HomeMy WebLinkAboutReso. 1988-238 - Approving the agreement between the city of redding and the economic development coropration for industrial promotion ••'+• i
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RESOLUTION NO. 5,5'023 8
A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF REDDING
APPROVING THE AGREEMENT BETWEEN THE CITY OF REDDING AND THE
ECONOMIC DEVELOPMENT CORPORATION FOR INDUSTRIAL PROMOTION
DURING FISCAL YEAR 1988-89 , AND AUTHORIZING THE MAYOR TO
SIGN SAME.
IT IS HEREBY RESOLVED by the City Council of the City of
Redding as follows :
1 . That the City Council of the City of Redding hereby
approves the Agreement between the City of Redding and the
Economic Development Corporation for industrial promotion during
fiscal year 1988-89 , a true copy of which is attached hereto and
incorporated herein; and
2 . That the Mayor of the City of Redding is hereby
authorized and directed to sign said Agreement and all necessary
documents in connection therewith on behalf of the City of
Redding, and the City Clerk is hereby authorized and directed to
attest the signature of the Mayor and to impress the official
seal of the City of Redding on the aforesaid documents, when
appropriate.
I HEREBY CERTIFY that the foregoing Resolution was
introduced and read at a regular meeting of the City Council of
the City of Redding on the 5th day of July , 1988 , and was duly
adopted at said meeting by the following vote:
AYES: COUNCIL MEMBERS: Buffum, Carter, Dahl , Fulton, & Johannessen
NOES : COUNCIL MEMBERS : None
ABSENT: COUNCIL MEMBERS: None
ABSTAIN: COUNCIL MEMBERS: None
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K. MAURICE JOHANNESSEN, Mayor
City of Redding
ATTEST: FORM APPROVED:
ETHEL A. NICHOLS , City Clerk RA DALL A. HAYS , City Attorney 4y
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AGREEMENT
THIS AGREEMENT made and entered into this day of
, 1988 , by and between the CITY OF REDDING, a Municipal
Corporation and general law city, hereinafter referred to as
"City, " and the ECONOMIC DEVELOPMENT CORPORATION, a non-profit
corporation duly organized and existing under and by virtue of
the laws of the State of California, hereinafter referred to as
"EDC" :
WITNESSET H:
WHEREAS , the City Council of the City of Redding is
empowered to appropriate and expend money from City funds for
industrial promotion in the Redding area; and
WHEREAS , the EDC is particularly well equipped to administer
a program for industrial promotion; and
WHEREAS, the proposed Marketing Program by the EDC is an
extension of the EDC' s business recruitment project which began
in 1980 , and will be a continuation of the commitment by the City
of Redding and Shasta County to promote the area for new business
growth; and
WHEREAS, this cooperative effort of the EDC, the City of
Redding, and Shasta County will provide a productive and
coordinated program for job creation and business development;
NOW, THEREFORE, IT IS HEREBY MUTUALLY AGREED by and between
the parties hereto as follows:
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1 . The EDC does hereby agree during the term hereof to
perform the task of industrial promotion as outlined in the
Executive Summary attached hereto and incorporated herein by
reference.
2 . To offset the EDC' s costs and expenses incurred in said
industrial promotion, City agrees to pay the EDC for said
services, including salary and benefits, during the fiscal year
1988-89 the sum of Twelve Thousand Five Hundred Dollars
($12 , 500 .00) total, payable in installments when invoiced by EDC.
3 . The EDC covenants and agrees to submit a summary
statement of its costs and expenditures in the performance of its
contractual responsibilities herein to City at quarterly
intervals during fiscal year 1988-89 , and further agrees to keep
a full and complete account of its use of all funds received from
City and to make such account available to City at any and all
reasonable times, upon request.
4 . The EDC does hereby agree to hold the City of Redding,
its officers, agents, and employees, harmless from any and all
actions, causes of action, claims, demands, damages, costs, loss
of services, expenses, and compensation, on account of or in any
way arising out of City' s expenditure of said funds to the EDC
for industrial promotion outlined above.
5 . The term of this Agreement shall be for a period of one
(1) year commencing July 1 , 1988 , and terminating June 30 , 1989 .
6 . No member of the City Council or of any Board, and no
officer or employee of City shall be or become, directly or
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indirectly, financially interested in this Agreement or in the
work or business to be performed by the EDC as provided herein.
7 . In the performance of this Agreement, the EDC is acting
independently and not as an employee of the City of Redding.
8 . It has been determined that this matter is not subject
to the provisions of the California Environmental Quality Act.
IN WITNESS WHEREOF, the parties hereto have executed this
Agreement on the day and year first above written.
CITY OF REDDING
By:
K. MAURICE JOHANNESSEN, Mayor
ECONOMIC DEVELOPMENT CORPORATION
By:
By:
ATTEST:
ETHEL A. NICHOLS, City Clerk
FORM APPROVED:
RANDALL A. HAYS , City Attorney
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EXECUTIVE SUMMARY
"SHASTA COUNTY MARKETING PROGRAM:
A STRATEGY WITH BUSINESS AND
GOVERNMENT TO CREATE NEW JOBS FOR OUR RESIDENTS"
Z. BACKGROUND
The proposed Marketing Program is a continuation and combination of two
local industrial recruitment efforts. The proposed Marketing Program is
an extension of EDC's business recruitment project which began in 1980.
The Marketing Program will also be a continuation of a commitment by the
City of Redding and Shasta County to promote the area for new business
growth.
This partnership of EDC, Redding and Shasta County will provide a comp-
- rehensive program for job creation and business development.
Ii. BUDGET
Please see the attached budget summary which delineates the program costs
with participants.
III. FOUNDATION OF THE MARKETING PROGRAM
The foundation will be a combination of the traditional elements of a
commercial marketing campaign: personal, print, and visual marketing
techniques; staff follow-up and technical assistance; professional sales
and closing techniques.
IV. PRIMARY MARKETING TECHNIQUES
The highest priority of the various marketing techniques will be the
"personal" approach in developing and closing prospects: 1 ) product or
industry shows, 2) visitations, 3) local ambassadors, 4) companies that
come in "contact" with expanding businesses and 5) communicating with the
local development community for leads and marketing assistance.
Follow-up assistance will primarily include personal assistance in site
location research; business financing; and introductions to local employ-
ment and training programs and the development community (real estate,
contractors, planning and regulatory agencies, etc.).
Targeting of the Market Program will be divided into four major areas:
1 ) business retention, 2) business expansion, 3) start-ups, and 4) location
of new business. Emphasis will be placed on manufacturing and companies
which complement existing industry.
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ECCUTIVE SUMMARY CONTINUED
V. GOALS
2,000 companies and/or individuals contacted through the various direct mail
campaigns.
Four major product or industry shows will be attended representing Shasta
County's benefits for industrial locations.
12 company visitations to Shasta County by qualified business prospects.
200 new or retained jobs from EDC's recruitment process and local business
assistance programs.
Target marketing research and follow-up of at least the following categories:
a. retirement
b. lumber and wood products (SIC 24)
c. furniture and fixtures (SIC 25)
d. health services
e. tourism
f. printing, publishing and allied industries (SIC 27)
g. industries now serving local manufacturers
h. government
i. food and kindred products (SIC 20)
j. miscellaneous plastics products (SIC 30)
k. non-electrical machinery (SIC 35)
1. electrical and electronic machinery, equipment & supplies (SIC 36)
m. transportation equipment and defense (SIC 37)
n. measuring, analyzing and controlling instruments (SIC 38)
o. housing
p. chemicals and allied products (SIC 28)
q. aviation