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HomeMy WebLinkAboutReso 96-225 - Declaring its intention to Establish the Downtown Redding Business Imprrovement Dist & Setting a Public Hearing for 01-07-97 _ � � Resolution No. 9�-��S RESOLLIT:ION OF THE Cl'1'Y COUNCIL OF THE C1'TY OF REDDING DECLARING ITS INTENTION TO ESTABLiSH THE DOWNTOWN REDDING BUSINESS IMPROVEMENT DISTRICT AI�D SETTING A PUBL[C HEARING FOR JANUARY 7, 1997 WHEREAS the California Streets and Highways Code Section 36500 e1 seq., authorizes cities to establisli Parking and Business Improvement Districts (BIDs) for the purpose of promoting economic revitalization and physical maintenance of business districts in order to create jobs, attract new business, and prevent erosion of the new business district; and W�IEREAS the Downtown Redding Business Improvement District Formation Committee ("the Comtnittee") has requested the Redding City Council to establish such an improvement district; NOW T�-IEREFORE the City Council of the City of Redding does hereby resolve, determine, and find as follows: 1. The recitals set forth herein are true and correct. 2. The City Council does, at the request of the Committee, and pursuant to the California Streets and Highways Code, Parking and Business Improvement Area Law of 1989, section 36500 et seq., declare its intention to establish the "Downtown Redding Business Improvement District" (the "District"). 3. The boundaries of the entire area to be included in the District and the boundaries of each separate benefit zone within the District are set forth in EXIIIBIT "A-1" and described on the map set forth in EXHIBIT "A-2," both ofwhich are attached hereto and incorporated by reference. A true and con-ect copy of EXH[BITS "A-1" and "A-2" are on file with the City Clerk of the City of Redding. �� 4. The types of improvements and activities proposed to be fimded by the levy of � assessments on businesses in the District are set forth in EXHIBIT "B" attached hereto and �, incorporated by reference. ��`' 5. The City Council intends to levy an annual assessment on businesses in the District, � except where funds are otherwise available, to pay for all improvements and activities of the District. '�� (,� � � � � 6. All funds of the District shall be expended on improvements and activities within the District. 7. The method and the basis for levying the assessments on all the businesses within the District are set forth in EXfiIBIT "C" attached hereto and incorporated by reference. 8. New businesses shall be exempt from assessment until the next billing period following when their establisl�ment occurs. 9. A public hearing to establish the District is hereby set for Tuesday, 7anuary 7, 1997, at 7 p.m., before the City Council of the City of Redding, at the City Council Chambers located at �1313 California Street, Redding, CA. l0. At the public hearing, the testimony of all interested persons, for or against the estaUlishment of the District, interested in matters concerning the boundaries of the District, the areas of benefit within the District, and the assessments to be levied, will be heard. 11. A protest against the District or any aspect of it may be made orally or in writing. An oral protest shall be made at the public hearing. To count in the majority protest against the District, a protest must be in writing. A written protest may be withdrawn from consideration at any time before the conclusion of the public hearing. Each written protest shall contain a written description of the business in which the person signing the protest is interested, sufficient to identify the business, and its address. If the person signing the protest is not shown on the official records of the City of Redding as the owner of the business, then the protest shall contain or be accompanied by written evidence that the person is the owner of the business. Any written protest as to the regularity or sufficiency of ti�e proceedings shall be in writing and clearly state the irregularity or defect to which objection is made. 12. [f at the conclusion of the public hearing there are of record written protests by tlle owners of the businesses within the District that will pay fifty percent (50%) or more of the total assessments of the entire District, no further proceedings to create the District shall occur. New proceedings to form the District shall not be undertaken again for a period of at least one (l) year from the date of the finding of the majority written protest by the City Council. If the majority written protest is only against the furnishing of a specified type or types of irnprovement or activity within the District, those types of improvements or activities shall be eliminated. 13. Further information regarding the proposed Downtown Redding Business Improvement District may be obtained from the City Clerk of the City of Redding, at 760 Parkview Avenue, Redding, CA, and from the Coromittee Chair, Mike Arnold, at House of Steno, 1701 California Street, Redding, CA. _. .. _. ..... ... .. .. .. � � �► ! 14. The City Clerk is instructed to provide notice of the public he�ring as follows: a. Publish this Resolution of Intention in a newspaper of general circulation in the City of Redding once, at least te�l (10) days before the hearing. b. Mail a.complete copy of this Resolution of Intention to each business owner in the District within seven (7) days of the adoption of this Resolution by the City Council. 15. This Resolution is ef�ective on its adoption. I HEREBY CERTIFY that the foregoing resolution was introduced and read at an Adjourned Regular Meeting of the City Council of the City of Redding on the 12th day of December, 1996, and was duly adopted at said meeting by the following vote: AYES: COUNCIL MEMBERS: P. Anderson, R. Anderson, Kehoe, Murray and McGeorge NOES: COUNCIL MEM.BERS: None ABS�ENT: COUNCIL MEMBERS: None ABSTAIN: COUNCIL MEMBERS: None • L , DAVID . GE E, yor ATTEST: FORM APPROVED: � , , ��l/�i�.--��� �' �� � CONNIE STROHMAY , City Clerk W. LEONARD WiNG C, City Attorney � � . �X�IIBIT "A-1" DISTRICT ZONE OF BENEFIT BOUNDARIES ZONE A The central core of the traditional downtown Redding commercial area will serve as Zone A, which is described as follows: Beginning at the intersection of the centerlines of Shasta Street and the alley adjacent to the west side of the Downtown Mall; thence east on Shasta Street to the intersection of the centerlines of Shasta Street and the alley between Pine Street and East Street; thence south on the alley to the intersection of the centerlines of the alley and Sacramento Street; thence west on Sacramento Street to the intersection of the centerlines of Sacramento Street aad Center Street; thence north on Center Street to the intersection of the centerlines of Center Street and Placer Street; thence west on Placer Street to the intersection of the centerlines of Placer Street and the Southem Pacific Railroad tracks; thence north on the Southern Pacific Railroad tracks to the intersection of the centerlines of the Southern Pacific Railroad tracks and Yuba Street; thence east on Yuba Street to the intersection of the centerlines of Yuba Street and the alley adjacent to the west side of the Downtown Mall; thence north on the alley to the point of beginning. ZONE B Zone B, excepting and excluding all parcels within Zone A, is described as follows: Beginning at the intersection of the centerlines of Trinity Street and the Southern Pacific Railroad tracks; thence east on Trinity Street to the intersection of the centerlines of Trinity Street and East Street; thence south on East Street to the intersection of the centerlines of East Street and Shasta Street;thence east on Shasta Street to the intersection of the centerlines of Shasta Street and Liberty Street; thence south on Liberty Street to the intersection of the centerlines of Liberty Street and Tehama Street;thence east on Tehama Street to the intersection of the centerlines of Tehama Street and Continental Street; thence south on Continental Street to the intersection of Continental Street and the easterly prolongation of the south property lines of APNs 101-660-08 and 101-660-09; thence west along said property lines to the east property line of APN 101-660-07; thence south along said property line to the south property lines ofAPNs 101-660-OS and 101-660-07; thence west along said property lines and their westerly prolongation to the centerline of East Strect; thence south on East Street to the intersection of the centerlines of East Street and South Street; thence west on South Street to the intersection of South Street and the northerly prolongation of the east property lines of APNs 101-690-22, 101-690-23, 101-690-24, 101-690-25, and 101-690-26; thence south along said property lines to the south property line of APN 101-690-26; thence west along said property line and its westerly prolongation via the centerline of Gold Street to the intersection of the centerlines of Gold Street and the Southem Pacific Railroad tracks; thence north on the Southem Pacific Railroad tracks to the point of beginning. 12-2-96 LTR96�BIDDOCS.PKG • �XHIBIT "A-2" • DISTItICT BOUNDARY MAP / \ 'v � �'� � i / N ���\�� �, , : ; � �� n � - z'�\ ' , ,.� W E � � � / ,, � v��\- ,N Z �'t ' � S �'�, - � p Not to Scale � - y� , z \ �UR�,Kp� w ?� \ �;; ,:� � ,. . ,_ - � l.. �N� , ' � . 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" P�-�''G� ` N t^ 0 . � � ... . . .... .:::. ........... . ... . .... .. . .. ..... . ... ..... ... . ... .. ..... .. .. ,:. ..... ... ..... .. .. ... � •�:�::•::•: N � � 4 �:�.::�:,:,�:..:.":"`;`'�.��.RpM�'N� �. ; ...... ..... p,� ,.,: � � :; �;;. �- :;: . . � 5 � o y .� � � . .� 8 v�N 5� `� 9 5� � � � q� � � Go�O S� �N 5� � Q �NC� u, 1Q APN 101-660-05 �6 APN 101-690-23 �2 APN 101-660-07 �7 APN 101-690-24 �3 APN 101-660-08 8� APN 101-690-25 .............. . . . . ....... ... ..... . ....... 4 APN 101-660-09 9Q APN 101-690-26 ' ` " ' Q5 APN 101-690-22 ,. � • � EXHIBIT "B" TYPE5 OF IMPROVEMENTS AND ACTIVITIES TO BE FUNDED; PROPOSED BID PROGRAMS The Downtown Redding Business Improvement District Formation Committee ("Committce") proposes to fund improvements in the Business Improvement District("BID"). Improvements mean the acquisition, construction, installation, or maintenance of any tangible property with an estimated useful life of five years or more including, without limitation: parking faciliries, benches, trash receptacles, street lighting, decorations,parks, and fountains. The Committee also proposes to fund activities in the BID. Activities include, without limitation: promotion of public events which benefit businesses in the BID and which take place on or in public places within the BID, furnishing of music in any public place in the BID, promotion of tourism within the BID, and activities which benefit businesses located and operating in the BID. Specific proposals for improvements and activities include,without limitation: 1. Downtown Couunercial Marketing Program Implemented Through a Coorclinated Promotional Advertising and Image-Building Campaign Create a marketing program to strengthen the overall Downtown Redding commercial economy by reducing current and future retail sales leakage to the suburban retail areas across the river and to the nearby factory outlet center in Anderson as well as to Sacramento and San Francisco. Specific Downtown Marketing Programs a. Create an inspired, exciting, and colorful new theme for the Downtown Redding commercial area. Promote the use of this theme and associated graphic design in all marketing efforts, both as a group and individually. Emphasize the architectural heritage and historic significance of the Downtown Redding area on a regional basis. b. Develop a new marketing strategy to effectively compete with national retail merchandise outlets offering warehouse-provided commercial goods and services. c. Create an ongoing "Shop Locally" campaign (i.e., Shop Downtown Redding First, Shop Locally Owned Businesses, etc.). d. Carry out an annual program of commercially oriented events and activities such as sidewalk sales,back-to-school sales, and merchandising events associated with holidays, seasons, and themes such as Father's Day,Mother's Day, graduation, vacation, etc., as well as the development of a yearly calendar of promotional activities. . . .............. . _. ... ._. .. . . . . � . e. Promote the "Neighborhood-Hometown" character of the traditional Downtown Redding shopping district through the introduction of specific local business and owners, etc. f. Create and implement an "institutional" (non-retail)image-building campaign. This in- depth public relations program will be designed to emphasize the virtues of the Downtown Redding business area for the purpose of attracting shoppers and visitors throughout the year. g. Promote the business area as a shopping-dining-service-professional destination of choice (i.e., superior to out-of-town or other local shopping altematives). h. Create a "Business Directory of Goods and Services" listing all BID members. I. Sponsor"Business Promoting Business" awareness workshops designed to stimulate area referrals between BID members. 2. Design and Implement a Program of Special Events and Cultural Activities Carry out a well-managed and colorful program of special events and street-fair activities intended to focus public attention and patronage on the downtown district as well as on the overall community. Examples of these activities would include parades, festivals, fairs, seasonal events, farmers'markets, concerts,holiday themes and celebrations, etc. These special events may also serve the purpose of successful fund-raising activities. 3. Streetscape Enhancement and Civic Beautification Program as well as the Design and Implementation of a Unifying Visual Theme a. Support and participate in visual improvements being made to downtown streetscape, planters, etc. b. Endorse and support implementation of the specific recommendations offered in the newly completed Redding Downtown P[an. c. Consider a downtown public arts program,including a series of super graphics and wall murals. d. Consider purchasing year-round and seasonal banners, flags, and pennants. e. Clean up and make visual improvements to existing commercial vacancies. f. Plant additional downtown trees, shrubs, and flowers. g. Provide visitor acnenities such as benches, water fountains, restrooms, infoimation kiosks, trash receptacles,public maps, and directories. � �� � � ! � 4. Couunercial Recruitmeut and Retention I'rograuis Create a program to actively seek the most suitable new business to fill existing vacancies or vacancies as they occur. Furthermore, consider creating and producing a marketing package as a means of most effectively carrying out an aggressive recruitment of most desired new businesses. a. Carry out shopper-preference surveys to determine most desired new businesses. b. Develop program of small business assistance workshops for District members; for example: ► Commercial merchandising, display, and lighting. " ► In-store public relations. ► Small business assistance loans. ► Retail-oriented crirr�e, i.e., shoplifting,bad checks, credit card fraud, employee theft, etc. This program will also provide support services to e�tisting businesses in the form of small business assistance financing and merchandising seminars such as advertising/promotion workshops,merchandise display discussion groups, retail crime prevention presentations, etc. 5. Provide an Administrative Support System for BID Programs Management If appointed by the Redding City Council, the Downtown Redding Business Association (DRBA) will function as an advisory board to the City Council regarding the BID and shall serve as the BID management organization. Anyone owning a business within the BID boundaries will be qualified to serve as a member of the BID Advisory Board. If appointed by the Redding City Council, the DRBA will actively pursue the possibility of obtaining interns or work-study program students to assist with implementation of BID projects. 12-2-96 LTR96�BIDDOCS.PKG . . . � • EXHIBIT "C" DISTRICT ASSESSMENT FORMULA The Business Improvement District (BID) is a self-initiated business district funded by an annual assessment based on a formula devcloped by the Downtown Redding Business Improvement District Formation Committee, which is made up entirely of downtown business owners. The assessments will be used to fund improvements and activities in the BID designed for economic stimulation and business enhancement for the businesses in the BID. The assessment formula is based on type, size, and location of business in order to offer a fair and equitable charge for each business in the BID. ; : BUS:TNE���ZE ; ; AS�S�����1�` : �C�S�l�t�SS�'1'�'� ; , < ; ; < ; (�E�P��DYEE�I. : �t���. <�0�1�>B:: Retail & Restaurant Small (1-4) $150 $ 75 Medium (5-9) 300 150 L,arge (10+) 450 225 Service & Miscellaneous Small (1-4) 100 50 Medium (5-9) 200 100 L.arge (10+) 300 150 Professional 100 50 Lodging 300 150 FinancialInstitutions 500 500 Retail and Restaurant Businesses: Includes restaurants and all businesses not covered by otver definitions below. At least 50 percent of the businesses' gross income is derived from restaurant or food sales or "retail sales" as defined under the California Sales and Use Tax Law. The fact that a substantial part of its business consists of sales other than retail sales does not exclude said business from this classification as long as such other business component does not account for more than 50 percent of said businesses' gross income. Service and Miscellaneous Businesses: Includes general office,news and advertising media,printers, photographers,personal care facilities and outlets,contractors/builders, service starions, repairing and servicing businesses,renting and leasing businesses,utilities, vending machine businesses, household finance companies, theaters and entertainment-oriented businesses, and other similar businesses not otherwise defined in the other categories. Professional Businesses: Includes attorneys,architects,accountants,engineers, surveyors,physicians, dentists, optometrists, chiropractors and others in a medicaUhealth service field, consultants, real estate brokers, financial advisors, laboratories (including dental and optical), hearing aid services, artists and designers, and similar businesses. Lodging Businesses: Includes inns, hotels, motels,RV parks and other similar businesses. Financial Institutions: Includes banks, savings & loans, credit unions, and similar businesses. 12-2-96 ... .... ......_, _........... .. .. . ... , ,..::, IDDOCS.PKG .. .. _. ... .. ...