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HomeMy WebLinkAbout _ 4.11(e)--Parking Fee Holiday for Asphalt Cowboys Pancake Breakfast GI �" Y � F � � � ° � � � " � � CITY OF REDDING REPORT TO THE CITY COUNCIL MEETING DATE: May 2, 2023 FROM: Chuck Aukland, Public ITEM NO. 4.11(e) Works Director ***APPROVED BY*** caukland@ci.redding.ca.us � „�:� N,��,��r r}' spPin,�Ci ana � 4r'2�/2423 btippin@cityofredding.org SUBJECT: 4.11(e)--Implement a Parking Fee Holiday for Asphalt Cowboys Pancake Breakfast Recommendation Authorize staff to implement a Parking Fee Holiday from 8:00 a.m. to 12:00 p.m., on Friday, May 19, 2023, for the annual Asphalt Cowboys Pancake Breakfast held in Downtown Redding. Fiscal Impact The City's parking system requires payment during weekdays from 8:00 a.m. to 6:00 p.m., with an exception for holidays. The current parking rate is $1 per hour. Not collecting a parking fare, systemwide, for four hours on a weekday will result in a loss of revenue of less than $800. Alter�native Action The City Council (Council) may choose not to approve the Parking Fee Holiday and continue with the paid parking system during the time of the breakfast. Background/Analysis The Asphalt Cowboys have been serving the community with the annual pancake breakfast since the 1950s. This event is we11 recognized and attracts nearly 10,000 participants as well as dozens of volunteers and support personnel. In the few years, the event relocated from Market Street in front of the Cascade Theatre to the newly reintroduced section of Market Street between Butte and Yuba Streets. With the parking strategy relatively new to the Downtown area, the Asphalt Cowboys organization is concerned that paid parking may hinder community participation for the event. It has submitted the attached letter requesting the City not to charge for parking in the downtown core during the event hours, for not only this year but for the future instances of the event. While there are concerns related to preeedenee, staff is supportive of the request as this event is truly unique in both size and scale as we11 as the long-standing tradition the citizens of Redding expect Report to Redding City Council Apri127, 2023 Re: 4.11(e)--Parking Fee Holiday forAsphalt Cowboys Pancake Breakfast Page 2 and support. It will not be the intent of staff to entertain similar requests for events in the future that are smaller in scale and do not meet the same time-honored tradition standards as the pancake breakfast. The Council will be asked to consider a more permanent approval of this arrangement at a future Council meeting after the planned presentation of the parking program efficacy at some time this summer. EnviNonmental Review This action is not a project as defined by the California Environmental Quality Act, and no further action is required. Council Priority/City Manager Goals This is a routine operational item. Attachments ^Asphalt Cowboys Letter Apr�l 18��, 202� H�ar�carable May�r CWqicha�)C�a�quistca, As the Chairrnan c�f the�9�'�Annual A��halt��r�rbc�y� �a���ke�re�kf�st, I vu�ul� lik�t�invit�y�u,yc��ar ' fe�l�a�r �out��ilrn�mb��s,�n�l ��,���a�yaurcl�sest fri��ds�r��nj�y th��inest par�ca�es�erv��anyw�ere ' in �i���t�Ca�nt�tF�is���ir�g Friday, iViay 1�t�', ��2�. �s has E�e�r�tt��traditi�n f�r g�r��ra�oros�f ' Re�[ding f�r�ilies;��ir�g l�ac�tca the 195{�'s,�,r��ntend t���ald the Par�cake Bre�kf�sf in fihe heart of tl��s.rrrt�rwr� Red�ing, . As�i�v�rr��c�v�r�taas ev�l�ed,s�h�ve t�e A��ah�lt�r�utiib��ts� L�s�y��r u�+��#��it��d�a rel��ate t��bre�kfast a fewv�rlcack�r�c��tih ta th�n�v4r6y c���n��sec�ic�n c�f���ket�t., pr�vi�a�asl�re��rred t�as#h��awt�t�wn mail and d�wr��c�wn pr�rr�en�d�.As cha�ng��h�v��ccurr�d in th�dov�ntourr���re,s�m�c��ll�nges hav� aris�� �s tivell.Th�city hi�s r���nt1y�dr�p�e��par�C�ng stra�tegy��r�he d�aunt�wn are�ir�rec�nt m�r�tl�s. [�ue�t�t��sh�e��€�It�rn�ca�cit�zens that��tend th��ar�akf�ast��iear�y 1fl,Q0a�ach ye�r��r�re I�rav�seria�s c�a��c�rns that th�p�r��n�st�ategy ac�apted fo�-��ar�al�re�kday�u��ne���ay r�a�t be the rn�st effec�ve str�t�gy for a large�peci�! �ot�bli��vent of thi�size, �rr�#v�ri���a�s����nder�r�ce i����;�ev�nt"s de��r�� an� Ic�ng-��rm wi�bility.-�lon�with the c�nstant lo�d'in�, �a�lo��ing,a�d at��r��ri��acar���r us�v�h�c��� durin,��h��v�r�t;we are c��c�rned that c���rata�ans�erill��imp�ct��i a�+n�ell. 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