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_ 2C--Presentation by Film Shasta
GI �" Y � F � � � ° � � � " � � CITY OF REDDING REPORT TO THE CITY COUNCIL MEETING DATE: March 21, 2023 FROM: Sharlene Tipton, Interim City ITEM NO. 2C Clerk ***APPROVED BY*** stipton�a�cityofredding.org SUBJECT: 2C--Presentation by Film Shasta. Recommendation Presentation by Sabrina Jurisich, Film Commissioner for Film Shasta, regarding past, present, and future activities. � � ��,�z����»�����'�����y�����t �;. tu jt ��� �� �,. � � s�� ,.... ' � }1k�1��f� it���1�� � .�, � s�������� � . � � tt���,�� t�3���i��\g14S� y ' �4 1 ai:t£� y� . „`t �..tr t�L+{5��� II� I I \ �� I �:' I f. '� I 4�'�S � ..'�'��,,, ,.�:Y.. �`�,�"''�',`� � � ,'�y ^�.. ,,,�,' i pv �s � f r,6�is�rtti'i 4� � i: � I I �1 i, �� il t II '„ Y �� ��.`�q. 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" _ �.,.,. �. ..< : ��. . .'�'��_��. ...,, ��'� �� � � �� �; �� �.,��:� Benefits of the Film Industry If California was a country, it would have the fifth-largest economy in the world. According to a report released in June of 2021, the top performing industries in California rank as follows: 1)Agriculture2)Film & Television 3)Travel and Tourism 4)Tech 5)Service 6)Healthcare 7)Construction ENVIRONMENTALLY FRIENDLY * STIMULATES SPENDING * JOB CREATION * GENERATES TAX REVENUE * BUILDS COMMUNITY PRIDE * AT TRACTS TOURISTS TO PROMO TF rTT- II Ing '� DID [C IINPPff AND IMPROVE SIDENTS. AN ALLIANCE OF USA FLLM COMMIS:SMNS CALIFORNIAFl Jl c s FILM LIAISONS IN STATEWIDI of active advertisements@ *Design, printing, and distribution of brochures, giveaways, and other collateral used in marketing efforts � w meAttending Industry Events, Meetings, and Local FilmmakerScreenings & Events *Place targeted print & digital advertisements,, manage website and social media *Managing inquiries, scouts, location pre -scouting, etc. D .. The Ramv,; i� Csvd -E FurF7I,, L,F ns r,, C ,! fo. ray r 54ete... de e, Ij(' in 7 1A(':S its California m );,.`U AP0 LL'_. _ AN Racm Lh, FAm. U L, REPORT linin ^::—b— l PS ATE CALIFORNIA i!m Commi,gwn NUMBER OF PRODUCTIONS 2022 is o r ecri-nd highest petformang year fir iurn ber of prod uctiotis fi Irn ing loc Hy. u 0 0 U------------- — �, ECONOMIC14 LOCAL We continue to establish ourselves as a film friendly destination and the numbers below, reflect that reality. This year we surpassed our' best year on record by more than double reporting over $4.1 millionin local economic, impact. a000r000 ., 4,000,000 3,000,000 2,000,000 1,000,000 0 Add1"ti"onaIh1*ghI1*ghts from 2022 *We had 41 projects release including commercials feature films, student films, music videos, and more! These can be found at www.FilmShasta.com/About *Sabrina Jurisich was elected FLICS President, while also chairing the California on Location Awards Show (COLA's) *Speaking of the COLA's - we had two finalists from Shasta County, Logan Van Ert and Jessica Bigby who were nominated in the Location Manager and Location Team of the Year categories! pp, Plans for 2023 • Increase Productions and Local Economic Impact • Industry Event Attendance • Advertising Presence • Increase local resources on website • Secure additional funding Message from the Film Commissioner Local Production Numbersi JANUARY -DECEMBER 2022 UPSTKFE CALIFORNIA W Film Commission Marketing Analytics fir°vadrg Shasta— Teheima. YmbSlttter rrnrs FILM �aM USA w V. FILMUSA.0RG ANhtt ss�d:, n\REENA VOMtsiS510R1 5 a r a Notable News in 2022: • We had 41 projects release including commercials feature films, student films, music videos, and more! These can be found at www.FilmShasta.com/About • Sabrina Jurisich was elected FLICS President, while also chairing the California on Location Awards Show (COLA's) • Speaking of the COLA's - we had two finalists from Shasta County, Logan Van Ert and Jessica Bigby who were nominated in the Location Manager and Location Team of the Year categories! • We also are inaugural members in the Film USA organization which will provide additional opportunities for lead generation and exposure! FLIC I 'S SWR.. �®�Y0 t8 bxM�;sY�a:eMp �",rt5 tG'Rmu+.lAA... �a"u$Aiar9Cx We continue to establish ourselves as a fil friendly destination and the nu mb reflect that reality. This year we s I best year on record by more thani. reporting over $4.1 million in 1 0 ca impact. PAGE 1 03 Record Breaking Economic impocts 5,000,000 DID THATI 4,000,000 3,000,000 2,000,000 1,000,000 0 A year in Normally, when we report our economic impacts it shares a page with other metrics. However, this year we smashed prior records and wanted to give this section its own space to be appreciated! What contributes to economic impacts? When out of area productions stay in hotels, hire local caterers, cast, or crew, location fees, permit fees, services, and more! Every dollar is impactful! The following pages will break down how we were able to get these results. So take a moment and happy dance because WE did this! This is truly remarkable, and we hope to see even more impacts in 2023! 2022 is reporting i ion over $4.1 M. in local economic impact. MM Me M M -------------------------------------- - ------------------ '-�111 Why measure room nights? Based • the average reported hotel room rate, hotel revenue from film activity alone generated: _Z175/night = $222,250 T, Plus $26,,670 in local taxes REACHING OUR AUDIENCE Print and Digital Advertising: Creative Handbook - UCFC & Film Shasta have an enhanced listing and a half page ad in the annual guide which is distributed at events, by direct mail, and online with a monthly reach of over 18,000 industry professionals. Earned Media - KRCR, KBLF, Action News Now, The Hollywood Reporter, AFCI, Creative Handbook, KNCR, KCRA, Q97, MSN.com, Yahoo, Red Bluff Chamber, Movie Maker Magazine, and FLICS. Location California & Location International - Film Shasta and Film Tehama were included on ads in the magazines which are distributed to over 15,000 industry professionals at the major film markets and festivals and available online. Website: Our four websites (FilmShosta.com, FilmTehama.com, FilmYubaSutter.com, UpStateCAFilm.com) are performing well with over 18,500 users, 22,000 sessions, and reaching over 60% US based users. Destination Film Guide - UCFC was featured among 5 other California filming destinations. Destination Film Guide has 10,000 print subscribers, 6,000 e -newsletter subscribers, and their audience is made of 56% Studios/Producers, 24% Directors, and 20% Location Scouts. Social Media: Film Shasta Facebook - current likes increased to 15,857; Total reach 67,602; 86 posts; Instagram - increased to 1,188 followers, Film Tehama Facebook - increased likes to 336; Total reach, 10,075; 58 posts Film Yuba -Sutter Facebook - increased from 0-193 likes, Total reach, 4,460; 43 posts E -newsletters - 40,973 sends, 16,889 opens; 2,211 click throughs. Proudly representing the following: In spring of 2022, we started representing Yuba and Sutter Counties under the Upstate California Film Commission umbrella. These two counties, which market themselves as one, came together to collaborate in the launch guided by the efforts of the Yuba -Sutter Chamber of Commerce, local city and county leaders, and local filmmakers. This expansion has brought with it the opportunity to offer more assets to filmmakers exploring areas outside of Los Angeles and San Francisco. We are excited by the industry's reception to the new resources offered. This year, we completed the process of branding, producing a sizzle reel, several local highlights, building and launching the Film Yuba - Sutter website (FilmYubaSutter.com). REDDINOCHAMBER OF CONVENER 1 CA CHAMPION 11/a In addition to the 28 events noted in prior quarterly reports, this quarter we attended the following: • AICP, Oct. 12, San Francisco • AFCI Member Meeting, Oct. 26, virtual • Ventura County Permit Palooza Meeting, Nov. 3, virtual • California On Location Awards, Dec 4, Universal City • FLICS Board Meeting, Dec 5, Universal City • AFCI Member Meeting, Dec. 14, virtual • Film USA Member Meeting, Dec. 16, virtua In addition, local presentations were made to the following: • Simpson University, Oct. 11, Redding • Corning Rotary, Oct. 12, Corning • Film Yuba Sutter Stakeholder Meeting, Oct 18, Yuba City • Quarterly presentations to Shasta and Tehama County Board of Supervisors, Red Bluff and Redding City Councils, and Greeters. We love getting to know the amazing people in our community! This year, we want to ANTHONY FOWLER Anthony isthe owner ofFowler Film Productions and has helped with our sizzle reels and video highlights of numerous locations in Tehama, Yuba' and Sutter Counties! Thank you Anthony for bringing your creative vision and happy energy! Gabriel is the owner of Shasta Social and Travel West. His work has been featured in Locations California magazine and has Tehama, Yuba, and Sutter Counties to help build the region's galleries. He has also volunteered on UCFC events! We appreciate |OVTh�V�[_ ' ��F��'�eDf �' � Joy co-owns the award-winning production companies SperoPictures and Sawyer. Along with her husband, Matthew, they have been part ofl 00's of corporate & commercial projects, feature films, television show, and have been recognized for their unique storytelling abilities and powerfully transformative content. A few clients include the BBC, Verizon, Cisco, HP, UC Davis Medical Center, CNN, and so much more. |�[l'��Jl[['�l���D V'�� ��[��'/����/��������V Janice Arrington, ���� ' ~. . .~ �~ / Janice has worn a variety of hats in the industry including directing, producing, and most recently as the Orange County Film Commissioner for over 2Syears! She was zfounding member ofFL|CSand the �`��....`". .~-.°~. ^�.-�-���.. ��.��-..�� c�"."."."""","="""=~�.",,""��s..=..a,��..�" unsurpassed kindness and professionalism. Janet currently works asthe Major Donor Officer for the Good News Rescue Mission. She has worked inthe non-profit sector for 15 years and has extensive knowledge in fundraising, event planning, and brings lot of