HomeMy WebLinkAboutMinutes - City Council - unsigned - 1994-05-31 - Adjourned Special Meeting1
05/31/94
City Council, Adjourned Special Meeting
Redding Convention Center, Room 125
Redding, California
May 31, 1994 1:30 p.m.
This was a joint meeting of the Redding City Council, Shasta County Board of
Supervisors, and the Anderson City Council. The following were present:
Redding City Council Members P. Anderson, Kehoe, McGeorge, Murray and B.
Anderson, Shasta County Board of Supervisors Clarke, Dickerson, Fust, Wilson,
and Sullivan, and Anderson City Council Members McFarland, Smolenski and
Jones. Although the City of Shasta Lake was represented by Council Members
Frank, Duryee, and Beaudet, it did not participate since it did not notice
the meeting.
ECONOMIC DEVELOPMENT
(E-050)
Shasta County Supervisor Richard Dickerson explained the meeting was being
held to inform newly-elected officials within Shasta County about the
Economic Development Corporation (EDC); to receive an update on new ideas and
goals of the EDC and to obtain a commitment from the cities and County to
work as a group for the overall improvement of the Shasta County economic
base.
James Zauher, General Manager of the Economic Development Corporation,
presented a brief history of the EDC since its formation in 1958 as a county-
wide, non-profit organization focusing on diversifying the local economy.
Formation of the Shasta Metro Enterprise Zone, Mt. Lakes Industrial Park,
financing for Dicker's anchor in downtown Redding Mall, $11 million dollars
in loans and 500 jobs were created since the early 1980s. EDC has been
generating Small Business Administration (SBA) loans since the 1980s, and
formed the Superior California Development Corporation and the Redding Area
Development Corporation, which split into separate entities in 1989.
Robert Nash, Executive Officer of the Superior California Development,
explained that the corporation is a Federally funded, four-county regional
group involved in small business development activities including financing
programs, while the EDC is involved more directly in industrial recruitment.
George Lewellyn, President of the Board of Directors of the EDC, stated that
following a January informational retreat, the EDC began focusing their
efforts in three specific areas: 1) Industrial Sites; 2) Financing and
Public Policy; and 3) Sales and Marketing. Mr. Lewellyn asked for an
indication of commitment by Board of Supervisors and both Redding and
Anderson City Councils to EDC's three-year marketing program.
Shasta County Supervisor Sullivan reminded EDC that the Board of Supervisors
could not make a commitment at this time; and could only direct staff to look
into it.
Dave Scott, Chairman of Public Policy Committee for EDC and Member-at-Large
of the Board of Directors of EDC, presented several "focus points" to assure
all is being done to attract industry.
John Dunlap, Chairman of Industrial Sites Committee, reviewed the importance
of having sites available before large corporations can come it. He stated
an inventory of 2,000 catalogued sites in the County suitable for industrial
use has been done and indicated owners of properties may be given incentives
to pre-plan entitlements.
Richard Downs explained how Shasta County is marketed and stated that EDC
needs to move from reactive marketing to marketing/selling and to meet with
companies and find out what we can do to help them do their jobs better. He
said that during 1993, eleven companies looked at our County; and two of
those companies located here. However, the number must be increased and an
outside sales consultant is needed for approximately six months to get the
marketing plan going, then EDC will hire their own sales person. While
substantial amount of funding will come from the EDC reserves, there is a
short-fall of $80,000 that EDC would like to have pro-rated between the
Cities of Redding, Anderson, and Shasta Lake; an additional $140,000 is
needed to bring the budget to the $334,000 needed.
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05/31/94
Mr. Downs reviewed the "Associate Program" and the 1993-94 budget breakdown:
$80,000 City of Redding, $30,000 County of Shasta, $9,000 City of Anderson,
$13,000 City of Shasta Lake, hope to raise $40,000 from Associates Program,
approximately $21,000 line servicing fees, net increase $110,000, $30,000
from EDC reserve, and $80,000 from outside.
A general round table discussion was then held covering such topics as: 1)
What makes rural areas successful; 2) funding; 3) benefits and recouping
investments; 4) sharing of resources; and 4) increasing the number of
companies contacted to increase odds of some actually moving here.
EDC was requested to send a letter outlining its need, what its "shortfall"
is, and what it would like the Board and City Councils to do. The letter is
to be sent within the next two weeks.
Representatives discussed the County budget timeframe and EDC indicated while
it needed a commitment for funds, the funds were not needed until September.
It was agreed then that staff would be directed to work with EDC.
The City of Redding recommended that the individual committees meet; the City
of Anderson indicated it would like joint meetings on different items such as
permits; and Mr. Treadway indicated that Shasta College would coordinate
training with any company needs and work with other schools to maintain
quality.
ADJOURNMENT
There being no further business, at the hour of 3:30 p.m., the meeting was
adjourned.
APPROVED:
_____________________________________
Mayor
ATTEST:
___________________________________
City Clerk