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HomeMy WebLinkAboutReso. 1990-444 - Approving Funding Agreement for Advertising Promotion for Tourist Travel RESOLUTION NO. 90- 779 A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDDING APPROVING THE FUNDING AGREEMENT BETWEEN THE CITY OF REDDING AND THE SHASTA- CASCADE WONDERLAND ASSOCIATION FOR ADVERTISING PROMOTION FOR TOURIST TRAVEL IN THE REDDING AREA DURING FISCAL YEAR 1990-91 AND AUTHORIZING THE CITY MANAGER TO SIGN SAME. IT IS HEREBY RESOLVED by the City Council of the City of Redding as follows: 1. The City Council of the City hereby approves the Funding Agreement between the City of Redding and the Shasta- Cascade Wonderland Association, Inc. , for advertising promotion for tourist travel in the Redding area during Fiscal Year 1990-91, a true copy of which is attached hereto and incorporated herein. 2. That the City Manager of the City of Redding is hereby authorized and directed to sign said Agreement on behalf of the City of Redding, following approval by the Shasta-Cascade Wonderland Association, Inc. , board of directors, and the City Clerk is hereby authorized and directed to attest the signature of the City Manager and to impress the official seal of the City of Redding. I HEREBY CERTIFY that the foregoing Resolution was introduced and read at a regular meeting of the City Council of the City of Redding on the 4th day of September , 1990 . and was duly adopted at said meeting by the following vote: 0 t AYES: COUNCIL MEMBERS: Arness, Fulton, Moss & Buffum NOES: COUNCIL MEMBERS: None ABSENT: COUNCIL MEMBERS: Dahl ABSTAIN: COUNCIL MEMBERS: None , / 'T CY : • FUM, - or 'C' 11- ity • Reddi g ATTEST: FORM APPROVED: • GQ1i� i Jr Al E L• A:-NICHO ; Ci • Clerk • • .ALL A. HA S C. y Attorney - 2 - V• C.V PROMOTIONAL FUNDING AGREEMENT THIS AGREEMENT is made and entered into this day of September, 1990, by and between the CITY OF REDDING, a Municipal Corporation and General Law City, hereinafter referred to as "City," and the SHASTA-CASCADE WONDERLAND ASSOCIATION, INC. , a Non- profit Corporation duly organized and existing under and by virtue of the laws of the State of California, hereinafter referred to and designated "Shasta-Cascade": WITNESET H: WHEREAS, the City Council of City is empowered by the Government Code of the State of California to appropriate and expend money from City funds for promotion of City; and WHEREAS, City has no organized means of its own for conducting the systematic expenditure of such funds so that City may receive the utmost benefit therefrom; WHEREAS, .Shasta-Cascade, with its large number of volunteer members, is dedicated to serving the best interests of the Shasta- Cascade Wonderland area, which includes City, and is well able to . do the promotional advertising work for tourist travel, from which City and its citizens are benefitted; and WHEREAS, this cooperative effort of Shasta-Cascade, the City of Redding, and other local agencies will provide a productive and coordinated program for marketing of regional tourism; NOW, THEREFORE, IT IS MUTUALLY AGREED by and between the parties hereto as follows: 1. Shasta-Cascade does hereby agree during the term hereof to perform the task of advertising promotion as outlined in the Executive Summary attached hereto and incorporated herein by reference. 2. The term of this Agreement shall be for the period of one (1) year commencing July 1, 1990, and ending June 30, 1991. 3. Shasta-Cascade does hereby agree, during the term hereof, to carry on the work of encouraging tourist travel to and through City, and shall exhibit manufactured and other products of City generally for the purpose of advertising City. Shasta-Cascade is V V hereby vested with the right and authority and does hereby agree to perform said work by means of advertising, preparing, and publishing booklets, folders, pamphlets, circulars, and other printed matter; furnishing advertising matter and news items to newspapers, magazines, newsreels, pamphlets, and other publications; collecting and preparing information pertinent to tourism in the Redding area; distributing information in such a manner as will be the most beneficial to city and its tourist industry; and maintaining a public office fully equipped for the purpose of. disseminating information and answering correspondence and inquiries regarding the City-at-large, its tourist industry, . and other matters of interest. 4. To partially offset Shasta-Cascade's costs of maintaining • said general information service; organizing material for special promotions, publications, and public ceremonies; furnishing advertising matter and news items to the newspapers, magazines, newsreels, and pamphlets; supplying and distributing information beneficial to City; and promoting tourism in the Redding area, as outlined in the Scope of Services and. Budget Summary, City agrees to pay Shasta-Cascade for the fiscal year 1990-91 the, sum of Forty Thousand Dollars ( $40,000.00) payable quarterly after each quarterly financial statement has been submitted to the City's Director of Finance. 5. Shasta-Cascade will submit a summary statement' of its income and expenditures in the performance of its contractual responsibilities herein to the City's Director of Finance PRIOR to acceptance of this Agreement and at the end of the fiscal year ending June 30, 1991; agrees to keep a full .and complete account of ' its use of funds received from City; and agrees to make such account available to City at any and all reasonable times, upon request. 6. Shasta-Cascade does hereby agree to hold the City of Redding, its officers, agents, and employees harmless from any and all actions, causes of action, claims, demands, damages, costs, loss of services, expenses, and compensation on account of or in any way arising out of City's expenditures of said funds to Shasta- - 2 - • 1 Cascade for advertising promotion as outlined above. 7. No member of the City Council or of any board, and no officer or employee of City shall be or become, directly or indirectly, financially interested in this contract or the work provided herein to be performed by Shasta-Cascade. S. In providing its services, Shasta-Cascade will act as an independent contractor, and no officer or employee of ' Shasta- Cascade will be deemed an officer or employee of City for any purpose. 9. This Agreement is granted upon the express condition that City shall be free from any and all liability and claims for damages for personal injury, death, or property damage in any way connected with Shasta-Cascade's services to be performed hereunder, : including claims of Shasta-Cascade, its officers, agents, employees, and members. Shasta-Cascade shall indemnify .and save harmless City, its officers, agents, and employees from any and all liability, loss, cost, or obligation on account of or arising out of any such injury, death, or loss caused by the negligence or other legal fault of Shasta-Cascade or its officers, . agents, employees, and members. 10. It is understood and agreed as a condition of this Agreement that Shasta-Cascade shall, at its own expense and at all times during the term of this Agreement, obtain from a company authorized to do business in the State of California and keep in . full force and effect public liability insurance in the' minimum amounts of $300,000.00 for injury or death to any person and $500,000. 00 for injury or death of more than one person in the same accident, and public liability insurance for property damage in the minimum amount of $50,000.00; OR, in the alternative, a combined single-limits policy in an amount of not less than $500,000.00. Said policy shall name City, its officers, agents, and employees as additional insured and shall further contain a provision obligating the insurance carrier to notify City in writing at least ten ( 10) days prior to any cancellation or reduction of such insurance. A Certificate of Insurance evidencing such coverage and notice requirement shall be approved by the Risk Manager of City and filed - 3 - . V C� • with him prior to the commencement of this Agreement. 11. It is further understood and agreed as a condition of this Agreement that Shasta-Cascade will provide workers' compensation insurance on its employees and furnish the Risk Manager of City with a Certificate evidencing such insurance, to be approved by him, prior to the commencement of this Agreement. Said Certificate shall contain a provision obligating the insurance carrier to notify City in writing at least ten ( 10) days prior to any cancellation or reduction of such insurance. To obtain an exemption from this requirement should Shasta- Cascade have no employees, Shasta-Cascade shall provide the Risk Manager of City with a letter stating that it is not employing any person or persons in any manner so as to become subject to the workers' compensation laws of California, provided, however, that should Shasta-Cascade later become subject to the workers' compensation provisions of the Labor Code, it will forthwith comply with the insurance requirements set forth above. 12. In the event Shasta-Cascade violates the provisions of this Agreement for any reason other than the occurrence of circumstances over which it can exercise no effective control, and such violation shall not be cured or remedied within sixty (60) says after notice thereof by City, in addition to any other remedies provided for in this Agreement, City shall have the right to terminate this Agreement by written. notice duly served upon Shasta-Cascade. 13. It has been determined 'that this matter is not subject to the provisions of the California Environmental Quality Act. IN WITNESS WHEREOF, the parties hereto have executed this Agreement on .the day and year first above written. • - 4 - V 0 CITY OF REDDING SHASTA-CASCADE WONDERLAND ASSOCIATION, INC. By: By: 77,..-al,44.47 NANCY BUFFUM, Mayor / •ATTT: FORM APPROVED: ES ETHEL A. NICHOLS, City Clerk RANDALL A. HAYS, City Attorney - 5 - Co)• SHASTA CASCADE WONDERLAND ASSOCIATION 1250 Parkview Ave. , Redding, CA 96001 225-4455 , 243-2643 , FAX 241-4075 SCOPE OF SERVICES In 1990-91 , with the City of Redding' s support, the association will continue to promote outdoor recreation and tourism in the Shasta Cascade region. We will do this in close cooperation with the Redding Convention and Visitors Bureau, its director, Mr. John Gorman, and its consultant on outdoor recreation, Mr. John Reginato, Our service area is composed of Lassen, Modoc, Shasta, Siskiyou, Tehama, Trinity, and part of Plumes County. The region contains 16 cities and 26 Chambers of Commerce. • The following are among the major marketing activities of the association. 1 . Information dissemination Interests to whom the association will provide information include outdoor and travel writers, reporters , elected officials, government agencies, businesses, resident recreationists and visitors. A wide variety of media will be employed, including press releases, action alerts, press packets, newspaper and magazine stories, still • photography, letters, proposals, newsletters and directories. We also plan to disseminate information on the region at major events in Redding such as the Air Show and Jazz Festival . The association will also co-sponsor the 3rd Annual Regional Tourism Conference . 2. Brochures The association will continue to collect and distribute brochures from hundreds of tourist attractions in the region, including our own Shasta Cascade regional brochure. In addition, we plan to produce a new brochure for the purpose of membership solicitation and a series of brochures on theme tours such as museums, golfing, and waterfalls. 3 . Posters The association will begin production of a travel poster series on attractions like the Sacramento River, Shasta Lake , Lassen Park, Burney Falls and Castle Crags. 4 . Print Advertising We will participate in a joint advertising campaign with the Redding Convention and Visitors Bureau. Ads will be placed in such publications as the Shasta Lake map and elsewhere as seems appropriate. 5 . Trade Shows The association will place visitor information booths in at least 6 sport, boat, and recreation shows, including outdoor recreation shows in San Francisco, San Mateo, Sacramento, Reno, Redding, and Anderson. These will be run with help from our area Chambers of Commerce, Convention and Visitors Bureaus, and resort owners. Co)• U SCWA Scope of Services, page 2 6. Development Projects We will take a leading role in the development of: a. Tours of Shasta Dam b. A visitors information center at the I-5 Corning Rest Stop c. The new visitors center at Lassen Volcanic National Park d. A regional conference center at Lake Siskiyou 7 . Familiarization Tours The association will sponsor or co-sponsor with the Redding CVB tours and outings for outdoor and travel writers. These will include the annual Red Bluff Outdoor Writers Tour ( in August ) and the 37th Annual Sportman's Award Weekend ( to be held in Redding in May) . 8. Lobbying Activities We will represent the interests of local and regional tourism to local , state, and federal agencies and elected officials. The association will serve as advocate for the needs of our multi-million dollar hunting, fishing, whitewater rafting, lake resort, and other outdoor recreation-oriented industries. 9. Membership Campaign The association will conduct a campaign designed to dramatically increase membership in the organization and dues collected. Prospective businesses will be solicited using the following new publications: a. A specially designed 4-color brochure b. Si-monthly outdoor recreation newsletter c. Annual membership directory d. Annual outdoor recreation directory These publications will also be used as tourism marketing pieces. 10 . State Office of Tourism Liaison The Association will serve as liaison with the State of California Department of Commerce for the region. t s s s s Following are the quantitative goals and objectives which performance of this scope of work is intended to achieve. '1 . Produce 52 fishing reports on the Upper and Lower Sacramento, Trinity, Klamath, and Fall rivers ; Hat Creek; and Shasta, Whiskeytown, Trinty, Lewiston, Eagle, Almanor, and Ruth lakes. These will be disseminated through the California media by FAX, modem, and other means. 2. Answer at least 2 ,500 information requests by mail ; 2 , 500 in person; and 2 , 500 by telephone. • 0 SCWA Scope of Services , page 3 3 . Publish a bi-monthly membership newsletter starting in October, 1990. 4 . Initiate or participate in 100 outdoor recreation stories appearing in the print or broadcast media. 5 . Initiate or participate in at least 25 travel stories appearing in the print or boradcast media. 6. Disseminate at least 20 press releases on regional tourism and outdoor recreational attractions or issues. 7 . Get quoted as a news source in at least 100 news stories in the • California media. S. Attend at least 6 trade shows and 2 major events and hand out at least 20,000 brochures to prospective visitors to the region. 9. Add at least 1 ,000 new color transparencies of regional tourist attractions to the association's inventory. 10. Re-open Shasta Dam tours to the public on a regular basis , working with Shasta County, Redding CVB, Shasta Dam PUD, and the U.S. Bureau of Reclamation. 11 . Conduct at least five familiarization tours for visiting writers. 12 . At least double association membership from 100 to 200. 13 . The association' s general manager, along the director of Redding' s Convention and Visitors Bureau, is the liaison to the tourism and recreation industry and will make 10 presentations to regional service clubs and business organizations on economic development activities. Cl) (11) SCWA Scope of Services, page 4 BUDGET SUMMARY 1990-91 Project Costs/Contract Services: Information dissemination - postage $ 2 ,000. 00 Printing - brochures, letterhead, etc. 2 ,000.00 Membership coordinator - fees and expenses 5 .000.00 Subtotal 9,000.00 Salaries and Fringe Benefits: General Manager and Office Manager 21 , 000.00 .a • Indirect Overhead 10,000.00 b Subtotal 31 , 000.00 Total Budget $ 40,000.00 Salaries and fringe benefits will include, but not be limited to, a tourism promotion, general marketing , visitation, walk-ins , telephone and other tourism and outdoor recreation promotional .work from which the City and its citizens benefit. Indirect overhead includes office overhead expenses for maintenance, b repairs, rent , utilities , telephone , supplies, dues, subscriptions, accounting , legal , insurance, and promotion expenses. .