
OperaƟng Principles
ExpectaƟons of Community CoaliƟon Members
ExpectaƟons of Facilitator and Project Team
Ground Rules for ConstrucƟve ConversaƟon
MeeƟng Format
CommunicaƟons with the Media and Elected Officials
2
COMMUNITY COALITION MISSION AND CHARGE
The mission and charge of the Community CoaliƟon is to:
Develop a vision statement and guiding principles for land within the study area that will
be presented to the broader community for review and feedback.
Review, evaluate, and discuss informaƟon and concepts for the study area, including
future uses and areas of preservaƟon and/or rehabilitaƟon.
Assess the feasibility of a range of uses and acƟviƟes in the study area, with the support
of technical data and analysis provided by the Project Team.
Develop a recommended Riverfront Vision and Guiding Principles document for
consideraƟon by the Redding City Council.
MEMBERSHIP
The Project Team will select members of the Community CoaliƟon. It is envisioned that the
CoaliƟon will include 15 members. The following is a representaƟon of what the membership
could be, though the final roster may vary:
1. Northern Waterfront Property Owner
2. Northern Waterfront Business Owner/ResidenƟal Tenant
3. Southern Waterfront Property Owner
4. Southern Waterfront Business Owner/ResidenƟal Tenant
5. Redding Planning Commissioner
6. Redding Community Services Advisory Commissioner
7. Redding Resident
8. Redding Resident
9. Redding Rodeo AssociaƟon
10. Non‐Profit or Other Interested Party
11. Wintu Tribe of Northern California
12. Redding Rancheria
13. Redding Chamber of Commerce
14. Environmental OrganizaƟon
15. Mobility OrganizaƟon
3
OPERATING PRINCIPLES
The Community CoaliƟon will carry out its mission and charge through a series of regularly
scheduled, facilitated meeƟngs. To ensure a useful, producƟve exchange, the CoaliƟon will
conduct its work according to the following operaƟng principles.
Transparency: CoaliƟon members, Project Team members and City staff will
share relevant informaƟon and facts to facilitate producƟve
discussion and progress toward mutual goals.
Equal ParƟcipaƟon: All parƟcipants agree to provide one another the opportunity
to engage in open dialogue and allow Ɵme for all members of
the CoaliƟon to express their ideas and opinions.
Inclusivity: Community CoaliƟon meeƟngs will be conducted to ensure
that the ideas and views of all members are considered.
Respecƞul Engagement: CoaliƟon members, Project Team members and City staff will
show courtesy, honesty and respect for each other during all
communicaƟons, especially when giving and receiving
contrary opinions as well as posiƟve or negaƟve feedback on
ideas and proposals.
Facilitated MeeƟngs: The meeƟng facilitator will assist CoaliƟon members in
engaging in producƟve conversaƟons while adhering to the
Principals of Civil Discourse and ensuring that all CoaliƟon
member ideas and feedback are respected and considered.
4
EXPECTATIONS OF COMMUNITY COALITION MEMBERS
Community CoaliƟon members agree to:
AƩend all CoaliƟon meeƟngs (or idenƟfy a designated alternate to aƩend meeƟngs).
ParƟcipate acƟvely and enthusiasƟcally.
Review meeƟng materials and documents provided in advance of each meeƟng.
Consider the technical informaƟon shared during presentaƟons and ensuing CoaliƟon
discussion.
Make serious efforts to understand Community CoaliƟon member ideas and points of
view, especially if they are different than their own.
Listen carefully to all comments and suggesƟons made by all members of the
Community CoaliƟon, as well as members of the broader community, during the public
comment porƟon of CoaliƟon meeƟngs, including all wriƩen comments received.
Adhere to the OperaƟng Principles described above.
EXPECTATIONS OF THE FACILITATOR AND PROJECT TEAM
The facilitator team must remain neutral.
The facilitator team will work with City staff and the Project Team to provide meeƟng
agendas one week in advance and meeƟng support materials approximately five days in
advance of each meeƟng.
The City will provide a binder to help organize meeƟng materials for each CoaliƟon
parƟcipant.
The Project Team will prepare a wriƩen summary of each CoaliƟon meeƟng. The
summary will not be a word‐for‐word meeƟng transcripƟon but instead will highlight
discussion themes, key issues, areas of agreement and issues requiring further
discussion and resoluƟon.
5
GROUND RULES FOR CONSTRUCTIVE CONVERSATION
Community CoaliƟon members agree to the following:
Only one person can speak at a Ɵme. A CoaliƟon member wishing to speak will signal
the facilitator and the facilitator will recognize each CoaliƟon member wishing to speak
in the order the signals are received. The facilitator may change the order of speakers if
in their judgement the conversaƟon will be made more producƟve in doing so, such as
in order to conclude a topic or line of discussion before switching to another topic, etc.
Community CoaliƟon members agree to keep their comments concise.
Cell phones must be turned off during presentaƟons and discussions.
Community CoaliƟon members are asked to inform City staff in advance if they are
unable to aƩend a scheduled meeƟng.
MEETING FORMAT
Each Community CoaliƟon meeƟng will generally include the following format (whether virtual
or in‐person):
Calling the MeeƟng to Order (City staff)
Roll Call
Project Updates and PresentaƟons (City staff, Project Team, or topical guest)
Discussion (Community CoaliƟon members)
Public Comments (members of the public)
Close
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CONSENSUS AND DECISION‐MAKING
Community CoaliƟon decisions and recommendaƟons will be consensus‐based, with the opƟon
for CoaliƟon members to vote if consensus cannot be reached.
DefiniƟon of Consensus
The Community CoaliƟon operates under the following definiƟon of consensus:
The group will have reached consensus on an issue when it agrees upon a single choice
and each parƟcipant can say:
o I believe that other parƟcipants understand my point of view.
o I believe I understand other parƟcipants’ points of view.
o Whether or not I prefer this choice, I support it because it was arrived at openly
and fairly, based on good informaƟon, and it is the best decision for us at this
Ɵme.
Conveying Consensus
This consensus can be conveyed via a thumbs up (I fully support this opƟon); thumbs sideways
(I can live with this opƟon for the good of the group and the process); or thumbs down (I
cannot live with this opƟon). If anyone is thumbs down, the group will seek soluƟons that allow
those thumbs to move to up or sideways.
Registering Concerns
When a call to make a decision on an issue is made, a member displaying a sideways thumb
may request their reservaƟon be recorded in the decision that is conveyed to others. If there
are significant reservaƟons about an acƟon or decision, the CoaliƟon may choose to modify or
re‐word the proposal.
CoaliƟon members who feel they are incapable of adequately understanding or parƟcipaƟng in
the proposal or decision, or members that wish to recuse themselves from a decision, may
choose to ‘stand aside.’ Stand asides do not halt a decision.
Process if Consensus is not Present
If there are instances where consensus cannot be reached, the 15 Community CoaliƟon
members may take a vote. A moƟon proposes that the CoaliƟon take certain acƟon on a
maƩer.
7
COMMUNICATIONS WITH THE MEDIA
AND ELECTED OFFICIALS
Each Community CoaliƟon meeƟng will be open to the public with opportuniƟes for comment
from community members who are not members of the CoaliƟon. It is expected that all
CoaliƟon meeƟngs will be well‐covered by the local media. All media inquiries and contacts
related to the Community CoaliƟon process will be handled by:
TBD
City of Redding
777 Cypress Avenue
Redding, CA 96001
[TELEPHONE]
[EMAIL]
1
Redding Riverfront Specific Plan and EIR
Community Involvement Strategy
August 7, 2023
I. INTRODUCTION
The City of Redding is beginning an inclusive and comprehensive process to prepare a specific plan for
the Redding Riverfront area. The new Riverfront Specific Plan will become the primary planning, design,
and regulatory document for the area. While the final content of the plan is not known at this time, it is
envisioned to include a combination of land use policies, development standards and requirements,
cultural enhancement and preservation projects, and environmental protection policies and
requirements.
The City is committed to designing and implementing an inclusive and dynamic community
engagement process to ensure the Riverfront Specific Plan project is based on robust and
genuine feedback from the entire community, including civic and city leaders, the indigenous
community, property and business owners, current tenants and lease holders, topical interest
organizations (e.g., mobility advocates, environmental groups), tourism and economic
development groups, and residents. As such, the development of the specific plan will require
inclusive engagement at several key project touch points and across many different platforms.
The Project Team (which includes City staff and consultants) developed the following
Community Involvement Strategy (CIS), which outlines key outreach approaches and methods,
target audiences, communication tools, and the proposed timeline for implementation. This
document is a high-level summary of community involvement activities that will inform and
guide the development of the specific plan. These activities will ensure that all members of the
Redding community are actively engaged throughout the project, and that community ideas,
perspectives, and needs directly inform all phases of this important project.
A key component of the CIS is to form a Community Coalition, composed of a diverse cross
section of Redding Riverfront stakeholders, that will help form a future Vision and set of
Guiding Principles for the area. The Coalition will meet at key points in the project to provide
feedback and direction on key concepts and ideas.
2
II. APPROACH
The CIS offers numerous opportunities for the public, stakeholders, key civic and business
leaders, property and business owners, City staff, and elected officials to be involved in the
Riverfront Specific Plan process. The CIS highlights ways that specific outreach activities will
seek out and consider the viewpoints of a wide cross-section of Redding communities, with a
targeted focus on reaching populations that are traditionally under-represented in planning
processes (e.g., indigenous communities, communities of color, low-income communities,
immigrants, youth and seniors). Our approach includes the following goals:
• Leverage Local Networks and Existing Community Engagement Efforts. Build on the
variety and depth of existing community involvement initiatives in Redding to effectively
and efficiently engage the public in the Riverfront Specific Plan process. Tap into existing
community-based networks of local leaders and groups to connect with a wider range of
community members.
• Identify Barriers to Participation. Cultivate an understanding of existing or potential
barriers to the full participation of all community members, particularly indigenous
communities, communities of color, and low-income populations, in the Riverfront
Specific Plan process.
• Create Opportunities for Inclusive and Equitable Participation. Provide multiple and
varied opportunities for a broad range of community members, businesses and interest
groups to share meaningful input.
• Collaborate and Inform Riverfront Specific Plan Decision-Making. Collect useful and
relevant public input that reflects local expertise and values and informs decision-making
related to the Riverfront Specific Plan.
• Build Long-Term Capacity for Civic Engagement around Growth, Development and
Community Design. Build social capital and support those engaged through the process
to stay involved and share not only concerns and issues, but also solutions and strategies
necessary to implement the Riverfront Specific Plan.
III. GUIDING ENGAGEMENT PRINCIPLES
The overarching goal of the community engagement process is to provide many opportunities
for meaningful participation and consensus-building among residents, tribes/indigenous
community members, community groups and organizations, partner agencies, City
departments, property and business owners, and other stakeholders to define a shared vision
for Redding’s future. The Community Involvement Strategy is based on the following guiding
principles:
• Authentic and Equitable. One of the principles of this outreach effort is to start and/or
continue authentic dialogue, rooted in planning research and data, to establish a
framework for future development and investments. Community education regarding
the cultural history of the area, existing conditions, amenities and opportunities for new
3
uses/activities in the Riverfront will help ground these conversations. We will work with
community-based organizations and tribes to develop culturally relevant outreach
approaches, most appropriate to meaningfully connect with Redding’s diverse
community.
• Inclusive and Flexible. Using a mix of creative and traditional approaches, the Project
Team will proactively reach out and engage a full range of community and stakeholder
groups across Redding.
• High-Touch and High-Tech. We know that many people respond well to personal, face-
to-face communication. Outreach methods such as focus groups, interviews and pop-up
events will allow the Project Team to interact with community members in a “high
touch” fashion. Many of these same materials will be adapted to the digital environment
to supplement a “high tech” aspect to the engagement – through social media, online
questionnaires and websites.
• Clear, Focused and Understandable. Activities will have a clear purpose and use for the
input and will be described in language that is easy to understand.
• Integrated Framework for Growth, Development and Community Design. Our approach
will focus on synthesizing the best of what is working in terms of growth policies, and
creating new, community-centered strategies for addressing Redding’s opportunities and
priorities.
• Respect. All participants, including Project Team, City staff, residents, and civic and
elected leaders, demonstrate respect in words and actions and approach decisions with
open-mindedness so that everyone feels comfortable expressing their opinion regardless
of differences. We will work with tribes, the local indigenous community, community-
based organizations, and other to meaningfully connect with Redding’s diverse residents.
IV. KEY AUDIENCES
The Riverfront Specific Plan is an opportunity for Redding to further build a network of
increasingly diverse and engaged community members to collectively contribute to the City’s
quality of life. The key audiences below will be targeted through the appropriate engagement
methods. This is a “living list” and the Project Team will continue to add
stakeholders/audiences to the list to ensure strong representation from across the City.
• Redding residents and community members
• City Council and elected officials
• City of Redding Departments
• County of Shasta Departments (as appropriate)
• State of California Agencies (as appropriate)
• Federal Agencies (as appropriate)
• Tribes
• Indigenous Community Organizations (that may not be formal tribes)
• Transportation Service Providers
4
• Community organizations
• Neighborhood associations
• Others as appropriate
V. PHASES OF ENGAGEMENT ACTIVITIES
The matrix below outlines each of the tasks in the Community Involvement Strategy and details
if the engagement activity will be provided in-person, virtually or some combination of both.
Topic/Task Time Frame In Person
Engagement
Virtual
Engagement
Hybrid
Engagement
Other
(coordination
/materials)
Ongoing Community Involvement Activities
1. Community Coalition
Meetings
Summer/Fall
2023
2. Technical Advisory Group
(TAG) Meetings (8)
Ongoing
3. Indigenous Community
Listening Sessions
Ongoing
4. Community Events and
Outside Agency Meetings (10)
Ongoing
5. Project Website Ongoing
6. Communications and
Media Roll-Outs
Ongoing
7. Online Surveys Ongoing
8. Community Design Charrettes
(5 days)
Ongoing
9. Media Campaign Ongoing
TASK 1: PROJECT KICK-OFF, MANAGEMENT, AND SCOPE REFINEMENT
1. Project Kick-off and Tour June 9, 2023
2. Project Team Meetings and
Coordination
Ongoing
3. Work Program and Schedule
Refinement
June 2023
TASK 2: COMMUNITY OUTREACH
1. Community Involvement
Strategy (CIS)
July 2023
2. Stakeholder Interviews August –
September
2023
3. Indigenous Community
Listening Sessions
Summer -
Fall 2023
(Ongoing)
4. Technical Advisory
Group Meetings
Ongoing /
Each project
phase
5. Project Website August 2023
launch
5
Topic/Task Time Frame In Person
Engagement
Virtual
Engagement
Hybrid
Engagement
Other
(coordination
/materials)
(Ongoing
Updates)
6. Online Survey Ongoing /
Each project
phase
7. Community Design Charrettes Spring 2024
8. Draft Plan Workshops Spring 2024
9. Media Campaign Ongoing
TASK 3: EXISTING CONTEXT AND OPPORTUNITIES
1. Base Mapping Summer 2023
2. Economic and Market Study Fall 2023
3. Environmental Justice
Element Consistency
Fall 2023
4. Visioning Workshops Winter 2023
5. Existing Conditions,
Constraints, and
Opportunities Framework
Winter 2023
TASK 4: PLAN DEVELOPMENT
1. Community Design Charrettes
(Southern Riverfront Area)
Spring 2024
2. Stakeholder Discussions
(Southern Riverfront Area)
Spring 2024
3. Community Design Charrettes
(Northern Riverfront Area)
Spring 2024
4. Stakeholder Discussions
(Northern Riverfront Area)
Spring 2024
1. City Council Meeting to
Confirm Preferred Alternative
Summer 2024
TASK 5: PREPARE THE SPECIFIC PLAN
1. Public Review Draft Plan Fall 2024
2. Planning Commission and
City Council Meetings
Spring 2025
3. Final Draft Plan Spring 2025
4. City Council Public Hearings
Summer 2025
TASK 6: ENVIRONMENTAL IMPACT REPORT
1. EIR Initiation Spring 2024
2.
Facilitate Notice of
Preparation (NOP) Scoping
Meeting and NOP
Spring 2024
3. Admin Draft EIR Fall 2024
4. Public Review Draft EIR Spring 2025
5. Final EIR Spring 2025
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VI. METRICS OF SUCCESS
The Project Team will regularly evaluate the Community Involvement Strategy based on the objectives
outlined below, complemented by a set of targets and metrics to be developed:
1. Accessibility. The community involvement process will be accessible, understandable, and
welcoming to all who wish to participate.
• Participants will complete surveys and evaluation forms (both in-person and online)
indicating their opinions on the overall accessibility of the process.
2. Reach. The community involvement process will involve and inform as many members of the
public as possible.
• The Project Team will use a wide variety of engagement activities, tools, and
communication methods to reach community members, including workshops, focus
groups, surveys, mailers, and social media, among other approaches.
3. Diversity. Participants will reflect the diversity of age groups, ethnicities, incomes, geographies,
and special needs of the Redding population.
• The Project Team will track and measure the diversity of participants to ensure
participants reflect the demographic and geographic composition of the Redding
population.
4. Impact. Participation will influence and inform the decision-making process for the Riverfront
Specific Plan.
• Participants will complete surveys and other evaluative tools indicating their opinions on
how their input informed the engagement process and key project documents. The
Project Team will highlight how community input influenced process and policy decisions
in the engagement summary documents.