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HomeMy WebLinkAboutOrdinance - 2585 - Downtown Specific Plan ORDINANCE NO. 2585
AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF REDDING
ADOPTING THE ADDENDUM TO THE NEGATIVE DECLARATION
ADOPTED FOR THE DOWNTOWN REDDING SPECIFIC PLAN,
ADOPTING THE DOWNTOWN REDDING SPECIFIC PLAN UPDATE
(SPECIFIC PLAN AMENDMENT APPLICATION AMND-2018-00058),
AND AMENDING TITLE 18 (ZONING) CHAPTER 18.41 (OFF STREET
PARKING AND LOADING), BY AMENDING SECTION 18.41.030
(GENERAL PROVISIONS) AND CHAPTER 18.42 (SIGNS) BY
AMENDING SCHEDULES 18.42.030-A AND SCHEDULE 18.43.030-B OF
THE REDDING MUNICIPAL CODE, ALL RELATING TO REZONING
APPLICATION RZ-2018-00046
WHEREAS, the Planning Commission held a duly noticed public hearing pertaining to the
Addendum to the Negative Declaration adopted for the Downtown Redding Specific Plan, the
attached Downtown Redding Specific Plan Update ("Plan"), and the amendments to Title 18
(Zoning) of the Redding Municipal Code on January 29, 2018, and on February 27, 2018,
recommended that the City Council adopt said addendum, Plan, and amendments to Title 18; and
WHEREAS, the City Council held a duly noticed public hearing on this date, prior to the first
reading of this Ordinance; and
WHEREAS, the Addendum to the Negative Declaration adopted for the Downtown Redding
Specific Plan is appropriate for the Plan and amendments to Title 18, since there is no substantial
evidence in light of the whole record before the City of Redding that the proposed Plan and
amendments to Title 18 will have a significant effect on the environment;
NOW, THEREFORE, THE CITY COUNCIL OF THE CITY OF REDDING DOES
ORDAIN AS FOLLOWS:
Section 1. Findings of fact: The City Council finds and declares as follows: 0
A. Redding's General Plan, adopted on October 3, 2000, contains guidelines for
development in Downtown, as expressed in the Downtown Focus Area Guidelines of the �e
Community Development and Design Element. The preparation of a specific plan for
Downtown is recommended in said guidelines.
B. The Zoning Map of the City of Redding is incorporated in and made part of the Redding
Municipal Code Title 18, known as the City of Redding Zoning Ordinance.
C. Pursuant to Government Code Section 65451, the Plan includes all required text and
diagrams.
D. Pursuant to Government Code Section 65454, the Plan is consistent with the General
Plan's goals and policies. Appendix A of the Plan identifies the goals and policies of the
Community Development and Design Element, Transportation Element, Natural
Resources Element, Health and Safety Element, Recreation Element, Economic
Development Element, Housing Element, Public Facilities and Services Element, and Air
Quality Element of the General Plan which pertain to Downtown Redding. For the
following reasons, the Plan reflects and implements the numerous General Plan goals and
policies pertaining to Downtown Redding as well as the Downtown Focus Area
Development Guidelines of the Community Development and Design Element:
1. The Community Development and Design Element provides guidance on
development with specific focus areas of the City, including the Downtown Focus
Area. The General Plan states that Downtown should present a more urban
character than the rest of the City in order to distinguish it from the City's other
commercial districts. The land use regulations, development standards, and
design standards and guidelines of the Plan are reflective of urban development
patterns, concepts, and styles, which will further distinguish the character of
Downtown from the City's other commercial districts.
2. The Transportation Element and the Downtown Redding Community Based
Transportation Plan (DRTP) recognize the importance of creating a balanced
transportation system in the Downtown area. The Plan establishes a land use
pattern for Downtown which supports the balance between all modes of
transportation and prioritizes the recommendations outlined in the DRTP for
implementation.
3. The Natural Resources Element promotes habitat restoration and enhancement
and improvement of the quality of stormwater runoff. The open space,
streetscape, and sustainable design implementation strategies of the Plan support
the goals and policies of the Natural Resources Element by considering the
restoration and enhancement of creeks within Downtown, promoting an
integrative approach to improve stormwater infrastructure, limiting impermeable
surfaces to reduce stormwater runoff, and recommending the use of permeable
paving.
4. The Health and Safety Element promotes the reduction of criminal activity
through proper site design and land use planning and a safe and secure
environment for people and property in the community. The Plan directly
supports the goals and policies of the Health and Safety Element through its
promotion of Crime Prevention Through Environmental Design principles and
active ground floors along street frontages, nighttime activities, and residential
uses to increase foot traffic and provide more eyes on the street and public realm.
5. The goals and policies of the Recreation Element support the development of a
citywide recreational trail system, separating bicyclists and pedestrians from
vehicular traffic and pedestrian facilities from bicycle facilities whenever feasible,
and increasing the acreage and quality of developed park facilities. The open
space, public realm, incentives for activation, streetscape, bicycle, and wayfinding
implementation strategies of the Plan support the goals and policies of the
Recreation Element through the establishment of new public parks and open
spaces, activating parks and open spaces with public art, establishing pedestrian
and bicycle facility priorities, conceptual streetscape improvement cross sections,
a comprehensive wayfinding system, and plans for the safe and efficient
connectivity between Downtown, the recreational trail system, and other bicycle
facilities in the vicinity of Downtown.
6. The Plan directly supports the goals and policies of the Economic Development
Element through its economic development goals and implementation strategies
and its Implementation Action Plan. The Implementation Action Program
includes measures regarding business development services and training
opportunities, establishment of a Downtown Business Association, start-up
business services and assistance, development of an available sites and buildings
inventory, provision of incentives to attract desired types of development and
businesses, and establishment of gap financing and micro-loan programs.
7. The goals and policies of the Housing Element promote infill development where
adequate public services exist, the facilitation of mixed-use development, and the
provision of a wide range of housing choices in the community. The appropriate
mix of uses implementation strategies of the Plan support the goals and policies of
the Housing Element by allowing for a mix of uses, including residential,
throughout the entire Plan area, encouraging land uses that attract residents to
Downtown, and allowing for a variety of housing opportunities, including mixed-
use developments, loft apartments, and zero lot-line cottages and townhomes.
8. The goals and policies of the Public Facilities and Services Element promote the
provision of facilities and amenities that enhance the unique character of
Downtown and support its role as the heart of the community, maintenance of a
street system that allows all users to travel smoothly and safely, and maintenance
of a public park and recreation system suited to the needs of residents and visitors.
The open space, public realm, incentives for activation, streetscape, bicycle, and
wayfinding implementation strategies of the Plan support the goals and policies of
the Public Facilities and Services Element through the establishment of new
public parks and open spaces, establishing pedestrian and bicycle facility
priorities, conceptual streetscape improvement cross sections, a comprehensive
wayfinding system, and plans for the safe and efficient connectivity between
Downtown, the recreational trail system, and other bicycle facilities in the vicinity
of Downtown.
9. The Plan directly supports the goal and related policies of the Air Quality Element
to reduce motor vehicle trips and vehicle miles traveled by allowing for increased
mixed-use development and residential densities and supporting a balance
between all modes of transportation, including active (non-motorized)
transportation modes.
E. The land use designations in the Plan, map and text amendments to Title 18 (Zoning) of
the Redding Municipal Code, and amendments to the General Plan Diagram, are
consistent with the balance of the General Plan. The land use designations in the Plan
(Downtown Core and Downtown Mixed Use districts) are consistent with the proposed
amendments to the General Plan Diagram to expand the Mixed Use Core designation to
coincide precisely with the amended Plan area boundary. The Mixed Use Core
designation of the General Plan provides for a full range of uses in the Downtown area,
including retail stores; eating and drinking establishments; commercial recreation;
entertainment and cultural facilities; financial, business, and personal services; hospitals;
hotels and motels; educational and social services; government offices; and residential
uses. Because these uses are consistent with the types of uses permitted within the
Downtown Core and Downtown Mixed Use districts, and because the Mixed Use Core
designation is intended to be applied exclusively within the Downtown area, the map
amendments to Title 18 and the General Plan are consistent with one another.
Adoption of the Plan would result in inconsistencies between the Plan and the text of
Title 18; therefore, text amendments to Title 18 are necessary to maintain consistency
between the Plan and the Redding Municipal Code. The three land use designations
which are exclusive to the adopted Plan (Central Business, Southern Gateway, and
Uptown Business districts) are proposed to be replaced by two new land use designations
(Downtown Core and Downtown Mixed Use districts). Therefore, all references to the
Plan's current land use designations in Title 18 will need to be amended. Certain Title 18
regulations which apply to properties within the Central Business, Southern Gateway,
and Uptown Business districts, including sign regulations, will not apply to properties
within the Downtown Core and Downtown Mixed Use districts. Where Title 18
regulations will continue to apply to properties within the Downtown Core and
Downtown Mixed Use districts, references to the new districts in Title 18 are necessary.
Amendments to Title 18 to eliminate references to the former Central Business, Southern
Gateway, and Uptown Business districts and to refer to the new Downtown Core and
Downtown Mixed Use districts are necessary to maintain consistency between the Plan
and the Redding Municipal Code.
F. The Plan is necessary to properly implement the goals and policies of the General Plan.
The Implementation section of the General Plan identifies the adoption of a Specific Plan
and Development Guidelines for Downtown Redding to address the following:
Appropriate land use classifications; desired mixed-use concepts; public gathering places;
building scale and mass; façade and overhang treatments; Downtown circulation and
streetscape; parking and parking structures; and linkage to other districts. The Plan is an
update of the Downtown Redding Specific Plan adopted in 2001 and amended in 2010.
The Plan addresses the aforementioned issues relative to current conditions and the
community's present long-term vision for Downtown Redding. It is important to assess
the adequacy of adopted specific plans from time to time to ensure that they remain
effective in implementing General Plan goals and policies and in achieving the
community's evolving vision for specific plan areas. The intent of the Plan is to improve
upon the implementation of the General Plan goals and polices pertaining to Downtown
Redding.
G. Adoption of this Ordinance will not negatively impact the welfare of the citizens of
Redding and its surrounding region. As specified above, there is no substantial evidence
in light of the whole record that the proposed Plan and amendments to Title 18 will have
a significant effect on the environment. Furthermore, there is no evidence in light of the
whole record that the proposed amendments to the General Plan Diagram will negatively
impact the welfare of the citizens of Redding and its surrounding region. The Plan
reflects and implements the numerous General Plan goals and policies pertaining to
Downtown Redding as well as the Downtown Focus Area Development Guidelines of the
Community Development and Design Element. The adoption and implementation of the
Plan is anticipated to positively impact the welfare of the citizens of Redding and its
surrounding area by facilitating the achievement of the Plan's vision to "...create a
revitalized Downtown Redding that is attractive, safe, economically vibrant, and
respectful of historical and natural resources..." by having "...a lively mix of pedestrian-
and bicycle-oriented shops, housing, workplaces, parks, and civic facilities, inviting to
residents and visitors alike."
Section 2. The City Council hereby adopts the Addendum to the Negative Declaration
adopted for the Downtown Redding Specific Plan.
Section 3. The City Council hereby adopts the attached Plan, which shall supercede the
Downtown Redding Specific Plan adopted in 2001 and amended in 2010.
Section 4. The boundaries of the districts referred to in Section 18.01.050 of the Redding
Municipal Code, as designated on a map entitled "Zoning Map of the City of Redding,
California,"dated January 7, 2003, are hereby altered as set forth on the map attached hereto.
Section 5. Title 18 (Zoning), Chapter 18.41 (Off-Street Parking), Section 18.41.030 is
hereby amended to read as follows:
18.41.030—General Provisions.
A. No Reduction in Off-Street Parking Spaces. Off-street parking spaces existing as of the
date of adoption of this Code and actually being used for parking in connection with the
use of an existing building shall not be reduced in number or size during the entire life of
such building or land use below that which would be required for a new building or use
of a similar type constructed or commenced under the requirements of this Code. No
property owner shall sublease, subrent or otherwise encumber the off-street parking
spaces required by this section.
B. Fractional Spaces. If the number of off-street parking spaces required by this chapter
contains a fraction, such number shall be rounded to the next whole number. For
example, if computed requirements equal 9.3 spaces, ten spaces shall be required.
C. Computation of Required Parking Per Residential Use. Residential parking for multiple-
family and condominium developments is based on the number of bedrooms. Any rooms
having the potential of being a bedroom and meeting the standard of the Uniform
Building Code as a bedroom shall be counted as a bedroom for purposes determining off-
street parking requirements.
D. Uses Not Mentioned. In case of a use for which off-street parking requirements are not
specified at all in this chapter, the requirements for the most nearly similar use (as
determined by the director) for which off-street parking requirements are specified shall
apply.
E. Mixed Uses. When two or more uses are located in the same lot or parcel of land or
within the same building, the number of off-street parking spaces required shall be the
sum total of the requirements of the various individual uses computed separately in
accordance with this chapter.
F. Off-Street Parking Assessment District. Areas within an established off-street parking
assessment district may be exempted by resolution of the city council from the off-street
parking requirements of this chapter or allowed a modification of those requirements.
Such exemption or modifications may be allowed if a finding is made that the off-street
parking facilities provided in conjunction with the assessment district will serve the off-
street parking needs of the area as well or better.
G. Joint Parking. Where parties wish to cooperatively establish and operate parking
facilities where one use generates parking demands primarily during hours when the
remaining use(s) is not in operation or where adjacent uses generate joint/redundant trips,
a reduction of up to fifty percent of the required parking may be approved by site
development permit by the Board of Administrative Review (Board). Such approvals
shall require:
1. The submission of satisfactory statements by the parties providing such facilities
and the parties such facilities are to serve, describing the nature of the uses and
times when such uses operate so as to indicate the lack of conflict between such
uses;
2. Such documents or commitments as may be deemed necessary in each particular
case to ensure provision and maintenance of the required off-street parking
spaces.
H. Reductions for Unique Parking Demand. Recognizing that some nonresidential uses are
unique in their off-street parking demands, upon an appropriate application and an
adequate showing, the director, by zoning exception, may reduce the off-street parking
requirement up to ten percent of that required. To ensure that additional parking space
areas will be available for development if the use were subsequently intensified, parking
spaces waived by such procedures may be required to remain either in landscaped area or
in unimproved open-space as determined by the development services director.
I. Bus Stop/Transportation Facility Credit. With approval of a site development permit,
required parking for commercial and multiple-family residential uses with four or more
units may be reduced by up to five percent where a bus stop is located within four
hundred feet of the use or up to ten percent where a bus transfer facility is located within
four hundred feet of the use. Such a reduction may be allowed, provided a written
finding is made which indicates that the land use is conducive to the use of public
transportation. A bus transfer facility has a minimum of four bus routes converging in a
central location, with the facility having passenger amenities, which include benches,
trash receptacles, information kiosk and covered waiting areas.
J. Off-Site, Off-Street Parking. For a nonresidential use, the director may approve a site
development permit authorizing up to thirty percent of the required off-street parking to
be met at an off-site location provided that such facilities: (1) are located within 400 feet
of the proposed use, (2) are improved to the standards of this chapter applicable at the
time the parking lot was constructed, (3) are not already being utilized under the
requirements of this code, and (4) do not require pedestrians to cross through an existing
or planned four-lane arterial street, unless separated pedestrian access is provided. The
director shall require such documents, agreements, commitments, and other evidence as
deemed necessary in each particular case before such findings are made.
L. Exception for Downtown Core District, Mixed-Use Projects, and Historical and/or
Architecturally Significant Districts.
1. The off-street parking requirements listed in Section 18.41.040 shall not apply in
the Downtown Core District as defined by the Downtown Specific Plan. If a
property owner chooses to install parking, the other requirements of this chapter
shall apply. However, no more than 50 percent of the parking spaces that would
otherwise be required may be installed without first obtaining a site development
permit.
2. For projects in the Parkview Avenue Mixed-Use Corridor or other mixed-use area
adopted in conjunction with a neighborhood revitalization plan or similar
document, typical on-site parking requirements may be reduced under a Mixed-
Use Development Plan approved per Chapter 18.54. Where a reduction in on-site
parking is granted, opportunity for on-street and/or off-site parking shall be
identified within a reasonable distance to serve the needs of the project, and
parking for the residential component, equaling at least one space per unit, must
still be provided on-site.
3. In order to preserve the unique historical and/or architectural character of certain
areas of the City, the off-street parking requirements listed in Section 18.41.040
shall not apply in the following circumstances and geographical areas:
a. The conversion/use of existing structures on the west side of Oregon
Street between Shasta Street and Yuba Street, and on the west side of Pine
Street between Eureka Way and Trinity Street, to uses allowed by right or
by discretionary permit by the base zoning district. Such exclusion shall
not apply to enlargements of buildings exceeding 20 percent of the
existing floor area in which case off-street parking shall be provided for
the entire building in accordance with the requirements of the Downtown
Specific Plan.
M. Parking Space and Aisle Dimension Reductions. Because of circumstances unique to a
property, such as size, shape, topography, location of easements, or desirable trees, the
director may authorize by zoning exception up to a ten percent reduction in space or
aisle-width dimensions or number of on-site parking spaces required for commercial and
multiple-family residential uses with four or more units. Such exception may be allowed
only when it is proven that the reduction will not result in a traffic hazard or impact the
necessary parking for the use.
N. Off-Street Parking for Senior Citizen and Disabled Persons Projects. Off-street parking
serving disabled persons' developments or developments serving low- and moderate-
income senior citizens may be reduced to one-half parking space per dwelling unit where
a site development permit or use permit is issued specifically for a senior citizen or
disabled person project.
O. Recreational Vehicle (RV) Parking for Affordable Housing Projects. The requirements
for providing RV parking for multiple-family units may be waived by zoning exception,
provided the development is an affordable-housing project as defined by the State Health
and Safety Code and provided the area for RV parking is set aside in landscape to be
converted to RV parking in the event the use converts to standard multiple-family use.
P. Other Requirements. The off-street parking requirements set forth in this chapter are
nonexclusive and shall not be deemed to repeal, modify, or otherwise affect such off-
street parking requirements or regulations as may be set forth in other parts of this Code
or the General Plan, provided and excepting, however, that if the off-street parking
requirements of the chapter with respect to any property, building, or use should be
different from those applicable to such property, building, or use under or by virtue of
any provision or provisions of other parts of this Code, then in that event, the more
stringent off-street parking requirements shall apply.
Section 6. Title 18 (Zoning), Chapter 18.42 (Signs), Schedule 18.42.030-A is hereby
amended to read as follows:
Schedule 18.42.030-A Maximum Total Sign Area Per Lot Based on Lot Area and Street
Frontage
Maximum Total Sign Area Per Lot Based on Lot Area and Street Frontage
Area Determinants Zoning Districts/Maximum Sign Area(ft2)
Street HC SC
Frontage LO GO NC GI RC
(ft) Lot Area HI GC
(ft2)
50 6,500 30 60 90 125 175
70 8,500 33 65 95 140 195
90 10,500 36 70 100 155 215
110 12,500 39 75 105 170 235
130 14,500 43 80 110 185 255
150 16,500 45 85 115 200 275
170 18,500 48 90 120 215 295
190 20,500 51 95 125 230 315
210 22,500 54 100 130 245 335
230 24,500 57 105 135 260 355
250 26,500 60 110 140 275 375
270 28,500 63 115 145 290 395
290 30,500 66 120 150 305 415
Area Determinants Zoning Districts/Maximum Sign Area(ft2)
Street HC SC
Frontage LO GO NC GI RC
(ft) Lot Area HI GC
(ft2)
310 32,500 69 125 155 320 435
330 34,500 72 130 160 335 455
350 36,500 75 135 165 350 475
370 38,500 78 140 170 365 495
390 40,500 81 145 175 380 515
410 42,500 84 150 180 395 535
430 44,500 87 155 185 410 555
450 46,500 90 160 190 425 575
470 48,500 93 165 195 440 595
490 50,500 96 170 200 455 615
510 52,500 99 175 205 470 635
530 54,500 102 180 210 485 655
550 56,500 105 185 215 500 675
570 58,500 108 190 220 515 695
590 60,500 111 195 225 530 715
610 62,500 114 200 230 545 735
630 64,500 117 200 235 560 755
650 66,500 120 200 240 575 775
670 68,500 123 200 245 590 795
690 70,500 126 200 250 605 815
710 72,500 129 200 255 620 835
730 74,500 132 200 260 635 855
750 76,500 135 200 265 650 875
770 78,500 138 200 270 665 895
790 80,500 141 200 275 680 915
810 82,500 144 200 280 695 935
830 84,500 147 200 285 710 955
850 86,500 150 200 290 725 975
870 88,500 153 200 295 740 995
890 90,500 156 200 300 755 1,015
910 92,500 159 200 305 770 1,035
930 94,500 162 200 310 785 1,055
950 96,500 165 200 315 800 1,075
970 98,500 168 200 320 815 1,095
990 100,500 171 200 325 830 1,115
1,010 102,500 174 200 330 845 1,135
1,030 104,500 177 200 335 860 1,155
1,050 106,500 180 200 340 875 1,175
1,070 108,500 183 200 345 890 1,195
1,090 110,500 186 200 350 905 1,215
1,110 112,500 189 200 355 920 1,235
Area Determinants Zoning Districts/Maximum Sign Area(ft2)
Street HC SC
Frontage LO GO NC GI RC
(ft) Lot Area HI GC
(ft2)
1,130 114,500 192 200 360 935 1,255
1,150 116,500 195 200 365 950 1,275
1,170 118,500 198 200 370 965 1,295
1,190 120,500 200 200 375 980 1,315
1,210 122,500 200 200 380 995 1,335
1,230 124,500 200 200 385 1,010 1,355
1,250 126,500 200 200 390 1,025 1,375
1,270 128,500 200 200 395 1,040 1,395
Section 7. Title 18 (Zoning), Chapter 18.42 (Signs), Schedule 18.42.030-B is hereby
amended to read as follows:
18.42.030-B Maximum Sign Area and Illumination for Each Type of Sign by Zoning
District
"RL" "GC"
Sign Type "RE" "RM" "LO" "GO" "NC" ,SC" „HC„ "GI"
"RS" RC HI
P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP
Detached
Monument —/32 1 32/— 20/— 32/— 35/90 2 35/150 2 35/90 2 35/90 2
Public and 35/90 3 35/90 3 35/90 3 35/90 35/90 35/90 35/90 —
semipublic signs
Pole 60/90 90/150 90/150 90/125
Shopping Center 4 4
identifier — — — —/200 —/200 —
Accessory sign — — 6/— 6/— 6/20 6/20 6/20 6/—
Signs on Buildings or Canopies
Mural _ _ _ _ _ 300/301 or 300/301 or _
(nonadvertising) greater greater
Supergraphic — — — — — 200/400 200/400 —
Canopy,attached or
freestanding — — 20/— 30/— 30/— 35/— 35/— 35/—
(including gas station
canopies)
Wall signs 12/24 1 20/40 20/40 25/50 75/— 200/250 5 150/200 5 150/200 5
Projecting — — — — 20/— 30/— 30/—
Roof or Mansard — — 60/— 60/90 60/90 —
mounted
Marquee — — _ — — — 60/125 60/125 —
Public and 12/243 12/24 12/24 12/30 60/75 60/90 60/90 60/90—
semipublic signs
"RL" "GC""SC „GI
Sign Type "RE" "RM" "LO" "GO" "NC" 'RC' „HC„
RS.. RC "HI"
P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP P/ASP
Off-Site Signs See Sec. 18.42.080(H)
Animated Signs
Time and 20/- 20/- 30/60 30/60 -
temperature
Rotating - - - - - -/90 -/90 -
Alternating flashers
Temporary Promotional Signs
Banners(vinyl or 12/- 12/- 24/50 24/50 24/50
canvas)
Off-site signs and
displays for public 12/32 12/32 12/32 12-/32 12/32
service promotions
Off-site real estate
-/32 -/32 -
signs
On-site real estate See See
signs and Section Section 32/- 32/- 32/- 32/- 32/- 32/-
18.42.040 18.42.040
construction signs (0) (0)
Balloons and _ _ _ _ _ See Sec. See Sec. _
dirigibles 18.42.040(B) 18.42.040(B)
Beacons and
searchlights P P
Political Signs 12/ 12/- 12/- 32/- 32/- 32/- 32/- 32/-
l00 up to 75 up to 100 up to 100 up to 100 up to
Window-painted 10%of 10%of 10%of 10%of 10%of
total sign total sign total sign total sign total sign
signs area/200 area/200 area/200 area/200 area/200
or 30% or 30% or 30% or 30% or 30%
Notes:
1 For religious,general and senior residential care,and commercial recreation facilities only. (If illuminated,signs
may be externally illuminated only.)
2 A monument sign up to 90 square feet may be erected in lieu of a pole sign subject to meeting the requirements
of Section 18.42.040(E). Monument signs exceeding ninety square feet require approval of a site development
permit.
3 An Administrative Sign Permit is required if the sign was not approved in conjunction with tentative map or
planned development approval.
4 A use permit is required for a shopping center identifier sign.
5 Cumulative wall signage on any one wall shall not exceed twenty percent of the wall area on which the signs are
located.
Section 8. Severability. If any section, subsection, sentence, clause or phrase of this
Ordinance is for any reason held by a court of competent jurisdiction to be invalid or
unconstitutional, such decision shall not affect the validity of the remaining portions of the
Ordinance. The City Council of the City of Redding hereby declares that it would have passed
this Ordinance and each section, subsection, sentence, clause and phrase thereof irrespective of
the fact that one or more sections, subsections, sentences, clauses or phrases may be held invalid
or unconstitutional.
Section 9. The passage of this Ordinance is not a"project" according to the definition
in the California Environmental Quality Act, and therefore is not subject to the provisions
requiring environmental review.
Section 10. This Ordinance shall take effect thirty (30) days after the date of its
adoption, and the City Clerk shall certify to the adoption thereof and cause its publication
according to law.
I HEREBY CERTIFY that the foregoing ordinance was introduced and read by the City
Council of the City of Redding at a regular meeting on the 20th day of March, 2018, and was
duly read and adopted at a regular meeting on the 3rd day of April, 2018, by the following vote:
AYES: COUNCIL MEMBERS: McElvain, Sullivan, Winter, & Schreder
NOES: COUNCIL MEMBERS: None
ABSENT: COUNCIL MEMBERS: Weaver
ABSTAIN: COUNCIL MEMBERS: None
/ a
KRISTEN SCH R, Mayor
ATTEST: FORM APPROVED:
(-- ,/14ckqnel / /
PAMELA MIZE, ity Clerk BA'4'Y E. DeWAL , City At orney
CITY OF --
.-_-:":-.1--,, CITY or REDDING
,,,,,,-
REDO ...
•!i 777 CYPRESS AVENUE, F2EDDiNG, CA 96001
-/ PU. Oox 496071, REDDING, CA 96049.6071
DEVELOPMENT SERVICES DEPARTMENT
PLANNING DIVISION
ADDENDUM TO A NEGATIVE DECLARATION
Downtown Redding Specific Plan Update
Rezoning Application RZ-2018-00046
General Plan Amendment Application GPA-2018-00047
Specific Plan Amendment Application AMND-2018-00058
PROJECT DESCRIPTION
Rezoning Application RZ-2018-00046, General Plan Amendment Application GPA-2018-
00047, and Specific Plan Amendment Application AMND-2018-00058 are associated with the
proposed update to the Downtown Redding Specific Plan ("Plan"), the preparation of which
commenced in September 2016.
The Plan was adopted in 2001 and amended in 2010. The vision of the update is to create a
revitalized Downtown Redding that is attractive, safe, economically vibrant, and respectful of
historical and natural resources, and which has a lively mix of pedestrian- and bicycle-oriented
shops, housing, workplaces, parks, and civic facilities, inviting to residents and visitors alike.
The update would modify the Specific Plan area boundary (see attached Location Map), change
the zoning and general plan land use classification of certain properties (see attached Zoning
Map and General Plan Map), and would modify the land use regulations, development standards,
parking requirements, design standards and guidelines, implementation action plan, and other
various provisions of the Specific Plan.
The adoption of a specific plan is established through the authority granted to the City of
Redding by the California Government Code, Title 7, Division 1, Chapter 3, Article 8, Sections
65450 through 65457 (Specific Plans). Specific plans may be adopted by resolution or by
ordinance. This allows cities to choose whether their specific plans, or portions thereof, will be
policy-oriented or regulatory in nature. The Plan was adopted as a hybrid that included three
distinct zoning districts (Central Business District, Uptown Business District, and Southern
Gateway District) within a portion of the Plan area and provided the same regulatory structure,
such as permitted uses and development standards, as other zoning districts in the City. The
regulations of each of these districts were crafted specifically to address development issues !_
within the Plan area. The proposed Plan Update would simplify the zoning districts into two
districts that better match the existing and desired development in Downtown and cover the
entire Plan area. The goals, strategies, development standards, design guidelines and procedures
in the Plan Update provide direction as new development, redevelopment, future planning, and
public-improvement efforts occur within the Specific Plan area.
Addendum In Negative Declaration—Downtown Redding Specific Plan Update Page 1
The boundaries of the Plan area are proposed to be reduced to better define the area considered
to be Downtown Redding. This revision would remove blocks in the north and east that are
residential and institutional, respectively, and have different character from the rest of
Downtown. The proposed Plan boundary is generally defined as the area from Riverside Drive
and Trinity Street to the north, Court Street to the west, Liberty Street and East Street to the east,
and Lincoln Street and Cypress Street to the south. The land use pattern south of Shasta Street
and north of South Street, between the Union Pacific Railroad tracks and East Street make up the
Downtown Core District. The proposed Downtown Core District (formerly Central Business
District) boundary represents the densest part of Downtown and aligns with the existing Highrise
Building Height Overlay District. Areas to the north, west, and south of the Downtown Core
District within the Plan area include less intensive land uses and buildings and are proposed to be
within the Downtown Mixed Use District.
ANALYSIS
Although land use regulations, development standards, parking requirements, entitlement
processes, and design standards and guidelines affecting properties within the proposed reduced
Plan area would be modified as a result of the Plan Update, the proposal would not allow urban
development to occur in any areas where the same or similar types of urban development are not
presently permitted. Two existing building height overlay districts apply to the Plan area, the
aforementioned Highrise Building Height Overlay District and the Midrise Building Height
Overlay Districts; the boundaries of the Highrise District coincide with the proposed Downtown
Core District and the Midrise District comprises a portion of the proposed Downtown Mixed Use
District. The Highrise District allows unlimited height, whereas the Midrise District allows
heights up to 75 feet. No changes in height limits would result from the proposed Plan Update.
Adoption of the Plan Update would not negatively impact the welfare of the citizens of Redding •
and its surrounding region. There is no substantial evidence in light of the whole record that the
proposed Plan and amendments to Title 18 will have a significant effect on the environment.
Furthermore, there is no evidence in light of the whole record that the proposed amendments to
the General Plan Diagram will negatively impact the welfare of the citizens of Redding and its
surrounding region. The Plan reflects and implements the numerous General Plan goals and
policies pertaining to Downtown Redding as well as the Downtown Focus Area Development
Guidelines of the Community Development and Design Element. The adoption and
implementation of the Plan Update is anticipated to positively impact the welfare of the citizens
of Redding and its surrounding area by facilitating the achievement of the Plan's vision to
"...create a revitalized Downtown Redding that is attractive, safe, economically vibrant, and
respectful of historical and natural resources..." by having "...a lively mix of pedestrian- and
bicycle-oriented shops, housing, workplaces, parks, and civic facilities, inviting to residents and
visitors alike."
The Plan is necessary to properly implement the goals and policies of the General Plan. The ;?
Implementation section of the General Plan identifies the adoption of a Specific Plan and
Development Guidelines for Downtown Redding to address the following: Appropriate land use
classifications; desired mixed-use concepts; public gathering places; building scale and mass;
facade and overhang treatments; Downtown circulation and streetscape; parking and parking
structures; and linkage to other districts. The Updated Plan addresses the aforementioned issues
relative to current conditions and the community's present long-term vision for Downtown
Redding. It is important to assess the adequacy of adopted specific plans from time to time to
ensure that they remain effective in implementing General Plan goals and policies and in
Addendum to Negative Declaratio,,—Downtown Redding Specific Plan Update Page 2
achieving the community's evolving vision for specific plan areas. The intent of the Plan Update
is to improve upon the implementation of the General Plan goals and polices pertaining to
Downtown Redding.
Pursuant to Government Code Section 65454, the Plan Update is consistent with the General
Plan's goals and policies. Appendix A of the Plan Update identifies the goals and policies of the
Community Development and Design Element, Transportation Element, Natural Resources
Element, Health and Safety Element, Recreation Element, Economic Development Element,
Housing Element, Public Facilities and Services Element, and Air Quality Element of the
General Plan which pertain to Downtown Redding. For the following reasons, the Plan reflects
and implements the numerous General Plan goals and policies pertaining to Downtown Redding
as well as the Downtown Focus Area Development Guidelines of the Community Development
and Design Element:
1. The Community Development and Design Element provides guidance on development
with specific focus areas of the City, including the Downtown Focus Area. The General
Plan states that Downtown should present a more urban character than the rest of the City
in order to distinguish it from the City's other commercial districts. The land use
regulations, development standards, and design standards and guidelines of the Plan are
reflective of urban development patterns, concepts, and styles, which will further
distinguish the character of Downtown from the City's other commercial districts.
2. The Transportation Element and the Downtown Redding Community Based Transportation
Plan (DRTP) recognize the importance of creating a balanced transportation system in the
Downtown area. The Plan establishes a land use pattern for Downtown which supports the
balance between all modes of transportation and prioritizes the recommendations outlined
in the DRIP for implementation.
3. The Natural Resources Element promotes habitat restoration and enhancement and
improvement of the quality of stormwater runoff. The open space, streetscape, and
sustainable design implementation strategies of the Plan support the goals and policies of
the Natural Resources Element by considering the restoration and enhancement of creeks
within Downtown, promoting an integrative approach to improve stormwater
infrastructure, limiting impermeable surfaces to reduce stormwater runoff, and
recommending the use of permeable paving.
4. The Health and Safety Element promotes the reduction of criminal activity through proper
site design and land use planning and a safe and secure environment for people and
property in the community. The Plan directly supports the goals and policies of the Health
and Safety Element through its promotion of Crime Prevention Through Environmental
Design principles and active ground floors along street frontages, nighttime activities, and
residential uses to increase foot traffic and provide more eyes on the street and public
realm.
5. The goals and policies of the Recreation Element support the development of a citywide
recreational trail system, separating bicyclists and pedestrians from vehicular traffic and
pedestrian facilities from bicycle facilities whenever feasible, and increasing the acreage r
and quality of developed park facilities. The open space, public realm, incentives for
activation, streetscape, bicycle, and wayfinding implementation strategies of the Plan
support the goals and policies of the Recreation Element through the establishment of new
Addendum to Negative Declaration—Downtown Redding Specific Plan Update Page 3
public parks and open spaces, activating parks and open spaces with public art, establishing
pedestrian and bicycle facility priorities, conceptual streetscape improvement cross
sections, a comprehensive wayfinding system, and plans for the safe and efficient
connectivity between Downtown, the recreational trail system, and other bicycle facilities
in the vicinity of Downtown. •
6. The Plan directly supports the goals and policies of the Economic Development Element
through its economic development goals and implementation strategies and its
Implementation Action Plan. The Implementation Action Program includes measures
regarding business development services and training opportunities, establishment of a
Downtown Business Association, start-up business services and assistance, development of
an available sites and buildings inventory, provision of incentives to attract desired types of
development and businesses, and establishment of gap financing and micro-loan programs.
7. The goals and policies of the Housing Element promote infill development where adequate
public services exist, the facilitation of mixed-use development, and the provision of a wide
range of housing choices in the community. The appropriate mix of uses implementation
strategies of the Plan support the goals and policies of the Housing Element by allowing for
a mix of uses, including residential, throughout the entire Plan area, encouraging land uses
that attract residents to Downtown, and allowing for a variety of housing opportunities,
including mixed-use developments, loft apartments, and zero lot-line cottages and
townhomes.
8. The goals and policies of the Public Facilities and Services Element promote the provision
of facilities and amenities that enhance the unique character of Downtown and support its
role as the heart of the community, maintenance of a street system that allows all users to
travel smoothly and safely, and maintenance of a public park and recreation system suited
to the needs of residents and visitors. The open space, public realm, incentives for
activation, streetscape, bicycle, and wayfinding implementation strategies of the Plan
support the goals and policies of the Public Facilities and Services Element through the
establishment of new public parks and open spaces, establishing pedestrian and bicycle
facility priorities, conceptual streetscape improvement cross sections, a comprehensive
wayfinding system, and plans for the safe and efficient connectivity between Downtown,
the recreational trail system, and other bicycle facilities in the vicinity of Downtown.
9. The Plan directly supports the goal and related policies of the Air Quality Element to
reduce motor vehicle trips and vehicle miles traveled by allowing for increased mixed-use
development and residential densities and supporting a balance between all modes of
transportation, including active(non-motorized) transportation modes.
DETERMINATION If
ii
The City of Redding previously prepared a Negative Declaration for the Plan, which was k'
adopted on February 6, 2001. Based upon a review of the proposed amendments to the Plan, it
has been determined that an addendum to the previously adopted Negative Declaration is
appropriate because none of the following conditions (pursuant to CEQA Section 15162) have }'
occurred:
Addendum in Negative Declaration—Doomtnnm Redding Specific Plan Update Page 4
ii
9
1. Substantial changes are proposed for the project that will require major revision of the
previous Negative Declaration due to new, significant environmental effects or a
substantial increase in the severity of previously identified effects.
2. Substantial changes occur with respect to the circumstances under which the project is
undertaken that involve new, significant environmental effects or a substantial increase in
the severity of previously identified effects.
3. New information of substantial importance indicates that:
a. The project will have one or more significant effects not discussed in the previous
Negative Declaration.
b. Significant effects previously examined will be substantially more severe than shown
in the previous Negative Declaration.
c. Mitigation measures previously found not to be feasible would in fact be feasible and
would substantially reduce one or more significant effects of the project, but the
project proponents decline to adopt them.
d. Mitigation measures that are considerably different from those analyzed in the
previous Negative Declaration would substantially reduce one or more significant
effects, but the project proponents decline to adopt them.
FINDINGS
1. The City of Redding has determined that an addendum is warranted,finding that none
of the above conditions are in evidence and that there is no substantial evidence, in light
of the whole record before the City, that the proposal will have a significant effect on the
environment.
2. The Addendum to the Negative Declaration reflects the independent judgment and
analysis of the City of Redding.
PUBLIC REVIEW DISTRIBUTION
Pursuant to Section 15164(c) of CEQA, an addendum does not require circulation for public
review.
•
Copies of the Addendum, the Negative Declaration, and related materials may be obtained at
the Planning Division of the Development Services Department, City of Redding, 777 Cypress
Avenue, Redding, CA 96001. Contact: Paul Hellman, Planning Manager, at(530) 646-3746.
TAnua►-y 2�, Zorg
Date Paul Hellman, Planning Manager
dddendu,n to Negative Declaration—Dmvnlown Redding Specific Plan Update Page 5
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_ '•'. Q DEVELOPMENT SERVICES DEPARTMENT
ruf., �IRpR 777 Cypress Avenue, Redding, CA 96001.2718
r. r;
P.O. Box 496071, Redding, CA 96049-6071
530.225.4020 FAX 530.225.4495
e•mad:Jhamilton@cl.redding.ca.us
PROPOSED NEGATIVE DECLARATION
Downtown Redding Specific Plan
State Clearinghouse No. 2000102098
SUBJECT
• Downtown Redding Specific Plan. The City of Redding is considering adoption of the Downtown
Redding Specific Plan(Plan). The Plan will implement the City's General Plan as it relates to Downtown.
The Plan,in concert with the General Plan,lays the foundation for the transformation of Downtown through
a number of policies geared to enhancing pedestrian orientation,encouraging residential development,and
investing in new development.
PROJECT DESCRIPTION
The Plan study area, comprising approximately 294 acres, is generally bounded on the north by the
Sacramento River;on the south by Lincoln Street and Cypress Avenue; on the west by Court Street;and on
the east by Continental Street and East Street. The Plan establishes revitalization goals in the area of land
use,circulation and parking,park development,Mall redesign,public signage,building standards and design
guidelines, housing opportunities, and streetscape design. The Plan also recommends timing of
improvements,estimates project costs,and identifies potential funding sources. The Plan further proposes
the creation of three new zoning districts in Downtown to implement the Plan: "CBD"Central Business
District (most pedestrian-oriented district in the center of Downtown, in and around the Mall);
"UBD"Uptown Business District(north of the Mall,recognizes the auto-orientation of development in the
area); and "SGD" Southern Gateway District (south of the Mall, also recognizes the auto-orientation of
development).
ENVIRONMENTAL SETTING
Existing land uses in the Downtown study area include a mix of retail and service commercial uses,
restaurants,professional and medical offices,hospital,banks,lodging,and older single-and multiple-family
residential. The Sacramento River forms the north boundary of the area. State Highways 299,273,and 44
traverse the area,and the Union Pacific Railroad cuts through the western one-third of the area.
FINDINGS AND DETERMINATION
The City of Redding conducted an Initial Study/Environmental Assessment(attached); which determined
that the proposed project will not have significant environmental effects and that the preparation of an
environmental impact report will not be required. If there are substantial changes that alter the character or
impacts of the proposed project,another environmental impact determination will be necessary.
Based on the Initial Study/Environmental Assessment,the City of Redding has determined that there
is no substantial evidence that the project will have a significant effect on the environment.
The negative declaration and its supporting documentation reflects the independent judgment and
analysis of the lead agency,which is the City of Redding.
5
DOCUMENTATION
The attached Initial Study/Environmental Assessment documents the reasons to support the above
determination.
PUBLIC REVIEW DISTRIBUTION
Draft copies or notice of this negative declaration were distributed to:
• State Clearinghouse(October 26,2000-November 27,2000)(see attached notice)
• Shasta County Air Quality Mgmt District
• US Post Office
• Shasta County Superintendent of Schools
• Shasta Union High School District
• Shasta County Library
• Shasta County Dept of Resource Mgmt
• Charter Cable
• Redding Elementary Schools
• Union Pacific Railroad
• Shasta Builders'Exchange
RESULTS OF PUBLIC REVIEW
( ) No comments were received during the public review period.
( ) Comments were received but did not address the negative declaration findings or the
accuracy/completeness of the Initial Study/Environmental Assessment. No response is necessary. The
letters are attached.
( ) Comments addressing the findings of the negative declaration and/or accuracy or completeness of the
Initial Study/Environmental Assessment were received during the public review period. The letters
and responses follow(see Response to Comments attached).
Copies of the negative declaration and any Initial Study/Environmental Assessment materials may
be obtained at the Planning Division of the Development Services Department, City of Redding,
777 Cypress Avenue,Redding, CA 96001. Contact: Larry Morgon, Senior Redevelopment Project
Coordinator at(530) 225-4393.
1/ r q /40190
'D4ifk Hamilton,AICP Dat'of Draft/Report
evelopment Services Director
Date of Final Report
JH:amf
C:1D\NTCNegdecDRSP.wpd !€
Attachments:
A. Location Map
B. State Clearinghouse Notice and Notice to Public
C. Initial Study/Environmental Assessment dated October 24,2000
s:
Proposed Negative Declaration Do,xnowr Redding Specific Plan Pals 2
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DOWNTOWNEDDIN
SPECIFIC PLAN UPDATE
Document Preparation
DPLACEWORKS
ORANGE COUNTY • NORTHERN CALIFORNIA • CENTRAL COAST • LOS ANGELES • INLAND EMPIRE • SAN DIEGO
www.placeworks.com
Downtown Redding Specific Plan Update
Table of Contents
OJ
cr
0
HOW TO USE THIS PLAN A-1
0
Specific Plan Organization A-2
Specific Plan Area A-2
1 . INTRODUCTION 1 -1
Setting 1-2
History 1-2
Recent Improvements in Downtown 1-5
Purpose of the Specific Plan Update 1-7
Specific Plan Update Process 1-9
2. DOWNTOWN REDDING VISION 2-1
Create Vibrant Public Space 2-2
Prioritize a Pedestrian-First Environment 2-6
Encourage the Right Mix of Land Uses and Urban Design Improvements 2-8
Enhance the Cultural District 2-10
3. LAND USE AND URBAN DESIGN 3-1
Introduction 3-1
Land Use Conditions 3-1
Urban Design Conditions 3-2
Goals and Implementation Strategies 3-3
4. CIRCULATION, PARKING, AND WAYFINDING 4-1
Introduction 4-1
Vehicular Circulation 4-1
Pedestrian Circulation 4-4
Bicycle Circulation 4-5
Transit 4-6
Parking 4-7
Wayfinding 4-7
Goals and Implementation Strategies 4-9
Conceptual Streetscape Improvements 4-16
Downtown Redding Specific Plan Update
0
c
a)
c
0
5. ECONOMIC DEVELOPMENT 5-1
45
a) Introduction 5-1
Market Conditions 5-1
Goals and Implementation Strategies 5-5
6. REGULATIONS, STANDARDS, AND GUIDELINES 6-1
Introduction 6-1
Zoning Districts 6-1
Land Use Regulations 6-3
Development Standards 6-5
Design Standards and Guidelines 6-12
7. ADMINISTRATION AND IMPLEMENTATION 7-1
Specific Plan Administration 7-1
Funding and Financing Sources 7-2
Implementation Action Plan 7-10
APPENDICES
Appendix A:General Plan Goals and Policies
Appendix B:CPTED Design Guidelines
0 Downtown Redding Specific Plan Update
v
a-
0
LIST OF FIGURES
0
Figure A.1: Specific Plan Area A-3
Figure 1.1: Indigenous People in the Northern River Valley 1-2 N
Figure 1.2: Local and Regional Context 1-3
Figure 1.3: Development Since 2001 1-5
Figure 1.4: Specific Plan Update Revised Boundaries 1-11
Figure 2.1: Vision Diagram 2-3
Figure 2.2: Redding Cultural District 2-11
Figure 3.1: Land Use Diagram 3-5
Figure 4.1: State Highway System in Downtown 4-3
Figure 4.2: Pedestrian and Bicycle Priorities 4-10
Figure 4.3: Streetscape Improvements 4-12
Figure 4.4: Wayfinding Plan 4-15
Figure 4.5: Cross Section A California Street"Downtown Bicycle Loop" 4-17
Figure 4.6: Cross Section B Yuba Street"Riverside Bicycle Loop" 4-19
Figure 4.7: Cross Section C Shasta Street 4-21
Figure 4.8: Cross Section D Placer Street 4-23
Figure 4.9: Cross Section E South Street Cross Sections 4-25
Figure 6.1: Zoning 6-2
Figure 6.2: Site Planning and Design 6-16
Figure 6.3: Building Massing and Articulation 6-18
Figure 6.4: Parking and Access 6-20
LIST OF TABLES
Table 6-1: Downtown Redding Specific Plan Land Use Regulations 6-3
Table 6-2: Development Standards 6-5
Table 7-1: Implementation Matrix 7-11
Downtown Redding Specific Plan Update
0 Downtown Redding Specific Plan Update
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How to use this plan .
This Downtown Redding Specific Plan Update
will lay the foundation for the transformation of
Downtown. It will guide new development as well
as improvements to public streets and open spaces
in Downtown. It is intended to be easy to use and
understand.
Downtown Redding has historically been the economic
center of the region. After a period of limited investment
common to many downtowns, Downtown Redding is
now positioned to capitalize on current trends that are
transforming many city centers into vibrant and popular
areas. This Specific Plan Update is the result of a concerted
effort to engage community members,developers, business
owners and others to create a vision for Downtown, and
use the vision to revise the existing guiding document that
controls Downtown development, the Downtown Redding
Specific Plan originally adopted in 2001. It is an action plan
that builds on the good ideas in the previous Specific Plan
and adds new ideas that respond to the way people live,
work,and play today.
Downtown Redding Specific Plan Update 0
SPECIFIC PLAN
ro
ORGANIZATION
N
The Specific Plan Update is organized into the following •
Chapter 6: Regulations, Standards, and Guidelines.
vi chapters. Property owners will probably be most interested This chapter describes the Zoning Districts in the Spe-
D
o in Chapter 6, Regulations, Standards, and Guidelines. This cific Plan area, identifies the types of land uses allowed
+.,
3 chapter essentially serves as the zoning code to guide new in each district,and describes the land use regulations,
o development in the Specific Plan area. However, in order development standards, and design regulations and
to understand the reasoning behind the regulations, it is still guidelines for new development/renovations.
recommended to read all the chapters leading up to Chapter • Chapter 7: Administration and Implementation. This
6. chapter outlines the approach for administering the
• Chapter 1: Introduction. This chapter provides an Specific Plan Update during project review and address-
overview of why the Specific Plan is being updated,the es the Plan's relationship to Redding's Municipal Code.
background of Downtown Redding and its planning his- It includes funding sources, financial tools,and how-to
tory. It explains how the Specific Plan works in tandem direction to implement the Plan's strategies.
with the City's General Plan and the process by which
this Specific Plan Update was developed.
• Chapter 2: Downtown Redding Vision. This chapter SPECIFIC PLAN AREA
describes the vision for Downtown Redding and articu- Figure A.1 shows the area covered by the Specific Plan.
lates the principles that guide all of the Plan's goals and Projects and proposals within the Specific Plan boundary
implementation strategies. need to follow regulations contained in this Plan. Projects
• Chapter 3: Land Use and Urban Design. This chapter and proposals outside the Specific Plan area boundary
describes the land use and urban design concepts for should refer to the City of Redding Zoning Ordinance.
Downtown Redding, identifies public space improve-
ments, and lists the land use and urban design goals
and implementation strategies.
• Chapter 4: Circulation, Parking, and Wayfinding. This
chapter builds on the Downtown Redding Transporta-
tion Plan and prioritizes actions from that plan to im-
prove circulation,parking,and wayfinding in Downtown
for all modes of travel. It lists the circulation goals and
implementation strategies.
• Chapter 5: Economic Development. This chapter de-
scribes the market conditions in Downtown Redding
and lists the goals and implementation strategies for
economic development.
0 Downtown Redding Specific Plan Update
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FIGURE A.1: SPECIFIC PLAN AREA
Downtown Redding Specific Plan Update A-3
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Introduction
Downtown Redding is the soul of the city.
For generations Downtown Redding has served
Shasta County residents and visitors with shopping,
dining, cultural attractions, and entertainment.
Since the late 1960s,Downtown Redding's vibrancy The Goals of the Specific Plan Update
has suffered. However, Downtown is ready to
capitalize on current trends that are transforming >> Provide clear direction for development and
many city centers into live/work/entertainment create an economically viable strategy to
areas. This Downtown Redding Specific Plan develop Downtown to its fullest potential.
(Specific Plan) Update is a comprehensive revision » Focus the City's resources on improvements
to the Specific Plan originally adopted in 2001 and that will catalyze change.
updated in 2010.
» Build on improvements underway in and
around the Market Street Promenade as well
as other past and potential improvements.
» Prioritize pedestrian and bicycle connections
in Downtown to surrounding destinations.
» Enhance existing land uses and activity nodes.
» Simplify the development entitlement
process.
Downtown Redding Specific Plan Update 0
SETTING HISTORY
The City of Redding is situated at the far north end of the Nine bands of northern Wintu people have resided within the
`i Sacramento Valley at the point where the valley meets area of the Northern River Valley and surrounding mountains
L
a' the foothills of the Cascade mountain range. Redding is from time immemorial, living with the abundant landscape
a
ro surrounded by mountains to the west, north, and east. (see Figure 1.1).The area was a hub and intersection of trade
t
U The most distinctive geographical feature in the area is the and commerce. The awarding of the Rancho Bueno Verna
Sacramento River, which flows through the City in a north- Mexican Land Grant in 1844 to European-American(Mexican)
south direction. settler Pierson B. Reading initiated the first European-
American settlement of the area.With the encroachment of
With a population of approximately 90,000, Redding is the Mexican and Anglo-Americans,the Indigenous Peoples of the
largest city in California north of Sacramento and is the county region suffered greatly from violent displacement,epidemics
seat of Shasta County. It is approximately 100 miles south of of foreign diseases as well as State and Federal policies of
the Oregon border and 160 miles north of Sacramento. extermination and removal. Many of the Wintu resided in
Redding is bisected by Interstate 5, a major north-south the El-Porn (linguistically referred to as ?elpom) area where
freeway that runs from Canada to Mexico (see Figure 1.2). Redding would later be founded. They were among several
Interstate 5 connects Redding to major metropolitan areas, tribes that were promised sanctuary and reservation land
such as Seattle, Portland, Sacramento, and Los Angeles. on the east side of the river with the Treaty of Cottonwood
The main north-south line of the Union Pacific Railroad Creek of 1851,which was never honored nor ratified by the
runs through Downtown Redding. Redding is near many State or Federal government. Wintu descendents still reside
outdoor attractions and recreational areas, such as Shasta in the area today.
Lake, Lassen Volcanic National Park, and the Shasta/Trinity/ Redding was founded in 1872 and incorporated in 1887 at
Whiskeytown National Recreation Area. the northern terminus of California and the Oregon Railroad.
SISKIYOU COUNTY
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nomlaki
1 o This map illustrates the prevalence
RED BLUFF .; of indigenous people and the telpo
o in the Downtown Redding area.
)
E The map was produced by
=A Turtle Bay Exploration Park fora publication
TRINITY COUNTY TEHAMA COUNTY s by Alice R.Hoveman with contributions
J
by Frank LaPena(Wintul,Elaine Sundahl,
FIGURE 1.1 : INDIGENOUS PEOPLE IN THE NORTHERN RIVER VALLEY
0 Downtown Redding Specific Plan Update
J 1 _i
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FIGURE 1.2: LOCAL AND REGIONAL CONTEXT
Downtown Redding Specific Plan Update 0
The city's early growth was stimulated by the railroad and
by the move of the county seat to Redding from Shasta in
1884. Mining played a major role in the economic life of -:
a�
Redding around the turn of the century, but it declined as
4..., the twentieth century progressed. In 1938, the beginning •
mAllk • re
t of construction of Shasta Dam provided another stimulus to �aN7__ '
u IT t
growth in Redding.The construction boom after World War 1
which became the mainstay � ror/ II�
II boosted the lumber industry, `
�
of Redding's economy. In the late 1990s, retail trade, . (r A' , _.
construction,and tourism became more significant activities TM ;L+•.'t' - N �' r
I
as the lumber industry declined. Redding is a major center DRUGS.. ` ! :!,, , . . - . ,_
iT, ..____._
in Shasta County for shopping, health care, education, and rout �se�R-d-Q pm?� =
r. ....X,,,*.
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government. «� ...TM!-t...t`",. r,#•
' i !'.,..
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Downtown Redding has been the heart of the city historically ,•., i t;
>'
and remains important to the growth of the city, although . ` — ... LL-.._ ' .-..
it was bypassed by the construction of Interstate 5, which --
encouraged most new retail development to occur east of the
Historic Downtown Redding was a hub for commerce.
river.This fact,coupled with a national trend toward outlying
shopping centers,threatened Downtown. In the late 1960s,
local leaders followed the trend and closed Downtown
streets to cars to create an enclosed,climate-controlled mall development regulations and guidelines, directing the
in Downtown Redding. While the "mailing" of downtowns physical and economic revitalization of Downtown Redding.
was a movement hundreds of communities embraced at
the time, very few survived or became vital hubs of activity In 2010, the Council approved a "housekeeping" update
and commerce. Instead, traditional downtowns and main to the Specific Plan to provide consistency with recent
streets are now increasingly recognized as some of the most General Plan and Redding Municipal Code amendments
desirable places for people to work,shop, recreate,and live. and to reflect the Specific Plan's accomplishments since its
Urban design is an important component in this return to adoption. Components of the adopted Specific Plan, such
downtowns. as the Development Standards, Design Guidelines, Sign
Regulations, and Implementation of the adopted Specific
As a response to growing interest in revitalizing downtowns, Plan were revised as a part of the amendment in 2010.
Redding pursued redevelopment projects to improve the The General Plan was amended to relax restrictions on
appearance and pedestrian quality of Downtown streets. In allowable residential density and commercial intensity, and
the late 1990s,the Redding Redevelopment Agency focused to recognize that both high- and mid-rise buildings should
on several key intersections to improve and serve as gateways be allowed in the Downtown area. While these minor
to the Downtown; tree planting and physical improvement amendments reflect individual policy changes and certain
strategies along specific pathways throughout Downtown physical improvements affecting Downtown since the plan's
and the identification of several funding mechanisms helped adoption, a comprehensive review of the Specific Plan in
revive Downtown. its entirety did not occur.Additionally, in view of the loss of
In June of 1999, the City began to draft the original Redevelopment Agency funding, some of the revitalization
Downtown Specific Plan with the help of a Downtown task concepts or implementation strategies identified in the
force, a team of planning consultants, and extensive public adopted Specific Plan are no longer feasible from a financial
participation. The original Downtown Specific Plan was or practical standpoint. Thus, this comprehensive update of
adopted in 2001. The document was a "regulatory specific the Specific Plan is a priority.
plan" that provided a comprehensive guide and associated
14 Downtown Redding Specific Plan Update
RECENT IMPROVEMENTS 1. Parking Structure Improvements(2000):The parking
N DOWNTOWN structure on the west side of the Market Street Prom-
enade received improvements at its southwest corner
n
Since 2000, a large number of changes have occurred that on Placer and California Streets,which include new con- m
have improved the appearance and functions of Downtown crete steps, handrails,a concrete path,decorative lights, -a
Redding(see Figure 1.3).While many of these improvements and a signature parking identifier sign that was based on
~'
have been City-sponsored,some have been made by private the design of the Cascade Theatre marquee sign,adding
and institutional developers.These changes are described as identity to the parking structure.These improvements
follows: were funded through a combination of Community De-
velopment Block Grant monies and private donations.
73 Sacramento River
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®Area Improvements Completed �•
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FIGURE 1.3: DEVELOPMENT SINCE 2001
Downtown Redding Specific Plan Update 1-5
2. Yuba Street Demonstration Block(2001)and South
„ rsa4Market Demonstration Block(1997):These Down-
�_ i.1."- town streets were renovated featuringwider sidewalks,
v i L benches,shade trees,decorative lighting,and public
n ii r r ' , - ' art.The Fields Jewelry building on Yuba Street has been
-Ck '° ," = s ''-4-- •:-..e remodeled into a coffee shop. Funding has been secured
T-- c10: `` -, to construct a portion of Market Street and connect it to
i Yuba and Butte streets.
a,a,.
source:Shasta Commun, 3. Redding Hotel Redevelopment(2002):Redding Hotel
was converted into 49 units of Senior Housing in 2002
Shasta Community Health Center at 1035 Placer Street. with Redevelopment Agency funds.
-1
4. Safeway Redevelopment(2002):Complete redevel-
t `" opment of the Safeway store located at 2275 Pine
-y,' 4 - ,. Street.The old structure was torn down and a new store
F+j - and gas station were constructed.
5, i
*• { 5. Downtown Mall Roof Removal/Renaming and Market
;1 J ,� Street Promenade Façades(2003-2008):The roof over
;� t , { , ,, f the formerly enclosed Midtown Mall was removed in two
`' �' •° P . - I i _ phases between 2003 and 2008.The concrete columns
were retained to accommodate public art via the Down-
Source:K2 Land and Investments
town Plaza Art Program.Accompanying the roof removal
Dicker's Building Redevelopment at Market and Yuba streets. were installation of new trees,tree grates,drainage,and
lights.The Mall was subsequently renamed the Market
Street Promenade.Buildings and storefront facades along
.. ;-,r341'...7, the Promenade were improved and renovated also as
part of the Downtown Mall Roof Removal project.These
.--`w"�: l improvements included new doors,windows,painting,
t' �, m awnings,lighting,and exterior repairs.
'U , ,i iAIWhi6. Cascade Theatre Reopens(August 2004):Cascade The-
ji : e atre underwent a 5-year restoration effort and reopened
Y' .ra..-
rin 2004.
;2.L.... -Ale ' , i 4, .1�', i 7. Shasta College Health Sciences Center Opens(2007):
'� As part of the Downtown Mall Roof Removal,the City
iiir Source:NH.'Architc entered into agreement with Shasta College to facilitate
An artist rendering of the future Courthouse. the construction of Shasta College's Health Services
at the northern end of the Market Street Promenade.
Shasta College Health and Sciences was demolished in
2003 and reconstructed as a new college building and
dedicated Market Street right-of-way back to the City.
8. Cascade Square(2007):Redevelopment of a mix of old
repair shops and warehouse buildings into modern retail
and street front shops located at 1701 California Street.
1-6 Downtown Redding Specific Plan Update
9. New Office Complex(2009):A large 3-story office 19.Riverfront Playhouse Renovation(Underway):The
complex was constructed at 1031 Butte Street east of Playhouse is relocating to 1950 California Street and
Shasta Regional Medical Center,which currently houses expects renovations to be complete by 2018.
n
Caltrans District 2 Headquarters. =
20.New State Courthouse(Underway):The new State m
10.New Mixed-use Development(2010):A 2-story devel- Courthouse sited on Oregon Street between Butte and a
opment at 1300 Market Street(the corner of Shasta and Yuba streets has faced delays due to funding.Construc- F,
Market)constructed in 2010 includes affordable housing tion is expected to be complete in 2020.
and Kobe Restaurant.
11.New Low-income Senior Housing(2011):A 21-unit PURPOSE OF T H E
low-income senior apartment complex located at 1225
South Street was constructed in 2011. SPECIFIC PLAN UPDATE
12.New Mixed-use Development(2012):A 3-story mixed- The intent of the Specific Plan Update is to 1) lay the
use development(including affordable housing)on a foundation for the transformation of Downtown through a
former City of Redding parking lot at 1625 Pine Street number of strategies,development standards and guidelines,
was constructed in 2012. and actions meant to improve the housing/jobs balance;
2) maintain and enhance Downtown as a center for office,
13.Shasta Orthopedics(2012):A new medical center locat-
entertainment,government,and culture of the city;3)make
ed at 1255 Liberty Street was developed in 2012.
Downtown more pedestrian friendly;4)improve the physical
14.Mixed-Use Redevelopment at Old Greyhound Bus appearance;and 5)stimulate investment in Downtown.
Depot(2013):In 2013,the Greyhound Bus Depot at the
southwest corner of Pine and Butte streets was demol The City of Redding initiated the Specific Plan Update to
ished and replaced by a two-story mixed-use building. comprehensively reexamine and update the Specific Plan's
regulations, goals,and strategies to provide a current vision
15.Shasta Community Health Center(2015):The health for Downtown.
center completed a multi-phase expansion project to
more than double the size of the complex located at The Specific Plan Update addresses a range of topics that
1035 Placer Street. were in need of revisions,including:
•
16.New Bikeways and California Street Road Diet(2014): Analysis of Market Conditions
California Street underwent a road diet and a new • Analysis of Opportunities in Downtown
bike lane was added to the west side of the street. In • Sustainability
addition,some street improvements were installed near • Specific Plan Area and Zoning District Boundaries
the corner of Placer and California streets.A bicycle lane • Development Regulations and Guidelines
was also added to Pine Street. • Prioritized Circulation Improvements from Downtown
17.Lorenz Hotel Renovation(2015):The Lorenz Hotel was Redding Transportation Plan
remodeled in order to accommodate senior housing. • Parking in Downtown
•
18.Dicker's Building Redevelopment(Underway):The City Public Infrastructure
of Redding was awarded a$20 million grant to redevelop • Implementation and Financing Strategy
the Dicker's building,which closed in 1992 and is located • Specific Plan Administration
on the Market Street Promenade.The Dicker's building
The Specific Plan Update considers the following key
will dedicate its entire frontage on three sides back to
Downtown developments and plans,including:
City as part of grant project.Partial re-opening of Market
Street,Butte Street,and Yuba Street through the Market • The State's plans to construct a new courthouse on
Street Promenade will also be funded by this grant. approximately six acres within the current Plan area
1-7
Downtown Redding Specific Plan Update
boundary on Yuba Street between Court Street and District) within a portion of the Plan area and provided
Oregon Street. the same regulatory structure, such as permitted uses and
,-.) • Relocation of the Redding Police Department. In June development standards, as other zoning districts in the
a) 2015, the police department vacated the City-owned City. The regulations of each of these districts were crafted
Q- property at the corner of California Street and Shasta specifically to address development issues within the Plan
m
t Street. area.
U
• The Riverfront Playhouse's new theater at the southeast Based on the findings through the update process, the
corner of Pine and Placer streets. Specific Plan Update has simplified the zoning districts into
• The "Dickers" building located in the Market Street two districts that better match the existing and desired
Promenade at 2222 Market Street planned for rede development in Downtown and cover the entire Plan area
velopment by K2 Development and made possible by a as described in the following section on Specific Plan Update
State of California Affordable Housing and Sustainable process. The goals, strategies, development standards,
Communities Program Grant. Grant funds will assist design guidelines and procedures in this Plan provide
in the reestablishment of the historic street system direction as new development, redevelopment, future
through the Promenade. The City of Redding owns a planning, and public improvement efforts occur within the
below-grade parking lot under the structure that will Specific Plan area.
be key to the design and functionality of the redevelop-
ment of the site. General Plan Consistency
• The Redding Area Bus Authority (RABA) and the City California law requires a Specific Plan to be consistent with
own the entire block of land bounded by Tehama on the General Plan of the adopting locality.This Plan has been
the south, California on the East, Shasta on the north, coordinated with the General Plan to ensure consistency
and the railroad tracks on the west. The vision is for between the two documents. To ensure consistency with
this property to be redeveloped with a transit-oriented the General Plan,a review was done of the existing General
development. Plan for relevant goals and strategies. This review revealed
• The Downtown Redding Transportation Plan(DRTP)was the Specific Plan and the General Plan to be complementary
completed in December 2016.The DRIP establishes the and consistent.Appendix A includes all of the General Plan's
circulation and infrastructure plan for the Downtown Goals and Policies that address Downtown.
area and recommends improvements to all modes of The Specific Plan Update is found to be consistent with the
transportation in Downtown Redding. The recommen City's 2000-2020 General Plan,originally adopted in October
dations of the DRTP have been incorporated into the 2000,as amended.
Specific Plan Update and prioritized.
The introduction of the General Plan envisions Redding with
Statutory Authority of the "a downtown that has regained its role as the heart of the
Specific Plan Update City"and as"a community that values its unique setting along
the Sacramento River." The Specific Plan works to advance
The Specific Plan is established through the authority
both of these visions,as well as encouraging"growth that is
granted to the City of Redding by the California Government
inward,instead of expanding outward."
Code,Title 7,Division 1,Chapter 3,Article 8,Sections 65450
through 65457(Specific Plans). The establishment of land use regulations, development
standards,and design guidelines in the Specific Plan Update
Specific plans may be adopted by resolution or by ordinance.
all combine to effectively implement a variety of goals and
This allows cities to choose whether their specific plans,
policies of the General Plan. Should future amendments to
or portions thereof, will be policy-oriented or regulatory
the General Plan result in conflicts with this Specific Plan
in nature. The 2001 Specific Plan was a hybrid that
Update, the Specific Plan will be amended as necessary to
included three distinct zoning districts (Central Business
achieve ongoing consistency between the two documents.
District, Uptown Business District, and Southern Gateway
0 Downtown Redding Specific Plan Update
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SPECIFIC PLAN UPDATE The Plan's planning process kicked off in September 2016
with a review of the existing physical and market conditions
PROCESS
in Downtown.
The process of updating the Specific Plan involved
engagement with the community and various stakeholder Community Engagement
groups to reevaluate the vision for Downtown and the means
to achieve that vision. Stakeholder Input
In December 2016, the City hosted four meetings with
Initiation Downtown stakeholder groups to get insight on the
conditions that need the most attention and ideas for
In 2016, the City of Redding initiated the Specific Plan improvements. This input helped shape three alternative
Update to provide clear direction for development, create scenarios for development and circulation in Downtown.
an economically viable strategy to develop Downtown to
its fullest potential, and establish it as a destination in the
"heart"of the city.
Downtown Redding Specific Plan Update 19
Downtown Survey Preferred Alternative
In February and March 2017, the City initiated an online The feedback from the Downtown survey, along with
survey to gather the community's input on Downtown input received from community members and the City
Redding and gauge the community's opinion of living and Council, was used to develop a draft preferred alternative
o. working in Downtown.The survey received more than 1,600
ro that combined the open space, pedestrian and bicycle
_c responses, an exceptional response. All but 3 percent of
connectivity,and land use improvements into one scenario.
respondents lived within the 96001, 96002, or 96003 zip
codes; 31 percent had children under the age of 15; and The draft preferred alternative was then presented to both
the average age of respondents was 47 years with a median the Planning Commission and the City Council on July 18,
household income of $75,000. Most visited Downtown to 2017. The preferred alternative was finalized and became
dine or bank, except for those under 35 who most often the basis for the recommendations in this planning process.
visited Downtown bars/breweries or to shop. Almost one-
third of respondents described the walking environment in Specific Plan Area Boundary
Downtown as poor and just over one-third did not feel safe Revisions
when walking to and from parking and/or dining locations,
whereas only six to eight percent felt "very good" about During the Specific Plan Update process, the boundaries
walking in Downtown. On the positive side, 19 percent of of the Downtown area were revised to better define the
respondents think the convenience and variety of dining area considered to be Downtown Redding. This revision
locations is "very good" and 20 to 24 percent think traffic removed blocks in the north and east that are residential
getting to and leaving Downtown is "very good." Of the and institutional, respectively,and have different character
respondents who do not currently live Downtown, one- from the rest of Downtown.The new Specific Plan boundary
quarter would consider living there. When asked to note is generally defined as the area from Riverside Drive and
what types of housing respondents found most appealing Trinity Street to the north,Court Street to the west,Liberty
for Downtown living, 51 percent, 48 percent, and 44 Street and East Street to the east, and Lincoln Street and
percent chose Live/Work Lofts,Townhouses,and Mixed-Use Cypress Street to the south (see Figure 1.4). The land use
Developments, respectively. pattern south of Shasta Street and north of South Street,
between Union Pacific Railroad tracks and East Street make
City Council Hearings up the Downtown Core District.The Downtown Core District
In March 2017, the findings from the Downtown survey boundary was also revised during this process to better
and three draft alternative scenarios were presented to the reflect the densest part of Downtown and to align with the
community and City Council for review and feedback. The existing Building Heights Overlay District that allows high-
draft scenarios were finalized based upon community and rise development (described in Chapter 6, Regulations,
Council input. Standards, and Guidelines). Areas to the north, west, and
south of the Downtown Core District within the Specific
Community Workshop Plan area include less intensive land uses and buildings and
Later in March 2017, the alternative scenarios were are within the Downtown Mixed Use District.
presented at a community workshop in an open house
format. Approximately 150 community members attended
the workshop. Four stations were set up around the room
to show open space, pedestrian connectivity, bicycle
connectivity,and land use alternative scenarios. Participants
were encouraged to visit the stations to ask questions and
provide their feedback on the alternatives,as well as fill out
a comment card with their ideas.
it Downtown Redding Specific Plan Update
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C.•] 2001 Downtown Specific Plan Boundary C.•] New Downtown Specific Plan Boundary Existing Open Space
Parcels Outside the New Downtown
__J Specific Plan Boundary
FIGURE 1 .4: SPECIFIC PLAN UPDATE REVISED BOUNDARIES
Downtown Redding Specific Plan Update 41)
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The vision of this plan is to create a revitalized
Downtown Redding that is attractive, safe,
economically vibrant, and respectful of historical
and natural resources. It should have a lively mix
of pedestrian- and bicycle-oriented shops, housing,
workplaces, parks, and civic facilities, inviting to
residents and visitors alike.
Downtown Redding Specific Plan Update 0
Guiding Principles
In order to realize the vision and guiding principles, the
N A number of guiding principles have long Specific Plan Update looks closely at four core areas to
abeen identified as important in realizing improve upon:
cothe Specific Plan vision and remain critical 1. Create vibrant public space
u to its success as the heart of Redding:
2. Prioritize a pedestrian-first environment
3. Encourage the right mix of land uses and urban design
» Identity— Provide Downtown with improvements
a distinct identity, personality, and
coherent image. 4. Enhance the Cultural District
» Aesthetics—Create a Downtown with
an attractive urban design that appeals
to the community and its visitors. CREATE VIBRANT PUBLIC
» Land Use— Develop a mix of Downtown S PAC E
land uses that attracts and meets the
needs of the community and visitors. The vision for creating vibrant public space is two-fold: 1)
» Community— Develop Downtown as Identify and develop a significant new public "town plaza,"
the heart of and gathering place for the and 2) Develop several new smaller publicly accessible open
community. spaces in the form of pocket parks, plazas, and parklets
along the streets that are also prioritized for pedestrians and
» Active Transportation— Encourage streetscape improvements;these sites should be adjacent to
pedestrian and bicycle travel sites that are primed for redevelopment/improvement (see
throughout Downtown and strike Figure 2.1:Vision Diagram).
a balance with the auto-oriented
environment.
» Historic Preservation— Protect and
enhance the historic character of the
Downtown.
» Relationships— Create connections
between existing positive features in
and around Downtown.
» Natural Environment— Protect and
increase the trees lining the streets,
Downtown's sustainability, and
connections to natural resources.
» Management— Establish a well-
managed, committed Downtown
community that attracts, retains, and
expands businesses.
0 Downtown Redding Specific Plan Update
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r-1 Downtown Core Potential Active Ground Floor •` Priority
L—J District Boundary ••-•• ••- Pedestrian Routes
Downtown Specific Potential Mixed-Use Office/ Secondary Priority
C..7 Plan Boundary Residential Pedestrian Routes
I , , . I Union Pacific Railroad Potential Outdoor Potential Major Public Open Space
Market Pavilion 1 p p
Existing Open Space 6.-N Potential Parking
Structure(per DRIP) * Potential Open Space
itKey Development Site Downtown Transit
/ Station
FIGURE 2.1 : VISION DIAGRAM
Downtown Redding Specific Plan Update 2-3
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A central public plaza can serve many functions and represent the community's outdoor living room in the heart of Downtown.
ti-
— . , A New Town Square
A new town square in the heart of the Downtown Core
gyp,.. ,.n.
,,e' _ District will serve as Downtown Redding's outdoor living
:+ ? room. Wrapped by active ground-floor uses looking onto
- ,� 3 - the park,this space will be home to community events and
a _,
public art. The general location depicted as "Major Public
Open Space" on Figure 2.1 was preferred by the majority
,'!" of participants at the community workshop in March 2017
- for a new town square, but the precise location has not
yet been determined. It has the advantage of being central
• to Downtown and is proximate to the location of past and
Ilit---- -, current community events, such as the Winterfest Tree
Smaller pocket parks or corner plazas next to active uses with
Lighting and Christmas Parade.This location will be ideal for
areas for seating,bus stops,landscaping,and overflow space other events that would benefit from being held in a family
for adjacent restaurants can activate Downtown. friendly,beautiful space.
This new park is in close proximity to the city's existing
Carnegie Park, which is blocked off from street life and
struggles to be an attractive destination. The new town
square could eliminate the need for Carnegie Park to
function as a traditional park, which could allow it to be
reprogrammed for other desirable purposes.
2-4 Downtown Redding Specific Plan Update
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Corner plazas framed by active ground+floors can become smaller gathering spaces to serve employees, residents, and visitors
to Downtown Redding.
A Network of Small Plazas and An outdoor pavilion -.„41Y4 ' ' • •.
like this one in W� r . %'�`' ' •
Parks 1 i*. 4:1
Davis, California, . 1� l 1 , _
A handful of additional smaller plazas and parks have been can activate a small , tili ` -
plaza and become a % _ ' '
identified on sites that are underutilized and have a greater central destination "$r/ trr kill,
,
chance of redeveloping in the future. Locations shown on in Downtown "` 6 r li ; ,i
the Figure 2.1 as "Potential Open Space" are speculative as Redding. �� --
om
the exact number and location of small plazas and parks have
f�
not yet been determined. It is anticipated that these plazas !Fe t,. �,
and parks may be part of private development proposals. M jj /
This approach is in accordance with the long-term vision to tri 7 f •
encourage pedestrian plazas, paseos, and corner "cut-offs" The key to making public spaces vibrant and comfortable for
at prominent intersections. By locating new plazas or parks all users is their design,visibility,and location.They must be
along improved bicycle/pedestrian routes,they can be used sited where many eyes are on them at all times—that is,where
as resting stops and gathering spaces. For example, one adjacent active uses such as cafés, shops, and restaurants
potential new public open space is located on the southeast face the open space. Neighboring residential buildings and
corner of Market and Placer streets next to the Cascade office uses should orient toward these spaces.All new open
Theatre and a bank;this centrally-located public space would spaces will include lighting, seating, and other amenities
be possible if bank parking needs could be met elsewhere. that make them comfortable, usable gathering spaces in
Another example could be part of the railroad parcel near keeping with Crime Prevention Through Environmental
the Train Depot. This could be a place for farmers' markets Design principles (these principles are described in Chapter
or even a permanent outdoor market pavilion. 6, Regulations,Standards,and Guidelines).
Downtown Redding Specific Plan Update 0
PRIORITIZEA PEDESTRIAN- The Downtown vision concept assumes the reopening of
Market, Butte, and Yuba streets, redevelopment of the
FIRST ENVIRONMENT
Dicker's Building, and pedestrian improvements on Market
N
a
� The General Plan describes Downtown as a pedestrian- Street and the two alleyways on either side of Market Street,
a. first environment and the Pedestrian Action Plan in the California Market Alley and Market Pine Alley. Building
t Downtown Redding Transportation Plan (DRTP) outlines on these improvements, the Downtown vision concept
identifies other pedestrian connections that should be
improvements to the pedestrian environment throughout
Downtown Redding to make it a pedestrian-first environment prioritized to link the Promenade to the rest of Downtown. It
with complete streets and streetscape improvements.Taking also identifies Priority Pedestrian Routes where streetscape
the Action Plan a step further,the Downtown vision concept improvements should be implemented first, as well as
targets the City's resources and prioritizes pedestrian Secondary Priority Pedestrian Routes that should come
improvements along specific routes that will link the most second as shown in Figure 2.1: Vision Diagram. Conceptual
people to the most destinations. streetscape improvements are described in Chapter 4,
Circulation, Parking,and Wayfinding.
4' ;,:`
ii The vision also prioritizes bicycles as a healthy and
i i . , .:iii,,---: ;= environmentally friendly alternative to automobile travel.
( _ p 1 All new development must incorporate bicycle parking and
r -r.� 4, , — storage facilities where required pursuant to the California
Green Building Standards Code.Information about proposed
yf it r
bicycle improvements can be found in Chapter 4:Circulation,
•'#�'�✓ f. Parking,and Wayfinding.
3s': 1:'
Alleys can become the second entrance to ground floor uses.
y
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Bulb-outs at street corners can provide pedestrian amenities, such as seating, lighting, and planters on otherwise narrow
sidewalks.
2-6 Downtown Redding Specific Plan Update
North-South Streets East-West Streets
The funded and proposed Market Street, California-Market In the east-west direction, the streetscape environment
Alley, and Market-Pine Alley improvements make improving of Tehama, Yuba, and Placer streets should be improved n
the pedestrian environment along the rest of Market Street as Priority Pedestrian Routes to provide more pleasantco
within the Specific Plan area a primary priority. Improving pedestrian connections given the active uses along them,as m
its entire length, beyond the Specific Plan area, and up to well as the potential to connect redeveloped sites with active r..,
Riverside Drive and down to Hill Street is a secondary priority. ground floors. Shasta Street between Oregon and California
streets and Butte and Sacramento streets between California
Given the recent bicycle facility improvements on California and Pine streets should also be prioritized as Priority
and Pine streets, the planned cycle track improvements on Pedestrian Routes. The improvements on Shasta Street will
California Street, the generous sidewalk widths along these dovetail with the planned road diet on this street identified
streets,and their location within the Specific Plan area,these in the DRIP. These pedestrian improvements will also take
streets are also Priority Pedestrian Routes for streetscape advantage of existing streetscape improvements that have
improvements linking new parks, public spaces, and been constructed on Yuba Street,and should extend beyond
Downtown offices and services in the north-south direction.
Oregon and East streets as Secondary Priority Pedestrian
In addition, the block of Oregon Street between Shasta and Routes.
Tehama streets should be prioritized as Priority Pedestrian
Route given the recent development and increased foot ',::. +i-' i *�4
traffic on this block. -� ' >
•
1
Yuba and California streets will , . — i_ r
be prioritized for streetscape ` O.\ -.
improvements.
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A pedestrian first street provides shade, landscaping,places to sit, and ample space for walking along with other amenities.
Downtown Redding Specific Plan Update 2j
ENCOURAGE THE RIGHT surrounding the existing historic train depot. An outdoor
market pavilion and public open space would draw visitors
MIX OF LAND USES
and enliven this area.
N
AND URBAN DESIGN New development will follow development standards to
Y
IMPROVEMENTS ensure that the existing character of Downtown will be
u enhanced.Building height limits within the Specific Plan area
The Downtown vision can be implemented by focusing on
will not change. Active ground-floor uses are required in new
opportunity sites where buildings and parcels have already
development or redevelopment within the Downtown Core
been redeveloped, have been identified as underutilized
District and to a lesser extent within the Downtown Mixed
or vacant, or have been earmarked for improvements
Use District. Active ground floors will activate Downtown,
(i.e., key development sites) to create a critical mass that
increase foot traffic, and provide more eyes on the street
reenergizes Downtown. There are ample opportunities
and public realm.
for new development or redevelopment in Downtown on
vacant lots, surface parking lots,or underutilized lots where ; h, .A'P -
buildings occupy less than 50 percent of a parcel(see Figure .1ft A
2.1:Vision Diagram). Many opportunity sites are located on _ '+ all�,t �4.
parcels that can accommodate new adjacent public open ig�,l,l f 4 . .9'P M£, I I
space as well.The entire Plan area is envisioned as a mixed- . I Mt'. —.. : ll•
—
use area where residential, office, and retail is encouraged •.� �,_ ,�,;�„ -a -"-•?* *.
and permitted. '' 'i '
The railroad parcel near the Train Depot is a key opportunity _ 1� �,x">- <� ,
site. It is envisioned with a mix of commercial uses �" 1 A
A pavilion can serve as an outdoor hub for concerts,markets,
and other gatherings.
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New Downtown development can benefit from making use of existing alleys and create public open space features such as this
grand staircase in San Luis Obispo.
0 Downtown Redding Specific Plan Update
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Mixed-use development can enliven the streetscape with Compatible infill development fills the gaps between buildings
active ground floor uses and provide housing or office above. Downtown.
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Townhomes could fit well on infill sites. Live/Work is another type of use that benefits downtowns.
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Buildings with retail and outdoor seating at the ground level can transform Downtown's pedestrian environment.
Downtown Redding Specific Plan Update 2-9
ENHANCE THE CULTURAL Lorenz Hotel, Gerlinger Steel and Supply Company, Cascade
DISTRICT
Theatre,100F Hall,Sherven Square,and the Old City Hall are
among the key cultural sites along these Downtown streets.
N
a
� In 2017, Downtown Redding was selected by the California The Specific Plan recommends wayfinding enhancements
CL Arts Council as one of 14 districts statewide for a five-year to guide and direct people on a walking tour of Downtown
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California Cultural Districts pilot program (see Figure 2.2). Redding so the cultural significance of this district is easily
V
This designation will help promote Downtown Redding as a recognized(see page 4-15).New development is encouraged
designated Cultural District.The SpecificPlanaimstoenhance to respond to these sites with complementary site design,
Downtown's cultural resources by making them known to building design, and materials (see the Building Design
the community and visitors alike and linking them with an section on page 6-18 and the Landscaping/Hardscape Design
improved pedestrian environment along Shasta, California, section on page 6-19).Infill sites between these cultural sites
Sacramento, and Market streets (see pages 4-10 - 4-11). should be prioritized for improvements and redevelopment
so that the District's synergy is enhanced.
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Remembering the past, Market Street closed to cars and the Cascade Theater(top)as compared to historic Market Street.
®i Downtown Redding Specific Plan Update
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HISTORICI
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Market Street is the Historic
ROUTE Route 99(now State Route Along with the historic red brick buildings, art deco buildings
characterize Downtown today.
273)in Downtown Redding.
- _ • _ �j• ��� ice\%.... 1.C6 cede Theatr.
Ix I 1`-• •� ; , 3.Turtle Shells
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•r ••:1,•:, r2lS,'.' •,•f 1,� " • �/ 7.8ehrens Eaton house
• • a J..: /.1.1f . • Arboretum •�\i;',.• a.Redding Ow(Audiorlum
::••' 9.The Monolith
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P > Gardens ti 11.S.cromanto Rwer Troll
Redding C.:.P::ell Park& '• i
r • Park Aquatic at •j s a .1 12.The ing by Bryan Tedrick
r 5 B i'a 1 13.Badding Rodeo Grounds
�� enter : .a ta.(men:Hotel
1a • 15.lack's Grill
'adding River t•_ �`.1 N..... /my. 16.Gerlinger Steel
• 17.Dleslelhorst Bridge
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•••••••':� a 1.7 !E....�! "s .�:.:: . • m 1 Turtle Bay 22.Damburger
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•�•:a "Sa �� 1 29.Woody's Brewing Co.
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• w • e Imo,41. 1 , •:•'..,•••�( !1 33.Vintage wino Bar
f..a`4 . ••n.'. :t� M ,', / ' ` 33.The DW
s i. S,.•• •i,.•t5 ;�•.�'A t �,•�,. , • 35.Matson.Mowder and Howe
• •i P. _ t+7•- Community Garde
1.1.11.•::.;•s •i,i,-..:4.t i,t '+ •igs r VII ..• g;• .�..A I 36.Caldwell/lake Reddmg Par.
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District Bound. e _ >'p`r"I!. 5.. ' •• * , •
• JeffersonSIPublic Radio
• - North State Symphony
Downtown Trail L•:• ;S ti 4 if' i•1,f+�A-4.-.P1-..• � I l 1, 4. • • AxlomThemerCompany
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Proposed bike paths' ;ill J, al • it • • _
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FIGURE 2.2: REDDING CULTURAL DISTRICT
Downtown Redding Specific Plan Update
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Urban Design „ 4,r, li '
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•
INTRODUCTION LAND USE CONDITIONS
The vision of Downtown Redding as the heart of the City Currently there is a lack of vitality in Downtown since
is founded on its historic role and is evident by its historic many parcels are underutilized and the number of visitors,
buildings and dining, lodging, and entertainment options. residents, and employees using it every day could be much
Many of the city's primary civic institutions were originally higher.Attracting the right mix of land uses needed to create
located here, including City Hall, the Police Station, the a critical mass is key to reviving the heart of the City.
County Courthouse, Carnegie Library, and the Train Station.
Some of these have relocated out of Downtown,while other In addition to reviving the uses within buildings, the public
new institutional uses have arrived,such as Shasta College. realm must be revived as well. Many community members
think there is a lack of open space in Downtown Redding;
Downtown Redding is characterized by historic and the only public parks are Carnegie Park(formerly known as
architecturally interesting buildings. Historically, Downtown Library Park) and Old City Hall Park. Currently, the Market
Redding was known for its covered walkways and arcades, Street Promenade is an open space amenity,but as vehicular
which provided shade and a pedestrian-scaled environment, traffic is reintroduced through this area it will transform from
as well as marquee signs and display windows oriented a pedestrian-only space to an active circulation corridor once
towards pedestrians. more. Visitors to Downtown don't fully utilize Downtown's
limited open spaces nor have desirable ways to get to them
This chapter describes the land use and urban design on foot or bike. Many community members do not currently
conditions in the Specific Plan area, the character of public feel safe within Downtown public spaces; therefore,
space improvements that support future development
appropriate steps must be taken to ensure that current and
as well as the livability of and activity in Downtown, and future public spaces will be both inviting and safe.
the land use and urban design goals and implementation
strategies for Downtown.
Downtown Redding Specific Plan Update 0
URBAN DESIGN ii 4 •
•
CONDITIONS � `
a, Today there are too many buildings with blank façades or i ,
. limited architectural details,as well as many surface parkingli, ',... ' '�` -• . .
ns
t .e . .
t lots and vacant sites, within Downtown. However, there is 4 . "'II.: • " '.' ,
growing interest in building new development in Downtown t,,. `-.. ,, Apt .r. , •
and there are many opportunity sites for new development. '' - ''''� ;
Appropriate development standards will ensure that 4 • . . .. r ;
new development enhances the existing character of
Downtown and adds new liveliness. While some blocks of
Downtown Redding have an active, pedestrian-friendly
street environment, many blocks have less ideal interfaces
at the ground level,including blank walls,covered or opaque ( i. p , -ss
• .
windows, large setbacks, parking lots abutting the sidewalk, -
3�
and vacant properties that prevent Downtown from truly moo.caiVZO - _
having a pedestrian-first environment that welcomes
people. In addition, the unshaded asphalt surfaces of the
Street trees, decorative street lights,and Downtown banners
many vacant lots and parking lots, in addition to numerous line some streets, but blank facades limit their liveliness
inadequately shaded sidewalks, in Downtown do not create (above).Redding's streets were once lined with two-to three-
an attractive pedestrian environment and contribute to a story buildings, ground floor retail, and arcades shading the
heat island effect. sidewalks that encouraged commerce(below).
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0 Downtown Redding Specific Plan Update
GOALS AND Land Use Implementation
IMPLEMENTATION Strategies
ri
STRATEGIES A. Appropriate Mix of Uses
1. Allow a mix of uses including retail,office,and residen-
ru
Land Use Goals tial throughout the Downtown Specific Plan area.
W
2. Update the zoning within the Specific Plan area to
1. Establish Downtown Redding as the establish a Downtown Core District and a Downtown
city's cultural, business, and civic Mixed Use District with tailored development standards
center. and guidelines that relate to the Building Height Overlay
Districts,parking requirements,and active ground-floor
2. Develop a land use pattern that requirements for each.
provides a variety of uses within a • The Downtown Core District is allowed unlimited
pedestrian-friendly environment.
heights and density,requires pedestrian-oriented,
active ground-floor uses,and requires priority
pedestrian route improvements.
• The Downtown Mixed Use District allows heights up
/
• 11 to 75 feet,requires Priority and Secondary Priority
Pedestrian Routes on select streets,but does not
require ground floor uses to be as active as those in
$ .��-�,p' r ,.-.. • the Downtown Core District.
1 a • Both the Downtown Core and Downtown Mixed Use
"
r .rw.
L �',�+tik districts encourage outdoor dining and activated
• -� _ "; Spy sidewalks.
� _� T., - • Allow a variety of housing opportunities,including
4 _ i mixed residential/office/commercial uses and loft
.:�; « ,., "`r' { '� apartments in the Downtown Core and Downtown
— ----•-:r - =- I- . ,`. ,V_ —
"`' Mixed Use districts.Allow zero lot-line cottages and
Corner plazas along retail corridors are common downtown town homes in the Downtown Mixed Use District.
attractions where people can gather.
3. Encourage land uses that attract residents to Downtown,
such as family entertainment,outdoor recreation and
---- sports,cultural attractions and museums,arts and crafts
...
'`
s'• shops,coffee shops, markets,music stores,and restau-
• .,.ill 1111 rants.
0 _OOP > --
;� t 4. Offer more opportunities for office relocation to Down
I r ; : Il town especially in the technology sector.
�► � 4If
1' i' 5. Encourage uses that attract people over a range of hours
r i I i;;=k during the day and evening, including residential,retail,
q ,l" cultural,and dining.
e
A mix of residential,office, and retail enliven downtowns.
Downtown Redding Specific Plan Update 0
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B. Open Space -,�
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1. Identify and establish a major public open space,with I ~" 7.1.•,,,
amenities,in the Downtown Core District(see Figure
3.1).
2. Devote City resources to developing a significant new `` • -,` •
.
public space in Downtown;develop smaller publicly ' I.
accessible open spaces as part of private development
projects.
3. Establish criteria for possible locations ideal for new •
open spaces that are: / l
• Centrally located. Plazas can become Downtown's outdoor gathering spaces,
providing landscaping,seating,and public art in a sustainable
• In areas accessible to and activated by employees, manner
visitors,and residents of Downtown. They should be placed in proximity to active retail, office, or
• In close proximity to pedestrian/bicycle corridors. residential areas so that buildings front them,such as corner
Along connections to the Sacramento River. plazas.
• Activation is achieved when adjacent and nearby uses are
• Adjacent to active ground floor uses. oriented toward the open space, and can flow into the open
space, such as with outdoor dining or seating for residents,
4. Consider uncovering the creeks in Downtown where shoppers, workers, or visitors.
possible to enhance their natural resource and provide
more open space opportunities.
C) Downtown Redding Specific Plan Update
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L...I District Boundary
1 , , , i Union Pacific Railroad Potential Mixed-Use Office/ Potential Open Space
Residential0
Existing Open Space Potential Outdoor Building Footprints
Market Pavilion
r A Key Development Site © Potential Parking Downtown Transit
Structure (per DRIP) Station
FIGURE 3.1 : LAND USE DIAGRAM
Downtown Redding Specific Plan Update 0
e i -mss
C. Incentives For Activation �:_. �, '
1. Provide infill incentives to encourage appropriate use of -1---1-1-1-1-1-,, -
--1T"1-•1-'1 1 -Y
m vacant lots and buildings on a permanent and temporary r----17-1-,,,n .
a) basis. --rT-? -
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s 2. Create incentives for providing additional open spaces, , lirwr, *"
u plazas,and parks. mirlivik, , ,.. . , „
. ,
3. Design and occupy public realm spaces with uses that il; ' PI 11.1
attract people of all ages to encourage lengthier visits to s. f r
Downtown and make Downtown a multigenerational "�"-"'0' �5 .,t
V.
destination.
..rte' ,
4. Initiate programmed use of parks that ensure activation
with legitimate uses,such as scheduled outdoor exercise
classes,music,and recreation. 4i .1 01, f i
.Jor • 1
5. Promote the use of Downtown for more community : °. `�
events,special events for youth and seniors,entertain-
lafi -,
ment,and provision of the arts. :,
Movie nights, yoga or exercise classes, and childrens' , ". y' ,.
activities are ways for the community to come together in < % --- -'\ r a
Downtown's open spaces. When buildings face on to parks ? T -- 1.4 �`s ..‘.'7...__:,
and plazas and they are built with shade structures and = -.:
amenities to facilitate activites, they foster activity.
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0 Downtown Redding Specific Plan Update
Urban Design Goals • � •. -
,.• , ., 1;,1., •- .1r.,•
1. Develop an easily recognizable w ►�' ri
identityfor and positive image of tx `'' ;+ °'
Downtown Redding. - ro
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2. Maintain and enhance the historic '`A� i ..
and natural characteristics of ` �, .
Downtown Redding. ,f '� A.
4.r
Urban Design Implementation 1� '' 444-.........„--�
Strategies '
A. Site and Building Design Buildings designed to set back from the sidewalk can spill out
1. Create appropriate development standards and building into the public realm and create outdoor gathering space.
design guidelines that promote a high-quality image for •4 .%. 41
"s,"4�a-
Downtown,including high-quality building materials, i *�; `:,` s`
varied roof lines,and modulation formed by storefront �`
design bay windows,defined entries,and recesses. • —•
2. Orient buildings towards the street to activate the public •.
11I
realm with more eyes on it and ensure Crime Prevention d J-' ' 1 i
Through Environmental Design principles are used in '. ' ' •
all renovations and new development.These principles ' '"'' ' ' i
=I� °
promote improved safety in the built environment and - -
are described in Chapter 6,Regulations,Standards,and 4 E
Guidelines. i _t'',3tea. . •• r. ,
B. Ground Floors
1. To meet the City's goals to make Downtown a pedestri-
an-first environment,provide incentives for mixed-use f
and residential development standards that create
active ground-floor spaces, prohibit expansive blank
walls,and minimize parking along the street edge and i
the number of driveway curb cuts per block, particularly
along the Priority Pedestrian Routes. - 1., I f r 1-I I y4;i.-• ' "; r`
2. Remove setback requirements for developments within _....0
all of Downtown to maintain a consistent street wall to 47 f 1 �. y
further enhance the pedestrian environment;provide
r I � � � •
k
flexibility for development to set back at key locations to
provide public open space that benefit the community Ground floor retail uses are successful when designed with
distinctive building materials, generous floor-to-ceiling
and Downtown workers,visitors,and residents. heights, permeable storefront windows and doors, and
shade features (middle). A gallery, or arcade, can provide
3. Include shade sources such as overhangs,galleries, shade while defining the pedestrian environment like this one
awnings,or arcades to create shaded, inviting environ- in Truckee, California(above).
ments which encourage people to linger Downtown.
Downtown Redding Specific Plan Update 0
4. Require active ground-floor uses in new development or ,
renovations within the Downtown Core District and to a ? 4 0�'!
lesser extent within the Downtown Mixed Use District. *i ' I dj N
M
i� .
a 5. Active ground floors can activate Downtown,increase ! •'II �' �, __
@ foot traffic,and provide more eyes on the street and _ .- r t ---
u public realm.Active ground-floor space is: _ "`''0"'``1
• Ground-floor retail,restaurants,or entertainment . �•,i•t. 1. _,
with transparent storefronts fronting the street and/ , _—.111116,1_ 9 - 1 I
or publicly accessible open spaces. -.. ', ri . _...f.3,i_
• Cultural institutions that have regular foot traffic and •- tx.
transparent street frontages. . "
• Hotel lobbies or residential amenity areas with
transparent street frontages. Alleys designed as shared streets and fronted by residential,
Publicly accessible open spaces,landscaping and office, and retail with outdoor seating become usable public
• space(above). Public art and special lighting along the street
plazas. or in open spaces can enhance the character of Downtown
• Stoops or pedestrian entries where residential is on (below). These in Portland, Oregon integrate solar panels.
the ground floor.
• Outdoor dining areas. ``�t v,�tk, `, ,
• Not surface parking along sidewalks. . Pe.:t* !•:-.160,
6. Provide incentives and guidance for facade rehabilitation } �`j 44
and restoration.
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7. Support nighttime activities in Downtown by increasing Q1,.. ` - • Y,- s' ,gn.
3
active ground floor uses that face the street and are w •ir.
:.!+• �r....;�:fg
open later so more eyes are on the street making it feel t i_ •_ " • 'mss .4.' +
. ! ��
safer. ';:� .1:%J..
C. Public Realm moi",-
1. Improve outdoor lighting along Pedestrian Priority
Routes in Downtown. �c
2. Activate parks and open space with public art,which
..,,
. 0 --
can help create interest and establish a sense of place. �}
A public art program can draw upon the history and
culture of Redding,bringing out the specialness of
Redding and celebrating its qualities.A contest or public �, . 1--. - -
campaign to initiate ideas for public art could excite peo- .f h '+4 It
pie about public art,allow the public to vote for their -- _ ..�' Imemi
.;,
favorite pieces,and in turn create more pride in and 11 Lr 11 T.
ownership of Downtown. 1 sow •s =- .-...-- -- ... .. - _
3. Enhance alleys as shared public spaces to promoteill.
pedestrian comfort and serve as the front door to busi- •o.r-��"
nesses along them.
0 Downtown Redding Specific Plan Update
4. Build on the planned Market Street Promenade inn- the heat island effect that is created by impermeable
provements and enhance adjacent areas with pedestri- surfaces:
an-friendly amenities. • Install rain gardens that catch and filter stormwater n
D. Parking Treatment runoff and create attractive landscaped areas. cu
ts
1. Establish appropriate parking standards outside of the • Initiate shade requirements for parking lot standards o
Downtown Core District which support the vision for to reduce the heat island effect. w
this area to become a pedestrian-first environment with • Promote rainwater harvesting from rooftops of
bicycle facilities, pedestrian amenities,and mixed-use structures to reduce runoff and the City's reliance on
development. potable water for landscaping needs.
2. Locate on-site parking to the rear or side of buildings 2. Consider a program to support installation of solar panel
away from and/or buffered from the street edge. carports in parking lots to provide shade and generate
E. Sustainable Design clean energy for parking lot lighting and electric vehicle
charging stations.
1. Limit the amount of impermeable surfaces allowed in
new development and parking lots to reduce stormwa- 3. Require drought-tolerant landscaping and trees in and
ter runoff and the amount of asphalt,thereby reducing around parking lots to enhance the pedestrian experi-
ence with shade and to reduce the heat island effect.
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Rain gardens, street trees, and shade-providing trellises not only beautify and buffer surface parking lots, but improve the
stormwater filtration on sites and reduce the heat island effect. These should be integrated in all new development and
redevelopment.
Downtown Redding Specific Plan Update 3-9
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INTRODUCTION VEHICULAR
This chapter is based on findings from the recent Downtown CIRCULATION
Redding Transportation Plan(DRTP)and Downtown's existing
Traffic, especially vehicular traffic, can have a significant
conditions. The DRTP lists a series of goals and guiding
impact on the well-being of a downtown. Traffic can be
principles that address Downtown Redding's circulation.
both good and bad for a downtown. Too little traffic and
Several action plans are included in the DRTP that identify
downtown businesses suffer. Too much traffic and the
the steps necessary to bring the DRTP goals and guiding
same result occurs. What is important is how fast vehicular
principles to fruition. Summaries of the action plans are
traffic moves through downtown. If traffic is allowed to race
integrated in the following topic sections of this chapter.
through downtown at high speed, the ability to create a
Following these summaries,this chapter identifies goals and
implementation strategies that implement the DRIP and the Pedestrian friendly atmosphere and a vibrant retail sector
is severely curtailed. If traffic is snarled and hardly moving,
vision for Downtown Redding,as follows:
pass-through traffic will quickly learn to avoid the area. It is,
• Vehicular Circulation therefore, the goal of the Specific Plan Update to promote
• Pedestrian Circulation a pedestrian-first environment with an optimum traffic flow
• Bicycle Circulation through Downtown Redding.
• Transit
The Specific Plan area has a grid-like network of City
• Parking streets and State highways that provides circulation within
• Wayfinding Downtown, to/from State highways and connections to
• Goals and Implementation Strategies other local streets(see Figure 4.1).
Downtown Redding Specific Plan Update 0
The state highway system includes State Route (SR) 44, SR • SR 299 is a major east-west arterial within Downtown.
273, and SR 299.These state routes provide regional access From the west,SR 299 is a four-lane arterial to Market
and enter the Downtown area as surface streets with at- Street,where it turns north,joining with SR 273,and
a)
grade intersections with several local streets. Upon entering continues out of Downtown. Northeast of Downtown,
Q Downtown,SR 44 and SR 273 become one-way streets.The SR 299 turns east and becomes a freeway where it
s state highway system in Downtown is configured as follows: intersects with Interstate 5.
U
The Transportation Element of the General Plan establishes
• SR 44 is an east-west arterial commencing in Down-
Level of Service (LOS) D as the standard for traffic planning
town. It is a one-way couplet along Tehama and Shasta
and development review for streets and intersections in
streets. East of Downtown it is a four-lane freeway
Downtown. Intersection LOS was calculated for several
which transitions to a two-lane highway at the eastern
intersections in the DRTP,providing a preliminary operational
City limit.
level evaluation of traffic operating conditions. Most
• SR 273 is a north south arterial in Downtown. From Downtown intersections studied show intersection Levels
the south it is a four lane divided expressway that of Service A or B. One intersection (California Street and
splits into a one-way couplet along Pine and California Tehama Street) showed a LOS of C. All intersections were
Streets when it reaches Downtown. It merges back within the standard of D set by the Transportation Element.
together at Eureka Avenue and continues north along
Market Street out of Downtown. Historically SR 273
was Route 99,the main north-south US route that Vehicular Action Plan
stretched from the US/Mexico border to the US/ The DRTP's Vehicular Action Plan advances recommendations
Canada border. for balancing the needs of vehicles,bicycles,and pedestrians
in creating safe and comfortable streets. Key street
recommendations include road diets for South and Shasta
.•'';, ,,,�- streets;slowed vehicular speeds along major thoroughfares
- t
�' using signal timing;and implementation of traffic calming to
, ,_ CAST TO SOUTH
.
• „ 6731
�__ffil 1 increase pedestrian and bicycle safety. The action plan calls
il . for streets through the Market Street Promenade, including
:; •if . of Market,Butte,and Yuba streets to be reopened
1.3111`r ( to vehicular traffic to improve and increase local street
"' 41
connectivity and circulation (described in more detail in the
�� +�-�"1111110
� !�}�� Market Street Promenade Action Plan).Two sections of two
.- _ — -'it streets are identified as "road diet candidate" streets to go
"' from four lanes to two lanes or three lanes: Shasta Street
from Court Street to Pine Street and South Street from
..r Court Street to East Street. The reduction of the number of
' -^ t x" vehicular lanes will slow traffic and allow for implementation
. • of improved bike and pedestrian spaces.
., i b i
_ �. ' ------AE 110P.THUNDERBIRI
. 3 Yew n.
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Market Street's freeway signs direct regional vehicular traffic
through and out of Downtown.
0 Downtown Redding Specific Plan Update
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r-1 Downtown Core State Routes
L.—J District Boundary
- SR 299
C-.1 Downtown Specific
Plan Boundary SR 273
i , , , I Union Pacific Railroad - SR 44
Existing Open Space
FIGURE 4.1: STATE HIGHWAY SYSTEM IN DOWNTOWN
Downtown Redding Specific Plan Update 0
The Market Street Promenade most non-motorized traffic to feel comfortable and safe.
Action Plan Pedestrian travel in the area is generally accommodated
rather than prioritized.
L
In addition to the DRTP's Vehicular Action Plan, its Market
-, Street Promenade Action Plan closely examines streetscape The Parks, Trails, and Open Space Master Plan identifies
n3 design elements to reintroduce streets to vehicle use and the Downtown as a major destination with linkages to the
t
U enhance the attractiveness and activity of Downtown. Sacramento River Trail, the Dana to Downtown Trail, and
The action plan calls for Market Street to be one-way the Palisades Trail. The hub of the city's trail system is the
with on-street parking from Tehama Street to Butte Street Sacramento River Trail. The Sacramento River Trail is a 16-
and two-way with on-street parking from Butte Street to mile network of paved and dirt paths along the banks of
Placer Street. Both Butte and Yuba streets will be two-way the Sacramento River designed for pedestrian and bicycle
streets with parking. Raised pedestrian table intersections traffic only and passes just north of Downtown.The Dana to
will prioritize pedestrian traffic and slow through-traffic Downtown Trail provides a one-mile long dedicated bicycle
along Market Street. Additional streetscape elements and pedestrian path across the Sacramento River that is
proposed include alley enhancements to increase activity, completely separated from SR 44 vehicular traffic. It was a
connectivity, and visibility between buildings; parklets to part of a larger widening and reconstruction project of SR 44
provide additional open urban spaces for casual gathering; between Downtown and 1-5 completed in 2010.
and street parks, public art, overhead lighting, shade trees,
and flexible use spaces. All of these streetscape design Pedestrian Action Plan
elements are intended to help create a safe, comfortable,
The DRTP's Pedestrian Action Plan provides recommendations
and attractive pedestrian environment that the community
will come to and enjoy. The following sections on Bicycle
for creating a comfortable,walkable Downtown that will help
and Pedestrian Circulation build upon the proposed Market promote business growth and outdoor activities. Strategies
Street Promenade improvements. to prioritize walking include safe and visible crosswalks at
pedestrian-scaled intersections. All streets should become
Complete Streets which provide all modes of circulation with
PEDESTRIANadequate facilities; they include controlled travel speeds,
bicycle routes and parking, pedestrian buffers, comfortable
CIRCULATION walking spaces,shade,and good lighting.
Pedestrian Environment . ' ,
Downtown's sidewalks and pedestrian street crossings are of
mixed condition. Recent transportation projects,such as the '
,,..
widening of Eureka Way, included high-visibility crosswalks , -` ' -• • a,r-f' A.
at the intersection of Market and Tehama streets. The new .:T. -
bike lanes and pedestrian improvements on East Street also .c
included high-visibility crosswalks at the intersections of t , Ef ^`� • ,, . • �-, '
.. ...
Yuba Street and Butte Street. Streets such as California and
Pine streets have wide commercial-width sidewalks along ` l
commercial frontages with parallel street parking and street -
trees to buffer pedestrians from vehicular traffic. Streets i iI. ,�``7��� '
such as Butte and Yuba streets have a narrower sidewalk 4
width and mix of parallel and angled parking. The scale of Oa i --
the Downtown is comfortable to walk; however, Downtown
commercial areas lack sufficient trees and lighting for Pedestrians often have to cross three or more travel lanes on
one-way streets carrying regional traffic.
0 Downtown Redding Specific Plan Update
Green Streets Action Plan Currently the Specific Plan area has very few bicycle facilities,
most notably Class II bicycle lanes along California and Pine
In addition to the Pedestrian Action Plan,the DRTP addresses
streets (between Eureka Way and Cypress Avenue). Short
the streetscape environment in its Green Streets Action
segments of Class II bicycle lanes on Court Street (between d
Plan. The plan identifies general guidelines for streetscape
South Street and Lincoln Street) and East Street (between
infrastructure, landscaping, and streetscape amenities re,
Sacramento Street and Locust Street) also exist. Bicycle
that are safe, aesthetically pleasing, and inviting, as well as A
connections to Turtle Bay and the Sacramento River Trail
promoting environmental sustainability.Green infrastructure
are key challenges. An increasing number of bicycle racks
design elements are identified that reduce and treat
are being installed in Downtown through a cooperative
stormwater at its source while delivering environmental,
agreement between Healthy Shasta, Viva Downtown, and
social,and economic benefits.Streetscapes with appropriate
the City. The racks, designed by Viva Downtown's Design
landscaping design provide aesthetic softening of the built Committee,are fabricated locally by Gerlinger Steel Company
environment and environmental benefits that reduce
and installed by the City.The cost is shared by Healthy Shasta
carbon emissions and heat islands while increasing human
and Viva Downtown. To date, over 25 bike racks have been
comfort through shading and cooling. The combination of
installed.
green infrastructure,landscaping,and streetscape amenities
can enhance an area's overall pedestrian environment and
viability.The streetscape elements can identify an area as a Bicycle Action Plan
special and distinct place for employees, shoppers, visitors, The DRTP's Bicycle Action Plan recognizes bicycles as a
and residents. All development activities must comply with growing form of transportation in not only Redding, but
the applicable stormwater treatment requirements of the on a regional and national scale. Key to the success of
State of California Construction General Permit, Industrial bicycle infrastructure is clearly identifying the bicycle zone
General Permit,and Municipal Separate Storm Sewer System to minimize conflicts within shared roadway space. The
(MS4)Phase II General Permit. City has implemented innovative bicycle infrastructure
improvements over the last several years and will continue
it on a citywide scale.
BICYCLE CIRCULATION
Bicycle Network ... .-:.
The City's developing bikeway system consists of multi-use
- --
Class
Class I paths and trails, Class II bike lanes on arterial and
collector streets,and bicycle boulevards(signed Class III bike ft•
routes) on connecting and neighborhood streets. Caltrans _ -z.--- ,
r -
and the City have begun implementing buffered Class II
—
bike lanes. Buffered lanes incorporate additional pavement 0' 'delineation to provide additional separation between the
vehicular travel lane and the bike lane. The City is designing
a network of bicycle lanes physically separated from traffic .-.,
that will extend the river trail into and around Downtown
Redding (Class IV). A mixed-use path will extend from the ►
Diestelhorst Bridge Trailhead along the Sacramento River and ' ' ..�Lt1110
Riverside Drive. A protected two-way bicycle path will run -%k'''') .4,..1111.s� `.
along portions of Riverside Drive,Center Street,and Division
Existing bicycle parking in Downtown.
Street to complete the connection between Downtown and
the Diestelhorst Bridge Trailhead. The next phase of the
project will extend the two-way bicycle path from Division
Street south along California Street to Yuba Street.
Downtown Redding Specific Plan Update 4-5
One example of innovation in bicycle gear is electric bicycles, Downtown Transit Center provides riders with conveniences
or E-Bikes. Range, performance, drive technology and the such as public restrooms,vending machines, bike racks,and
design of electric bikes have seen significant change in recent canopied waiting areas with benches.Seven local bus routes
years. They are an expanding market and allow new types depart from the Downtown Transit Center. In most cases,
a
a of users to consider bikes for recreation, commuting, and these routes complete a loop in the span of one hour. The
t shopping. Their growing popularity may contribute to the local routes operate 12 or 13 service hours per day, Monday
need for bicycle infrastructure improvements in Downtown. through Friday, starting at 6:20, 6:50, or 7:20 a.m. Saturday
service commences three hours later than the weekday start
The City of Redding and the Shasta Regional Transportation
time, but ends at the same time as weekday services.There
Agency are currently preparing a new citywide Active is no Sunday service. Amtrak has two daily train departures
Transportation Plan (ATP); this plan addresses bicycle and on its Coast Starlight line,one towards Los Angeles and one
pedestrian transportation for the Downtown area but is towards Seattle.
focused citywide. The new ATP is being developed to be
consistent with this plan and both are a direct result of the
DRTP. Transit Action Plan
The Transit Action Plan identifies key components to increase
efficiency and ease of access to transit information and
TRANSITavailability. Coordination to increase connectivity between
The Redding Area Bus Authority (RABA) provides public public transit, vehicular travel, bicycling, and walking, in
various combinations will increase mobility options for
transportation services within the greater Redding area.
access and connectivity between Downtown and the
The Downtown Transit Center is a well-designed facility
surrounding community. Safe and accessible links to transit
providing service to RABA, Greyhound, Amtrak, Trinity
stops and to the Downtown Transit Center should continue
Transit,Sage Stage,and other bus operators.The Downtown
to be enhanced.
Transit Center functions as a multimodal transfer station
with 12 gates that provide access to all transit vehicles.The
• ' J 7'. Vitt:.•'.‘"..-;—:I.144:s- . Illi0
h ' R
w. }
GATE 11 -`44. ✓, - , ' !
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The Downtown Transit Center located in the middle of Downtown provides shelter and seating for passengers.
0 Downtown Redding Specific Plan Update
PARKINGThere are several private parking lots serving the public and
the adjoining businesses distributed throughout Downtown.
Growth has been slow and steady in Downtown Redding. According to the DRTP, there are approximately 1,598 off-
There is a desire for changes that result in a vibrant n
street spaces in private parking lots.
co
Downtown and it is likely that growth will continue on a -
steady basis with periodic expansion during significant CD
projects.The existing on-and off-street public parking supply Downtown Parking Strategy �
is underutilized, especially at certain locations, and many As mentioned, a separate planning effort is developing a
of the on-street metered parking spaces have meters that Downtown Parking Strategy, which will present alternatives
are broken or missing. With the arrival of more Downtown to promote a Downtown-wide parking strategy, as well as
development, parking supply should be tailored to supply recommendations for parking systems and management
enough, but not too much parking. Enforcement should programs that can begin to create a revenue structure for
be streamlined and transparent to the public. The goal is funding future parking improvements.
to make the most efficient use of all public and private
parking spaces before investing in additional parking. A
separate planning effort is underway to review and make W AY F I N D I N G
recommendations for improvements.In any case,accessible
Signage systems are very important to the success of
parking for drivers with limited mobility should be provided
revitalization in Downtown Redding. Once viewed as a
at convenient locations throughout Downtown.This section
navigational aid,"wayfinding"systems are also used as a way
summarizes some of the findings from that work.
to market an area's resources, alter negative perceptions,
evoke a sense of history and character, and improve
Existing Parking Conditions the streetscape. Although the 2001 Specific Plan made
In Downtown, on-street parking consists of parallel and recommendations to improve wayfinding in and around
diagonal curbside parking. Currently, there are 3,395 off- Downtown,the system should continue to be improved. For
street spaces and 1,205 on-street spaces in Downtown.407 example,the Caltrans highway signs spanning over the local
of the on-street spaces have meters. Of those 407 metered streets make Downtown feel like an urban highway. These
spaces,only 165 meters are functional.There is a perception create a clear path for automobiles to navigate their way
of shortage of parking in Downtown despite there being through Downtown, but do little to create a comfortable
underutilized parking throughout. The Downtown Core has pedestrian environment or attract motorists to stop in
higher parking occupancy rates than the surrounding area, Downtown.
and off-street parking one to two blocks away is underutilized. A Public Signage Program for Downtown was created by the
There are approximately 938 off-street parking spaces Wayfinding Committee established in 2005, and was later
available to the public in City- and County-owned parking added to the 2001 Specific Plan.The signage program sought
lots in Downtown. Parking lots include the California Street to bring the scale of Downtown Redding to a manageable size
parking structure, the parking garage beneath the former by pointing out attractions, adding historical explanations,
Dicker's building(145 spaces)and another 98 spaces in two directing vehicles to public parking, and locating amenities.
surface lots along Pine Street. The City-owned two-story The program set forth the following objectives and
California Street parking structure is located immediately improvements, some of which have been implemented in
west of the Market Street Promenade fronting California Downtown and some of which are still needed:
Street, between Placer and Tehama streets. The north • Wayfinding Objectives.The following objectives
structure was constructed in 1972 and the south structure for Downtown Redding's wayfinding system were
in 1977.There are a total of 650 spaces in both structures. established:
In addition, there are 45 metered spaces in the County- » Eliminate visual clutter. (Remove unnecessary
owned parking structure at the County Administration public signs)
Center at the corner of West Street and Butte Street. » Provide only useful information.
4-7
Downtown Redding Specific Plan Update
a. '�,''• '4 » Create a sense of place.
'. .lir ,. �,..
' _ �': '`' Its s! » Use quality materials(i.e.,to resist fading and
° iat! g ',1 Je. 1,, A, graffiti).
-.TTA.--
•
v -
t _ I •' - » Be easily reproduced.
a �4�•• '. k '� }Ya 1 1111 1 •4':1.:I‘.`'- . • » Be easy to maintain.
.c v , +�'�to 1, , _ - ,y,,, .,.tkli, » Be comprehensive.
u 4. A>I� " • » Further the goals of the Downtown Specific Plan.
.` h' . CASCADE H x:, ,
. `•' - » Do not allow exceptions without the review of the
'� • PARK f �.;, , �.
.�N� LIBRARY
::. . COUNTY4. City.
.,. - ADMIN.♦'. . ;;,�.�
' ` a' Public Signage Program.A"Downtown"logo was
-•� ]' designed for all new public directional signs in Down-
, K E J town.The program includes two vehicular directional
I�``
signs: 1)Downtown Central Business District and 2)
— A • w R, Downtown Entry Sign,for corridors leading to and out
• of Downtown. Key locations include:
NM » City Hall
» Market Street
�•i >> Park Marina Drive
» Convention Center
01' » Library Park
• p/,� » Downtown Transit Center
,"' » Redding Arboretum
/ Jt, » Shasta County Courthouse
M � » Lake Redding Park
Caldwell Park
» Lake Redding Golf Course
» Amtrak Station
rr ".•44,,,, » Turtle Bay Museum
lliiiii About 60 signs were installed by the City with approval
from Caltrans within their rights-of-way. As new
destinations pop up in Downtown,new directional signs
should be added to guide people to them.
• • Kiosk Program.The Wayfinding Committee worked on
V!VA . - the design for a graphic pedestrian map and directory
oowNroWH k sign,which includes photographs of key destinations.
r These maps and directory signs were placed at kiosks
�� r` P in six locations, including on Market Street in front
,,, :� , ' Iii`
1. ,..--.,..A. of the Cascade Theatre,in front of the Post Office on
REtwo ' Ki ., t, %s 'y�,.df Yuba Street,and at the intersections of Market Street
IP
4 W and Butte Street,California Street and Yuba Street,
7"la • `` ' "— Pine Street and Butte Street,and Yuba Street and Pine
Wayfinding signs differ according to audience. The top sign Street.
helps biyclists and cars find nearby destinations. The map •
in the middle helps pedestrians learn more about nearby Signs Outside Downtown.Signs outside Downtown
attractions and how to find them. The banner on the bottom should point visitors to"Downtown Redding"rather
tells passersby that they are in Downtown Redding. than "Central Redding."
0 Downtown Redding Specific Plan Update
GOALS AND ..
v
IMPLEMENTATION y�,, •fi � . 4r.,�
STRATEGIES -... :. , ' cu
Goals
q. 1
1. Provide a circulation system thata
4.....,,:..4 ri-
furthers economic development, .
convenience, safety, and choice.
2. Provide adequate and accessible
parking throughout Downtown
Redding.
3. Create a pedestrian-first Street trees and rain gardens define the street edge for
environment. pedestrians while helping reduce the heat island effect,
providing shade, and filtering stormwater runoff
Implementation Strategies 1l 1 , 1
r
The Specific Plan focuses on strategies to implement the AM
.0,
recommendations of the DRTP's action plans. Following are ,S
a series of recommended implementation strategies. us ■ro ct. 'c,
A. Streetscape -
1. Improve streetscapes throughout Downtown to enhance �. ,
ii k
all modes of travel based on the DRTP's recommenda- - \�.
.r`'''
tions. i
/
2. These improvements should meet multiple goals ' _.
identified in the General Plan regarding transportation,
sustainability/stormwater facilities,and community Shared alleys can serve as pedestrian connections, open
space, and retail's front door.
services at once. Improvements should use an integra-
tive approach that improves stormwater infrastructure
and links parks and trails with complete/green streets to
encourage more people to walk and bike.A greener en-
vironment aids public health with walkable public areas
and documented psychological benefits.
3. Modify current zoning to introduce more pedestri-
an-friendly regulations. These include allowing arcades
over sidewalks for shade,streamlining approval for Pop-
up Uses to encourage business activity,and adjustments
to approvals to allow sidewalk cafes and dining.
4. Prioritize pedestrian improvements on Priority Pedestri-
an Routes and Secondary Priority Pedestrian Routes,as
shown in Figure 4.2.
Downtown Redding Specific Plan Update 0
Sacramento River ‹) '•
O - ,., '*�.... O�• `� Proposed Class 11
O _ Proposed ClassII(DRTP) (DRTP)
Alternative to Route
°� �$ Along Riverside Dr.to Alternative to Bike
'� O Diestelhorst Bridge Route Along Pine St.
O � _
Ir
..
�i...�. !ER DE I _ ? '"
CU To Diestelhorst 1 to ., „1- Pro osed
p /1111111111
Bridge 4 9� �f Buffered
Proposed ,co F `, 1'L� Class II
U Class IV T
ql ,: .�' ' (DRTP)
Cycle Track \
__ t - it
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004,..s, MVI`A '� Dana to
Downtown
Proposed Class II '/ , Trail \\
(DRTP) ,\ Connection
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Alternative to Route i ..1:
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Along Center St. \ ` 4 •;t. 7C:1111, �, '
000= and Division St. \J R�-��� 3' / _®� _�
• \-,....: ' /t��0 d. Proposed
Y\' � S Class IV
7- '.
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1.
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• •
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t,',•�. lie•-� ' ••�1 Proposed Class III
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` �^ • "\r,\\:.\s,..
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(DRTP) , , •jj i s• ,\ yEg SS s! •,. �. iii_ NOProposed \pLAC 1'•� DBuffered Class II '111 � ' � •'- \\ `
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0 125 250 500 1.000 Si___.NSW
Note:DRTP Downtown Redding -\ ® O r....._ i
Transportation Plan _ ii I
r—1 Downtown Core mom Existing Bikeway Routes Sacramento River Trail
L—J District Boundary •••••••••• Priorit
mil - Priority Bikeway Routes Y
Downtown ••••• ••• Pedestrian Routes
C---1 ••Specific Plan Boundary p p Secondary Priority Bikeway Routes Secondary Priority
Union Pacific Railroad *e Recommended Bicycle Parking Station Pedestrian Routes
Existing Open Space t,') Denotes 2 Route Options for Consideration A--A Cross Section Lines
A A
Downtown Transit Station INN im Bicycle Facilities Already Funded
FIGURE 4.2: PEDESTRIAN AND BICYCLE PRIORITIES
Downtown Redding Specific Plan Update
S. Streetscape improvements should include the following B. Bicycle
where space permits: 1. Build on the DRTP's Bicycle Action Plan and prioritize the
• Wide sidewalks with zones for furnishings,landscaping, City's resources on bikeways that extend existing bicycle
pedestrian throughway,and building entries. facilities and link them to Downtown destinations and n=,
• Street lighting. surrounding neighborhoods(as shown in Figure 4.2)
(D
• Permeable paving. so biking in Downtown is more convenient and easily
• Rain gardens. navigable.
• Drought-tolerant landscaping and shade-producing 2. Prioritize bicycle facilities that create east-west connec-
street trees. tions from adjacent neighborhoods to Downtown. From
• Other shade sources, including overhangs,galleries, the west, improve bicycle facilities on Shasta and South
awnings,or arcades to create shaded,inviting environ- streets,and from the east, improve bicycle facilities on
ments which encourage people to linger Downtown. South and Butte streets(as shown on Figure 4.2).These
Public art. routes also connect to a new Bicycle/Pedestrian Trail-
• head near the Downtown Transit Center.
• Pedestrian-scaled wayfinding network,including
signage,and kiosks to help people find Downtown's 3. Prioritize a "Downtown Bicycle Loop"utilizing the exist-
amenities and discourage speeding. ing bicycle facilities and routes where bicycle facilities
that have already been funded on Center,California,
Examples of these improvements are shown in Figure 4.3. Gold,Pine,and East streets(see figures 4.2 and 4.4).The
6. In keeping with the DRTP,enhance alleys as shared spac Downtown Bicycle Loop can be complete with new bicy
es to promote pedestrian comfort and serve as the front cle facilities on Trinity Street.To do this,extend facilities
door to businesses along them.The alley improvements on Pine Street to Trinity Street and from Trinity Street
can work in tandem with the long-term vision to create down California Street.This loop connects to a new
mid block paseos in Downtown. Bicycle/Pedestrian Trailhead near the Downtown Transit
Center. East-west connections on Yuba and South streets
7. Support nighttime activities in Downtown by improving can provide smaller loops within the greater loop.
street lighting.
4. Prioritize a"Riverside Bicycle Loop"that connects Down-
8. Consider developing pedestrian pathways along uncov- town to popular open space and trail destinations(as
ered creeks in Downtown where possible. shown in Figure 4.4),including:
• From the west, Diestelhorst Bridge Trailhead via
Riverside Drive to Trinity Street.
• To the east,Turtle Bay Exploration Area via Yuba Street
to Liberty Street to Butte Street("the wiggle")to
Continental Street to a Class I bicycle facility along the
southern boundary of Memorial Park Cemetery and up
to Sundial Bridge Drive.
• The middle of the loop connecting Diestelhorst Bridge
in the west to Turtle Bay in the east would be either on
Trinity Street from Center to Continental,or through
the heart of Downtown on Yuba Street,or both.
Downtown Redding Specific Plan Update 411)
Striped Crosswalks ,� I, Pedestrian Refuge Islands
r• Q
nmmt • y
CO ' t.1 tiN.0 ' .
QJ
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4.
Wide & Continuous Sidewalks ,, Storefront Improvements •
441. ► _I •
t s44,* DE1 . •:.I
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. Ii � i
Traffic-Calming Features 1` Landscaping
1'.-- '- 4., 0 4
\cilitiol‘ I
.117 .. 111"
Parking Lot Improvements f Furnishings .� .
ct. # _.
)., ":--
la
kiiiimP7-iii.,,
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tv i
Additional Street Trees '
A . i le? Improved Bike Lanes I I1
4', , ''''t
! -.sem c • 4' /
K! . je 11)-1'
14
t II .
Themed Banners/SignagediF,
and Consistent Lighting I _ Flashing Crosswalk Lights
III`--11„� -T
'I 0,/, . Or I ,.
FIGURE 4.3: STREETSCAPE IMPROVEMENTS
0 Downtown Redding Specific Plan Update
C. Transit 11.Explore the feasibility of establishing a parking assess-
1. Improve bicycle facilities at the Downtown Transit Cen ment district within the Specific Plan area to finance the
ter. development,improvement and operation of Downtown
parking facilities and infrastructure.
2. Improve pedestrian connections to the Downtown
Transit Center. The DRIP included long-term recommendations for parking
solutions. They included these:
3. Encourage residents and workers to utilize bus service to
and from Downtown by making the routes efficient,the 12.Replace aging parking structures with mixed-use devel-
stops convenient,and providing clear service. opment.In the interim, initiate improvements to the ex-
isting parking garage,such as repainting, installing new
D. Parking lights,introducing micro-retail,and enhancing adjacent
Implementation measures to improve Downtown parking
landscaping.
P g.
conditions are emerging in the separate Downtown Parking
Strategy being developed. More work is needed to refine 13.Target potential sites in the Downtown for future park
these through public discussion, but they are listed as ing structure locations.The City should consider using
potential measures below. publicly owned sites in the Downtown as potential loca-
tions for both short-and long-term parking solutions.
1. Replace all defunct on-street meters with single-space
smart meters that have occupancy sensors.
2. Implement centralized,multi-space pay stations for off-
street parking.
3. Remove the many different time zone areas to make
parking rules easier to follow.
4. Utilize paid parking in all close, high demand zones and
time limits in surrounding areas that match the needs
(between 2 hours and 8 hours)for employee parking
zones.
5. Evaluate a parking permit system for employees to en-
courage them to park in the correct areas.
6. Leverage license plate recognition enforcement to mini-
mize the labor associated with the enforcement process.
7. Install adequate wayfinding signage to accompany new
equipment.
8. Identify remote parking supply in private lots and solicit
shared parking agreements.
9. Developing a parking pricing strategy that encourages
people to park in the right place based on length of stay
and pays for the cost of enforcement.
10.Develop a financing strategy to pay for the new infra-
structure.
Downtown Redding Specific Plan Update 411)
E. Wayfinding rt;';; ;, ;.
1. Build on the 2001 Public Signage Program to create 4 g O U
a- a comprehensive wayfinding system in Downtown. `, c.
. ..,„,iei
v Establish a comprehensive system of informational and G ,9
Q- directional signs from all major highways and arterials to
CO
direct vehicular and other travelers to Downtown. Utilize m �1f iVt.f' '� r-,a consistent theme on kiosks and all wayfinding signage ��
in Downtown. M I LVA
2. Locate new directional signs,and kiosks with maps de- 4 VIRGINIA 1
?"'''
noting key destinations(see Figure 4.4).
3. Designate a Cultural/Historic Walking Loop in Downtown ‹. 0
that identifies and calls attention to cultural assets, Mii@S
historic landmarks,and important destinations.The loopN. Berk. BART 0,7 '.,
t.
should be made known to visitors and residents and call
attention to Downtown's assets. Fourth St. tir,
1 .7 10
re
4. Advertise the Downtown Bicycle Loop and Riverside UC Village 2.2
Bicycle Loop that provide access through Downtown 's
and links via trails and the wayfinding system to the local
natural environment.
5. Employ a wayfinding system to assist in promoting lesser -
known public parking areas.
Wayfinding signage for bicycles con help cyclists navigate
6. Consider smaller vehicular wayfinding signs typical in a Downtown's streets more safely.
Downtown environment instead of freeway-sized vehic-
ular signs in Downtown.
7. Make biking to Downtown destinations easier by provid-
ing clear wayfinding signage and bicycle parking.
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downtown.
Downtown Redding Specific Plan Update
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L_J District Boundary Iiia Downtown Bicycle Loop
Historic Properties
C::] Downtown Specific (National&Local Registries) in im Riverside Bicycle Loop
Plan Boundary L Key Destinations
1 . . . 1 Union Pacific Railroad sass Cultural/Historic Walking Loop
Existing Open Space 0 Transit Hub 41, Kiosks
FIGURE 4.4: WAYFINDING PLAN
Downtown Redding Specific Plan Update 0
CONCEPTUAL California Street"Downtown Bicycle Loop"
STR E ETS C A P E This section of California Street is a two-way, three-lane
v arterial comprised of existing Class II bikeways and parallel
IMPROVEMENTS parking along both sides of the street,as seen in Figure 4.5.
C)
Q Existing bike lanes follow a conventional design, consisting
m Five conceptual cross sections of key Downtown streets show
_c of pavement markings and solid white line lane markings
L.) the existing conditions and how potential improvements can
fit within the right-of-way(see Figures 4.5-4.9).
delineating bike lanes from travel lanes.The street has 11 to
12 feet wide commercial-width sidewalks located adjacent
I \ i to large parking lots and commercial properties. Currently,
\V� ..), A sidewalks do not have a defined pedestrian throughway zone
'�el 1 and lack sufficient trees, street furniture, and pedestrian
.....,„\ri\--- '\, ,, ii \ `, •.• +, scaled lighting.
�g(� • This section of California Street is part of a proposed
.• Nt �� •
�4 s ��. : Downtown Bicycle Loop. It will link to Dieselhorst Bridge via
Q • . . •
i planned improvements on Division and Center streets.
. 111i iliiiiii, t*. ... „ B�, ts...._.
Potential improvements to California Street's configuration
•• ���.' , could include:
..• '� i •
• Two-way Protected Bike Lanes.By removing the
Cross Section A Key Map southbound bike lane and reconfiguring the right-of-
way,California Street can accommodate a Class IV
_P.
two-way protected bike lane adjacent to the on-street
parallel parking,which provides bicyclists with physical
IF . N. 'r--'�"- -.. separation from vehicular travel lanes.The total width
it_ill-
- of the two-way protected bike way should be 12 feet.
- For additional safety,a 3-foot buffer between the
1111111111 parking lane and bike lanes with diagonal hatching can
_ be accommodated. Planters or flexible posts should be
placed within the buffer to provide a vertical separa-
tion from adjacent parking lane.An additional option
may be to create an at-grade sidewalk promenade that
incorporates clear delineation for bicycles and pedes-
Source.W ",.
trians with the use of landscaping and/or pavement
An example of a two-way bicycle track with a buffer and color or type.
parking lane separating it from travel lanes in Brooklyn, New • Parallel Parking.By reconfiguring the existing right-of-
York.
way,California Street can maintain parallel parking on
both sides of the street, but would require the removal
of one travel lane.
• Shaded Sidewalks.California Street is a proposed
Priority Pedestrian Route and as such should include
more street amenities,such as benches, planters,
outdoor seating, lighting,bike racks,street trees,and
elements to provide shade.Redevelopment on either
side of the street should be designed to incorporate
optional shading devices,such as arcades or awnings.
aDowntown Redding Specific Plan Update
\ n
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4 .* p �r 0 No. I
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....„_,____,. ,f.:-....77,„, ,, __"----.-Th_ -,1/4..
In et estb P
Ta
. . • • • .
Existing Parking Lot Sidewalk Existing Bike Travel Lane Travel Lane Travel Lane Bike Existing Sidewalk Existing
Parking Lane Lane Parking Development
78'-0"R.O.W.
Existing Conditions: California Street Section Looking North
L • 1
.......=
1 ,
P c i d'
Potential New Sidewalk Parking Travel Lane Travel Lane Parking Buffer Two-way Sidewalk Potential New
Development Protected Development
(RABA Opportunity Bike Lane
Site)
78'-0"R.O.W.
Potential Conditions: California Street Section Looking North
FIGURE 4.5: CROSS SECTION A
CALIFORNIA STREET "DOWNTOWN BICYCLE LOOP"
Downtown Redding Specific Plan Update
�., �\•'' Yuba Street "Riverside Bicycle Loop"
.• '• Yuba Street between California and Continental streets is
• �,.+r``M� � •
slated to return to a two-way street as seen in Figure 4.6.•
f : . The right-of-way is comprised of sidewalks on either side
, \... �•�' •`�••8'U��Sj of the street, angled parking on the north side, two travel
• lanes, and parallel parking on the south side. The buildings
t; ad
are located close to the street.The existing sidewalks do not
• • ,
• • \ have a defined pedestrian throughway zone and lack street
Li N
furniture and pedestrian-scaled lighting.
` .. • 1, _ _ This section of Yuba Street is an important part of a future
Cross Section B Key Map Riverside Bicycle Loop through Downtown.
- Potential improvements to Yuba Street's configuration in this
• .,,,„� area could include:
�TIEQ . • Two-way Protected Bike Lanes.Similar to California
',It,•'W. - 4 %/2 Street,Yuba Street could accommodate new two-way
i.
protected bike lanes.These new bike lanes could result
in the removal of parallel parking.
N'' • Angled Parking.The existing angled parking is
sq.. ri I "414111i1110-,44441mbo.
retained.
1
• Travel Lanes.The width of the existing travel lanes can
be reduced to 10 feet in order to accommodate the
Cs
La— two-way protected bikeway and buffer.
• Shaded Sidewalks.Yuba Street is a proposed Priority
Pedestrian Route and as such should include increased
r. - Sour /l(TC) shading and a variety of street amenities such as
An example of a protected two-way bicycle track in benches,planters,outdoor seating,lighting,and bike
Washington DC. racks.
l Downtown Redding Specific Plan Update
sivii‘in
' 4
0 131.,,
r42?VC,r)S 9P ',,,
,,,,„, v
341 p,s,
,fid 9 _c3, V .til
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ge
„.. , • f _'\ f_` . o
...................e. _ .. _...,....„„ 3
P f P
• • • • • • •
Existing Sidewalk Angled Parking Travel Lane Travel Lane Parking Sidewalk Existing
Development Development
•
• 75'-0"R.O.W.
Existing Conditions: Yuba Street Section Looking East
r 4 0, q 4/.. to,.
5_ p C6
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• • • • • •
Existing Sidewalk Angled Parking Travel Lane Travel Lane Buffer Two-way Sidewalk Existing
Development Protected Development
Bike Lane
•
75'-0"R.O.W. •
Potential Conditions: Yuba Street Section Looking East
FIGURE 4.6: CROSS SECTION B
YUBA STREET "RIVERSIDE BICYCLE LOOP"
Downtown Redding Specific Plan Update
i Q \ ft% , \ Shasta Street
v beCalifornia Oee
\\ -Zu, II� I fourShasta laneStreet, two wayetwelocalntreetawithad narrowerrgonstrsidewalks isa
v • compared to Yuba and California streets as shown in Figure
Q- • L\` \ i 4.7.The existing right-of-way has noon street parking and a
Co ` •1
t A • • • e very wide outer northbound travel lane.
....„. The DRIP recommended a road diet for Shasta Street to
il
CA. �®* •iii '.4. **10.
`, •• convert the existing four lanes to two lanes with pedestrian
• ` and bicycle improvements. It is an important bicycle
t.iiii •• ` connection to residential areas to the west.
Cross Section C Key Map Potential improvements to Shasta Street's configuration
` could include:
I a `-
, , ,
"' I► °- • Bike Lanes.Shasta Street can accommodate two bike
_.
[[ ' ■
•i • ''1 i,'"'.P ��- lanes.The addition of bike lanes reduces the width of
' - ( '''s J , travel lanes in either direction to 11 feet.
l `' •/ Parallel Parking.Replace one eastbound travel lane
•' - �'. r/ and a westbound travel lane to provide parallel parking
I�ll I along the street.
' f/ T -" •++1 • Angled Parking.It may be an option to add angled
/ , , parking but it would eliminate or restrict space for bike
44111
I s- i -- lanes.
r ,ry I,41° ) Travel Lanes.Reduce the width of the existing travel
Ira
� lanes to accommodate bike lanes and parallel parking.
• Shaded Sidewalks.Shasta Street is a road diet
An example of a painted bicycle lane next to a parking lane. candidate and should include a variety of street
amenities,such as street trees,benches, bike racks,
and stormwater management. In addition,the street
can utilize the existing bulbouts(curb extensions)
and add more bulbouts along the street to serve as a
traffic-calming measure, make space for tree plantings,
rain gardens/bioswales,and reduce the pedestrian
crossing distance.
ID Downtown Redding Specific Plan Update
+e X41 :
n,
41 4'
elf
Cd
` d r
A
i ♦ ,
• • • • • • •
Existing Development Sidewalk Travel Lane Travel Lane Travel Lane Travel Lane Sidewalk Existing
Development
• 68'-0"R.O.W. •
Existing Conditions: Shasta Street Section Looking West
q V T
c„,„,,,,
,,c,,, ,,,,)
,, 4
.,,,.
cp s.„..,, ,,
` -,—..f?�'o it
II Arp cv--- .,,,,,,,, 410 t - 4$
—ne -c,-;,. 0-L.?r,,,,„...,„,„ '' r
.cam. -
• • • • • • • • •
Existing Development Sidewalk Parking Bike Travel Lane Travel Lane Bike Bioswale/ Sidewalk Existing
Lane Lane Parking Development
• 68'-0"R.O.W. •
Potential Conditions: Shasta Street Section Looking West
FIGURE 4.7: CROSS SECTION C
SHASTA STREET
Downtown Redding Specific Plan Update 411)
`$ Placer Street
. ....\1,,ii ; Placer Street through Downtown is a four-lane, two-way
arterial with existing parallel parking as shown in Figure 4.8.
1 It is an important vehicular route that has to accommodate
Q \epiii 1L11111. ..: ,
high volumes of traffic. For this reason it is not suitable for
A\ .
co
Q `SI�s '• % bicycle facilities. However, it can be made safer and more
u comfortable for pedestrian circulation.
\\6:S\_0
�' .\\ . •• - __,
�•• ,:i''' Potential improvements to Placer Street's configuration
—Nrç••\ �sf`' could include:
, v,
• Parallel Parking.Retain existing parallel parking on
Cross Section D Key Map both sides on the street.
• Travel Lanes.Retain the existing four-lane,two-way
travel lanes.
• Shaded Sidewalks. Placer Street is a proposed Priority
Pedestrian Route and should include more street
trees on the sidewalks to provide shade, benches,bike
racks,and stormwater management. In addition,the
street can add bulbouts at intersections or mid-block
crossings to serve as a traffic-calming measure, make
space for tree plantings, rain gardens/bioswales,and
reduce the pedestrian crossing distance.
Ti. - - •
r i
401111, MOM ItZD .
—. Lill
ells
el' , '
_ _.:.
- ■ - . ,
r�-- -
111.1;. _ . ^ ' ;,_
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ice'•
An example of a bulbout with tree planting and amenities in Burlinggame, California.
411) Downtown Redding Specific Plan Update
n
cu
1** *°\C'N'c'?"If
ro
,R d
R
i
• • • • • • • • •
Existing Parking Lot Sidewalk Parking Travel Lane Travel Lane Travel Lane Travel Lane Parking Sidewalk Existing
Development
• 80'-0"R.O.W. •
Existing Conditions: Placer Street Section Looking West
r.'
tii
0 • 0
• • • • • • • • •
Potential New Sidewalk Parking Travel Lane Travel Lane Travel Lane Travel Lane Parking Sidewalk Potential New
Development and and Development
Bulbout Bulbout
Beyond Beyond
• 80'-0"R.O.W. •
Potential Conditions: Placer Street Section Looking West
FIGURE 4.8: CROSS SECTION D
PLACER STREET
Downtown Redding Specific Plan Update IS
1 \\ 1:4 .\r„..4. South Street
sem_. Hr(*
South Street between California and Market streets is a
v four-lane, two-way arterial with existing on-street parallel
a) /•, 7 0 parking as shown in Figure 4.9. South Street is a very
4-,
Q- important bicycle/pedestrian connector to residential areas
c______
�
t o
east and west of Downtown. It is a street that the DRIP
U
' recommended for a road diet to convert four travel lanes to
two with improved pedestrian and bicycle facilities.
k,
Potential improvements to South Street's configuration
--------\C-----\ could include:
Cross Section E Key Map • Protected Bike Lanes.Add protected bike lanes with
3-foot buffers by replacing two travel lanes.
• Parallel Parking. Reconfigure the parallel parking to
accommodate bike lanes and buffers on both sides
of the street,such that the bike lane and buffer are
placed between the sidewalk and parking lane.
• Travel Lanes.Retain two travel lanes in either direction
to accommodate bike lanes along the street.
• Shaded Sidewalks.South Street is a proposed Priority
Pedestrian Route and should include more street
trees on the sidewalk,stormwater treatment,seating,
bike racks,and adequate lighting to ensure safety
of pedestrians. Potential development on the either
sides of the street should be designed to incorporate
optional shading devices,such as arcades or awnings.
_ • t
i 1 i' "•
,
to - ,.1 11
i ik •
•
IP
II. 7
1
t..
An example of a parking lane and buffer between bicycle lane and travel lane in St. Louis, Missouri.
eto Downtown Redding Specific Plan Update
Nnrfirli
i ` pcfvF.A\"
v
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gst,::
,*,-, ..... ......... .
. 1 ..,!,?z,.... ,..„.: "...
0' + 1 ♦ ♦ i ♦ P
• • • • • • • • •
Existing Parking Lot Sidewalk Parking Travel Lane Travel Lane Travel Lane Travel Lane Parking Sidewalk Existing
Parking Lot
(Angled
• Parking)
80'-0"R.O.W. •
Existing Conditions: South Street Section Looking West
ii
J
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FIGURE 4.9: CROSS SECTION E
SOUTH STREET CROSS SECTIONS
Downtown Redding Specific Plan Update
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INTRODUCTION MARKET CONDITIONS
This chapter summarizes the results and findings from the
market analysis conducted to support the Specific Plan. Demographic Projections
It also establishes the goals and identifies implementation Redding had a higher rate of household growth than
strategies for the economic development of Downtown Shasta County and California throughout the 1990s. In the
Redding. early 2000s, until about 2008, the city and county growth
rates were about the same and slightly higher than the
statewide rate. Both the city and the county had lower rates
of household growth than the state since 2011, including
declining numbers of households from 2011 to 2013.
The market analysis projects that, based on past trends,the
total number of households in Redding could increase by
8,180 households, to a total of 44,200 in 2040. This growth
represents an annual growth rate of 0.86 percent. This
projected household growth is the primary driver of demand
for new housing.
Downtown Redding Specific Plan Update 51
Multifamily Housing Market
Potential
I
Multifamily housing will likely account for most new housing
developed in the Plan area because the higher density
O. w
"` , __,} possible with multifamily housing is usually necessary to
-r 1 *., •4 he 4,..:...-1 make infill development and redevelopment financially
�► . 1
feasible. However,the lack of recent market-rate multifamily
i , i housing construction in the Downtown Redding area makes
� ��I I it challenging to project future market potential.
I��
►•n}11�.�1r .N", 'w7c� R jr T
'If9^ i _ - �� Downtown Fresno provides a useful analog for Downtown
, ; Redding. Through decades of outward growth, Fresno's
:>i0:,, I downtown deteriorated and experienced disinvestment.
The Iron Bird Lofts provides housing, a public plaza, and A downtown renaissance started in 2008 with the first
public art in Downtown Fresno. major new housing project downtown, Iron Bird Lofts. The
developer of that project,Granville Urban Development,has
0. y" since developed 500 multifamily housing units in a variety of
downtown projects.Since 2008,over 16 percent of Fresno's
4' �_ �, 4' multifamily housing constructed has been in the Downtown
43. Fresno area. If Downtown Redding captures 16 percent of
,�- r i - citywide multifamily housing development,the market could
support up to 100 multifamily housing units over the next
five years and up to 370 units over 15 years.
_ =j Retail Market Demand
\ Source:pedbikeimages.org Types of Retail
Retail markets can be categorized into two broad groups
This urban, pedestrian oriented Safeway in Seattle is an based on the types of goods:convenience goods and services,
example of a convenience goods store.
and comparison goods.Convenience goods and services are
those that people need on a regular basis. For these regular
WO� ;i}, r Joie' purchases, most consumers know where to get what they
I I. -� want whether their discriminator is price, convenience,
• or quality. Groceries, medicines, and hair care are typical
iJ c' convenience goods and services.Comparison goods are retail
items that consumers purchase less frequently or rarely. For
•
11i > • .: = ., these purchases, consumers tend to compare goods across
'■ ` , 'li
�� +' brands and across retailers.This habit of comparing induces
# f similar retailers to locate near each other. It also promotes
t t."41 111::7;1,4,191r7. larger-scale retailers who can stock many different brands
i j�fi, �i € I. of similar products. Clothing, electronics, and furniture are
L - ' - quintessential comparison goods.
Eating and drinking places are a cross between the
Downtown dining establishments, like these in El Cajon's convenience and comparison types. Sometimes consumers
downtown represent a combination of convenience and
comparison goods. are looking for convenience when buying food away from
home. Fast food and limited-service restaurants typically
5-2 Downtown Redding Specific Plan Update
satisfy this convenience demand. Other times, consumers
are looking for higher quality and are willing to travel longer
distances and pay more for the cuisine they desire. - JEWELRY
n
A third,hybrid type of retail is experience-oriented shopping. °'
•
In this type of shopping, the experience of the trip is of m
equal, if not greater importance,than the material need fortt �: , u,
a good or service. The experience's value may accrue from it i +i `
Lig
socialization with friends, entertainment, or the quality of ♦ ''�
'1
the place. Downtowns, new town centers, lifestyle centers, • , I i • .it . f ti
and even shopping malls all attempt to enhance the shopping .I''•' 1 1 ,u - ,� = ;
' .r•
in,
experience and provide a mix of businesses and amenities i,�� ' , . ' f
to create an enjoyable shopping experience. Because most C� Jab
consumers infrequently invest their time in experiential '- 1 S'TOMJE
shopping, most are willing to travel further and forego quick Downtowns are most often home to experience-oriented
and easy access for the value of the experience. Experience- shopping, like this strip in Oceanside, California.
oriented shopping is a destination trip and can draw from a
community, regional,or even superregional trade area.
The Downtown Core District is envisioned as an experience-
oriented shopping, dining, and entertainment destination.
%The nearest competitive downtown is Chico, some 66 miles .� . L 'Woes Omni 7Ai
away. Thus, Downtown Redding can be expected to draw i .AN— '"'
customers from a large area. In addition, with the tourism Vii I'
draw of Redding and Shasta County,the Downtown can also 1 j I.„
be expected to serve visitors from a large swath of California, _ \�,. ! •r���•! -- I1 _
•
including the Bay Area. ;•.:iiiii ' • I.
The remainder of the Specific Plan area outside of the
Downtown Core District should focus on serving the
convenience goods and services needs of current and future
residents in the Downtown area and adjacent neighborhoods. Downtown Redding's mix of restaurants,specialty shops,and
cultural destinations can be enhanced to build its role as a
The area outside of the Downtown Core District should not regional destination.
try and compete with the experience-oriented destination
role of the Downtown Core District. The market demand analysis indicates that there is market
demand across a wide variety of store types. However, this
Retail Market Demand Analysis is trade-area-wide demand, and not all of the supportable
For store types with retail leakage, there is market demand store types may be appropriate for the walkable, mixed-use
for more businesses and,consequently, more retail building environment of Downtown Redding. It is also worth noting
space. For store types with retail capture, it is usually that even though the market analysis projects demand
considered that there is no market demand, because new over the next fifteen years, the actual demand may change,
businesses in these categories would have to either attract reflecting changes in household income, spending patterns
customers from beyond the trade area (in which case they (especially the continuing shift to online commerce), and
would more likely locate closer to underserved populations) competition from new businesses in the trade area.The City
or attract customers from existing businesses. However, may want to update the market demand analysis from time
economic development efforts that expand tourism and to time.
attract more visitors can provide additional spending support
for store types with retail capture.
Downtown Redding Specific Plan Update 0
Office Market Demand The new supportable office space is the amount of
office space (gross floor area in square feet) needed to
For the last 25 years, Shasta County has experienced
accommodate new office-based employment over the next
L1) employment growth, with the exception of the 2008-2009
10 years.The analysis finds that, if present trends continue,
a, recession and its aftermath. Employment in the county
a Redding could support approximately 287,000 square feet
r9 peaked prior to the recession, in 2006, at 63,700 jobs.
t of office space (including the occupancy of currently vacant
u Employment bottomed out in 2010 at 55,100 jobs, and has office space). If the Specific Plan area were to maintain its
since increased to 57,800 jobs in 2015.
current share of office-based employment, market demand
Only a portion of all jobs are office-based, with other jobs would absorb approximately 32,000 square feet of office
occurring in factories, stores, schools, hospitals, and so space between 2016 and 2026.
forth.The analysis assumes that employment growth in the
Whether this office demand materializes in the Specific
business and professional services group of economic sectors
Plan area or elsewhere in the city will depend on where and
will drive the demand for office space.The analysis uses the
what type of office space is or becomes available. Office-
State of California Employment Development Department's
based businesses generally do not rely on foot-traffic, as do
projected countywide employment growth by sector to
retail businesses,to be successful.And even though quality
estimate projected office-based employment for the county
of place and neighborhood appeal are becoming more
and the city.
important to office-based businesses trying to attract and
For this analysis, office-based employment consists of jobs retain skilled and educated workers,the area around an office
in the following economic sectors:Information; Finance and building is still much less important than it is for residential
insurance; Professional, scientific, and technical services; dwellings. For office-based businesses,cost is still a primary
and Management of companies. The analysis assumes 250 consideration when choosing an office location. Thus, the
square feet of gross floor area is needed for each new office cost of a Downtown office location versus the cost of office
employee. locations elsewhere in the city will continue to influence the
. , q ' t. +: . " development and absorption of Downtown office space.
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Downtown Redding has a range of office uses in a range of
building types.
0 Downtown Redding Specific Plan Update
GOALS AND Economic Development
IMPLEMENTATION Implementation Strategies
STRATEGIES1. Increase public perception of personal safety so people m-
will feel safer walking in Downtown and developers will -o
The following section identifies the economic goals and invest in new development projects. fD
implementation strategies needed to boost Downtown U,
• Increase evening and nighttime events.
Redding's vitality.
• Improve lighting.
Economic Development Goals • Work with the public health department and police
department to address homelessness,and other
1. Invest in the public realm to enhance
factors affecting area residents' perception of
the attractiveness of Downtown as a personal safety in Downtown Redding.
• Integrate elements of Crime Prevention Through
place to live and a destination to visit.
Environmental Design (CPTED) in all new develop-
2. Invest in business development ment and renovation projects.
for Downtown Redding—business 2. Invest in improvements to and maintenance of Down-
assistance for existing Downtown town infrastructure(i.e., roads, parking,sidewalks,
businesses, business start-up training crosswalks,streetscape improvements,wayfinding,and
for entrepreneurs interested in parks and plazas)connecting residences and adjacent
starting a new business in Downtown, neighborhoods, retail businesses(shopping,dining,and
and business recruitment to attract entertainment),workplaces,and public facilities and
new businesses. services,as described in the Circulation, Parking,and
Wayfinding chapter.
3. Support the establishment and 3. Establish a coordinated maintenance program for
operation of a Downtown area Downtown property,streets, and landscape;explore the
business association that can fund
potential to establish a Downtown landscaping and light-
unified marketing and promotion ing maintenance district, business improvement district,
for Downtown Redding and that can or similar mechanism,to fund ongoing operation and
advocate for Downtown businesses. maintenance of the public realm.
4. Facilitate development and 4. Support the retention and expansion of existing Down-
redevelopment in the Plan area. town businesses by publicizing and promoting business
assistance and training available through various public
agencies and non-profit organizations,such as:
• Northeastern California Small Business Develop-
ment Center—Shasta Cascade
• The US Small Business Administration
• Shasta Economic Development Corporation
• Superior California Economic Development
5 5
Downtown Redding Specific Plan Update
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A Downtown maintenance district can help keep the area clean while providing 'Ambassadors"to assist in other ways.
5. Periodically conduct public workshops to introduce 7. Engage with existing businesses to extend and organize
individuals interested in opening a new business in consistent business hours in Downtown.
Downtown Redding to the business start-up services and
8. Collaborate with other economic development agencies
assistance available through various public agencies and
and non-profits to establish and operate a gap-financing
non-profit organizations,as well as steps involved in per and micro-loan program for Downtown businesses.
miffing a new"Pop-up" business(described in Chapter
6, Regulations,Standards,and Guidelines). 9. Work with existing Downtown businesses,the Redding
Chamber of Commerce,Viva Downtown,and other
6. Periodically conduct market analyses to determine the
stakeholders to determine the best way to establish and
market demand for retail,dining,and entertainment
staff a Downtown business association and support the
businesses in the Plan area;use these market analy-
establishment and operation of this business associa-
ses to inform public investment in business attraction
tion.
efforts, including marketing and promotion,outreach to
developers, businesses,and brokers,and attendance at 10.Work with the Downtown business association to es-
trade shows. tablish and implement a marketing and public relations
strategy for Downtown Redding.
0 Downtown Redding Specific Plan Update
11.Research,develop,and potentially implement a new
fiber internet utility service to provide affordable high-
speed broadband internet service within Downtown
n
Redding in order to spur economic development,revital- s
cu
ize Downtown,and make Redding more competitive and
CD
marketable.
a,
12.Develop a retail improvement and development guide
for both existing and potential Downtown business
owners.
13.Work with the Downtown business association and
other stakeholders to promote and host special events
and a signature event in Downtown, including marketing
and public relations to promote Downtown as a regional
destination.
14.Establish a regular process to meet with real estate
brokers and developers to understand changing market
dynamics and regulatory challenges and to promote
development and redevelopment in the Plan area.
15.Continue to provide development impact fee credits
when applicable for redevelopment in the Plan area.
16.Attract new investment in housing in the form of multi-
family development,townhomes,and small,urban lot
development for Millennials and Baby Boomers.
17.Work with real estate brokers to develop, maintain,and
publicize an inventory of available sites and buildings in
the Plan area.
18.Every three to five years,evaluate and update, if neces-
sary,the Specific Plan development standards and use
regulations to continue attracting private sector invest-
ment in the Plan area.
57
Downtown Redding Specific Plan Update
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6 . Regulations, Standards,
and Guidelines
INTRODUCTION ZONING DISTRICTS
This chapter establishes the land use regulations, development The Specific Plan area is comprised of two zoning
standards, and design standards and guidelines for the Specific districts, the Downtown Core District and the
Plan area. The intent of these regulations, standards, and Downtown Mixed Use District (see Figure 6.1). The
guidelines is to implement the applicable goals and policies of the specific land uses allowed within each district and the
Redding General Plan and the Specific Plan.Where the regulations specific development and design standards that pertain
and standards of the Specific Plan differ from the Redding to each district are described in detail in the Land Use
Zoning Ordinance, the Specific Plan shall take precedence unless Regulations, Development Standards, and Design
otherwise specified herein. Where the Specific Plan is silent, the Standards and Guidelines subsections,respectively.
Zoning Ordinance shall take precedence. Words, phrases, and
terms not specifically defined herein shall have the same definition Building Height Overlay
as provided for in the Zoning Ordinance.
Districts
The Specific Plan Overlay District will be applied to the entire There are two building height overlay districts that
Specific Plan area on the City of Redding's official zoning map.That affect the Specific Plan area, the Highrise and Midrise
way, persons interested in knowing the zoning of property within Building Height Overlay Districts; the boundaries of
the Specific Plan area will know to refer to the Specific Plan rather the Highrise District coincide with the Downtown Core
than to the Zoning Ordinance. District and the Midrise District comprises a portion of
In approving individual development projects requiring the Downtown Mixed Use District(as shown on Figure
discretions a royal, the a 6.1).The Highrise District allows unlimited height; the
ry pp pproving body (Development
Services Director (Director), Board of Administrative Review, Midrise District allows heights up to 75 feet.
Planning Commission, or City Council) may impose additional
requirements where warranted to accomplish the goals, policies,
and implementation strategies of the Redding General Plan and
the Specific Plan.
Downtown Redding Specific Plan Update 0
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Downtown Specific Plan Area
Downtown Mixed Use District,DMUD Multiple Family,RM-10 Open Space,OS M Midrise Buildings Allowed
Downtown Core District,DCD = Multiple Family,RM-12 smi Public Facilities,PF I// Highrise Buildings Allowed
Single Family,RS-3.5 I= Multiple Family,RM-18 NM Heavy Commercial,HC
Single Family,RS-4 Mil Multiple Family,RM-20 III. General Commercial,GC
_-'" Multiple Family,RM-6 MI General Office,GO INE Neighborhood Commercial,NC
11111 Multiple Family,RM-9 NM Limited Office,LO
MIN General Commercial-Visitor and
Retail.GC-VR
FIGURE 6.1: ZONING
0 Downtown Redding Specific Plan Update
LAND USE REGULATIONS
Each zoning district has a unique set of regulations pertaining policies of the Specific Plan and General Plan.These uses are
to land uses which are permitted, permitted with the permitted with the approval of a use permit. s
approval of a use permit,or prohibited:
ms
Prohibited
(—): Uses which are not permitted. c7
:i(P): Permitted uses are required to obtain a zoning
The land use re ulations contained in this chapter shall Q1
g p
clearance prior to issuance of any permits or authorization
for the proposed use or construction. apply to all new development, including additions and
changes in use, as described in Chapter 7, Administration
Permitted with the Approval of a Use Permit (U): These and Implementation.
uses typically have unusual site development features or
operating characteristics requiring special consideration. Table 6-1 presents the land use regulations for the Specific
They may be permitted subject to specific conditions that Plan area's Downtown Core District and Downtown Mixed
ensure that the use will be designed, located,and operated Use District.
in a manner compatible with adjacent properties and the
surrounding area and in compliance with the goals and
TABLE 6-1: DOWNTOWN REDDING SPECIFIC PLAN LAND USE REGULATIONS
DOWNTOWN CORE DOWNTOWN MIXED USE
Residential Uses
Mixed-Use Development P P
Multiple Family Residential U P
Two-Family Dwelling — —
Single-Family Dwelling —
Group Residential — —
Supportive Housing — —
Transitional Housing — —
Residential Cannabis Cultivation P' P5
Public and Semipublic Uses
College and Trade Schools U/P(2nd floor and above)' P
Schools,Public or Private — P
Offices, Business and Professional P(2""floor and above)' P
Offices,Medical and Dental P(2"d floor and above)' P
Government Offices P(2nd floor and above)' U/P(2"d floor and above)'
Clinics P(2"d floor and above)6 U/P(2"d floor and above)6
Clubs and Lodges U P
Community Social Service Facilities — —
Homeless Shelter — —
Community Centers(primary use) P(2""floor and above)6 U/P(2"d floor and above)6
Community Centers(non-primary use) P2 P2
Park and Recreation Facilities(excluding community centers) P P
Cultural Institutions P P
Hospitals(including emergency care) — U
Public Safety Facilities P P
Religious Facilities(primary use) P(2"d floor and above)6 U/P(2"d floor and above)6
Religious Facilities(non-primary use) P2 P2
Surface Parking Lots,Public and Commercial P P
Parking Structures, Public and Commercial U P
Residential Care,Senior U U
Residential Care,General U U
(Table continues on following page.)
CIDowntown Redding Specific Plan Update
TABLE 6-1: DOWNTOWN REDDING SPECIFIC PLAN LAND USE REGULATIONS (CONTINUED)
DOWNTOWN CORE DOWNTOWN MIXED USE
Commercial Uses
v, Retail Sales P3 P3
a- Food and Beverage Sales P P
Q Food and Beverage Preparation P P
co Restaurants, Full Service P P
t
U Restaurants, Drive-Thru — U
Bars/Night Clubs/Lounges P P
Convenience Gas Mart — U
Retail Cannabis Sales — —
Commercial Cannabis Cultivation — —
Banks,with Drive-Thru — U
Banks,without Drive-Thru P(2"d floor and above)6 P
Automobile/Vehicle Service and Repair,Minor — U
Automobile/Vehicle Repair,Major — —
Automobile/Vehicle Sales and Leasing,Outdoor — U
Automobile/Vehicle Sales and Leasing, Indoor P P
Automobile Rentals — U
Automobile Washing — U
Heavy Equipment Sales,Service and Rental — —
Large Vehicle Sales,Service and Rental — —
Vehicle Storage — —
Personal Services P° P°
Personal Improvement Services P P
Travel Services P P
Hotels and Motels P P
Bed and Breakfast Establishments P P
Funeral Parlors and Mortuaries — P
Laboratories U/P(2"d floor and above) P
Adult Business Establishments — —
Animal Sales and Services P P
Building Materials and Services — —
Home Improvement Sales and Services — —
Business Services U/P(2"d floor and above) P
Maintenance and Repair Services U/P(2"d floor and above) P
Commercial Recreation U U
Commercial Entertainment P P
Industrial Uses
Industry,Custom Handicraft P P
Industry,General — —
Industry, Heavy — —
Cannabis Distribution, Manufacturing, Processing,Testing, and _ _
Storage
Warehousing and Storage — —
Transportation,Communication and Utilities
Communication Facilities,Antennae and Transmission Towers U U
Communication Facilities Within Buildings U/P(2"d floor and above) U/P(2nd floor and above)
Transportation Passenger Terminals U U
Utilities,Minor P P
Utilities,Major — —
z Use permitted in buildings in existence at the time of adoption of the Downtown Redding Specific Plan Update.In buildings constructed following the adoption of the Downtown Redding Specific Plan Update,
use permitted within non-street-fronting ground floor spaces,and within street-fronting ground floor spaces when such use will not occupy a majority of the street-fronting ground floor space of the subject
building or site,subject to the approval of a Site Development Permit by the Development Services Director
2 The subject space must be utilized by a single permitted primary use for a majority of the total time the space is utilized on a typical weekly basis.
3 Businesses whose primary use consists of selling tobacco and/or electronic/vapor smoking products and/or products designed for consuming tobacco and cannabis are prohibited.
a Businesses whose primary use consists of tattoo and/or massage services are prohibited.
6 Indoor cannabis cultivation permitted in accordance with the provisions of Redding Municipal Code Chapter 6.12.
6 Use permitted within non-street-fronting ground floor spaces.Use permitted within street-fronting ground floor spaces when such use wit not occupy a majority of the street-fronting ground floor space of the
subject building or site,subject to the approval of a Site Development Permit by the Development Services Director.
0 Downtown Redding Specific Plan Update
DEVELOPMENT
STANDARDS
Table 6-2 presents the Development Standards for the n,
Downtown Core District and Downtown Mixed Use District.
a)
TABLE 6-2: DEVELOPMENT STANDARDS rn
STANDARDS DOWNTOWN DOWNTOWN ADDITIONAL REGULATIONS
CORE MIXED USE
'Density bonuses may be granted in accordance with
Dwelling Units Per Gross Acre Unlimited 301 Zoning Ordinance Chapter 18.26.
Minimum Lot Area(Square Feet) NA NA
Minimum Lot Frontage(Feet) 20 20
Minimum Lot Depth(Feet) NA NA
'Less than two stories may be permitted with the approval
Minimum Building Height(Stories) 2 22
of a Site Development Permit by the Director.
Maximum Building Height(Feet) Unlimited 753 'Roof elements, mechanical penthouses, and other
elements that add visual interest to a building may exceed
75 feet in height.
All roof-mounted equipment shall be screened, consistent
with the requirements of the Zoning Ordinance. Special
consideration shall be given to the location and screening
of noise generating equipment such as refrigeration units,
air conditioning,and exhaust fans. Noise-reducing screens
and insulation may be required where such equipment has
the potential to impact residential uses.
Minimum Parking Setback(Feet)
Front NA° NA' 'Parking that is accessory to an on-site use is not
permitted adjacent to the street in the Downtown Core
Side(Interior) 0 0 and Downtown Mixed Use districts except as described
below. All parking that is accessory to an on-site use shall
Side(Corner) NA4 NA4 be provided in the rear of the building accessible from an
alley;properties without alley access are permitted to have
one driveway for access to parking. In the Downtown Core
and the Downtown Mixed Use districts, with the approval
of a site development permit by the Director, parking that
is accessory to an on-site use may be permitted adjacent to
Rear 0 0 the street not to exceed 50 percent of the property frontage
with a minimum setback of 5 feet; parking permitted
adjacent to the street shall be screened from public view
to the satisfaction of the Director. Where parking is the
primary use of a site in the Specific Plan area, parking is
permitted adjacent to the street with no minimum setback;
however, vehicles shall be prevented from encroaching
into the public right-of-way through the use of walls,curbs,
wheel stops,above-ground tree planters,or other methods
to the satisfaction of the Director.
(Table continues on following page.)
65
Downtown Redding Specific Plan Update
TABLE 6-2: DEVELOPMENT STANDARDS (CONTINUED)
DOWNTOWN DOWNTOWN
STANDARDS CORE MIXED USE ADDITIONAL REGULATIONS
v
4-,
Q
co Maximum Building Setback(Feet)
t
U Front Os 05 'Buildings shall be placed immediately adjacent to the
back of sidewalk,except for plazas,outdoor seating areas,
Side(Interior) NA NA
paseos,corner"cut-offs",public art,and similar pedestrian-
Side(Corner) Os 05 oriented features to the satisfaction of the Director.
Rear NA NA
Additional Standards Pop-Up Uses
Cities across the United States are encouraging and
Nonconforming Uses and Structures streamlining Pop-up Uses in their vacant storefronts and
Where at the time of the adoption of this updated Specific buildings. "Pop-up uses" refer to uses that are temporary
Plan, a lawful use, structure, or site exists which would and typically do not exceed a duration of six months.Where
otherwise not be permitted by the regulations established they have been successful they have given multiple benefits,
herein, such use, structure, or site may be continued including activation of empty retail spaces, generation of
indefinitely subject to the provisions of Redding Zoning excitement and additional visitors,and opportunities for new
Ordinance Chapter 18.46,with the following exception: businesses to test the market. Following are new standards
Legal nonconforming uses, structures, and sites within the for accommodating and encouraging pop-up businesses in
Specific Plan area shall be considered abandoned if the use Downtown Redding. These standards apply to the Specific
ceases, the structure remains vacant, or the use of the site Plan area only (Downtown Core District and Downtown
ceases for a continuous period of three years. Mixed Use District).
• Pop-up Uses are defined as temporary uses in existing
Installation of Public Improvements buildings.These uses may be assembly,business,
Project developers are responsible for providing public mercantile,and storage(ancillary to a permissible
improvements such as streets, water and sewer lines, primary use).
drainage facilities, curbs, gutters, sidewalks, street lighting,
•
street trees,and other similar items in compliance with City Pop up uses do not require a final certificate of
occupancy,but do require a temporary certificate of
standards at the time of development.These improvements
occupancy.
may be in the public right-of-way adjacent to the property.
If multiplephases of development are • Pop-up Uses shall be located on private property, not
p p proposed,
improvements shall be installed during the first phase as on public rights-of-way.
deemed appropriate by the approving body. For the purpose ▪ Pop-up hours of operation:8 am 10 pm.
of this requirement, development shall also include the • Length of time at a location Pop-up Uses are
expansion of existing structures by 50 percent or more of permitted: maximum of 6 months,with one renewal
the gross floor area. allowable.
• Pop-up Uses are not required to provide off-street
Underground Utilities parking.
All electrical, telephone, cable television, and similar • Pop-up Uses must adhere to zoning requirements for
distribution lines providing direct services to a development signage,restrooms,and life/fire safety.
site shall be installed underground within the site. The • Pop-up Uses must meet approval of Fire Marshal if
Director may waive this requirement upon a determination involving hot food service.
that the installation is infeasible. Where applicable, Specific
Plan area developments shall comply with the provisions of
Redding Municipal Code Title 14,Utilities.
0 Downtown Redding Specific Plan Update
Trees and Shade damage to adjacent sidewalks. In addition, it recommends
Well-maintained, mature trees significantly add to the the following treatment to improve the life of trees:
character and aesthetic charm of downtown areas and • Maximize distance to infrastructure. n
also provide shade and increase pedestrian comfort. The • De-compact and amend soils. CU
City aims to protect and enhance the aesthetic qualities mi
• Integrate alternative paving systems. m
of Downtown Redding provided by trees and to promote a
• Re-route sidewalks. a)
healthy and attractive urban landscape as growth continues.
•
The City Council adopted the Downtown Redding Street Tree Utilize tree grates.
Management Plan in December 2017, which inventoried all Specifically, Silva Cells, structural soils, pervious concrete,
trees within the plan's area and identified trees in need of alternative paving, and bioswales/rain gardens are
removal and pruning,as well as sites where new trees should recommended to reduce impervious hardscape in Downtown
be planted.The Street Tree Plan recommends a pruning plan Redding, thereby helping the root systems of street trees,
to keep Downtown Redding's trees healthy for the long- and stormwater filtration,in general.
term, and recommends increasing the size of tree planters
wherever possible to allow for healthy root systems; when New development must provide and maintain street trees
the width of a sidewalk prevents existing tree planters from along building frontage(s) in keeping with the plan, or must
being widened, they should be lengthened along the street provide a covered arcade over adjacent sidewalk(s).
alignment to provide greater soil surface area,allow for root/
air exchange,water infiltration,and reduce the possibility of
te„rt—i.:_—_—,.......11111.1 —� .i�w ;_ --- - •ar'7� 1
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Depending on space constraints,planting sites should be covered with tree grates on sidewalks in long,linear beds,or in bulbout
beds to protect roots and soil.
Downtown Redding Specific Plan Update 0
Parking Requirements the parking requirement for a project.The location of
Downtown Core District off-site parking for a project may be changed at any
time subject to the approval of the Director.
1p Within the Downtown Core District, off-street parking is
v
• Where parties wish to cooperatively establish and
c, not required. However, if parking is provided within the
a_ operate parking facilities where one use generates
03 Downtown Core District, it shall be provided in accordance
t parking demands primarily during hours when the
u with the requirements of Redding Zoning Ordinance Section
remaining use(s)is not in operation or where adjacent
18.41.030.L.1.
uses generate joint/redundant trips,a reduction of up
Downtown Mixed Use District to 50 percent of the required parking may be approved
by the Director.Such approvals shall require the
Because the Downtown Mixed Use District is envisioned
as a pedestrian-first environment with bicycle facilities, submission of satisfactory statements by the parties
providing such facilities and the parties such facilities
pedestrian amenities, and mixed-use development, it is
are to serve,describing the nature of the uses and
appropriate for the off-street parking requirements within
this district to be different than citywide standards. The
times when such uses operate so as to indicate the
following parking standards shall apply to all change of lack of conflict between such uses.
•
use, expansion, and new construction proposals within the Off site and joint parking approvals shall require
Downtown Mixed Use District: such documents or commitments as may be deemed
necessary in each particular case to ensure provision
• Multiple Family Residential:One space per unit and maintenance of the required off-street parking
• Mixed Use Development:The parking requirement spaces.
shall be equal to the sum of the parking requirement
for each proposed use;the parking requirement for Tier 2
uses other than multiple family residential may be The Director may grant up to an additional 25 percent
reduced pursuant to the standards as follows. reduction if the development provides one or more of the
• For uses other than multiple-family residential,the following:
off-street parking requirements shall be 25 percent • Public plazas located outside the public right-of-way
less than the standards of Zoning Ordinance Section which are at least 500 square feet in area and at least
18.41.040;these requirements may be further 10 feet in width.
reduced by the Director or Planning Commission in
• Investments in off-site bicycle or pedestrian trail
accordance with the following standards.
improvements.
Additional Parking Reductions Tier 3
Additional parking reductions for all uses other than multiple
The Director may grant up to an additional 25 percent
family residential may be granted by the Director pursuant reduction for active transportation improvements and/or
to the following Tiers 1-3 provisions that follow. The total
the provision of transit passes. For improvements provided
parking reduction granted by the Director shall not exceed 75
within the public right-of-way,a reduction of up to one space
percent,except in cases where the net parking requirement
may be granted
per $6,000 worth of improvements, as
is four spaces or less, in which case the Director may grant a
determined by the City Engineer.Eligible active transportation
reduction of up to 100 percent. Reductions of greater than
improvements include but are not limited to the following:
75 percent may be permitted by the Planning Commission
through the granting of a use permit. • On-site bicycle facilities in excess of those required by
the California Green Building Standards Code.
Tier 1 • Elimination of existing driveways along street frontag-
• Off-site,off-street parking located within 1,000 feet of es.
the subject property may satisfy up to 100 percent of
0 Downtown Redding Specific Plan Update
• Provision of off-street vehicle passenger loading/
unloading zones. _ ''.i'-,.
• Exceedances of the applicable development and
design standards which support the active transporta- i , `I tt
tion objectives of the Specific Plan. t r ;;,•
•,1 (S
• Reduction of one space for each transit pass purchased t,. +r., _ - '•11: ,
cn
from the Redding Area Bus Authority for one individual . , ••,
for a period of 10 years;the purchase of multiple 3
passes equivalent to one individual for a period of ^ •4
10 years shall be acceptable.Such passes shall be , - '�'���.t
iii.
provided to one or more resident,business owner,or tft .
employee of the subject project at no cost. .11 � ' , a
• Other similar type improvements to the public realm "
that enhances active transportation or transit as
determined by the Director of Development Services, m"`°"milli
including but not limited to: Sidewalk dining that lines the siewalk while maintaining a
clear pedestrian path enlivens the street.
» Enhanced intersections, such as pedestrian signal
upgrades, crosswalk/bicycle facility striping, rapid '. ti) -
flashing beacons, and bulbouts. *.h•N. i:'~ 'n ,k I Jj - 7.'
» Art, street furniture, landscaping (hanging flowers, - _ 'i;
pots, etc.)provided within the public right-of-way. p; 1 *
Other Requirements in Downtown Redding4 _ , in .
Recognizing the uniqueness of existing buildings and their ` r
•
associated parking within the Specific Plan area, within -•• yj'f} • •
either district,when parking is required or provided for any
remodel or reuse of any existing building, parking standards
(i.e., space and aisle dimensions, number of spaces) OE;
'1 ,
may be reduced or modified subject to approval of a site Merchandise in front of shops during business hours can
development permit by the Director. activate the street if they maintain a clear pedestrian path.
Bicycle Parking Sidewalk Dining
Bicycle parking shall be provided with new development Sidewalk dining on public or private streets can enhance
and remodel/reuse of existing buildings in accordance with the pedestrian ambiance of Downtown Redding and is
the requirements of the California Green Building Standards encouraged.The rules, regulations,and applicable areas are
Code. defined in Redding Municipal Code Chapter 13.25.
Special Use Regulations and Outdoor Uses and Displays
Standards All uses, including commercial, repair, service, and storage
shall be conducted within a completely enclosed building or
Special use regulations and standards apply to sidewalk be completely screened from public view,except as provided
dining, outdoor uses and displays, and vehicle sales and as follows.
repair to ensure that such uses do not adversely impact
adjoining properties.
Downtown Redding Specific Plan Update 0
/•l The outdoor display of merchandise in conjunction with
specialty retail, antique shops, flower shops, and similar
specialty and craft businesses is permitted within the Specific
L /00<:40:7:1/1„1741
-Lo
Plan area subject to the following provisions:
is
0 +��+ ( • Temporary outdoor displays may be allowed on devel-
f. oped properties(excluding parking lots)and upon pub-
,tF lic sidewalks provided that a minimum width of five feet
---__i' !( •
unless approved by Development Services Director)
shall be maintained clear of any obstructions, and the
y�447 � j display shall not obstruct access to the entrance of any
building or access ramps.
•
No additional signs or other advertising devices (tem
asero 1! porary or permanent)shall be used in conjunction with
moo outdoor display,except those allowed in compliance
A wall-mounted sign should be in keeping with the building's with the Redding Zoning Ordinance and this Specific
style and made of quality materials. Plan.
— • The outdoor display of merchandise shall only occur
during times when the associated establishment is also
'
open for business.
',i k ;r . 0
T ^
• Outdoor display fixtures shall be of good quality and
-----
- 1N "�1oie •
durable materials and construction and shall be main-
'i1 tained in such a manner as to enhance Downtown
Redding. Merchandise displays utilizing card tables;
` 41
� — cardboard cartons;folding chairs;lightweight materials;
ROUSELor deteriorated, damaged, splintered, or other similar
i ifurniture are not permitted.
P ; __ • _II -.• •
• Additional temporary outdoor display and sales(includ-
Window signs in retail storefronts in Downtown Redding ing in parking lots) may be permitted in accordance
should complement the display and merchandise. with Redding Zoning Ordinance Section 18.17.020.E.
i
Sign Regulations
Signs within the Specific Plan area, including temporary
011111111111111111 n
NG ,
c' signs,shall be erected,constructed,altered,and maintained
a 6
111, in accordance with the regulations of this Specific Plan.
ARThe purpose of the sign regulations in this subsection is to
W I C the means for adequate identification of buildings
IprovideDg
• and businesses by regulating and controlling the design,size,
Siiiall/
andlocation of all signs within the Specific Plan area. The
intent of these regulations is to establish specific standards
for all exterior signage to ensure continuity,consistency,and
harmony with the pedestrian quality of the Specific Plan
A projecting sign,sometimes referred to as a fin sign,provides area.
an easy way for pedestrians to spot businesses.
No person shall erect, construct, enlarge, alter, move,
improve,remove,convert,or equip any sign or sign structure
Downtown Redding Specific Plan Update
or cause or permit the same to be done contrary to or in iwa
violation of any of the provisions of these sign regulations.
LIFOR lk
Sign Standards for Permitted Signs in the
S VT SHOP
cu
Specific Plan Area f
Wali-Mounted Signs.Wall-mounted signs can be a maximum ,, OPEN
of one square foot per linear foot of business establishment
per public street and/or alley frontage located not higher k 21.11 �
than the lowest of the following: y �,
• 25 feet above grade.
• Bottom of the sill line of the second floor window. Sandwich board signs that are out of the pedestrian path are
allowed.
Murals.Wall murals shall meet the following regulations:
Projecting Signs. One projecting sign per business is
• The mural can be up to 300 square feet by-right and allowed; maximum size may not exceed 10 square feet and
greater than 300 square feet with the approval of an shall not extend more than 3 feet from the wall surface.
administrative sign permit. Internal illumination is prohibited. Projecting signs shall
• The mural shall demonstrate artistic quality or theme only be attached to buildings, not to poles or other signs.
as opposed to direct or indirect illustrative advertising. Projecting signs may encroach into the public right-of-way
• When bands of color or lines use the wall,building a maximum of 3 feet; minimum of 7-foot vertical clearance
facade,or parapet as either figure or ground,then the shall be required from walking grade to the bottom of the
entire surface of these areas shall be included as part sign. Theater marquees (e.g., Cascade Theatre) are exempt
of the mural area. from this requirement.
• The mural shall not be placed on decorative block or Under Canopy Signs. One sidewalk-oriented sign per
brick walls.
business is allowed under a canopy, roof, awning, covered
• Approval of the mural shall take into consideration the walkway, arcade, or porch; a maximum of 4 square feet per
visual effect of the mural on adjoining properties and business entrance is allowed; minimum of 7-foot vertical
the overall architecture of the building.The colors and clearance is required from walking grade to the bottom of
materials used shall be reasonably harmonious with the sign.
those in the area.
• The Director may require a site development permit if A-Frame/Sandwich Board Signs. One A-frame or sandwich
the sign could have an aesthetic impact or be contro board sign allowed per business with a maximum size of 4
versial. feet high by 2 feet wide. No illumination is allowed.The sign
Permanent Window Signs. On the ground floor, coverage shall be located on the sidewalk adjacent to the curb.A clear
shall not exceed 20 percent of the total window and door pathway of at least 4 feet in width shall be maintained for
passage of pedestrians; however, more space is preferred.
area visible from the exterior of the building including
furniture and temporary signs as well as permanent window The sign shall only be present during regular business hours.
signs;on second floors,coverage shall not exceed 25 percent Temporary Signs. Temporary signs shall abide by the
per window. This will ensure transparency between the provisions of Chapter 18.42 of the Redding Zoning Ordinance
business and the sidewalk to help provide eyes on the street. regulating temporary signs.
Awning Signs. On the ground floor, each awning shall not Menu Boards.One menu board,up to 4 square feet in area,
exceed a maximum coverage of 20 percent of the total is allowed for each restaurant or other eating establishment.
ground floor exterior surface area. On second floors and Menu boards may contain only the name of the establishment
above, each awning shall not exceed a maximum coverage and the food available inside. The menu board must be
of 10 percent of the total second floor exterior surface area. located on a wall adjacent to the main customer entrance.
Internal cabinet-type illumination is not allowed.
Downtown Redding Specific Plan Update IS
Multi-Tenant Project Signs. Any project that proposes to or is for the refurbishment, reuse,and/or relocation of
provide space for more than one tenant shall indicate the any sign that does not conform to the standards of the
size and approximate location of all signs to be erected on City's Sign Ordinance.
tO
the property at the time of initial application. Signs shall • Identifier sign(s)for any Downtown improvement
cu
be shown on elevation drawings with accurate dimensions district,or similar marketing organization or entity
t provided.
operating within the Specific Plan area, may be
U
authorized by approval of an administrative sign
Sign Materials permit by the Director.The height,size,and design of
Substantial, long-lasting, quality materials should be used in the identifier sign(s)shall be established by the permit
all cases.Separate cut-out letters are encouraged. approval upon a determination by the Director that the
identifier sign is in character with the Specific Plan.
Sign Lighting
Internally lit cabinet signs are discouraged.Spot lighting from DESIGN STANDARDS A N D
separate fixtures is encouraged. Lights should be sized and
aimed appropriately to minimize light spillover and glare. GUIDELINES
Prohibited Signs in the Specific Plan Area The design standards and guidelines in this chapter are
The following signs are prohibited within the Specific Plan meant to achieve quality design and are to be used during
area in order to im rove theappearance and pedestrian the City's development review process to assess a project's
p
oriented environment as follows: conformity with the Specific Plan. Design standards are
mandatory and are intended to improve the quality of
• Freestanding pole signs design,whereas design guidelines are advisory and are most
• Monument signs applicable to projects requiring approval of a discretionary
• Roof-mounted signs action by the City.
• Rotating, moving,signs
The design standards and guidelines acknowledge the
• Window signs above the second floor
prevailing built environment and development patterns
• Signs constructed of paper,cloth, balloons, plastic within Downtown Redding today. These standards and
streamers or bunting guidelines, therefore, do not seek to impose an overriding
• Signs that mimic regulatory traffic signage style, a limited color palette, or an artificial theme, but to
• Any sign prohibited by the Redding Municipal Code promote Downtown Redding's positive design characteristics.
and not expressly"Permitted" by this Specific Plan It is not the intent of these design standards and guidelines
to eliminate design freedom or discourage innovative
Rule of Measurement design. The design standards and guidelines complement
The area of a wall sign or logo with individual letters shall be the mandatory development standards contained in this
measured by a rectangle around the outside of the lettering chapter, and the Redding Zoning Ordinance by providing
and/or the pictorial symbol. good examples of appropriate design solutions and by
providing design interpretations of the various mandatory
Exceptions and advisory regulations. The standards and guidelines are
The following are exceptions to the sign standards listed less quantitative than the mandatory development standards
above: and, therefore, may be interpreted with some flexibility in
• By approval of an administrative sign permit,the their application to specific projects.
Director may authorize an exception to the Specific
Plan sign regulations when,in the opinion of the
Director,the exception is in keeping with the intent of
the regulations and the character of the Specific Plan
ID Downtown Redding Specific Plan Update
The design standards and guidelines are organized into the Intrepretation
following sections:
To aid in the interpretation of these standards, an applicant
1. Interpretation provides an overview of the purpose, should understand that the design standards presented in
application,exemption,organization,and other aspects this chapter will be enforced unless an alternative measure
of the design standards. meets or exceeds the intent of the standards,and it can be
2. Applicability provides guidelines for when these Stan satisfactorily demonstrated that there is a significant and
dards are appropriate. compelling reason to deviate from them. Design guidelines
help articulate the standards, but are recommendations,
3. Crime Prevention Through Environmental Design not requirements unless required in conjunction with the
(CPTED)includes design considerations for reducing op- approval of a discretionary action by the City.
portunities for crime to occur through enhanced natural
surveillance,natural access control,and territoriality.
Applicability
4. Site Planning and Design includes standards for building
The provisions of this section are applicable to all
and parking location and design in relationship to the
development within the Specific Plan area.
street(its street edge condition).
5. Storefront Design provides standards that promote Any new building, addition,exterior alteration, landscaping,
quality design for new infill buildings and rehabilitation modification to an approved landscaping plan,or parking lot
of existing buildings. design shall adhere to these design standards,as applicable.
It is important to note, however, that these standards do
6. Building Design presents standards that promote quality not affect existing buildings which are not proposed for new
buildings within the Downtown Redding Specific Plan construction,exterior alterations,landscaping,or changes in
area. the parking lot layout.
7. Landscaping/Hardscape Design provides a basic land-
The design standards will be utilized during the City's
scape design framework which is to be used in conjunc-
development review process to achieve the highest level of
tion with new development,and as a helpful tool for
design quality and at the same time provide the flexibility
property owners interested in upgrading the landscaping
necessary to encourage creativity on the part of project
of existing development.
designers in response to existing site conditions.
8. Parking,Circulation and Access provides standards for
good design of parking,circulation and access.
Downtown Redding Specific Plan Update
Crime Prevention Through The five key principles of CPTED are:
Environmental Design 1. Access Control uses design features to create
`O The concept of Crime Prevention Through Environmental boundaries between public, private,and semi private
°' Design (CPTED) is a multi-disciplinary approach to create spaces.
a
safer, more vibrant, and more active environments. The 2. Natural Surveillance focuses on the placement and
CPTED concept uses a variety of community design strategies design of physical features and the arrangement of
aimed at reducing opportunities for crime and the fear of uses to allow people engaged in their normal activity
crime,and increasing opportunities for social interaction and to passively observe the space around them.
activity, through the proper design, redesign, and effective
use of the built environment. Although crime and safety
3. Territorial Reinforcement entails design features and
issues are dynamic and complex processes that go beyond physical elements which convey a sense of"active"
planning and design, development standards and design ownership of and sense of pride for a space;these
elements clearly designate between public,private,
guidelines can help create safer environments.
and semi-private areas.
These CPTED principles are meant to assist in reducing the 4. Management and Maintenance involves the proper
potential for crime incidents and help to create a safer, administration and upkeep of buildings,walkways,
healthier,and more vibrant Downtown Redding.Many of the landscaping, lighting,and other physical features to
development standards and design standards and guidelines support and ensure the intended purpose of a space.
in this chapter follow these CPTED principles.Specific CPTED 5. Activation of Space encourages strategies to activate
guidelines can be viewed in Appendix B. the space with proper uses,fosters social interaction,
and creates a sense of ownership and community
CPTED involves design of physical space in the context of the
through placemaking elements.
needs of bona fide users of the space, the activity planned
for the space, and the predictable behavior of bona fide, as
well as illegitimate, users.
CDDowntown Redding Specific Plan Update
,
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A well-maintained parking lot with a designated pedestrian path controls access.
r S •+'•
•
^1 '�•� 4.,.4•:,-- -
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Ground floor retail that faces the sidewalk with permeable windows provides views inside and out, defined outdoor seating
designates semi-private areas from the public walkway, and a well-cared for streetscape make active ownership known.
Downtown Redding Specific Plan Update 12
Site Planning and Design
Development Standards in Table 6-2 provide the minimum Design Guidelines
t° setback requirements for buildings and parking. All projects » Locate the principal facade and entry to buildings to-
t_
a; in Downtown Redding should follow the prescribed edge wards the public right-of-way or off a publicly accessible
co conditions, with the exception of the following design courtyard to ensure pedestrian safety and retail visibility.
standards as illustrated in Figure 6.2.
» Design and place buildings, lighting, windows, entranc-
Design Standards es and exits,parking lots, walkways, landscaping, trees,
• Buildings set back from the street along front and/or fences, walls,signage,public art,and any other physical
side street property lines must be designed for active, feature to direct the public to public spaces, and deter
public use, such as pedestrian plazas, outdoor seating access to private spaces. On sites where restricted ac-
areas,green spaces,paseos,or"corner cut-offs." cess is necessary, use perimeter walls/fences that allow
people to see inside and out. In general, security gates
• Create continuous pedestrian activity in an uninterrupt- are discouraged as they create an impression of an
ed sequence by minimizing gaps between buildings. unwelcome community.
• Within the Downtown Core District, no parking shall » Provide lighting that makes pedestrians more visible
be located within any front yard or corner-side yard and provides more visibility to pedestrians; is even,
setback (see the following parking section for specific uniform, and does not produce dark areas; illuminates
parking requirements). Pedestrian paseos to parking areas above or near building entryways;and illuminates
are encouraged. "safe routes" with pedestrian-scale, glare free lighting
so that these become the focus of legitimate pedestrian
activity.
I:' r r "M 'I
#f It 1
111
FIGURE 6.2: SITE PLANNING AND DESIGN
IID Downtown Redding Specific Plan Update
Storefront Design • Placement of air conditioning units in individual
windows and window transom areas is prohibited on
Storefronts traditionally experience the greatest amount of
ground-floor,street-facing facades.
change during a building's life and hold the most potential n
s
for creative alterations affecting both the character of the ■ Solid roll-up security features are prohibited on store- .cs
building and the streetscape as a whole. In an effort to fronts. If roll-up security features are to be incorporat- m
promote quality design for new infill buildings, and the ed,they shall be transparent,placed inside the building, rn
rehabilitation of existing buildings, the following specific and only be utilized after business hours.
storefront and facade standards are presented.
Design Standards Design Guidelines
• Building entries must be recessed at least 12 inches. » A building's awnings should all have the same color
, scheme;awning signs may vary in type,style, and color
■ An awning,canopy,or arcade is required above building to differentiate individual businesses within a building.
entries and ground floor street-facing windows, unless
a tree,pole,or other impediment exists.
• Storefront doors are to contain a high percentage of
glass(minimum of 50 percent)to encourage pedestrian . ' , 1
window shopping. .. y!'
��� i, ,,
• Ground-floor windows must use clear glass(88 percent
light transmission). .ta-
Ai
■ The portion of ground-floor street-facing facades be- —I {
tween 3 feet and 8 feet in height shall be at least 70 R~ "f`j+
percent transparent. • - f
a ��1
•ll Ar
i
, _ i 011. 0 '.I Vi4 r r ,
Ot i
-4r ` 1 %,, ,
• t
.- -. -
Mel's
' i 1RNITURE, � -
If: :::..i
ri 9i i
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4
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In addition to fabric, awnings or canopies made of quality Storefronts should have recessed entries, permeable display
wood, glass, and/or metal are encouraged. windows made of clear glass, and awnings over both.
Downtown Redding Specific Plan Update 6
Building Design
Design Guidelines
Downtown Redding not only serves as the heart of the
kci » Avoid blank walls at the ground floor by utilizing
community, but also as the strongest visual image of the
g
windows, recesses, reveals, changes in materials, and
a; community.These visual impressions affect the way Redding
Q canopies to create visual interest.
co residents and visitors feel about the City and are often an
s
u indication of the community's economic vitality. » Additions to existing buildings should be integrated with
the existing structure's window and door styles and
Design Standards
openings.
The design standards presented herein are intended to
foster good design in order to create a quality image for » Vary rooflines with parapets, cornices, and other lea-
Downtown Redding, encourage reinvestment, and improve tures to create interesting rooflines.
the Downtown Redding's economic vitality in general. » introducing or changing the location or size of windows
The following design standards are applicable to all new
or other openings that disrupt the architectural rhythm,
development within the Specific Plan area and are illustrated
alignment or character of the original building is not
in Figure 6.3. recommended.
■ Articulations such as recesses, reveals, changes in
» Accentuate doors with decorative details and/or attrac-
materials,and canopies/awnings shall be used to avoid
five painted signs.
blank walls.
• New horizontal building additions to existing structures
shall match the original structure in terms of scale,roof
line,materials,and color.
• Roof-mounted mechanical equipment shall be screened
with a material that matches the architectural style of
the building and is integrated into its FIGURE 6.3: BUILDING MASSING AND
design. ARTICULATION
• All utilities, such as backflow pre-
vention devices, groupings of --%■ 0 lilameters,etc.,shall be located _ _
outside the public right-of- ' lip mini
l—J �.J
way, within a building y ( '�
a . n
recess, utility room, 1t4�, ��t� 'of ti V .1
or landscaped area, At i--=7--..› ._ '.f] —� _U _ 1 V -1II
.:1 ley :::.-.2":•,-.41!4 . � �• I . —
and be fully screened = !lll�.. ' ! Itlri1rl _ ail
I r__"'
from public view. A .. •I' aM 'yflet
combination of elements �� �`'E�••� �' �j1 . ..•
can be used to screen utility,
�« �����i� . ..
trash, and recycling areas, including solid �.r�' lINr��� •i.masonry walls,berms,and landscaping. .rte� ��. ili`��`j"�'
4t, Downtown Redding Specific Plan Update
Landscaping/Hardscape Design Design Guidelines
Landscaping in Downtown Redding should achieve four » Ground-level landscaping and hordscape detailing
specific ends:1)to beautify Downtown Redding and create a should be used at the ground level to soften the im- r)
gateway to the city;2)to soften commercial development;3) pact of large buildings. -a
to unify the area as a pleasant environment for residents and
visitors alike;and 4)to provide shade for pedestrians,parking, » Use potted plants in quality, appropriately sized ai
vehicles,and bicycles.These four ends will be accomplished planters, especially for enhancement of sidewalk
by a recognizable use of repeated planting treatments. shops.
Consistency and continuity within the street right-of-way » Vines and climbing plants integrated upon building
and building setback areas is extremely important.
and perimeter garden and building walls are encour-
New development in Downtown Redding should refer to aged.
the following landscape guidelines, the regulations of the » When effective screening is needed, appropriate
Zoning Ordinance, and the Downtown Redding Street Tree plant materials should be selected to be capable of
Management Plan.
growing to the height and density desired within a
reasonable period of time.
Design Standards
• Refer to the Downtown Redding Street Tree Manage- » Landscaping material,so long as it is properly main-
ment Plan when planting and/or removing trees in the tained, is the preferred method to obscure the view
public right-of-way. of any parking or storage area adjacent from a public
street or pedestrian area.
• Trees and Shrubs shall be a minimum of 15-gallon and
5-gallon size, respectively,at the time of planting.
• All landscaped areas are to be well-maintained and free
of weeds and debris; when adjacent to public right-of-
way,they shall maintain pedestrian access.
IN
iff. p,
• Planting shall create and maintain a clear view by keep- \•,
ing low plants to under 3 feet in height,and tree limbs
pruned up to no lower than 7 feet in height.
• Any unutilized areas are to be landscaped in accordance • , I'
with Zoning Ordinance Chapter 18.47. ---•-- 1
.,, .' II ,-• Ad.,. . . .
- :. .,.. ••‘, , • ,. . .„,
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Maintained mature street trees provide shade and define the Building mass is softened with landscaping and trees.
edestrian path.
Downtown Redding Specific Plan Update
Parking, Circulation, and Access
Design Standards 1 1 II�`$' � I �ij "I' I PP �f. )
LD
• New public and commercial parking structures in the , ��
Q Downtown Core District shall comply with the applica �i��if
vble use permit conditions of approval which pertain to L •. 1'4+31 0 'l IIIIIIIIII " `
design. +
}pro rim , .
• Parking that is accessory to an on-site use shall comply Y`� .. ti .4 r., :
with all applicable standards of this Plan and with the ,; x� 1. 1 • II
• lel
screening and landscape standards of Zoning Ordinance -.•
-^ = '''—= ,
Section 18.41.100. The screening and landscape Stan- • 'y~- - ;
dards of Zoning Ordinance Section 18.41.100 shall not . t -
apply to parking when it is the primary use of a site.
-rr
■ New projects in the Downtown Mixed Use District shall _;
locate surface parking lots behind buildings.Where the
property is a corner lot, the surface parking lot may
occupy no more than 50 percent of the dimension on —
the secondary street frontage.See Figure 6.4. —
A parking garage with artistic Art Deco screening allows
• Where new projects in the Downtown Mixed Use Dis- passersby to see in.
trict are adjacent to an alley, access to parking shall be
from the alley. Where properties do not abut an alley,
access may be from the street but may take up no more
than 20 percent of the frontage dimension. See Figure
6.4.
Midblock Building Corner Building n ---)
with Alley with Alley
I 100%I
(primary street)
Parking access 50%minimum Parking access
from alley (secondary street) from alley
Midblock Building \ Corner Building
with No Alley with No Alley ,1
80%minimum i
Parking access 4 . _ .
from street
100% ��_ (primary street)1La4)
___ 1
50%minimum Parking access
KEY: ♦ Parking Access -- --- Building Frontage (secondary street) from alley
FIGURE 6.4: PARKING AND ACCESS
®i Downtown Redding Specific Plan Update
Design Guidelines ,-
• Common shared-access driveways which provide access .,. 1.-4101.114
to more than one site are encouraged in order to reduce •. ..4.• • . a.
the number of driveway curb cuts along Downtown , I e - ,;, 'p
Redding streets. ,( c P 1,4! ai
• Parking areas should be separated from buildings by �` +' a1��' , , y� •A., ��414 ,� !
L.
either a raised concrete walkway or landscaped strip. — I 1 I,Ea1 i_ . i , •
Parking stalls directly abutting buildings are not desir- r' i
able. .. '1- ' ._,...:
• Whenever possible, locate parking lot entries on side - �_ -
•streets in order to minimize pedestrian/vehicular con- =--__ , ; ` r� l; = id
flicts along the primary street. When this is not possible, -.— -IIi& . V
design the primary site entry with decorative stamped "s y �=--- _ s al. '•.
concrete or pavers to differentiate it from the sidewalk. � _ _-_-
Ram am*
• Parking structures should be designed to fit in with the -T �
.rr -fA, -
Downtown Redding urban fabric. ' L11411 iSalir 'a it,k- '
` .4. ► '
» Wrap parking structures with active ground floor uses,
such as retail, office, or residential units or lobbies that
mask the ground floor so the structures enhance the
These parking garages are wrapped with ground floor
physical atmosphere of Downtown Redding. retail spaces; upper floors are articulated with faux
windows in keeping with the design of the building's facade
» The design of parking structures should permit max- modulation, or screened with an artistic, permeable
imum opportunities for natural surveillance into and facade. Staircases are designed to be visible from the
street.
from the structures.
1
'; 4,
! la -i- fel,-.•••°'
L' -
Parking lots should be landscaped with clear pedestrian walk
ways;shade structures help to designate such areas.
Downtown Redding Specific Plan Update lt,
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7. Administration and
Implementation
This chapter provides recommendations for
the administrative, financing, and regulatory
approaches that will effectively implement the
Downtown Redding Specific Plan.
SPECIFIC PLAN Relationship to Zoning
ADMINISTRATION Ordinance
The land use regulations and development standards
This section describes the procedures required for the timely
contained herein constitute the primary zoning provisions
implementation of development within the Downtown
for the Downtown Redding Specific Plan area. If there is a
Redding Specific Plan area.
conflict between the regulations of the Zoning Ordinance
Upon adoption of the Downtown Redding Specific Plan and this Specific Plan, the regulations provided herein shall
Update, all land use regulations, development standards, prevail.Where direction is not provided in this Specific Plan,
and design standards and guidelines of this Specific Plan the provisions of the Zoning Ordinance shall prevail.
replaced those of the previous Specific Plan.
All regular provisions of the Zoning Ordinance not amended Omission or Ambiguity
by this Specific Plan shall apply, including, but not limited The Director shall have the responsibility to interpret the
to, use permits, variances, public notice and hearing, and provisions of this Specific Plan.
appeals provisions.
If an issue or situation arises that is not sufficiently provided
for or is not clearly understandable,those regulations of the
Downtown Redding Specific Plan Update 0
Zoning Ordinance that are most applicable shall be used by made that the proposed project is in substantial compliance
the Director as guidelines to resolve the unclear issue or with the requirements of the Specific Plan. Approval of all
r`
situation.This provision shall not be used to permit uses or planning and building permits shall be contingent upon a
a
procedures not specifically authorized by this Specific Plan or determination of substantial compliance with the applicable
-, the Zoning Ordinance. provisions of this Specific Plan, Zoning Ordinance, and the
m
t General Plan.
u If a use is omitted from the lists of those specified as
permissible in each of the various zoning districts or if
ambiguity arises concerning the appropriate classification Administrative Modification
of a particular use, the Director shall have the authority Administrative modifications to the development and design
to make an interpretation as to whether the use should standards of this Specific Plan of up to 20 percent may be
be allowed because it is similar to other allowed uses in a approved by the Director upon finding that the proposed
particular zoning district, or whether the use should not be modification(s) would enhance the overall appearance
allowed in any zoning district. and function of the project; would be compatible with,
and would not be detrimental to, adjacent properties or
The Director may refer any matter for interpretation to the improvements; and would advance the goals of the Specific
Planning Commission (Commission) for their consideration Plan.Modifications to the development and design standards
or the Director's interpretation may be appealed to the
beyond 20 percent may be approved by the Planning
Commission. The Commission shall make the final decision
Commission through the granting of a use permit.
on an interpretation. The Commission's decision may be
appealed to the City Council.
Specific Plan Review/Update
Amendments Review of the Plan should occur at intervals of five years
thereafter.
This Specific Plan may be amended by the same procedure
as it was originally adopted. Each amendment shall include
all sections or portions of the Specific Plan that are affected Enforcement and Penalties
by the change. An amendment may be initiated by the City Any person who violates a requirement of this Specific Plan
Council, Commission, Development Services Director, or or fails to obey an order issued by the City or comply with
private property owner, (or owner's authorized agent). Any a condition of approval of any certificate or permit issued
amendment requested by a property owner or authorized under this Specific Plan shall be subject to the penalty
agent may be subject to the fee schedule adopted by the provisions as provided in the Municipal Code.
City Council.
Violations FUNDING AND
Any persons,firm,or corporation,whether a principal,agent, FINANCING SOURCES
employee, or otherwise, violating any provisions of these
This section describes the types of funding that may be
regulations shall be subject to the penalties and provisions
available to implement the Specific Plan. When the original
of the Redding Municipal Code.
Downtown Redding Specific Plan was adopted, California
allowed redevelopment programs funded through tax-
Findings Regarding the Specific increment financing. The state has since eliminated this
Plan effective tool for funding community development.
No division of land, use permit, site plan approval or other Implementing this Specific Plan will rely to a much smaller
entitlement for use, and no public improvement shall be degree on local funding from the City of Redding. Instead,
authorized in the Specific Plan area unless a finding has been
0 Downtown Redding Specific Plan Update
most funding will come from property owners, developers, improvements are desired after an assessment district
and grant programs. This section describes funding is established, the entire process is required for those
sources in four groups: special funding districts, developer additional improvements. Generally, assessment districts
n
contributions,municipal funding,and grant funding. can be used to finance the following improvements: 0-
cu
• Local streets
Special Funding Districts • Streetlights
California law authorizes the City to establish a variety of • Parks
special funding districts. As described below, each of these • Landscaping
districts has distinct improvements and programs they can • Sidewalks
fund. Generally, though, each district operates in a defined • Sanitary sewers
area. Property owners in the area pay an annual tax or • Water supply and distribution facilities
charge that generates the revenue. In some cases, the City
• Gas and electric power
can use the revenue to secure bond financing. In all cases,
•
establishing the district requires a vote by property owners Flood control and drainage improvements
or residents in the district. •
Parking facilities
The authorizing statutes referenced above set forth
Assessment Districts
procedures for establishing assessment districts. Under
Assessment districts can finance the construction of public
existing State law, however,establishment of an assessment
improvements on public property, public rights-of-way, and district cannot occur if a majority of the affected property
public easements. The public must pay for the portions of owners object (weighted bythe value of the
( g proposed
the improvements that provide general benefit to the public
assessment).
at large,but real property that receives a special benefit may
be assessed for the costs,proportional to the level of benefit Parking Districts
received. Because many of the improvements described The provision and management of parking is integral to the
in the Implementation Action Plan provide broad benefits, long-term success of Downtown Redding.Although the City
assessment districts may have limited use in implementing currently provides and manages a significant amount of
the Specific Plan. Nevertheless, groups of property owners on- and off-street parking within Downtown Redding, the
may desire and the City may find that assessment districts City may find that it would be beneficial to form a parking
could help finance the construction of public improvements management district to fund the construction and operation
on public property, public rights-of-way, and public
of existing and future parking facilities.
easements in some cases.
Jurisdictions may form a parking district and levy assessments
Three different provisions of state law authorize assessment per Streets and Highways Code Section 31500 et seq. to
districts: finance the:
• Improvement Bond Act of 1915(Streets and Highways • Acquisition of land
Code Sections 8500 et seq.)
• Construction,operation,and maintenance of parking
• Improvement Act of 1911(Streets and Highways Code facilities and garages
Sections 5000 et seq.)
• Associated project costs,including professional staff
• Municipal Improvement Act of 1913(Streets and
• Streets and Highways Code Section 11000 et seq.also
Highways Code Sections 10000 et seq.),which contains
permit parking districts to fund pedestrian improve-
only provisions for establishing assessment districts
ments including:
Assessment districts are intended to finance construction » Street paving
of physical improvements. They cannot pay for operations » Water lines,flood control facilities,sewer,and
and maintenance, or additional services. If additional drainage works
7-3
Downtown Redding Specific Plan Update
» Street lighting An LLMD requires an annual assessment process for any
» Fire protection assessments other than previously approved assessments
» Statues,fountains,and decorations to pay previously approved and issued debt. The annual
v » Landscaping and tree planting assessment process is similar to that used to establish
Q assessment districts.
m » Child care facilities
t
u » Public assembly facilities The improvements and services provided by LLMDs include:
» Other improvements associated with pedestrian • Landscaping
facilities • Statuary,fountains,and other ornamental structures
Special assessments under the 1911 Act may be levied to Public lighting,g g, including traffic signals
replace the use of fees and charges to repay outstanding •
Appurtenant facilities,including grading,clearing,and
bonds.Other revenue sources may include user fees,parking removal of debris;the installation or construction of
meter charges,and property taxes.
curbs,gutters,walls,sidewalks,or paving;or water,
Within a parking district, funds collected from parking irrigation,drainage,or electrical facilities
charges are poured directly into improvements that make the • Park or recreational improvements
district more attractive,such as sidewalks, landscaping, and • Land preparation
other amenities or aesthetic improvements. New parking • Lights,playground equipment,play courts,and public
meter technologies have improved customer convenience restrooms
(customers can pay remotely by credit card or cell phone), • The maintenance or servicing or both of any of the
increased pricing flexibility (rates can be changed in real- foregoing
time based on location, time of day, day of week, or level
• Acquisition of land for park, recreational,or open-
of occupancy), reduced streetscape clutter, and reduced
space purposes
operating costs.
• Acquisition of existing improvements
A parking district could be responsible(and contract out)for • Acquisition or construction of any community center,
the following operations associated with managing parking municipal auditorium or hall,or similar public facility
within the area: for the indoor presentation of performances,shows,
• Enforcement of parking regulations stage productions,fairs,conventions,exhibitions,
• Parking permits pageants, meetings, parties,or other group events,
• Parking meter operations(including revenue collec-
activities,or functions,whether those events,activi-
ties,or functions are public or private
tion)
• Day-to-day management of shared parking Although the City currently has many landscape maintenance
• Researching parking usage and developing parking districts, none cover the Specific Plan area. The City should
pricing strategies consider establishing an LLMD to generate revenues
from throughout the Plan area to fund the operation and
Landscaping and Lighting Maintenance maintenance of a public open space in the Specific Plan area.
Districts
The Specific Plan envisions robust investment in the public Business Improvement Districts
realm. Landscaping and Lighting Maintenance Districts Business Improvement Districts (BIDs) are public-private
(LLMD) could be an effective way to fund initial investment partnerships to improve the attractiveness and functionality
and pay for the ongoing maintenance of public realm of a business district, improve the business climate, help
improvements. LLMDs are authorized by the Landscaping existing businesses grow and prosper,attract new businesses,
and Lighting Act of 1972(Streets and Highways Code section and attract more visitors and customers to the district.
22500 et seq.).
0 Downtown Redding Specific Plan Update
There are two types of BIDs. Business-based BIDs (often • Supplemental security,sanitation,graffiti removal,
denoted as B-BIDs) are funded through assessments levied street and sidewalk cleaning,and other municipal
on individual businesses, not properties, in the district, services
usually through the municipality business license fee. • Activities which benefit businesses and real property v
Property-based BIDs (often denoted as P-BIDs) are funded located in the district 73
through assessments on real r�
g property, similar to the
standard assessment district. Generally, B-BIDs tend to be Improvements shown with an asterisk(*)can also be funded
less effective and successful than P-BIDs, although they are with a B-BID.
appropriate for certain needs. Establishing a BID follows a process similar to that used for
The two types of BIDs have separate authorizing legislation. standard assessment districts. A B-BID requires support
The Parking and Business Improvement Area Law of 1989 of the majority of businesses in the district, and a P-BID
(Streets and Highways Code section 36500 et seq.)allows for requires support of a majority of the property owners.Unlike
B-BIDs.The Property and Business Improvement District Law assessment districts,however,the P-BID must be initiated by
of 1994 (Streets and Highways Code section 36600 et. seq.) a petition of a majority of the property owners rather than a
provides for P-BIDs. resolution of the city council.
Typically, B-BIDs are most successful at funding programs One other key difference is that a P-BID must have a non
that have a direct benefit to businesses,such as advertising, profit property owners association(similar to a homeowners
marketing,and some events.P-BIDs are generally the vehicle association). This non-profit operates the BID under a
of choice for funding physical improvements. A P-BID can contract with the city. The association manages the BIDs
fund the following physical improvements: programs and activities, and it proposes a work program
each year.
• Parking facilities*
• Benches* Because BIDs provide services and activities,they require an
• Trash receptacles* annual public hearing,at which the city council approves the
• Street lighting* work program for the following year. There is no voting by
• affected businesses or property owners unless the program
Decorations
proposes an increase in the assessment.When an assessment
• Parks*
increase is proposed,the annual work program goes through
• Fountains* a process similar to that for establishing a district.
• Closing,opening,widening,or narrowing of existing
streets Community Facilities Districts
• Facilities and equipment to enhance security of Community Facilities Districts (CFDs) can fund the planning,
persons and property within the area design, purchase,construction,expansion, improvement,or
• Ramps,sidewalks,plazas,and pedestrian malls rehabilitation of capital facilities, defined as having a useful
• Rehabilitation or removal of existing structures life of five or more years. CFDs can also fund the provision
of a variety of public services, such as public safety, parks
A P-BID can also fund the following programs and services: and recreation, schools, library and cultural facilities,
• Promotion of public events which take place on or in landscape maintenance and lighting, flood control, and site
public places* remediation.
• Furnishing of music in any public place* The Mello-Roos Community Facilities Act of 1982
• Promotion of tourism* (Government Code section 53311 et seq.) authorizes the
• Activities which benefit businesses located and establishment of CFDs. However, these districts differ from
operating in the area* the previously described districts in several important ways.
• Marketing and economic development, including retail
retention and recruitment
7 5
Downtown Redding Specific Plan Update
CFDs levy a special tax instead of a special assessment. This • Removal or remedial action services for the cleanup of
tax may be applied to the value of each property, rather any hazardous substance released or threatened to be
N
than assessed based on the level of special benefit received. released into the environment
L However, because it is a special tax, a two-thirds majority
Q vote is required to approve the levy of the special tax. If Enhanced Infrastructure Financing
t the district has 12 or more registered voters, the election Districts
C_J
polls voters, with each having an equal vote. If there are Enhanced Infrastructure Finance Districts (EIFDs) provide a
less than 12 registered voters, the election polls property tax-increment financing mechanism by which the district can
owners, with each vote weighted by acreage owned within capture the increase in tax revenue within the district from
the district boundary.Properties within the district need not each applicable taxing entity.This excludes any county office
necessarily be contiguous.Finally,establishing a CFD requires of education, school district, or community college district.
only a general description of the facilities,services,and costs In addition,each remaining taxing entity must agree to allow
associated with the district, not the detailed engineer's their share of increased tax revenue to be captured. Finally,
report required for assessment districts. approval by 55 percent of the district voters is required.
CFDs may fund the construction of the following types of EIFDs may fund construction of the following types of
facilities: improvements:
• Local park, recreation, parkway,and open-space • Highways, interchanges, ramps and bridges,arterial
facilities streets, parking facilities,and transit facilities
• Elementary and secondary school sites and structures • Sewage treatment and water reclamation plants and
• Libraries interceptor pipes
• Childcare facilities • Facilities for the collection and treatment of water for
• Transmission/distribution facilities for water,natural urban uses
gas,telephone,electrical energy,and cable television • Flood control levees and dams, retention basins,and
• Flood,storm protection,and storm drainage facilities drainage channels
•
• Other governmental facilities that the legislative body Child care facilities
creating the district is authorized by law to contribute • Libraries
revenue toward,construct,own,or operate • Parks, recreational facilities,and open space
• Work to bring public or private buildings or real • Facilities for the transfer and disposal of solid waste,
property into compliance with seismic safety standards including transfer stations and vehicles
and regulations • Brownfield restoration and other environmental
mitigation
CFDs may also fund the following types of services:
• The development of projects on a former military base
• Police protection services • The acquisition,construction,or rehabilitation of
• Fire protection and suppression services and ambu- housing for persons of very low,low,and moderate
lance and paramedic services income,as defined in Sections 50105 and 50093 of the
• Recreation program services,library services, Health and Safety Code,for rent or purchase
maintenance services for elementary and secondary • Acquisition,construction,or repair of industrial
school sites and structures,and the operation and structures for private use
maintenance of museums and cultural facilities • Transit priority projects,as defined in Section 21155
• Maintenance of parks, parkways,and open space of the Public Resources Code,that is located within a
• Flood and storm protection services including, but not transit priority project area
limited to,the operation and maintenance of storm • Projects that implement a sustainable communities
drainage systems and sandstorm protection systems strategy
• Port or harbor infrastructure,as defined by Section
1698 of the Harbors and Navigation Code
7-6 Downtown Redding Specific Plan Update
Community Revitalization and Investment A CRIA must adopt a Plan that guides its revitalization
Authorities programs and authorizes receipt and expenditure property
Community Revitalization and Investment Authorities tax increment revenues,which includes:
ri
(CRIAs) were enacted into California law by AB 2 (Alejo and n,
• Statement of principal goals and objectives -o
E. Garcia, Chapter 319, Statutes of 2015), which authorized ,-p
the revitalization of disadvantaged communities through ▪ Description of the deteriorated or inadequate infra
planning and financing infrastructure improvements and structure and program for repair and upgrade
•
upgrades; economic development activities; and affordable Housing program
housing via tax increment financing based, in part, on the • A program to remedy or remove the release of
former community redevelopment law. hazardous substances
• A program to provide funding for or otherwise
A CRIA is a public agency separate from the city, county, facilitate the economic revitalization of the area
or city and county that created it; and deemed to be an
• A fiscal analysis setting forth projected receipt of
"agency" for purposes of receiving property tax increment.
revenues and expenses over a five-year planning
Any taxing entity within the area(except for a school district)
horizon
may choose to allocate some or all its share of tax increment
•
funds to the CRIA.CRIAs may issue bonds backed by property Time limits to establishing loans,advances and
indebtedness and fulfilling all the authority's housing
tax increment revenues.
obligations
A CRIA's key powers and duties mirror those of former A CRIA may acquire property through all of the commonly-
redevelopment agencies.They can: used methods including, purchasing, leasing, accepting a
conveyance from a public or private entity, and acquiring
• Adopt community revitalization and investment plan
property via eminent domain.
• Provide funding for infrastructure
• Provide for affordable housing
Developer Contributions
• Oversee Brownfield remediation and clean-up
• Oversee Seismic retrofits of existing buildings Development Impact Fees
• Acquire and sell property A development impact fee is charged by a city to the
• Issue bonds applicant in connection with approval of a development
Borrow funds and make loans project for the purpose of defraying all or a portion of the
• cost of public facilities related to the development project.
• Receive cap and trade funds designated for disadvan-
The City requires the following fees:fire facilities impact fee,
taged communities funds or enter agreements with a
water system impact fee, wastewater system impact fee,
qualified community development entity to coordinate
park and recreation facilities impact fee,and citywide traffic
the investment of federal New Market Tax Credit Funds
impact fee.
• Provide direct assistance to businesses within the plan
area Redding applies a development impact fee credit for
• Receive funds allocated to it pursuant a resolution redevelopment projects. In effect, impact fees only apply
adopted by a city,county,or special district to transfer to the increase in density or intensity when a development
these funds from: project replaces an existing building, or a building is
» The increased property tax revenues that a city, demolished or destroyed.The City allows impact fee credits
county,or special district receives from the dissolu to be transferred from one property to another so long as the
tion of redevelopment agencies(RDAs) transfer will further the goals and objectives of the General
» Property taxes received by a city or county in lieu of
Plan and Specific Plan.
former vehicle license fee funds The use of development impact fees is authorized by the
» Funds derived from various assessments that may Mitigation Fee Act (California Government Code, Section
be imposed by special districts 66000, et seq.). Typically, the first step in development
77
Downtown Redding Specific Plan Update
impact fees is preparation of what is commonly referred and increased tourism, the investment in implementation
to as a nexus study. The City may not require a proposed measures would need to occur prior to the potential
development to pay a development impact fee beyond increase in general fund revenues. Finally, Specific Plan
L the proposed development's proportionate share of the implementation measures that could be funded through
a
Q public improvement cost. The nexus study is the vehicle to the general fund would have to compete with every other
s determine that proportionate share. citywide worthy cause seeking funding through the general
U
fund.
Reducing development impact fees could incentivize
development in the Specific Plan area, especially for vacant Over time, the City may decide to use the general fund to
sites. However, impact fee revenue, especially for parks and pay some of the costs of implementing the Specific Plan.
traffic, is a source of funding for implementation measures. After all, the general fund already supplements special
The 2017 development impact fee administrative guidelines revenues for road maintenance and improvements, helps
provide for up to a 30 percent reduction in impact fees for pay for economic development programs, provides park
developments within the Specific Plan area. facilities and recreation programs,and so forth. Some grant
programs require or reward using local funds to leverage
Municipal Funding grant funding.Finally,retail,dining,lodging,and office-based
businesses are generally considered to generate net general
General Fund Revenue fund revenue increases, so general fund revenue used to
The City's General Fund is used for resources and expenditures attract and help develop such business can be considered an
for general governmental activities, except those that are investment that will generate a fiscal return.
required to be accounted for in separate, usually restricted,
funds (special revenue, enterprise, internal services, and The sales tax and the transient occupancy tax could be
trust and agency funds, and a private-purpose trust fund). increased to generate additional revenues. However, to
Although a variety of revenue types flow into the general ensure that the increased revenue would be restricted to
fund, three of the largest—property taxes, sales taxes, implementing the Specific Plan would require approval as a
and transient occupancy taxes—account for 65 percent of special tax by two-thirds of voters.
general fund revenue.
Special Revenue Funds
These three revenue sources are directly related to the Special Revenue funds account for the proceeds of legally
Specific Plan.Successful implementation of the Specific Plan restricted resources earmarked for specific purposes. For
is intended to foster new development in the Plan area, implementing the Specific Plan, the most relevant special
growth in retail and dining businesses in the Plan area, and revenue funds are:
increases to the number of visitors to Redding. Thus, these
Chan es should result ingrowth in Parking Fund.This fund accounts for the receipts of parking-
changes property taxes, sales
related revenues and expenditures. As discussed in the
taxes,and transient occupancy taxes.
Circulation, Parking,and Wayfinding chapter, more effective
For a variety of reasons, growth in tax revenue does not collection of parking fees could provide additional revenue
automatically imply that the general fund can or should pay for parking improvements.
for Plan area improvements. First,general fund tax revenues
Gas Tax Street Improvement Fund.This fund accounts for
are used for continuation of existing levels of service. Unless
the new development, new businesses, and increases in
the construction and maintenance of the street system of
visitors generate more revenues than they generate in
the city.Financing is provided by the State and is restricted to
costs for public facilities and services, there would be no street expenditures. Although this revenue can be used for
net increase in general fund revenues. Second, because the street improvements in the Specific Plan area, improvement
implementation measures would attract and support new
projects would have to compete for funding with street
development, expansion of retail and dining businesses,
improvement needs elsewhere in the city.
0 Downtown Redding Specific Plan Update
Community Development Block Grant Fund. The services assistance. In some cases,CDBG funds can be used
Community Development Block Grant (CDBG) fund was for public facilities that will serve neighborhoods that are
established to account for financing and rehabilitation of predominantly low- and moderate-income households.
ci
homes and government structures. Financing is provided by Finally,CDBG funding can be used for economic development a-
cu
Federal Housing and Urban Development.The use of CDBG projects that will benefit income-qualified households. a
funds is discussed in the subsequent Grant Funding section. fD
The City's CDBG funding represents a significant funding
Low-and Moderate-Income Housing Asset Fund.This fund source that could be available to implement the Specific Plan.
accounts for subsidies received on behalf of low-to moderate- However,projects in Downtown would have to compete with
income families.Financing is provided by Federal Housing and other eligible projects citywide.
Urban Development and a portion of tax increment revenue
from the former redevelopment project area property. Active Transportation Program
Although California eliminated redevelopment, remaining The Active Transportation Program (ATP) in the State
funds can still be used to incentivize the development of Department of Transportation (Caltrans) consolidates
affordable housing in the Specific Plan area. existing federal and state transportation programs,including
the Transportation Alternatives Program (TAP), Bicycle
General Special Revenue. This fund was established to Transportation Account (BTA), and State Safe Routes to
account for receipts and disbursements of special revenues School (SR2S) into a single program with a focus, making
required to be segregated from the general fund revenues. California a national leader in active transportation.The ATP
These are primarily development impact fees and park in is administered by Caltrans as a competitive grant program.
lieu fees, which are discussed in the previous Developer The purpose of the ATP is to encourage increased use of
Contributions section. active modes of transportation by achieving the following
Landscape Maintenance Assessment Districts. This fund goals:
accounts for the activities of landscape maintenance • Increase the proportion of biking and walking trips
assessment districts. The landscape maintenance • Increase safety and mobility for non-motorized users
assessment districts collect assessments to pay for • Advance the active transportation efforts of regional
landscape maintenance in the assessment area. Although agencies to achieve greenhouse gas(GHG) reduction
there are several such districts in the city,there are none in goals
the Specific Plan area.The potential to establish a landscape
• Enhance public health
maintenance district is discussed in the previous Special
• Ensure that disadvantaged communities fully share in
Funding Districts section.
the benefits of the program
• Provide a broad spectrum of projects to benefit many
Grant Funding types of active transportation users
There is a wide range of grants from state and federal
agencies and from foundations and non-profit organizations. Affordable Housing and Sustainable
Several grant programs have the potential to provide funding Communities Program
to implement the Specific Plan. These are described briefly The California Strategic Growth Council Affordable Housing
below. Other grant programs with limited potential to fund and Sustainable Communities (AHSC) program provides
implementation are listed at the end of this section. grants and affordable housing loans for infill,transit-oriented
development, and infrastructure activities. Projects must
Community Development Block Grants demonstrate how they support reduction of greenhouse gas
Redding is an entitlement community and,as such,it receives emissions by increasing accessibility of housing,employment
a direct allocation of annual CDBG funding. In general,CDBG centers, and key destinations via low-carbon transportation
funding is intended to benefit low-and moderate-income options resulting in fewer vehicle miles travelled.
households. Typical uses include housing and other social
79
Downtown Redding Specific Plan Update
Infill Infrastructure Grant Program Other Grant Programs
The California Department of Housing and Community • State Highway Operation and Protection Program
Development Infill Infrastructure Grant (IIG) program (SHOPP),Caltrans
provides grants for the new construction and rehabilitation • State Transportation Improvement Program(STIP),
Q of infrastructure that supports higher-density affordable and Caltrans and Shasta Regional Transportation Agency
t mixed-income housing in locations designated as infill. (SRTA)
U
• Public Works and Economic Adjustment Assistance
Veterans Housing and Homelessness
(EAA) Programs, U.S. Economic Development Adminis-
Prevention Program tration(EDA)
The Veterans Housing and Homelessness Prevention(VHHP)
program provides grants for the acquisition, construction,
rehabilitation and preservation of affordable multi-family IMPLEMENTATION
housing for veterans and their families to allow veterans to q
access and maintain housing stability. ACTION PLAN
The major driver of implementing the Specific Plan is new
Land and Water Conservation Fund
development that is consistent with the Plan, its vision,
Land and Water Conservation Fund (LWCF) grants provide
and its development standards and regulations. In many
funding for the acquisition or development of land to
cases, however, public projects and programs are needed to
create new outdoor recreation opportunities for the health
supplement and entice the new development. This section
and wellness of Californians. The funding can be used for
describes major public projects and programs.
acquisition and development of new parks or to provide
a recreational/active transportation trail corridor that The implementation action plan matrix on the following
connects neighborhoods to workplaces,schools,homes,and pages organizes projects and programs according to the four
other recreational opportunities. sections of the Specific Plan vision:
• Create Vibrant Public Space
Urban Greening Grant Program
•
California voters passed the Safe Drinking Water, Water Prioritize a Pedestrian First Environment
•
Quality and Supply, Flood Control, River and Coastal Encourage the Right Mix of Land Uses and Urban
Protection Bond Act of 2006 (Proposition 84) on November Design Improvements
7, 2006. Among its provisions, the bond authorized the • Enhance the Cultural District
Legislature to appropriate $70 million for urban greening Each implementation measure has a title and a brief
projects and plans that reduce energy consumption,
description. The table identifies relevant goals and policies,
conserve water, improve air and water quality, and provide
the party primarily responsible for implementing the
other community benefits. These funds assist entities in measure, and the general time frame. Finally, the table
developing a master urban greening plan that will ultimately provides a rough order-of-magnitude cost estimate (when
result in projects to help the State meet its environmental available or applicable) and identifies the types of funding
goals and create healthy communities. These funds assist
sources that might be used.
entities preserve,enhance,increase or establish community
green areas such as urban forests, open spaces, wetlands, It is worth noting that over time,as the Plan is implemented,
and community spaces (e.g., community gardens).The goal priorities may change,and new funding sources may become
is for these greening projects to incrementally create more available or existing ones may expire. The implementation
viable and sustainable communities throughout the state. action plan is not intended to be set in stone, and the City
should periodically revisit the Plan and make appropriate
changes.
®i Downtown Redding Specific Plan Update
TABLE 7-1: IMPLEMENTATION MATRIX
SPECIFIC RESPONSIBLE
PLAN MEASURE DESCRIPTION PARTY TIMING RESOURCES
GOAL OR TITLE (SUPPORTING
STRATEGY PARTY)
n)
CREATE VIBRANT PUBLIC SPACE u
UD-C2 Public Art Continue the Art in Public Places Community Ongoing Estimated Cost:TBD;
Program and collaborate with Services Potential Funding Sources:
developers to provide public art special funding districts,
on new development projects. development impact fees,and
development exactions.
LU-C3, Activities and Collaborate with downtown Community Ongoing Potential Funding Sources:
LU-C4, Events civic groups and organizations to Services special funding districts,
LU-05, develop and implement a plan private contributions,special
ED-12 to program activities and special revenue funds,and general
events in the Plan area. fund.
LU-B3 Pocket Parks, Develop several publicly Developers Ongoing Potential Funding Sources:
Plazas,and accessible open spaces in the special funding districts,
Parklets form of pocket parks,plazas,and development impact fees,and
parklets. development exactions.
LU-C1, Maintenance Conduct a feasibility study to Community 2018 Estimated Feasibility Study
CPW-Al, Program assess the potential to establish Services and Cost:$50,000 to$100,000;
ED-3 a Downtown Landscaping and Public Works Estimated Ongoing Operation
Lighting Maintenance district, and Maintenance Costs:TBD;
Business Improvement District,
or similar mechanism,to Potential Funding Sources:
fund ongoing operation and special funding districts,
maintenance of the public realm. special revenue funds,and
general fund.
LU-C2 Downtown Conduct a feasibility study to Community 2019 Estimated Cost:$25,000 to
Open Space determine the potential for Services and $50,000;
Development establishing a development Public Works Potential Funding Sources:
Fund impact fee or other ongoing special funding districts,
revenue source to fund development impact fees,
acquisition,development,and development exactions,
operation and maintenance of special revenue funds,and
open space,plazas,and parks in general fund.
the Plan area;put in to practice
revenue sources found to be
feasible.
LU-B1, Town Square Identify and acquire a site Community As funding is Estimated development cost:
LU-B2 Park for a new Town Square Park; Services and available $2-3.5 million;
develop the site as an urban Public Works Estimated O&M cost:$25,000
park;program activities and host to$100,000 per year;
events on an ongoing basis.
Potential Funding Sources:
special funding districts,
development impact fees,
development exactions,
special revenue funds,and
general fund.
UD-B5 Sidewalk Dining Review the Sidewalk Dining Development 2018 Staff time
Municipal Ordinance and revise Services
as appropriate.
Table continues on following page.
Downtown Redding Specific Plan Update
TABLE 7-1: IMPLEMENTATION MATRIX (CONTINUED)
SPECIFIC RESPONSIBLE
PLAN MEASURE DESCRIPTION PARTY TIMING RESOURCES
GOAL OR TITLE (SUPPORTING
STRATEGY PARTY)
a
PRIORITIZE A PEDESTRIAN-FIRST ENVIRONMENT
t
U
CPW-Goal 1 Signal Timing Adjust signal timing along Pine Public Works 2018 Potential Funding Sources:
CPW-Goal 2 and California streets to reduce (Caltrans) use of existing budgeted
speeds to 25 MPH or less. funds.
CPW-Goal 1 Road Diets on Reduce street widths from four Public Works Completed Estimated Cost:$2,250,000;
CPW-Goal 2 Low-Volume lanes to two or three lanes over time as
Potential Funding Sources:
Streets (road diets)and add angle funding is special funding districts,
striping,planters,and pavement available development impact fees,
treatment to slow traffic and development exactions,
allow for implementation of special revenue funds,and
improved bike and pedestrian general fund.
spaces for South Street,from
Court Street to East Street and
Shasta Street,from Court Street
to California Street.
UD-05, Pedestrian Install curb extensions,signal Public Works Completed Estimated Cost:$5,000,000;
CPW-A4, Safety and modifications,and high-visibility (Caltrans and over time as
Potential Funding Sources:
CPW-C2 Traffic Calming crosswalks. Developers) funding is special funding districts,
available development impact fees,
development exactions,
special revenue funds,and
general fund.
UD-C3, Shared Space Reconfigure alleys and Public Works Completed Estimated Cost:$4,800,000;
CPW-A6 Alleys provide lighting,landscaping, (Developers) over time as
Potential Funding Sources:
and common spaces for the funding is special funding districts,
California-Market and Market- available development impact fees,
Pine alleys.
development exactions,
special revenue funds,and
general fund.
CPW-B1, Bicycle Action Various projects to develop, Public Works Completed Estimated Cost:$9,699,500;
CPW-B2, Plan upgrade,and improve bicycle (Caltrans) over time as
Potential Funding Sources:
CPW-B3, trails and lanes in the Plan area. funding is grants,special funding
CPW-B4 available
districts,development impact
fees,special revenue funds,
and general fund.
CPW-C1, Bus Stop Install bus stop improvements RABA Completed Estimated Cost:$660,000;
CPW-C3 Improvements and put into practice a real-time (Developers) over time as
Potential Funding Sources:
passenger information system. funding is special funding districts,
available development impact fees,
development exactions,and
special revenue funds.
CPW-B3 Bus Route Implement a new fixed route to RABA 5 to 10 years Estimated Cost:$450,000;
Expansion provide additional circulation Potential Funding Sources:
around the Downtown area and special revenue funds and
to/from the Turtle Bay area. user fees.
Table continues on following page.
® Downtown Redding Specific Plan Update
TABLE 7-1: IMPLEMENTATION MATRIX (CONTINUED)
SPECIFIC RESPONSIBLE
PLAN MEASURE DESCRIPTION PARTY TIMING RESOURCES
GOAL OR TITLE (SUPPORTING
STRATEGY PARTY)
n,
CPW-D1, Parking Action To be determined by a separate Public Works TBD Estimated Cost:$31,670,000;
CPW-D2, Plan Downtown Parking Strategy.
CPW-D3, Potential Funding Sources:
special funding districts, v
CPW-D4, development impact fees,
CPW-D5, development exactions,
CPW-D6,
CPW-D8, special revenue funds,and
CPW-D9, general fund.
CPW-D10,
CPW-Dll,
CPW-D12
UD-Cl Outdoor Lighting Improve outdoor pedestrian- Public Works and Completed Estimated Cost:TBD;
scale lighting along Pedestrian Redding Electric over time as
Potential Funding Sources:
Priority Routes in Downtown. Utility funding is special revenue funds,and
available special funding districts.
UD-E2 Solar Panel Conduct a feasibility study to Public Works and 2020 Estimated Cost:TBD;
Carports assess the potential to establish Redding Electric Potential Funding Sources:
a program to subsidize or finance Utility special revenue funds.
the installation of solar panel
carports in City-owned parking
lots.
CPW-Al, Streetscape Design,install,and maintain Public Works Completed Estimated Cost:TBD;
CPW-A5 Improvements streetscape improvements for: (Caltrans) over time as Potential Funding Sources:
California Street"Downtown funding is grants,special funding
Bicycle Loop";Yuba Street available districts,development impact
"Riverside Bicycle Loop";Shasta fees,development exactions,
Street;Placer Street;and South special revenue funds,and
Street. general fund.
ENCOURAGE THE RIGHT MIX OF LAND USES AND URBAN DESIGN IMPROVEMENTS
LU-Al, Business Continue to make Plan area Development Commencing Potential Funding Sources:
LU-A3, Development businesses aware of business Services in 2018 and use of existing budgeted
LU-A4, development services and ongoing resources.
LU-A5, training opportunities.
LU-A6, Collaborate with the
UD-B1, Northeastern California
UD-B4, Small Business Development
UD-B5, Center—Shasta Cascade and
UD-B7, other economic development
ED-4 partner organizations to provide
business development services
and training to retail,dining,
entertainment and office-based
businesses in the Plan area.
LU-Al, Retail Develop a retail improvement Development 2018 Potential Funding Sources:
LU-A3, Improvement and development guide for both Services use of existing budgeted
LU-A4, and existing and potential Downtown resources.
LU-A5, Development business owners.
ED-11 Guide
Table continues on following page.
Downtown Redding Specific Plan Update
TABLE 7-1: IMPLEMENTATION MATRIX (CONTINUED)
SPECIFIC RESPONSIBLE
PLAN MEASURE DESCRIPTION PARTY TIMING RESOURCES
GOAL OR TITLE (SUPPORTING
STRATEGY PARTY)
Qu
LU-B1, Business Convene discussions with Development Commencing Potential Funding Sources:
LU-B2, Improvement the Redding Chamber of Services in 2018 and use of existing budgeted
r LU-B4, District Commerce,Viva Downtown,and ongoing resources.
U LU-C4, other stakeholders regarding
LU-05, the formation of a Business
UD-C1, Improvement District(business-
UD-C2, based or property-based).
UD-C4,
CPWA1,
CPW-A4,
CPW-A5,
CPW-A7,
CPW-A8,
CPW-D10,
CPW-E1,
CPW-E2,
CPW-E5,
CPW-E6,
CPW-E7,
ED-1,
ED-2,
E D-3
ED-7, Downtown Work with existing Downtown Development Commencing Estimated Cost:TBD;
ED-9, Business businesses,the Redding Chamber Services in 2018 and
Potential Funding Sources:
ED-10 Association of Commerce,Viva Downtown, ongoing grants,special funding
and other stakeholders to districts,and general fund.
determine the best way to
establish and staff a Downtown
business association and support
the establishment and operation
of this business association.
Engage with existing businesses
to extend and organize consistent
business hours in Downtown.
Work with the Downtown
business association to establish
and implement a marketing
and public relations strategy for
Downtown Redding.
LU-Al, Business Periodically conduct public Development Commencing Potential Funding Sources:
LU-A3, Start-Ups workshops to introduce Services in 2019 and use of existing budgeted
LU-A4, individuals interested in opening ongoing resources.
LU-A5, a new business in Downtown
ED-5 Redding to the business start-up
services and assistance available
through various public agencies
and non-profit organizations.
LU-Al, Development Establish a regular process to Development Commencing Potential Funding Sources:
LU-A3, Feasibility meet with real estate brokers Services in 2019 and use of existing budgeted
LU-A4, and developers to understand ongoing resources.
LU-A5, changing market dynamics
ED-13 and regulatory challenges and
to promote development and
redevelopment in the Plan area.
LU-Al, Sites and Work with real estate brokers to Development Commencing Potential Funding Sources:
LU-A3, Buildings develop,maintain,and publicize Services in 2019 and use of existing budgeted
LU-A4, Inventory an inventory of available sites ongoing resources.
LU-A5, and buildings in the Plan area.
ED-16
Table continues on following page.
COO Downtown Redding Specific Plan Update
TABLE 7-1: IMPLEMENTATION MATRIX (CONTINUED)
SPECIFIC RESPONSIBLE
PLAN MEASURE PARTY
DESCRIPTION TIMING RESOURCES
GOAL OR TITLE (SUPPORTING
STRATEGY PARTY)
a
LU-Al, Incentives Continue to provide development Development Development Potential Funding Sources:
LU-A3, fee credits for redevelopment Services,Redding fee credits, use of existing budgeted
(D
LU-A4, in the Plan area.Conduct a Electric Utility and ongoing; resources.
LU-A5, feasibility study to assess the Public Works feasibility ••••!
LU-C1, potential to institute special study 2020
LU-C2, electricity rates as an incentive
ED-14 to attract desired types of
development and businesses.
UD-B6 Facade Program Establish a program to provide Development As funding is Estimated Cost:$50,000 to
small low-cost loans for facade Services available $100,000;
rehabilitations.
Potential Funding Sources:
grants,special revenue funds,
and general fund.
LU-Al, Business Collaborate with other economic Development As funding is Potential Funding Sources:
LU-A3, Finance development agencies and non- Services available grants and use of existing
LU-A4, profits to establish and operate budgeted resources.
LU-A5, a gap-financing and micro-
ED-8 loan program for Downtown
businesses.
ED-17 Plan Update Every three to five years,evaluate Development Every three Potential Funding Sources:
and update,if necessary,the Services to five years use of existing budgeted
Specific Plan development resources.
standards and use regulations to
continue attracting private sector
investment in the Plan area.
ED-11 Fiber Internet The City Council authorized City Manager, Commencing The Northeastern California
Utility Service staff to work with Council Redding Electric in 2018 Connect Consortium
Member McElvain to develop Utility and Public (state-funded organization
the network design and conduct Works affiliated with Chico State
market analysis regarding University)and Broadband
the implementation of a new USA(division of the National
fiber internet utility service Telecommunications and
for commercial and residential Information Administration)
customers in the Downtown have offered to assist the City
pilot service area for Council with this effort at no cost.
consideration.
ENHANCE THE CULTURAL DISTRICT
CPW-D7, Wayfinding Continue to implement and Public Works As funding is Estimated Cost:$750,000;
CPW-E1, improve the public signage (Caltrans) available
CPW-E2, program in the Plan area. Potential Funding Sources:
CPW-E5, special funding districts,
CPW-E6, development impact fees,
CPW-E7, development exactions,
CPW-E8 special revenue funds,and
general fund.
CWP-A4 Market Street Reconstruct Market,Butte,and Public Works Completed Estimated Cost:$9,000,000;
Promenade Yuba streets;install pedestrian (Caltrans and over time as
Potential Funding Sources:
Action Plan improvements,lighting,and Developers) funding is grants,special funding
other streetscape improvements. available districts,development impact
fees,development exactions,
special revenue funds,and
general fund.
Downtown Redding Specific Plan Update
4
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Appendix
General Plan Goals and Policies
Downtown Redding Specific Plan Update
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Downtown Redding Specific Plan Update
Appendix A: General Plan Goals and Policies
California law requires a specific plan to be consistent with the General Plan of the adopting locality.To
ensure consistency with the General Plan, a review was done of the existing General Plan for any relevant
goals and policies.This review revealed the Specific Plan and the General Plan to be complementary and
consistent.
1 .1 COMMUNITY DEVELOPMENT AND DESIGN ELEMENT
The Community Development and Design Element of the City of Redding General Plan most directly
relates to the Downtown Redding Specific Plan area. It includes guidance on development within specific
focus areas of the city, one of which is the Downtown Focus Area.The General Plan is consistent with the
direction of the Specific Plan and states that Downtown should present a more urban character than the
rest of the City and have taller buildings constructed close to the street to contribute to its urban feel,to
distinguish it from other commercial districts, and to help provide an urban "heart"for the City.The
General Plan also includes the following goals and policies that specifically affect Downtown:
Policy CDD8B: Provide Downtown "gateway"treatments at appropriate locations.
Policy CDD8C: Link special community facilities, parks, and other uses to and through the Downtown by
establishing clear, convenient, and attractive pedestrian, bicycle, and vehicle connections.
Policy CDD9A: Encourage the preservation and rehabilitation of historically or architecturally significant
districts, buildings, and structures.
Policy CDD10E: Establish incentives for medium-to high-density, mixed-use developments, where
appropriate, with emphasis on Downtown and in the "Mixed Use Neighborhood Overlay" Districts.
Policy CDD11H: Locate multiple-family housing throughout the community, but especially near
transportation corridors, Downtown, major commercial areas, and neighborhood commercial areas.
Goal CDD13(preface): Maintain a careful balance between attracting new businesses and protecting the
economic vitality of other parts of Redding, particularly the Downtown area.
Goal CDD19: Have building setback and heights reflect the role and character of the various districts of
the City.
Policy CDD19B: Utilize Figure 1-5...to establish the appropriate locations for"mid-rise"and "high-rise"
buildings in the community. High-rise buildings are only appropriate in the Downtown core area.
PLACEWORKS 1
DOWNTOWN REDDING SPECIFIC PLAN
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
1.1 .1 DOWNTOWN FOCUS AREA
The Community Development and Design Element includes the Downtown Focus Area which is consistent
with the Specific Plan Update and:
1. Encourages redevelopment in the area to establish Downtown as the office, entertainment,
government, and cultural center of the City.
2. Ensures that ample land is available Downtown for multiple-family development.
3. Establishes Downtown as an active, pedestrian-oriented district.
The General Plan directs development in the Downtown Focus Area as follows:
• Encourage a modern and distinctive Downtown that is the social,governmental, office, and cultural
center of the community, while maintaining a comfortable atmosphere.
• The most intense,tallest, and most interesting buildings in Redding should be located in and around
the Downtown Core.
• Buildings can take many forms;the preferred Downtown development type is a mix of retail,office,
and residential uses.Stand-alone office and residential buildings are also allowed.
• Encourage development in the Downtown area to include a mix of mid-rise and high-rise office
buildings. Mid-rise buildings include up to 75 feet of habitable floors above the ground;they are
appropriate in the area that rings the Downtown Core.This height will typically accommodate six-
story buildings. No height limits should be established for downtown high-rise buildings.
• Downtown Redding should be a place for pedestrians first and automobiles second.
• Instead of setting buildings far back from the street, they should be close to the street.
• Instead of buildings being far apart,they should be close together and continuous.
• Ground-floor uses should be active, including retail, restaurants, and entertainment.
• Because of the desire to establish a strong pedestrian orientation in Downtown, buildings should be
designed so that people are protected from the weather by using overhangs, shade structures, and
canopy trees.
• Buildings should be designed to encourage mid-block pedestrian circulation by utilizing and improving
existing alleyways.
• Buildings should have several doors for people to enter shops and businesses instead of a few doors
with large expanses of blank walls.
• The ground floors of buildings should have clear windows so that inside activity is visible to people on
the street, rather than mirrored glass or opaque walls.
• Building designs should allow for display windows and other areas of interest to encourage
pedestrians to walk around and shop.
2
DOWNTOWN REDDING SPECIFIC PLAN UPDATE
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
• Public spaces should be considered as an integral element of the design of taller buildings, particularly
high-rise structures.
• To create the desired pedestrian atmosphere, on-street parking will be retained Downtown.
• Only limited amounts of parking should be located on individual lots.
• Most parking will be clustered in common lots or structures.
• When parking structures are developed,they should include retail frontages on the ground floor.
• Parking garages without retail frontage have the same impact as large block walls—neither presents a
pedestrian orientation.
Downtown Focus Area Development Guidelines
The following are the Development Guidelines for the Downtown Focus Area:
Dl. Ensure that new development is consistent with,and furthers the goals of the Downtown Redding
Specific Plan.
a. Encourage high-rise office building developers to provide space for retail businesses to locate in
the ground floors of buildings located in the commercial areas of the Downtown Core.
b. Encourage development in the Downtown area to include a mix of mid-rise and high-rise office
buildings, consistent with Goal CDD19 and Figure 1-6. Encourage mid-rise and high-rise buildings
in the Core area to include a mix of commercial and residential uses.
c. Develop Downtown entry features at strategic locations.
d. Facilitate redevelopment of the Union Pacific property into a unified, mixed-use and/or
cultural/entertainment complex which features ample public amenities and attractive
streetscapes.
e. Residential density should not be limited in the Downtown Core
f. Promote development of garden apartment-type development north and east of the Pine Street
School; recognize the potential of the school to be the hub of neighborhood activity. (Note:the
area north of the Pine Street School is no longer included in the Specific Plan boundary;there is
one block east of the Pine Street School that remains in the Specific Plan boundary that is
developed with two-story multi-family residential on 50 percent of the block. The promotion of
garden apartments is still encouraged through the underlying zoning.)
g. Allow outdoor uses, such as restaurant seating,flower sales, and similar activities on private
property and, where appropriate, on public property.
1 .2 TRANSPORTATION ELEMENT
The following circulation goals and policies from the General Plan are especially relevant to Downtown
Redding and reinforced in this Specific Plan Update.
PLACEWORKS 3
DOWNTOWN REDDING SPECIFIC PLAN
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Goal T1: Provide safe, efficient, and comfortable routes for walking, bicycling, and public
transportation to increase use of these modes of transportation, enable convenient and active travel as
part of daily activities, and meet the needs of all users of the streets.
Policy T1A: Ensure that multimodal infrastructure improves transportation choices for pedestrians,
bicyclists, motorists, and public transportation riders of all ages and abilities and that all users are
considered and included in the planning, design, approval, construction, and operation of new streets, and
the alteration and maintenance phases of existing streets.
Goal TS: Coordinate transportation and land use planning;protect existing and planned land uses
from transportation-related conflicts;promote multi-modal transportation options.
Policy T5A: Establish . . . peak-hour LOS standards...that reflect the special circumstances of various
areas of the community. . .. Use LOS "D"—"tolerable delays"—for the Downtown area where vitality,
activity, and pedestrian and transit use are primary goals.
Goal T6: Use transportation systems to reinforce the urban land use pattern of Downtown.
Policy T6A: Retain alleys in the Downtown area to provide pedestrian circulation and convenient
service access to local businesses.
Policy T6B: Establish motorized and/or non-motorized transportation linkages to connect Downtown
Redding to the Park Marina, Turtle Bay, and Civic Center areas;augment the transit system to establish
frequent and convenient access to these destination areas.
Goal T8: Ensure interagency and regional coordination with regard to transportation planning and
improvements.
Goal T10: Provide an attractive, safe,and continuous system of sidewalks and other pedestrian
facilities.
Policy T10A: Provide pedestrian-oriented features,such as benches, enhanced landscape,and trash
receptacles, in commercial areas, particularly in the Downtown and Park Marina areas.
Policy T10E: Develop and implement a program to identify, prioritize, and fund the retrofitting of
existing intersections that do not currently have ADA accessible ramps at the street corners.
Policy T1OF: Require all new or renovated pedestrian facilities to be of a sufficient width to ensure
pedestrian comfort and safety and to accommodate the special needs of the physically disabled.
Policy T1OG: Restrict speed limits in residential neighborhoods, Downtown, and other areas of the City
where pedestrian activities are strongly encouraged to reduce the potential for pedestrian injuries and
fatalities.
Goal T11: Ensure that sufficient, well-designed, and convenient on-street and off-street parking
facilities are provided to serve land uses throughout the City.
4
DOWNTOWN REDDING SPECIFIC PLAN UPDATE
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Policy T11A: Maintain adequate on-street and public off-street parking areas within the Downtown
area to meet ongoing parking demands.
Policy T11C: Pursue funding options and strategies for the construction and maintenance of shared-
parking facilities/structures Downtown.
Policy T11D: Establish maximum and minimum standards for parking spaces in transit corridors and
Downtown to promote use of alternate modes.
Policy T128: Incorporate facilities suitable for bicycle use in the design of interchanges, intersections,
and other street-improvements/maintenance projects.
Policy T12E Install bicycle parking in the Downtown area and at City parks, civic buildings, and other
community centers.
Policy T13E Provide attractive, well-lighted, comfortable, and protected waiting areas for bus
passengers.
Goal T15: Encourage maximum availability and use of both freight and passenger rail service.
Policy T15A Support efforts to establish convenient rail transit service between Redding and the
Sacramento area.
Policy T158 Encourage the Union Pacific Railroad (UPRR) and Amtrak to increase passenger service by
expanding rail schedules to include a greater number of stops and range of connection times and by
providing safe and comfortable station facilities.
Policy T16A Provide for additional grade-separated railroad crossings at South Bonnyview Road and in
the Downtown area.
The Redding General Plan and the Downtown Redding Transportation Plan (DRTP) recognize the
importance of creating a balanced transportation system.The Specific Plan establishes a land use pattern
Downtown to support the balance between modes of transportation and prioritizes the recommendations
outlined in the DRIP for implementation.
1 .3 NATURAL RESOURCES ELEMENT
Both the Redding General Plan and the Downtown Specific Plan realize the importance of integrating the
natural and built environments.The following natural resource goals and policies are especially relevant to
Downtown Redding and reinforced in this Specific Plan Update..
Goal NR1: Minimize soil erosion and sedimentation problems resulting from development activities;
improve the quality of stormwater runoff.
PLACEWORKS 5
DOWNTOWN REDDING SPECIFIC PLAN
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Goal NR7: Recognize the aesthetic and biological values of oak woodlands and other natural
vegetation.
Policy NR7A: Promote existing native oaks, especially valley oaks, by establishing standards for the
design of development projects. The preservation of stands of trees within developments is preferred over
the preservation of individual trees, with the exception of special-status species and heritage trees.
Goal NR12 Protect and enhance historical and culturally significant resources within the planning
area.
Policy NR12C: Encourage public and private efforts to identify, preserve, protect and/or restore historic
buildings, structures, landmarks, and important cultural resources.
1 .4 HEALTH AND SAFETY ELEMENT
The Specific Plan directly supports the Health and Safety goals through proposed Downtown land use
patterns, development standards, and Crime Prevention Through Environmental Design (CPTED)
principles.The following Health and Safety goals and policies are especially relevant to Downtown
Redding and reinforced in this Specific Plan Update.
Goal HS5: Provide a safe and secure environment for people and property in the community.
Policy HS5B: Continue a departmentwide expansion of community-oriented policing services and
activities that are responsive to citizens'needs.
Goal HS6—Reduce the potential for criminal activity and vandalism through proper site design and land
use planning.
Policy H6A: Encourage innovative site planning and design to deter criminal activity in new
development.
1 .5 RECREATION ELEMENT
The Specific Plan addresses natural and recreational amenities in Downtown.The following goals and
policies of the General Plan are reinforced by the Specific Plan Update.
Goal R1: Recognize the Sacramento River as the backbone of the City's park system.
Policy R1C: Plan and implement a public trail along the Sacramento River that also provides
connections, where feasible,to school facilities and other destination points.
Goal R3: Preserve and enhance Redding's historic and cultural heritage in the process of park
development.
6
DOWNTOWN REDDING SPECIFIC PLAN UPDATE
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Policy R3A: Protect and enhance historically significant structures and resources located in park and
open-space lands.
Policy R3B: Ensure that park-development and parkland-acquisition proposals consider potential
impacts to historical or archaeological resources and minimize or eliminate those impacts to the fullest
extent possible.
Policy R3C: Integrate historic resources into park developments where possible.
Goal R4: Provide a minimum of ten acres of developed parkland per 1,000 population and a broad
range of facility types.
Policy R4J: Increase the acreage and quality of developed park facilities by placing a priority on:
• Building out existing Large Neighborhood and/or Community parks that are underdeveloped.
■ Encouraging developers of large residential projects to dedicate land and build out park sites.
■ Encouraging community-based park improvements such as gifts or community-improvement
projects.
• Coordinating improvements and programs with nonprofit organizations, schools, other agencies,
and private-sector providers to avoid duplication of facilities and programs.
Policy R4L: Pursue the acquisition of surplus federal, state, and local lands,where appropriate,to
meet present and future park and recreation needs.
Goal R5: Ensure that new development contributes to the park, recreation, and improved open-
space needs of the City.
Policy R5B: Continue to require developers of residential property to contribute park sites or pay in-
lieu fees at the maximum rate allowed by state law.
Policy R5C: Provide a partial credit toward in-lieu fees, parkland dedication requirements, and/or park
development fees for:
• Construction of private recreation facilities, improved open-space areas,and parks.
■ Recreational amenities constructed within existing public park facilities or schools where a long-
term,joint-use agreement is in effect.
■ Private development of new public parks.
Policy R5D:Adjust parkland in-lieu fees regularly to reflect current land value.
Goal R6: Create an awareness that recreational programs and park facilities serve a community-
safety need. Provide a mix of recreation programs and park facilities that appeals to all age, economic,
social, and ethnic groups in the community.
Policy R6B: Explore the creation of recreation-based programs and park facilities in conjunction with
law enforcement,schools, local colleges, and community groups that address current social concerns for
youth violence, crime,and drug problems.
PLACEWORKS 7
DOWNTOWN REDDING SPECIFIC PLAN
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Goal R10: Establish adequate funding mechanisms to implement the facility and program needs
identified in this element.
Policy R10A: Adjust park-development fees regularly to reflect current park-development costs.
Policy R1OB: Explore innovative means of financing new facilities and maintaining existing and future
parks such as the creation of a park and recreation district or similar measure.
Policy R1OC: Establish an "Adopt a Park" program to encourage volunteer groups, service clubs, and
other members of the private sector to assist with the development and maintenance of park and
recreation facilities. If ongoing maintenance is an issue, innovative ways of providing this service need
exploration and should not prohibit development of these park and recreation facilities.Goal R11:
Promote and facilitate development of a citywide recreational trail system.
Policy R11A: Utilize the trail system plan of the Parks,Trails and Open Space Master Plan to locate
future trails. In general, the trail system should:
■ Focus on linking neighborhoods to other land uses and significant destination points within the
community.
• Separate bicyclists and pedestrians from vehicular traffic and pedestrian facilities from bicycle
facilities, whenever feasible.
■ Provide continuous trail connections, including a looped system around the City.
Policy R11B: Continue development of the Sacramento River Trail to establish a common and
continuous thread along the river corridor, connecting recreational, educational, cultural, commercial, and
residential areas/uses.
Policy R11E: Design bicycle and trail systems in a manner that protects the privacy and security of
adjacent land uses, allows for easy maneuvering,and promotes user safety.
Goal R13: Reduce the prevalence of vandalism and increase the level of safety in park facilities and
open-space lands.
Policy R13A: Plan for safe and secure park and recreation areas.
Policy R13B: Incorporate security lighting and other design features within park and recreation
facilities to reduce vandalism and improve user safety,while protecting surrounding residential uses from
excessive light and glare.
Policy R13C: Consider providing park hosts for all larger parks.
Policy R13D: Establish a policy of zero tolerance for vandalism.
1 .6 ECONOMIC DEVELOPMENT ELEMENT
The Specific Plan Update is in line with the goals and policies of the Economic Development Element.The
following General Plan goals and policies are reinforced by the Specific Plan Update.
8
DOWNTOWN REDDING SPECIFIC PLAN UPDATE
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Policy EDI.: Support public and private efforts to create viable incubator projects and other
appropriate programs.
Goal ED2: Facilitate the retention and expansion of existing businesses.
Goal ED3: Utilize economic incentives in a cost-effective manner, ensuring that their use will result
in substantial benefits to the residents of the City.
Policy ED3A: Utilize City-sponsored incentives for those businesses that demonstrate a long-term
commitment to the community.
Policy ED3B: Ensure that City-sponsored incentives provided will result in a net economic benefit for
the City and its residents.
Goal ED4: Preserve and enhance the community assets and character which make the community
an attractive area to live in, work in, and invest in.
Policy ED4A: Develop and implement plans for enhancement of educational,cultural, and recreational
facilities for the City that attract visitors and improve the quality of life for residents, such as:
• Adding to the existing and proposed trails network
• Expanding existing and adding new community parks.
• Integrating public art into the life of the community.
• Providing a full-service library.
• Facilitating community events,such as MarketFest, Kool April Nites, Redding Jazz Festival, and
similar events.
Policy ED4B: Develop multiuse, public-assembly facilities in support of the conventions and hospitality
industry and as a means of enhancing the cultural level of the community and the quality of life.
Goal ED6: Maintain and expand Redding's influence as a regional retail trade center.
Policy ED6B: Encourage proposal for major shopping, specialty retail, cultural, entertainment,tourism,
and convention facilities that are regional in scope and which will strengthen Redding's position as the
North State hub for these activities.
Goal ED6: Establish the Downtown as a vibrant, healthy city core that serves as the City's social,
cultural, and specialty retail center.
Policy ED6A: Facilitate the revitalization and redevelopment of the Downtown Redding core.
Policy ED6B: Preserve and enhance historic structures that contribute to the unique character of
Downtown and add to the Downtown pedestrian retail attraction.
PLACEWORKS 9
DOWNTOWN REDDING SPECIFIC PLAN
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Policy ED6C: Explore the feasibility of assuming responsibility for portions of the state highway system
in Downtown.
Policy ED6D: Facilitate additional attractions and amenities that bring people Downtown, including
restaurants, local shopping,festivals/special events, and entertainment.
Policy ED6E: Encourage retail diversity, including the establishment of small specialty retail shops in
the Downtown and Park Marina Drive areas.
Policy ED6F: Facilitate and promote the expansion of cultural and entertainment opportunities
Downtown that will attract retail customers during non-peak hours.
Policy ED6G: Encourage Shasta College, Simpson University, Chico State University,and other
institutions to conduct evening classes Downtown to expand retailing opportunities into the evening
hours.
1 .7 HOUSING ELEMENT
The following goals and policies from the General Plan's Housing Element are consistent with and
reinforced by the Downtown Redding Specific Plan Update.
Goal H2: Facilitate the creation of new affordable housing opportunities.
Policy H2C: In accordance with state law, provide density bonuses and other incentives as cost-saving
development concessions to encourage the private development of affordable housing.
Policy H2F: Ensure that adequate residentially classified lands at all density levels are identified on
the General Plan Diagram and zoned appropriately to meet existing and projected housing needs.
Policy H2H: Promote infill development where adequate public services exist.
Goal H3: Support creative reuse of existing facilities and land.
Policy H3A: Support opportunities and partnerships that leverage outside resources, along with public
funds,to accomplish reuse/redevelopment.
Policy H3C: Use redevelopment powers or other appropriate mechanisms to acquire and/or assemble
sites for residential purposes.
Policy H5B: Encourage and promote the development of projects that leverage housing funds into
needed public improvements and infrastructure.Where feasible,these efforts should help facilitate
mixed-use and economic development objectives of the General Plan.
Goal H6: Identify and address the housing needs of special population groups within the
community.
10
DOWNTOWN REDDING SPECIFIC PLAN UPDATE
CITY OF REDDING
GENERAL PLAN GOALS AND POLICIES
Goal H8: Provide opportunities for energy conservation in new and existing residences.
Policy H8B: Seek opportunities to broaden energy-conservation programs to include retrofit of
existing residences.
1 .8 PUBLIC FACILITIES AND SERVICES ELEMENT
The Specific Plan Update is in accordance with the goals and policies of the Public Facilities and Services
Element in the General Plan.The following goals and policies are specifically reinforced in the Specific Plan
Update:
Goal PF1: Ensure that adequate public services and facilities are available to support development
in an efficient and orderly manner.
Policy PF2B: Provide police facilities(including patrol and other vehicles, necessary equipment, and
support personnel) sufficient to maintain the City's standards for law enforcement services.
Policy PF2D: Consider using developer impact fees to finance a portion of police facilities.
Goal PF3: Create and maintain efficient police administration facilities.
Policy PF11C: Reconstruct existing streets as appropriate to comply with current design standards,
when funding becomes available. Such improvements may include, but are not limited to: paving, curbs,
gutters, sidewalks, signage, landscaping, lighting, raised medians, bikeways, and bus pullouts.
Goal PF15: Maintain a public park and recreation system suited to the needs of Redding residents
and visitors.
Policy PF15B: Work with developers to provide public and private parks and open space (as
appropriate) in new neighborhoods.
Policy PF15E: Develop a funding mechanism to cover the cost of maintaining future parks and
recreational facilities on an ongoing basis.
Goal PF18: Provide facilities and amenities that enhance the unique character of Downtown Redding
and support its role as the heart of the community.
Policy PF18A: Establish the following thresholds for Downtown facilities:
• Program the development of a public parking structure(s) in Downtown Redding when existing
on-street and off-street parking facilities reach 85 percent of capacity during regular business
hours(8AM to 5PM)on an ongoing basis.
Policy PF18B: Pursue the acquisition and construction of a major public gathering space of at least
60,000 square feet in a prominent location in Downtown Redding.The space shall be designed as a public
square with benches, landscape areas, and fountains/public art.
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GENERAL PLAN GOALS AND POLICIES
Policy PF18C: Program necessary storm-drainage improvements needed for the Downtown area.
Policy PF18D: Identify potential locations for public parking facilities and purse the acquisition of land as
sites become available.
Policy PF18E: Implement the adopted Specific Plan for Downtown Redding.
Policy PF20A: Determine the demand for new public facilities created by new development as
compared to the demand for new facilities created by the community as a whole. Based on the results,
determine the"fair share"of the financial contributions that are appropriate for both the community at
large and new development.
Policy PF20B: Prepare an updated impact fee ordinance that requires new development to pay its"fair
share"of the cost to building needed facility improvements. Facilities to be considered include, but are
not limited to: public safety, parks, streets and intersections,water treatment and distribution,sewage
collection and wastewater treatment, storm drainage, transit, and electric facilities.
1 .9 AIR QUALITY ELEMENT
The General Plan includes a chapter on air quality.The Element's Goal 2:Reduce motor vehicle trips and
vehicle miles traveled and increase average vehicle ridership, and supporting policies 17-28 address
multimodal guidelines and improvements, increased mixed-use development and density,and funding for
such improvements as effective methods to improve air quality.This goal and policies are specifically
reinforced in the Specific Plan Update.
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CPTED Design Guidelines
Downtown Redding Specific Plan Update
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APPENDIX B: CPTED DESIGN GUIDELINES
Appendix B: CPTED Design Guidelines
The concept of Crime Prevention through Environmental Design (CPTED) is a multi-disciplinary approach to create
safer, more vibrant, and active environments using a variety of community design strategies aimed at reducing
opportunities for crime and the fear of crime and increasing opportunities for social interaction and activity,
through the proper design, redesign, and effective use of the built environment.Although crime and safety issues
are dynamic and complex processes that go beyond planning and design, development standards and design
guidelines can help create safer environments.
Five key strategies of CPTED:
1. Access Control uses design features to create boundaries between public,semi-private, and private spaces. Design
features are used to provide orientation to and through a site,to deny access to private spaces,and to reduce
locations where people can hide. It involves the use of design features,such as pathways, paving treatments,
lighting, landscaping,fencing, signs,and other built features to guide people and vehicles through real or perceived
barriers.Access control strategies can foster a safe and comfortable walking and biking environment,creating more
opportunities for pedestrian activity and social interaction.
2. Natural surveillance focuses on the placement and design of physical features and the arrangement of uses to allow
people engaged in their normal activity to passively observe the space around them. Natural surveillance strategies
can provide a natural visual connection between residential and/or commercial and office buildings and public
spaces,such as streets,common areas, parks,sidewalks, parking areas, and alleys,as well as eliminate hiding
places for people engaged in criminal activity. Natural surveillance can create a perception of increased risk of
detection and apprehension for potential offenders and increased safety and security for legitimate users which
can lead to an increase in positive activity and "eyes on the street"
Surveillance can be enhanced by the right kind of lighting that is properly designed and placed to provide
adequate visibility.Although lighting's primary purpose should be nighttime visibility, thoughtful lighting can
have a substantial impact on reducing the fear and incidence of crime, as well as and creating a safe,
comfortable, and pedestrian-friendly environment.
3. Territorial reinforcement entails design features and physical elements which convey a sense of"active"
ownership of and sense of pride for a space; these elements clearly designate between public, private, and
semi-private areas.Territorial reinforcement makes it easier for people to understand and participate in an
area's intended use while discouraging the perception that negative or criminal activity can be committed
without detection or consequences. Unique paving patterns, artwork, signs, landscaping, lighting standards,
streetscape components, and other physical elements can be installed and maintained to communicate a
sense of pride and proprietorship.
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APPENDIX D: CPTED DESIGN GUIDELINES
4. Management and Maintenance involves the proper administration and upkeep of buildings,walkways,
landscaping, lighting,and other physical features to support and ensure the intended purpose of a space.A well
maintained space indicates community pride and ownership,and a low tolerance for negative activity.Thorough
and consistent maintenance creates a welcoming,vibrant,and walkable community while failure to properly
manage and maintain a space indicates a lack of control to legitimate users and increased vulnerability to crime.
Lack of management and maintenance will undermine the impact of other effective CPTED design strategies
creating unsafe and unwelcoming spaces.
5. Activation of Space encourages strategies to activate the space with proper uses,fosters social interaction,
and creates a sense of ownership and community through placemaking elements.
Guidelines and standards that uphold CPTED principles are meant to assist in reducing the potential for crime
incidents and help to create a safer, healthier, and more vibrant Downtown Redding. Many of the Zoning
Ordinance's requirements, as well as the Development Standards and Design Guidelines in Chapter 6 of the
Specific Plan,follow these CPTED strategies.
CPTED involves design of physical space in the context of the needs of bona fide users of the space, the activity
planned for the space, and the predictable behavior of bona fide, as well as illegitimate, users.
The following Access Control guidelines are to be considered for all development within the Downtown area.
1. Place sidewalks,fencing, walls, pathways, pavement treatments, landscaping, signage, artwork, lighting, and
landscaping to clearly guide the public to and through a site.
2. Install walkways in locations safe for pedestrians and use them to define pedestrian bounds.
3. Utilize signs to direct patrons to parking and entrances.
4. Install pedestrian wayfinding signage to direct movement and indicate where a person is in relation to
amenities.
5. Install vehicle and bicycle wayfinding signage to direct movement to Downtown amenities.
6. Post business hours of operation in visible locations for customer safety.
7. Include directories in multi-tenant developments(residential and nonresidential)at site entrances identifying
the locations of buildings, suites, apartments, and on-site landmarks, including management offices and
access points.
8. Utilize plants and low fencing to direct movement and deter access to areas where people should not enter.
9. Minimize the height of parking lot and other landscape screening(shrubs or low walls)to allow a visible
"window"above 3 feet and below 7 feet.
10. Design and locate entry points into a development or parking lot where the most number of users can see
and access them. Provide rear access to shops if rear parking is offered.
11. Locate reception/security desk at the front of the building with open views of the street, sidewalk, and any
pedestrian activity to provide active access control.
12. Improve safety behind buildings by improving lighting and limiting access with walls, fences,gates, shrubs,
etc..
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APPENDIX B: CPTED DESIGN GUIDELINES
13. Use security fencing/walls with view ports or sections of wrought iron grille work to allow views into the
development while restricting access.
The following Natural Surveillance guidelines are to be considered for all development within the Downtown area.
1. Design and place buildings, lighting, windows, entrances and exits, parking lots, walkways,guard gates,
landscaping,trees,fences or walls,signage, and any other physical feature to allow clear unobstructed views
of surrounding areas.
2. On sites where restricted access is necessary, use perimeter walls/fences that allow people to see outside. In
general, security gates are discouraged as they create an impression of an unwelcome community.
3. Locate the principle facade and entry to buildings towards the public right of way or off a publicly accessible
courtyard to ensure pedestrian safety and retail visibility.
4. Locate activity at the front of the building, clearly visible from the outside, and positioned near the main
entrance to provide open views of the street, sidewalk, parking, and passing vehicles.
5. Locate pedestrian entrances adjacent to vehicle entrances, free of hidden spaces.
6. On buildings with rear access, improve safety behind them through the use of well-lit commercial entrances
and other legitimate activities that increase surveillance.
7. Entrance doors should be made as transparent as possible.The use of large glass panels is encouraged.
8. Window signs should to cover no more than 20 percent of windows.
9. Avoid creating concealed areas or blind spots.
10. Provide open views from stairways and upper story windows.
11. Locate bicycle racks in close proximity to entrances and large windows in the front of buildings with proper
lighting and shelter.
12. Minimize the height of parking lot and other landscape screening(shrubs or low walls)to allow a visible
"window"above 3 feet and below 7 feet.
13. Design and locate outdoor seating with adequate lighting in areas with an open view. Provide lighting that
makes pedestrians more visible and provides more visibility to pedestrians.
14. Provide lighting that is even, uniform, and does not produce dark areas nor glare.
15. Illuminate areas above or near building entryways.
16. Illuminate "safe routes"with pedestrian-scale,glare-free lighting so that these become the focus of legitimate
pedestrian activity and ensure lighting is not blocked by awnings or trees.
17. Improve safety behind buildings through use of adequate security lighting.
18. Utilize a white color light to allow for better color recognition and place lighting in such a way that it allows
people to be recognized from 25 feet away.
19. Avoid large differences in light levels which make it hard for the human eye to adjust.
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APPENDIX D: CPTED DESIGN GUIDELINES
The following Territorial Reinforcement guidelines are to be considered for all development within the Downtown
area.
1. Design and place physical features such as sidewalks,walls, artwork, landscaping, pavement treatments,
signage, and,fencing that define and outline ownership and distinguish private areas from public spaces.
2. Define property perimeters with landscaping, decorative fencing,gates, and signs that do not block visibility.
3. Design and place physical features to direct pedestrian traffic to desired locations.
4. Clearly identify buildings with street address numbers that are a minimum height and reflective at night.
5. Install highly visible, architecturally appropriate signs that identify the interior businesses, especially for those
parking in the rear and site signage marking public entry points.
6. Design and provide exterior furnishings that encourage social interaction and active use in visible areas.
Conversely, do not design and place exterior furnishings that encourage unwanted loitering or gathering in
areas of concealment.
7. Place ground-level front elevation of the building on the front property line and at the sidewalk edge to
maintain the continuity of the "street wall."
8. Avoid setbacks from the sidewalk edge, unless for a public gathering space such as a plaza or outdoor café
seating.
9. Create continuous pedestrian activity in an uninterrupted sequence by minimizing gaps between buildings.
10. Avoid parking lots that interrupt commercial space.
11. Avoid blank walls and other"dead"spaces at the ground level.Create pedestrian paseos to parking lots at the
rear of buildings.
12. Use building indentations to create small pedestrian plazas along the street wall.
13. If parking lots are located at the sides of buildings or elsewhere on the site where they may be visible from
the street, they should be screened from street view by low walls and/or shrubs. Screens should not be
allowed to exceed three feet in height to allow visual connections for safety. Driveways should be kept to a
minimal number and width as necessary for safety.
14. Where inconsistent setbacks occur along the street, plazas should be considered to make use of the space
adjacent to building frontages and enliven the street frontage.
15. Plazas should be designed with unimpeded lines-of-sight to and from the public sidewalk;and physical access
should be provided from the public sidewalk to plazas.
16. Plazas are encouraged to be physically and visually accessible from the public sidewalk.Security fences, walls,
and entry gates should not block the sidewalk edge of the plaza or views into the plaza. At least 15 feet of
building frontage should be transparent or visually penetrable to provide entry to and views into the plaza.
17. Entries to the plaza, and storefront entries within the plaza, should be designed and lighted so they do not
create hiding places.
18. Visual features,such as public art or a fountain,should be incorporated in plazas to attract pedestrians.
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DOWNTOWN REDDING SPECIFIC PLAN UPDATE
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APPENDIX B: CPTED DESIGN GUIDELINES
19. Plazas, including all entrances and exits, should be fully illuminated one-half hour after sunset to one-half
hour before sunrise to facilitate natural surveillance opportunities and to discourage illegitimate activities.
Lighting should be designed to help define, order, and further develop the design concept of the space in a
manner that appears welcoming to pedestrians.
20. Signage or other mechanisms may identify that the plaza is available for public use during business hours.
21. The paseo should be designed to be an integral part of the overall project and should be configured to
provide straight forward access from an alley or rear parking area to the street. The incorporation of plazas
into the design is highly encouraged. Business entrances are encouraged to front onto a paseo. If it is deemed
that a business entrance cannot front onto a paseo, a minimum of one display window per business located
along the paseo should be face onto it.
22. The paseo should incorporate landscape features, lighting,shade,textured paving, and other design elements
to enhance the overall pedestrian environment and provide a high level of security, natural surveillance, and
convenience.
The following Management and Maintenance guidelines are to be considered for all development within the
Downtown area.
1. Maintain landscaping to avoid obstructing view of windows, building address numbers, lighting, and
pedestrian activity areas.
2. Maintain all trees and landscaping to allow a visible window above 3 feet and below 7 feet.
3. Maintain clean and repaired public areas including sidewalks,walkways, lighting, signage, and the right of way.
4. Maintain all public artwork, posters, signage, and other displays and remove those that are beyond their
useful lives.
5. Maintain parking areas to a high standard with no potholes,trash, or graffiti.
6. Maintain neat and clean building exteriors.
7. Maintain storage areas and alleys.
8. Install attractive displays in storefront windows(including vacant stores) to avoid creating an abandoned
image.
9. Set operating hours to coincide with those of neighboring businesses.
10. Encourage business associations to work together to promote shopper and business safety and the
appearance of safety.
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