HomeMy WebLinkAboutReso 99-012 - Adopting Council Policy No. 2101 - Economic Development Program �' �-
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RESOLUTION NO. 99- I Z-
A RESOLUTION OF THE CITY COUNCIL OF THE CITY
OF REDDING ADOP�ING COUNCIL POLICY NO.
2101—ECONOMIC DEVELOPMENT PROGRAM.
WHEREAS, the City Council is charged with the responsibility of establishing municipal
policies to guide the various functions of the City and, where necessary, to establish procedures by
which functions are performed; and
WHEREAS, at a special meeting of the City Council on December 8, 1998, the City
Council adopted an Economic Development Policy by minute order; the City Council now wishes
to include this program in the City Council Policy Manual;
THEREFORE, IT IS RESOLVED that the City Council adopts Council Policy No. 2101
entitled Economic Development Program, a copy of which is attached and made a part hereof, to
be incorporated in the Council Policy Manual.
I HEREBY CERTIFY that the foregoing resolution was introduced, read and adopted at a
regular meeting of the City Council on the 19th day of January, 1999, by the following vote:
AYES: COiJNCILMEMBERS: Cibula , Kight , McGeorge , Pohlmeyer and Anderson
NOES: COIJNCIL MEMBERS: N o n e
ABSENT: COiJNCIL MEMBERS: N o n e
ABSTAIN: COiJNCIL MEMBERS: N o n e
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ROBERT C. ANDERSON, Mayor
Attest: Form Approved:
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Connie Strohmayer, City erk � W. Leonard Wingate, ty Attorney t�
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� CI TY OF REDDING, CALIFORN/A
Council Policy
SUB�ECT Resolution Policy Effective
Number Number Date Page
ECONOMIC DEVELOPMENT
PROGRAM 99- 1 Z 2101 12/08/98 1
BACKGROUND
Vision - The vision for Economic Development takes the efforts of the Draft General Plan
workshop participants and combines their vision with that of the Economic Development
Corporation of Shasta County's Shasta 2001. The vision was then broadened to create an
Economic Development perspective.
The Redding of the future is an urbanized regional center with a thriving and diversified retail,
commercial, and industrial sector that provides a full range of employment opportunities for its
citizens. A thriving small business community and downtown exists. Tourism and the convention
business is strong. The City is no longer classified as a"Labor Surplus Area" and wages are equal
to the state average. People are optimistic about the future.
As a regional center, Redding is out-performing peer communities of California's Central Valley
and southern Oregon in terms of commercial and industrial job growth and capital investment. This
growth has improved the area's quality of life or environment.
PURPOSE
Goals - In order to achieve the economic vision of the City, the following goals are identified.
They will act as the foundation for Economic Development policies. The goals and policies will be
given to City Planning staff and the General Plan Task Force for incorporation into an economic
development element of the Draft General Plan.
1. To create 1,500 direct and indirect industrial and distribution jobs over the next five years.
2. To raise the average wage of Redding residents to at least the average for the State of
California.
3. To strengthen our receptive business and investment climate for existing and new business.
4. To improve the c�uality of life and the environment in the City and region.
5. To increase the participation of local small and medium-sized businesses in economic
development programs and incentives.
POLICY
The following Economic Development policies include existing as well as proposed policies and
will serve as the basis for strategy development and decisions related to economic issues. They
relate back to the ��als and visian statement and will �uide the d�y-to-day operations of creating
and carrying out strategies.
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� CI TY OF REDDING, CALIFORN/A
Council Policy
SUBJECT �Resolution Policy Effective
Number Number Date Page
ECONOMIC DEVELOPMENT
PROGRAM 99- 2101 12/08/98 2
LAND USE AND PERMITTING.
1. The City will classify sufficient land to accommodate growth in retail, commercial, and
industrial facilities. The City will maximize the number of developable acres that are
reasonably free of environmental constraints for industrial use. The supply of classified land
shall be monitored yearly and additional lands reclassified as may be needed.
2. The City will provide expeditious processing of building plans, permits, and related
applications for development. (See existing Council Policy #804 in the Appendix.).
3. The Economic Development Manager in the City Manager's Office will assist businesses,
their architects, or builders through the permitting and development process for targeted
employment projects. The City will enter into a letter agreement that will commit both parties
to working together for fast-tracking of permits as well as completion of plans and designs by
applicant..
4, It is the policy of the City of Redding to make a reasonable approach to growth management
that is compatible with tl�e free market. (See existing Council Policy#1802 in the Appendix.)
BUSINESS DEVELOPMENT
l. It is the policy of the City of Redding to maintain an economic development program for
retaining existing employers and encouraging their growth.
2. The City will aggressively promote itself to the visitor and convention markets.
3. The City will encourage proposals for major entertainment, tourism, and convention facilities
that are regional in scope and will strengthen Redding's position as the north state hub for
these activities.
4. The City will offer technical assistance in financing and consulting assistance to small and
start-up businesses in coordination with the Superior California Economic Development
District. The Economic Development Manager of the City will promote these services as
well as the available City and Enterprise Zone financial incentives to the small business
community.
5. The City will aggressively market itself on a state and national basis to companies considering
sites for expansion and/or relocation. These efforts will be done in coordination with the
Economic Development Corporation of Shasta County.
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� CI TY OF REDDING, CALIFQRN/A
Council Policy
SUBJECT Resolution Policy Effective
ECONOMIC DEVELOPMENT Number Number Date Page
PROGRAM 99- 2101 12/08/98 3
6. Where financially advantageous the City will actively participate in the attraction of major
industrial and distribution center employers through the acquisition and development of large
City-owned sites.
7. Recruitment of businesses by the City or its agents will be done on a selective basis. Some of
the factors used in targeting industries for recruitment will be above-average wage levels,
emissions that meet or exceed environmenfal regulations, industries that match our labor
supply and training capabilities, etc.
8. It is the policy of the City of Redding to treat existing businesses as valued customers.
9. It is the policy of the City of Redding to promote the utilization of Enterprise Zone financial
incentives as well as City financial incentives to existing businesses.
10. The City will maintain a data base of information which will be available to all interested
parties. The data base will include maps of the City, aerial photos, demographics,
environmental, and economic information. The information will be in various formats and
will be able to be packaged for businesses.
FINANCIAL INCENTIVES
1. It is the policy of the City of Redding to reduce or defer development fees for manufacturers
and distribution centers who create ten or more new full-time jobs for a continuous five-year
period. The maximum fee reduction is $500,000 per project for both new and expanding
existing businesses. (See existing Council Policy #804, Job Credits and Fee Deferrals, in the
Appendix.)
2. lt is the policy of the City of Redding to waive Traffic Impact Fees on projects involving
manufacturing and distribution center facilities. (See existing Council Policy #804 in the
Appendix.)
3. It is the policy of the City of Redding to waive Park Fees on projects involving manufacturing
and distribution center facilities. (See existing Council Policy #804 in the Appendix.)
4. It is the policy of the City of Redding to offer a financial incentive for electricity to new
business customers and expanding existing business customers whose new demand is
expected to exceed 100 kW for 3 months out of a consecutive 12-montl� period. (See
existing Econom�c Uevelopment Service Policy in the Appendix.)
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- CITY OF REDD NG, CALIFORN/A
Council Policy
SUB�ECT Resolutlon Policy Eftective
Number Number Date Page
ECONOMIC DEVELOPMENT
P ROG RA M 99- 2101 12/08/98 4
5. It is the policy of the City of Redding to offer a financial incentive for electricity to any new
customer who is considered a manufacturing or industrial company and who is expected to
use at least 15,000 kWh a month for 3 months out of a 12-month period. (See existing
Economic Attraction Service Policy in the Appendix.)
6. lt is the policy of the City of Redding to participate financially in Public/Private Partnerships
with the private sector on large economic development projects. City funds will only be used
when a project represents a good investment for the City as well as the company, investors,
and/or developers. Partnerships may be entered into with companies from out of the area as
well as local businesses. Clusters of local small businesses may also participate as groups.
Small businesses could cluster by area (example: downtown merchants) or by industry
(example: medical manufacturing). All proposed projects must meet the same criteria. The
rating scale in the Appendix will be used to evaluate each project. A score of 50 or more
points and City Council approval will be required to create a Public/Private Partnership. The
amount of Financial participation by the City will be determined on a case-by-case basis.
7, It is the policy of ttie City of'Redding to consider rebating personal property tax on property
directly involved in a manufacturing process that will lead to the creation of a least ten new
full-time manufacturing jobs. (See existing Counci) Policy #805 in the Appendix.)
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